Why Freelancers Should Watch Their Backs (And How To Turn The Threat Into An Opportunity)
Lea WoodwardIf you take a look back through the comments here on the ‘Switch there seems to be an uneasy current of tension that appears whenever anyone mentions working with freelancers who live in less than first world countries and charge rates of $10-15 per hour (or less).
You typically hear cries of “You get what you pay for”, “You’re exploiting them” or “You’re devaluing the work of professionals in your own country”; they’re classic defensive statements.
The problem is that with the globalisation of the economy and the increasingly internet-enabled population in less developed countries, it’s opening up many industries to growing competition from all parts of the world.
And as a freelancer and business owner, it’s not good enough to simply sit there and say “It’s not fair”… it is what it is and only the savviest of freelancers will not only secure themselves and their business against the threat, they may even find a way of turning it to their advantage.
So here’s why the defensive statements just aren’t going to do you any good - and how you can turn the threat into an opportunity:
“You get what you pay for”
It’s easy to assume that someone paying a designer $10 an hour is going to get a far less “professional” design than paying $50 an hour but it’s not alway the case. There is a very good reason why designers in some countries can charge so little - and it’s often to do with the cost of living, not with the lack of design skills or quality of work.
I say this having spent the past 14 months travelling around the world running a business from lower cost countries and having met global colleagues who produce exceptionally high standards of work at a fraction of the cost of UK/US counterparts.
Freelancers who live in countries like Thailand, India, the Philippines, Africa and elsewhere can afford to charge $10-15 per hour because on that amount they can still manage to support their families comfortably. That is absolutely not to say that the quality of work is going to be any less than yours - why should it be? To think otherwise is arrogant, ignorant and presumptuous.
“You’re exploiting them
Firstly, the people who claim this have often never actually worked with an overseas colleague - or ever asked them if they felt exploited. I have - I’m Filipina by birth and like to work, if I can, with other filipinos because to me, in some ways, it feels like I’m giving back. I’d far rather support local businesses and entrepreneurs by using their services than throw money at a charity.
I asked my Filipino VA what she says about being exploited by us wicked westerners and here’s what she said:
“I always feel bad for those people who don’t like the idea of hiring VAs from third-world countries just because they think that low rates equal low quality of work. If they feel that hiring someone from a third-world country charging low rates is tantamount to exploitation, my advice is why not try working with one first? Then, if you find that he/she is doing quite well, by all means, let go of that guilty feeling by paying higher. I hope more people realize that service providers from poorer countries can afford to charge lower rates because of the low cost living NOT the low quality of work.”
There is nothing new about outsourcing or using labor from countries where the costs of doing so are lower - it has been happening in many industries for years. That’s not to say it’s right but it has frequently supported and driven the overall growth of an economy - just look at India.
“You’re devaluing the work of professionals in your own country
Only if you let it; and this is where the savviest of freelancers will see an opportunity and not a threat. So what can you do?
Here’s where it gets really interesting…
There is little doubt that you already have enough competition from freelancers within your own country, yet alone having to cope with lower cost competitors from overseas; and if freelancers don’t watch their backs, they can easily be undercut, priced out of the market and driven out of business by those offering to do it better (or just the same) faster and for less. But that’s a worst case scenario and one that’s not worth focusing on.
Instead, let’s look at a few ways that you can turn this to your advantage:
Expanding your price offerings
I’m sure many of you have had a few prospects not work with you because you were too expensive for them and quite rightly, you weren’t willing to budge on your rates. So the prospect went elsewhere, you lost that income and that was that.
What if you could offer a lower cost option? Perhaps provide a solution that the prospect is looking for at the lower rates they’re looking for? How do you do that? By outsourcing the work to a third party supplier.
There are a number of ways you can work this and commercials and details are up to you to thrash out - but it’s certainly an opportunity to provide a more affordable version of what you’re offering and a solution to a client that you would otherwise have lost.
Expanding your capacity
Have you ever had to turn down work because you just couldn’t fit it in? Maybe you’re at a stage where you need to grow your freelance business but you don’t want the extra hassle of employing someone or perhaps you’ve turned down a client because you just didn’t want to do that kind of work.
