Why Your Ideas Are Best Implemented By… You
Glen StansberryThis guest post is written by Glen Stansberry of LifeDev.net.
When it comes to working for yourself, the step up from freelancing to starting a larger business is often a short one. Many a freelancer has used the work at home lifestyle, the flexibility and the cash flow of contract work to fund larger enterprises.
Of course one of the biggest joys of being a freelancing entrepreneur is the chance to develop your own ideas. By working on them yourself, you shape how they look, feel and grow over time. I can’t think of a much better feeling than taking an abstract idea and turning it into something real and useful. It. is. Awesome.
Yet, because of this close relationship, you’re also married to your ideas. When they’re successful, you take the accolades. When they suck, you take the blame. The only way they’ll mature and grow like you envisioned is if you implement and develop them. You can be the best vision-caster in the history of business, but you’ll never get the whole idea across to whoever works on your project.
Yet for some reason there are still businesses that haven’t quite figured this concept out. It never ceases to amaze me in the web world how companies can go and acquire a website, and expect it to develop and mature just as it had before the acquisition. This never seems to happen. Over time the acquired site usually become stagnant or falls apart, with the purchaser wondering why his perfectly-sound investment has gone belly-up. Never mind that the culture of the company has drastically changed, or that different people are now working on it. It’s still the same product, right?
Wrong.
Once you transfer ownership of the idea, there is less motivation to see it finished successfully. If it’s not your baby anymore, how can you care for it like a child? You can’t be as motivated to feed it or change it’s messy diaper every now and again (to go along with the terrible parent/child analogy).
Ideas aren’t something that transfer with the sale of a company. Yes, they technically can take the rights of the idea, but they’ll never be able to implement it like you can. Ideas can’t even fully transfer between people. Why do you think they’re not called USdeas or WEdeas?
The Thing to Remember
The only way a good idea is going to be implemented well is if the originator of the idea (you) carries it out. You’re the one with the passion. You’ve got the blueprint in your head. Shoot, it doesn’t even really matter if other people don’t understand your idea. Just start planning and slowly implementing it, and people will start to catch on. Don’t sweat it if other people don’t fully appreciate or even like the idea at first. It usually takes a long time before truly revolutionary ideas start to take hold anyway.
The worst thing an entrepreneur can do is to let someone else take over the development of his/her idea. There’s nothing wrong with collaboration to help develop or even further the concept, but the core idea should remain with the originator. You wouldn’t let someone else take your baby, would you? Yeah, neither would I



















Mark Abucayon
December 9th, 2007
wow this really works for all freelancer out there. Nice article Glen you did it will…I like more the thing to remember. Nice job bro..Thanks for the thoughts
Steve Spatucci
December 9th, 2007
I can’t tell you how relevant this is to me right at this moment, or how much I agree with it. It is an awesome feeling to absolutely and purely create - and, as a freelancer, constantly fulfilling other’s concepts - it’s equally awesome to be open to feedback from anyone, but to have the ability to ignore it and answer to yourself.
Joefrey Mahusay
December 9th, 2007
Great article! It’s very big help to us as freelancers…
Shane Pearlman
December 9th, 2007
The point I see here is that the core of a success comes from the team, not the just the idea. I have heard 2 VCs now say the same thing. A friend of mine was only able to receive funding for his company under the condition a specific team with certain vetted people would be on board.
Good article.
Aaron Cruikshank
December 9th, 2007
I’m not trying to criticize but this is such a specific type of business and business arrangement that I’m not seeing the connection between idea generation and commercialization. Buying someone’s website after it starts to get some traffic seems like a quick way to loose money in the best of times. I was expecting this article to be about developing an idea into a revenue-generating company.
You haven’t really talked about that and you’ve also kind of implied that it’s not a good idea to hand the reigns of a company over to someone at any point. I disagree. In the technology commercialization business, we talk about something called “founder-itis” - specifically, a company that is suffering from the lack of management experience of the founder who has refused to give up any control.
Companies grow and every stage of growth requires a different kind of leadership to continue that growth. Very, very few founders will have the skillset to take a company from start-up to full commercial success.
So, yes - nuture your ideas and try to turn them into a commercial success but for the love of God, know when you need to bring in some heavy hitters to help you move to the next level.
Andrei Potorac
December 9th, 2007
I needed to read this!
Glen Stansberry
December 9th, 2007
Hi guys, thanks for the kind words.
@Aaron C: I agree, the website analogy is a little limited. Not every company should have only one man behind the development, etc. etc. Hopefully the takeaway from the article was about IDEAS, and not business management. You’re exactly right, people should let others in when running and growing the company.
I think many problems arise when founders with the idea try to do things that they know nothing about, instead of worrying about the thing that had them success in the first place: The Idea.
Excellent points.
Tuan Nguyen
December 10th, 2007
Those that appreciate the work I do appreciate the outcome of the project, even with the twist to it. As I often put in more then what is expected. But when working with someone that do not fully understand the medium that I use, they may not like the out come. Either way, it is a lesson learn for both.