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Where Do You Get Off?

Steve Spatucci

By Steve Spatucci

A designer friend once criticized text I wrote for a brochure I’d been designing - he thought it was too friendly in tone and didn’t have a strong enough marketing bent. I was reasonably happy with my output, and besides - my client didn’t have the budget to hire a copywriter, so he’d asked me to assemble a few short paragraphs from a variety of bullet-pointed presentations he’d developed on his own.

So after my friend gave me his opinion of my writing skills, he added this zinger: “But it’s okay - you’re not a writer.”

I… guess.

I mean, I had the same English courses everyone else did at college, but it wasn’t my major. I’ve taken many screenwriting courses, but I haven’t sold a screenplay (yet). I’ve always enjoyed creative writing, especially when integrated with my own art and design (websites, comic books, animation - that sort of thing), but I’ve never had been paid JUST to write something - it’s always been part of a bigger design project.

So is it wrong that I still think of myself as a competent, passable, even “decent” writer? Or is that too cocky? I think not.

There’s something magical about being paid to do something that allows others to think of you as a professional. I’m sure that of the thousands (tens of thousands?) of actors in L.A. who’ve studied the craft for years - but who haven’t yet had a paid acting gig - many of them are quite good at what they do. If they get hired for a soap opera tomorrow, they’ll instantly be able to call themselves professional, working actors - even though their skills will be no better after they’ve hired than they were before. And I’d be willing to bet that some percentage of their friends will instantly change their opinions of their actor-buddy, once they get their moment of glory on “As The World Turns”.

These days, we all have to stretch a bit beyond the strict definitions of our jobs. Small business owners are doing their own marketing. Traditional photography studios are getting into digital image correction. And I’m sure there are some writers out there who are designing their own books - why not the opposite?

I acknowledge that this cuts both ways, though - so when that actor from the daytime drama criticizes my designs, I’ll have no choice to but to sit back and accept their critique like the professional I am.

When I told this same designer friend of mine that I was writing a book, he asked, “What? Have you ever done that before?!”

Remember this always: Jimi Hendrix never took a guitar lesson.

© 2007 Steve Spatucci
Steve Spatucci is a designer, illustrator, animator and game developer from Cherry Hill, New Jersey in the United States. He started working as a freelancer in 1997, and founded his company, Plasmic Studio, in 2002. He worships Jim Henson, Stan Lee, and Gene Simmons – in that order.

Leave a Comment
  1. OMG. I saw that title and thought it was a discussion about where we as freelancers “got off”!

    :)

  2. That’s because you have a dirty mind, Wayde! These Australians, I don’t know :D

  3. Hats off to Steve Spatucci - I’ve studied hard and worked hard to become a top flight Art Director, Designer…..along the way I’ve had to write Headlines…..4 to 7 words that capture what is the essence of what is being “sold” communicated. I love what Steve says…..
    “Jimi Hendrix never took a guitar lesson” that is classic Steve…thank you for putting most people in the correct place.

  4. Maybe he should have hired a writer to create a clearer headline.

  5. Steve,

    Your tactless buddy is right. Writers write. A lot. And in the practice and feedback, they (with a little bit of luck and skill) get better at it. I wrote part-time for a couple of major industry publications over a span of 15 years. Stringing together English words is easy. Regularly producing wonderful, meaningful copy is not easy at all.

    Maybe being “decent” is aiming too low.

    Think of it another way: I regularly use a hammer to build things at home; that doesn’t mean I have any chance of created a great house with it.

    Years ago, I wrote a technical book that got published. That was probably the hardest work I’ve ever done. Good luck with your book.

  6. I loved this posting. I’ve been condescended to as well by writers. I agree with Steve above; however, I don’t think you were setting out to write the next great AMerican novel.

  7. Writers write, thats right … designers communicate (a common form of communication is writing) visually. aaaa yeah, you read, with your eyes (visual). Ciao

  8. If you ask me writing has always been something that seems to be directly connected with a persons personality.

    I have friends who have taken English classes and been English majors and really write some ho-hum material.

    Sure all that stuff will cut back on your spelling and grammar errors but it won’t give life and appeal to you’re writing. I think of good writing on the same level of a musician and his music. Its completely personal and not something that can be taught or manufactured.

  9. you know, i can’t help thinking that article IS really cocky.
    …and i’m not a writer by the way, just in case you assume that ;)

  10. I’m a writer who knows enough about desktop publishing to be dangerous. I’m the first to admit that verbal communication comes much more naturally to me than visual communication. I’ve worked for several organizations who needed a writer and couldn’t afford a graphic designer. So I’ve stretched my job description. And I’ve gotten the same kind of zingers from graphic designers. Hell, I’ve worked with graphic designers who wouldn’t let me make text changes in their layouts (although they complained ad nauseum about having to do it). Haven’t you ever criticized a writer who churned out a simply designed newsletter? Designers can be just as superior about their skills as writers.

  11. I don’t think it’s cocky at all. It’s definitely possible to have a realistic idea of your skills without actually having gone to the trouble of collecting “indicators” of that talent. I majored in Economics and spent most of my college years studying more quantitative subjects. Even still, I’ve always considered myself an outstanding writer.

    I was amazed to reach the “real world” and get the same kind of criticism - that “where do you get off thinking you can write?” kind of attitude that you’re describing. There was an easy remedy, though. I submitted 4-5 articles to small magazines and trade publications, along with a short story or two to some more literary magazines. Less than 2 months later, I had a pile of published articles and not a single rejection. It’s kind of funny how I was never again questioned about my ability.

    If you want to write, just do it. Plenty of people do just one thing well, and it bothers them to think that someone else could be good at their field PLUS another. I’m not saying that’s the case with every critic (there’s always the possibility that it really wasn’t that great), but you also have to think about the motives and egos of the people you’re dealing with.

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