Outsourcing work to third party suppliers is a way to expand your business capacity and the volume of work you can take on without the additional admin of employing someone in your business.
Expanding your skill set
The company I run was recently asked if we could help a client with a rather large project that went beyond our technical skills. We could help with the business/process/design aspect but there was no way we could build it. So we proposed a project management type solution where we would complete the aspects we could do and then manage the development for them. Rather than having to turn away the project, we leveraged our suppliers, worked to our strengths and ended up making a nice profit from the overall job.
Whether you’re positioning yourself to your target market as the “one stop solution” or not, becoming known as the “go to” provider amongst your clients and prospects is likely to help not harm your business - and working with suppliers who can offer the technical skills you can’t is one way to do this.
Some things to watch out for…
The success of the above strategies obviously depend upon quite a few aspects - here are some of the things you’ll probably want to consider:
- Finding a supplier you can trust - start out slowly, give them some test projects and trust your instincts.
- Protecting your brand & reputation - decide whether you want to integrate their work under your brand, create a sub-brand or keep it entirely separate and ask for a referral fee.
- Managing the client - you can either continue to manage the client yourself or hand them over entirely to the supplier again for a referral fee.
It’s very easy to feel threatened when the world comes banging at your door, threatening your livelihood and challenging the freelancing business you’ve put your heart and soul into; and it’s easy to feel hopeless and frustrated by your seeming lack of ability to do anything about it.
So instead of seeing your global colleagues as a threat, focus on ways to work together to strengthen what you both do and you might begin to see the opportunities emerge rather than the threats that loom.













Jesse Skinner
April 22nd, 2008
Want to hire subcontractors but don’t want to spend all your time managing projects? Then hire a project manager. I recently did and it’s been great! Now I can spend my time writing JavaScript and PHP instead of emails.
ps. if you’d like to hire us, check out http://www.thefutureoftheweb.com/team
Pablo Matamoros
April 22nd, 2008
Great article!
I’m from Argentina, have lived in New Zealand for 4 years.
In particular the “You’re exploiting them” affirmation is ridiculous. Many companies and freelancers in third world countries are making big bucks from outsourcing.
As you said, they also provide good quality work. The problem is many companies in the developed world outsource to the cheapest provider instead of taking the time to find the best cost/benefit alternative. They also ignore the risks.
Not everything can be outsourced. Outsourcing should be carefully analyzed:
- Do you really need to outsource?
- What are the risks?
- How much do you save?
- etc, etc, etc…
Bobby
April 22nd, 2008
As a freelancer living in the Philippines, I can vouch for your statements above, especially “You get what you pay for”. I expoit the premise in reverse - that is, charge the same hourly rates as my American counterparts. The key is to do quality work, and constantly update your skillset. My clients have been satisfied with the value they get for their money that price has never been an issue.
Stever
April 22nd, 2008
Awesome Post!
One thing I love about working as a freelancer online is the opportunity to work with other freelancers from all over the globe. It’s cool, fun, economical, and I get to brag about it a too friends and family. “Yeah, my logo designer in India, blah, blah, blah, and my programmer in Tennessee, blah, blah, blah, my html coder in the UK, blah, blah, blah…….Romania….Toronto……Australia……….etc., etc.”
But that said it is very difficult to find people you can rely on and can produce a level of quality you are satisfied with. They certainly do exist though. The major webmaster forums are full of them. Test people out on smaller projects first.
When I find a good one, and if they are in a place like India or Pakistan, and are charging way too little in relation to their quality I encourage them to start charging more. Or at the very least offer to pay a bit more than they charge. That way they are happy to take my projects and willing to go that little bit extra to ensure I’m happy.
The nay sayers, especially the ones worried about it cutting into their business, or “devaluing professionals in their own country”, can continue to bury their heads in the sand and let the new global market plow right over them. Because thats exactly what an unstoppable force will do to them.
