5 Ways Skype Helps Your Business
Ivan Brezak Brkan
Many freelancers depend on Skype for VoIP communication. Never has it been so simple to talk to anyone from any continent with one simple piece of software - and it’s free. Add to that SkypeIn calls for land lines, a nice interface and very good uptime, this little application is basically a godsend. It’s popularity makes it a standard – a standard freelancers can use to their advantage. Collaborating or doing business with different parts of the world is far easier when you can speak to people in realtime, without worrying about the phone bill.
As any application that has become a business standard, Skype too has a plethora of developers making great add-on applications to enhance it’s feature set. From audio recording to user-friendly voicemail, here are a few nice features you can add to the basic Skype setup…
What do You Think?
Recently quite a few new services have been released to help us collaborate remotely on documents. If you use Skype regularly, TalkAndWrite is the best of these services - it lets you work with your partners on a whiteboard-style app that integrates with Skype. You can draw, erase, scribble, type or just highlight while talking.
On the Record…
For podcasts or references, recording your calls can prove useful. Although Skype doesn’t feature recording as a default feature, there are some add-ons that will. For Windows, there is the Prettymay Voice Plugin. It costs around US$25, and can record all incoming and outgoing calls as well as save them as an mp3 or wav file. You can also play the records in other Skype conversations.
Pamela Call Recorder lets you record Skype calls for free as long as the recording is under 15 minutes per long call. The Professional and Business versions offer unlimited recording time, and cost US$24 and US$36 respectively. This plugin also lets you take notes during a call and features optional automatic call recording.
If you’re using a Mac, Ecamm has an application called Call Recorder that lets you record calls and video, and save the files as H264 and AAC (having the option to convert them to MP3 format later on).
Hold All My Calls.
Sometimes you just can’t be bothered to talk to people over Skype. On the other hand, you don’t want to leave Skype offline and miss an important call. The best answer is to setup voicemail. Skype can become your personal answering machine. Prettymay Voice Plugin and Call Recorder have this function. The more advanced versions of Pamela enhance the Skype standard voicemail so you can setup separate greetings and messages for different users. If you use Skype for both business and personal calls, this can prove truly useful.
Hello, John on the Line…
Freelancers aren’t loners. Whether outsourcing or collaborating we often work with other people. Sometimes for shorter or longer periods of time we can function as a real or at least virtual company. If your virtual team collaborates via Skype, it can be very difficult and time comsuming for one representative to talk to a client and report back to the team. PrettyMay offers a great application called Call Center which functions as any real call center. Incoming calls are limited to 30, but that is more than enough in this case. You call record calls, transfer them between agents and it even supports interactive voice response (IVR). IVR enables automatic routing of incoming call tasks. Press 1 for sales please. The Call Center does have a higher price though, US$15-50 per month or US$150-500 for a one time license. It is only available for Windows.
Looking Sharp!
Mac users may not have a lot of choices when it comes to Skype add-on applications and plugins, but Ecamm has developed a great application called iGlasses. It lets you adjust your webcam’s (iSight’s) video setting - the colors, brightness, even zoom. If you’re in the dark (for whatever reason - wink wink, nudge nudge), just use built in night vision. Maybe you want to put your iSight on the side of the monitor or mount it upside down? iGlasses can fix all that, letting you choose the rotation of your picture – how ever crazy it may be. You can use 3rd-party webcams as well as Apple’s very own iSight with this software, which makes iGlasses a bargain at under US$10.
These are just a few of the add-ons I’ve found useful when using Skype for business and pleasure. There are a lot more out there too, and if you use them well they can save you time and keep you looking professional.
Unlike the rest of the team, Ivan Brezak Brkan still has to balance his freelance interface design and new media writing/copywriting career with a busy university life. New media and blogs are his outlets of choice - and “new” marketing his passion. Find out more about Ivan at IvanBrezakBrkan.com.



















Sanjeev
September 22nd, 2007
I’ve been using skype for over 6 months to collaboarate my project with clients in EU & US. Never knew about these features & plugin’s…
Thanks for sharing!
Sanjeev
tiffany
September 22nd, 2007
I’m a fan of Gizmo if you just want a service for calls. It integrates a bit better with traditional land-line services because it uses the SIP protocol. Gizmo — which is free software — also has a built-in call recorder.
Gizmo’s call in line is about 40% less than Skype’s ($35 instead of $60 per year), and comes with voicemail. You can also have voicemail messages forwarded to an e-mail address.
Or for $8 per month, you can get an Area 775 subscription that gives you a local phone number *AND* fax number, plus call screening and some other features.
Windows and Linux users can also check out Ekiga, which offers free SIP phone service.
Amrit Hallan
September 22nd, 2007
Skype is a great almost-free communication tool and I’ve been using for years now. As you’ve mentioned in the post, I mostly use it to talk to my clients.
°flo
September 22nd, 2007
SKYPE rules! I use it many times a day at work. And when I travel on productions, I can even kiss my wife good night via videochat! I just love it!!
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Brad V.
September 23rd, 2007
I’m seriously considering getting Skype because I started a podcast for my blog and I need an easy way to conduct interviews without breaking the bank. Thanks for this post, lots of good information!!!
Sulcalibur
September 23rd, 2007
I was using Skype as my main line for business and was using Skypein too for people to ring me from there landlines. I even bought a cheap phone. This was ideal because no matter where I was, I would always have the same number. Great!
But no, calls were awful. I was running on 8meg Cable Broadband and the quality was bloody awful, so it just didn’t work for me. I would love it if it did, but I’m just unlucky like that.
Advise I would give is don’t RELY on it. Other than that it’s pretty good I guess.
Jared
September 23rd, 2007
I still have yet to get on the Skype train. I wasn’t aware of all the awesome features that it had. Skype here I come.
Corin Royal Drummond
September 28th, 2007
Skype Fabulous but Fatally Flawed
Skype’s popularity scares me because it’s one of those Roach Motel network services where you can check in but can check out. Skype is a closed network controlled by one company - EBay. And no, defacto standards are very different from real vendor-neutral open standards. We already have the SIP protocol which is very widely used, and fabulously feature rich. Gizmo, BroadVoice, and many other competing providers provide a much richer ecosystem around VoIP, than Skype can ever do.
Internet users need to understand the power of open protocols and standards, because it’s the only thing keeping the Internet from becoming AOL in the early ’90s.
In other words, friends don’t let friends use Skype, as fabulous and useful as it is. It’s just the wrong way to go, and the alternatives like Gizmo & Broadvoice, and Asterisk based personal PBXs are vastly superior.
Pat Kelly
October 5th, 2007
Our experience as a Skype partner is that they bring unprecedented value to both the Consumer and to the Small Business sector. With Skype, Small Business has access to enterprise-class features at an industry re-defining price. Applications include web conferencing, remote desktop, unified messaging, and in our case, call center, support and business live chat capabilities.
Recent Skype public announcements exhibit their commitment to the partner community and provide insight into near-term enhancements.
Unlike the VoIP market, Skype is not about putting voice over an IP network, rather, making conversations (voice, video, chat/IM) a web app. All others are just talk.
Charles Stricklin
October 6th, 2007
The free/basic version of Pamela limits call recording to 15 minutes, the pro version does not. I use Pamela all the time to record podcasts, and with the exception of a couple of glitches (of which I’m fairly certain they’ve corrected) Pamela has been nothing but good for me. I especially like how I can record myself on one side of a stereo track and everyone else on the other.