Heck, I can easily find freelancers in the US and Canada that are greatly undervaluing their own services. There are many who are great, or at least decent, at what they do but are not so great on the marketing side, or in targeting the right niches, so they have to charge low rates to attract enough business. Or they are just new as a freelancer and hurting for work till they get more established.
Frankly, if I like their work and they are available when i need them, I really really don’t care where they are.
Oh, and if you can work it well, you can put the time zone differences to good use as well. Fire off an email at the end of your day to your sub-contractor on the other side of the globe and when you get to work the next morning your finished project is there waiting for you.
P.S. for those that don’t know. India is the worlds largest English Speaking Market Place. As a former British Colony a very large proportion of the population speak English, and many speak it well. You will be communicating mostly by web chat and email. Strong accents disappear in written form
Jamie
April 22nd, 2008
So basically you are advising people to stop doing what they love, designing, and become project managers who outsource everything to people in 3rd world countries. If every designer was to do this there certainly would be few jobs for us in the western world.
Stever, I have yet to come across an Indian person who can communicate with english speaking nations particularly well. The communication issue is not just down to language, assuming so is extremely naive, there is a very large cultural difference which causes many problems. In my experience Indian people do not like to ask questions when the do not understand something…
- Can you do X for me?
- Yes
- Are you sure you understand what I want?
- Yes
Do they really understand? No, will they do something you didn’t want? Yes. Did they waste your time? Yes. Are you going to have to waste more time to get what you wanted in the first place? Yes.
Now if I was Indian I’m sure there would not be an issue communicating what I want with another Indian person, but when you introduce language, cultural and time differences you end up with a lot of time wasted on communications and misunderstandings.
In a lot of cases outsourcing will give your client a less than perfect working relationship with a designer and often the client will have to settle for something less than what they really wanted. And no I’m not just saying this without any experience, all of this is from 1st hand experience working with people from other countries.
Stever
April 22nd, 2008
Jamie, I’ve had all those problems too, but there are good ones that actually do communicate well. Harder to find but they are out there.
Benek
April 22nd, 2008
I’ve never felt like I’ve lost work due to cheaper overseas competition, but I guess it’s something everyone will have to consider at some point. I think this article covers a lot of good points on the subject.
I’d have no problem outsourcing work to someone in a developing country. My main problem with outsourcing in general is that I hold myself to hight standards and I know I’d find it very difficult to find the right person who’s work I could feel proud of as if it were my own.
Throw in the obstacles like difficult communication and time difference and it would be even harder to find the right person when looking overseas.
But I can say from experience (hiring an illustrator from southeast asia) that I thought the value for money was excellent and was very pleased with what he created. It’s certainly something worth looking into doing more of, especially in the area of expanding my skillset.
Ashwin
April 22nd, 2008
Globalization can hit you right on your face. The point of the post is now being consumed by this flaming war of opinions on the ” Ahs” and “oohs” of Outsourcing — whether anyone likes it or not, businesses care about profits and they will do anything for it. If it means firing you so that the job can haul itself to an India or China - so be it.
About Indians speaking English — a few of them have better vocabulary and speaking skills that most natives. There are authors like Salman Rushdie who earned International acclaim. I am a humble example of making full-time income from writing for clients from the US and UK. Well, if you go by rough statistics perhaps only 2% of the Indian population and 1 % of Chinese Population might be on par with the natives when it comes to communication skills — but can you guess what the size of that pool would be? It would wipe out an entire NZ and 3/4ths of the UK. Now wonder the jobs come here and the next time you need to talk to your bank, chances are that an India, Taiwanese, Chinese or someone else would answer that phone, while everyone else just frets and fumes about all the jobs lost.
Erika
April 22nd, 2008
The only time the “losing work to foreigners” feeling has seemed fitting to me is on those bidding sites (scriptlance, project4hire, so on and so forth)… but then again , those potential clients are there looking for a cheaper deal and it usually winds up being someone overseas who can handle that.
There’s also something to be said about the level of understanding that the average US/UK native has of the countries surrounding them as well as the personal ethic of the individual. It’s a little sad.
Joff
April 22nd, 2008
When my design skills aren’t enough, I outsource to more qualified people. Sometimes they are designers I know personally and can speak face to face with, other times they can be half way around the world and use MSN/Skype to get the job done. Both can produce great results and leave me to spend time developing.
bwilhite
April 22nd, 2008
Excellent article. You hit on a lot of great points. The whole “your exploiting them” is an ideological smoke-screen to hide their fear of competition. Why is it that people hate Microsoft so much because of their “anti-competitive” practices, yet when it comes to their own job, they’re afraid of competition? Regardless of whether they like it or not, though, the competition is going to happen and you give an excellent perspective on how to change one’s mindset on how to deal with it.
devin
April 22nd, 2008
Hiring people who will work for less than Developed World Wages is tantamount to one country “Dumping” commodities into another country at sub-market prices. It is designed to undercut the business and workers of that country, and it is, in effect, an act of atomized International Aggression.
Consumers buy into it because their idea of a longterm mindset is making it to the checkout counter. Globalist Companies buy into it because they don’t give a damn about their own National or Cultural Standards of Living, only the Stockholders’ Bottom Line…and the CEO’s are the biggest Stock Holders! Workers in countries where people would be willing to work for those wages want to do it because, as always, their own country couldn’t provide them with a decent chance at a living, so, the West is their big Oyster Cracker…their Sugar Daddy. Things are so bad where you live that you can live like kings on $15/hr? Why is that? Why don’t you study Statecraft or Economics and fix your country rather than undercut the Western Working Class with your cheap services?
I love how the writer talks about “giving back” to Filipinos, and this is frequently the way I see it work. Everyone on the outside wants the West to be Open and to provide opportunities to the “Developing World.” Then, once their foot is in the door, it’s Tribal Loyalty Time!
Naz
April 22nd, 2008
I’m a South African Indian who speaks great English…Lol….Hire Me!
Chris
April 22nd, 2008
I’ve ended up fixing many a PHP back end for clients who outsourced.. that’s just my experience. In terms of fairness? Hey its a free market, its competition, theres nothing you can do about it. When clients say, “What’s your price, I can outsource if you know what I mean.” F you then, I don’t take to threats like that kindly, go ahead and outsource, this is what makes me mad.
James Chartrand - Men with Pens
April 22nd, 2008
Thank you for writing this (and thank you for having the balls to write it on a blog that I find has a volatile comment section community.)
While I don’t particular want to start outsourcing work to others, I do feel it’s extremely wrong for people to make sweeping statements and harbor prejudices against people in ANY country and culture. There are well-educated people throughout the world and there are people who are crack at their job in ANY corner of the globe.
I find that many people have to learn to have some respect for others, no matter what country they’re from. So many people crying about injustices and all that have their noses in the air and hold a damned lofty arTEESTe attitude. It’s wrong.
Yes, it’s cheaper elsewhere. Yes, some people don’t communicate well. Yes, some people are crap at their job. That holds true for any country. It isn’t them or us. It’s everywhere. In every country. We have no right to point fingers at others because an economy has a high cost of living.
Allen
April 22nd, 2008
This article is a crock. I have been a freelancer for over 17 years and have personally worked with outsourced workers, in and out of the US, both as a Lead Developer and a Project Manager. First of all - you do get what you pay for. If you have to go back and have them re-do the work several times because they didn’t understand the requirements, or you have to spend three times as much time spelling out the requirements and explaining the requirements, then that $15 per hour is now costing you $50 per hour and about $200 per hour in frustration. And I have not even figured in long distance phone charges, travel cost, or any other costs associated with outsourcing - especially abroad. In addition, I have been hired to fix a lot of work that was previously outsourced. They could have hired me in the first place and saved them a lot of time and money. I personally don’t believe that companies realize what the ~true~ cost of outsourcing is - and what it is doing to our industry and our economy.
I have never heard of the exploitation excuse in the many years I have been doing this. I personally think this is something the author cooked up.
The only good point I see in the article is that freelancers should consider their pricing scheme - but NOT BY outsourcing the work. I have met many freelancers that think they deserve the same hourly rate that the big-5 consulting companies are charging. The big-5 can get it because they have the name and they have the support of their entire organization. I’m not saying that their consultants are any better. In my experience - many of them are worst! I have cleaned up a few of their messes. They just have the name of an organization so they can get the bigger dollars. Its like buying an HP computer versus a no-name brand. HP can get a lot more money because their name is on it - even though what is inside is not much difference, maybe even less than better than the no-name brand. But my bottom line point is that freelancers should take a long hard look at your rates. $30 per hour for 40 hours of work is a lot better than $80 per hour for zero hours of work.
Here are some realistic tips for you freelancers that have worked for me over the years:
1. First, charge a realistic rate. If you have been in the field for less than 10 years, don’t have a BS degree or higher, and don’t have industry certifications - you should take a long hard look at your rate.
2. Consider sub-contracting. There are a lot of these gigs out there. This can also get you some really good resume experience. And I don’t mean one or two gigs and then go out on your own. Try having 10 to 15 projects under your belt before going out on your own.
3. Be a generalist, with maybe one specialization.
4. Look at the job boards for what skills are needed in your area.
5. If you don’t have a degree, get one. Preferably at the masters level. If you don’t have industry certifications, get them. But be realistic here. I have seen consultants go out and get a whole laundry list of certifications and they still are not any better off. Just get the ones specific to your work. Having 10 different sets of initials after your name does not make you a better consultant or even more competitive. Certifications are only tie-breakers. Experience is the key! And if you don’t have at least 10 years experience, get a job and get the experience before you go out on your own. A consultant is suppose to be an expert. I have cleaned up a lot of messes from so-called expert consultants. Enough said.
Hope this helps,
Allen
andrea
April 22nd, 2008
People outsource overseas because they more concerned withh price over quality. That’s fine with me. Your not a client I am looking to get, anyway, if that’s the case.
Klaus
April 22nd, 2008
Very good article!
Globalisation is a two edged sword: it can be in your favor if you can get good people for a lower rate, and it can endangering you, in case your job gets outsourced. Let me briefly touch these two aspects:
a) you are outsourcing: Usually, it is much easier saying than doing. As several posters already pointed out, it comes down to quality and trust. Price is just one part of the equation. Usually it involves quite a lot of overhead talking to somebody on the other side of the world rather than to somebody in the room next to you. Taking these effects into consideration, price differences are not that big anymore.
Actualy, from an economic point of view, the local price should be about equal the foreign price plus overhead (at least in teh long run). Offshoring only makes sense if the remote price plus overhead is less than the local price where you are located. This means, either you find somebody you can really trust and communicate well to lower the communication overhead, or you do it on a massive scale, to you get economies of scale (think: 100 software developers in India) with your communication overhead (e.g. sending somebody as local manager)
b) Yor job is endangered to get offshored: Well, here it is the same thing: If you ensure that working with you is frictionless, that your client can trust you, and you keep your promises, you can easily convince your client that it’s more economical to work with you locally, instead of offshoring. Managing your client well is here the key success factor.
Best regards,
Klaus
Joe
April 22nd, 2008
you DO get what you pay for - bottom line, every time
Jamie is right - yes it costs less but takes longer - so what have you really gained?
bejamshi
April 22nd, 2008
The world is becoming smaller and we should start to learn how to work with each other and live with each other. Money should not be the issue all the time, if i can help a talented person pay their bills and I am looking for more clients then yes I will outsource.
I recently outsourced work to the same designer that produced expectational work the first time around and his second project was a disaster. so nothing is known, if you outsource your taking a risk. I say outsource when your not prepared to loose a client and are too busy yourself doing other things for your business (full time business owner that is).
mark
April 22nd, 2008
The effect of globalization on the U.S. middle class has been hard and will only get worse. Manufacturing is done elsewhere and now, service jobs are going, too. The gap between rich and poor is widening (no thanks to the current dictatorship). The poor will remain poor and the rich elite will get richer. The middle class (graphic designers, programmers, et al) have less incentive to pursue their field of study and employment as those jobs are now going over-seas. We’ve only experienced and seen the beginning…what will the situation look 5 years from now? So, yes, scrap thoughts of going to graphic design school and become a project manager however distasteful that will be.
John
April 22nd, 2008
Excellent post.
I outsource to many overseas developers. I’ve got a php developer in Ukraine who turns out perfectly written, commented code as good as I’ve seen any western developer produce. But he does it at less than half the rate. In relation to the cost of living in his country he is well paid and happy. I can still charge the full rate to my customer for the work. It’s like a wholesale/retail relationship.
The key is in finding the good people. And when you do find them look after them. Be very clear with your specs pay them promptly when the work is complete.
PhilFreelance-Web
April 22nd, 2008
I really bow on your statement, great article, i could definitely say, that it really true, as a managing freelancer here in the Philippines, i been encounter different people in US,UK, Australia, Canada and some Major Countries, Sometimes i got upset the way they deal with us, It doesn’t mean that we can’t understand but the fact is they really giving a very cheap rates, they taking too much advantage for the 3rd countries, such like us, i know that our living is not the same as what they have, but regarding the profession and the skills, i can say that our quality of work is not bad or poor, even i can say that we are even more than some people who are working professionally.
But since thats how web goes so we just taking the flow, but hopefully that this doesn’t mean that they will taking advantage the low rates we offer, and some will just run away after they got and not paying even a single of penny.
By the way if you need web design and web development, offers in freelance rate please visit our website http://www.philfreelance-web.com
Brian
April 22nd, 2008
I have to say there is certain value to this argument, but I’ve been to a couple of these “outsource sites” for freelancers, and the quality of DESIGN work is simply appalling. Coding may be a different story, but my online travels have led me to believe that third world countries can never complete in the design market.
Of course there are always exception to the rule, as with everything, but I’ve “bid” on 3 different sites and the portfolios for those bidding were terrible. That kind of work is cool for those little “niche” sites or buyers who are tech savvy themselves and just need a 15$ logo for their new online gambling site, but that will never fly for businesses who want to be taken seriously in the States.
Then there is the fact that something always gets lost in translation. Communication breaks down because they don’t fully grasp what you’re asking for, come back with something totally different and then you have to waste time either working with them to get it right, or just hire your local designer like you should of in the first place.
Sites like RAC and scriptlance, etc will still do good, I believe because there will always be someone willing to pay 15 dollars for a logo just to slap it on their new niche site. But for first rate quality design, so far, in my opinion no “outsourced” work has ever been able to compete.
rogers
April 22nd, 2008
I am Freelancing part-time (very hard), and guess what? I am outsourced, from a company in India. I am not outsourcing, but the other way around. I am in Portugal, Europe. I help other with their jobs, make money (not a lot because currency), but there is a lot of work to do. For people in Portugal my rates are high, for outsourcing myself I have to lower my rates.
Is that Strange?
AmericanPride
April 22nd, 2008
I think that with so much talent in other countries, these developers should use those skills to stimulate their own economy. Amercian Software Developers have worked hard at building our economy, and those that have the programming knowledge shouldn’t have to worry about whether or not they will have a job in five years.
In fact, nationwide, CSC majors have dropped 14 percent in 4 year universities. Keep in mind, that this drop is occuring in the golden age of our information age. American students do their research, and nearly every Career Outlook guide mentions that Comptuer Programming jobs are subject to outsourcing, so therefore kids are finding better ways to spend their 4 years. So, in a nation where math and science skills was already on the decline (we import more foreign engineers than we have American engineers in alot of companies), computer science was thought of as a rewarding and lucrative career field until recently.
Obviously, a foreign software developer doesn’t care much about any of this, and I can’t blame you. You’re just fulfilling a need and utilizing your talents at the same time. However, eventually our government should cancel H1-Bs, provide more lucrative CS research positions, and provide more scholorships to American CSC students. The lack of tech talent per capita will hurt us more and more as time will tell. Hopefully, foreign software developers will have their own companies in place, drive internet trends, and become tech super powers of their own instead of just a pool of talented freelance developers.
Lea Woodward
April 22nd, 2008
Some interesting points of discussion here, thanks all.
@JamesChartrand - I’m waiting for the volatile comments to kick in
I wondered what sort of reaction this article would get and hadn’t marked it as “ready” for review yet (wasn’t quite ready for the reactions!!) so thanks to the editor for just getting it out there!!
The issue of globalisation is such a can of worms and a double-edged sword, as Klaus rightly pointed out…As others have noted, outsourcing isn’t for everyone and there are plenty of drawbacks as well as advantages in going down this route. But outsourcing is just one potential solution; there are other alternative solutions to the same threat…
One of the things I hoped the article would stimulate was a discussion on how freelancers feel about globalisation and increasing competition from around the world: whether they feel threatened by it? What they plan to do about it (if anything)? And how they feel they can protect themselves from it or perhaps embrace it in a way that positively impacts on their business?…
As someone who has been exposed to a multitude of different business cultures over the past 15 months, it’s opened my eyes to the opportunities (and not threats) of globalisation…but then I am a cup-half-full kinda gal
Steve Naidamast
April 22nd, 2008
I agree with a lot of the statements made in the posting above.
I don’t believe that just because someone can charge less for a piece of work that the quality will be less as a result. I work with a very fine young lady in India on my day-job and I would hire her at the drop of a dime due to the high quality of her work. She is also one of the very few technicians I have come across in my long career that still maintains a sense of “art” to her coding. Most technicians today have no concept of that and it shows in their development.
However, like any place you will find the good and the bad in development professionals and it doesn’t matter where they come from…
Andy
April 22nd, 2008
Lea, your article just left me wondering what exactly you were trying to write about. Sorry. Your comments, though, were crystal clear.
I don’t worry about globalisation at all, because my consulting company offers a technical service that is tailored to the type of client that would not be interested in globalsourcing anyway. My best clients want personalized service and I can offer that in a way that someone in another time zone cannot. And I’m finding that many clients are the same way and are hunting for good local freelancers to help them out… but they often can’t find those freelancers.
For people who are threatened by overseas, low cost competition, you need to re-think your marketing niche and strategies. Is competing on cost a good strategy for you? Are clients who are shopping with cost in mind and not service the right clients for you? Can you adjust your marketing to emphasize your advantages over low-cost overseas providers and lower the risks to your business from competition?
Cutting your costs and hiring remote outsourcers just changes your business model so that you spend more time managing than creating, and many freelancers prefer to spend their time creating, because that’s where they get their biggest thrill. And managing talent in faraway time zones has many drawbacks, especially if you need to talk with them during your regular business hours. I only recommend doing this if that’s really the business model you want to create for your business and not as something you do just to compete better.
MikMit
April 22nd, 2008
I have worked with many freelance programmers and have found many of them to be very good. I have also found some areas of the world where the programmers provide very poor work. You just have to find out who works well for you.
I have used several freelancers in the US and must say that the quality of product I get from them has been excellent. Part of that may be that there is no language barrier and part may be due to the fact that they’re traditionally trained. I have also noticed that they’re not necessarily more expensive when they bid on a job basis.
The idea of exploiting workers in 3rd world countries is just silly. Since when are you exploiting someone when you pay them more than they would get elsewhere?
As far as devaluing the local workers, I would agree in some aspects. Competition does tend to bring down the cost of a commodity. But I have noticed coders are becoming increasingly specialized and stratified. These specialty niche areas help them sustain their income level. What all of this means is that the industry is evolving to provide better product at a more affordable cost. That’s capitalism pure and simple.
James Chartrand - Men with Pens
April 22nd, 2008
@ Lea - Can I say that I’m completely stunned and surprised the post didn’t get torched, set on fired and burned at the stake? The community has, effectively, made me blink and say, “What happened? Where’s the riot?”
Just a note to those that feel that there will always be something lost in the communication - that’s another of those lovely sweeping statements.
I’m French. Would you know it? No. Why? Because I can friggin’ speak the language and understand it. There are many, many bilingual, trilingual and multilingual people in the world who converse in a language - FLUENTLY - that is not their own. To say that someone from India or Russia or Israel or wherever cannot possibly effectively work with someone from the U.S. is prejudiced at best.
Someone up there said it best - can’t we all just learn to get along and live and let live? (That may be my Canadian mindset talking, but hey.)
Don
April 22nd, 2008
As a freelancer..
I have to pay hundreds and thousands of dollars for my software. Some countries do not have copyright laws like here in the states, so if they are charging too little, it’s probably a good bet they are using pirated software. So even if they are good at what they do I will not work with them. Keep in mind that if someone here in the states is not charging anywhere near what you expect they are most likely using pirated software as well, unless they are students.Students get really good discounts, on some great software, so they may not have to charge as much, or they may not realize what a project should cost. It they are good throw them a bonus.
Language barriers is another thing, try to find someone you can work with that understands you. I bet you think I’m talking about another country, you would be wrong, but it applies there as well.Sometimes a concept that will seem obvious to you will be a total mystery to someone that comes from a different part of the world, even if it’s only a few hundred miles away. Example Georgia, USA and New York USA.
Overall I have to say I’ve worked with people from all over the world at one time or another,and with very little problems. I speak only English and I have done work on recipe cards and labels for French, Spanish, German, and Russian languages. Thats just the one I can remember right off the top.
Pirated Software and Communications are the two big items I watch for, other wise who cares if they are next door or in another county. If they are good at what they do, it’s all good. Eventually the pretenders will go out of business anyhow.
Ex-reader
April 22nd, 2008
Well, I’m done reading this website. Thanks!
Maybe next week this author can write an article on moving to those third world countries so that we can actually afford to make a living. Or write one on how we should all quit and work at McDonald’s rather waste our time competing with cheap business owners and and even cheaper third world countries.
No wonder you call this place Freelance Switch- talk about how we’re not charging enough in one article and then praise hiring people who work for peanuts in the next.
No thanks. I especially like the part where she tries to justify being cheap by saying she’s Filipina too.
And you absolutely do get what you pay for- there’s more to hiring someone than worrying about the quality of the work. Good luck settling legal disputes with people in other countries, dealing with language barriers, worrying about contracts written in one country applying to a worker in another country, etc. There’s a whole list of items you’ve ignored in your praise of outsourcing.
Let’s see how you feel about telling us to throw our career away when third-world countries figure out a way to do business consulting to companies in the US and UK for $5 an hour.
By far one of the worst articles I’ve seen on this site. The author sounds like a complete idiot who hasn’t done any real research on this matter.
Ken Stanley
April 22nd, 2008
I would love a list of companies in India, Thailand, Philippines, etc. that are producing the same kind of quality creative work as Fantasy Interactive, Happy Cog, Clear Left and/or Poke London. I would be more than happy to send a shed load of work their way. Top-notch creative, standards-compliant sites and/or solid Flash/RIA skills coming out of India or anywhere in Asia at a much more competitive price would be magnificent. I haven’t seen it yet but I’d love to, and I’d definitely start outsourcing if I can find the quality I’m looking for.
Does someone have such a list of these companies’ URLs? Or are we just being presumptuous, assuming that such companies even exist?
Kyle
April 22nd, 2008
While I myself have a client outside of my country who is no doubt getting a better price than if he were to hire locally, the thought of cheap outsourcing on a large scale does frighten me a bit.
However I find it hard to believe it will completely take over — many companies in my home city would still rather meet with someone face to face than try to locate and manage talent on the other side of the world.
Ex-Reader
April 22nd, 2008
@ James Chartreand- the post isn’t getting torched because critical comments are being censored by the moderators here.
Karen Swim
April 22nd, 2008
Bravo for having the courage to write this post. I agree! US Citizens have an arrogance that I find annoying. If you really want to see the English language being destroyed read document and emails from business professionals who do not even understand the basic rules of grammar. It shames me to hear my fellow Americans say “third world countries” as though people who live there are somehow beneath us. This elitist attitude, in my opinion, is the true problem in the American economy. need proof? Consider the American Auto industry. There will ALWAYS be price differentials even among Americans. Quit selling on price. Find a way, as you suggested to expand your offerings and set yourself apart. Yes, there are some jobs that may be better suited to local providers (and by local I include all countries) inside knowledge of culture, social mores, industry, etc. so become a specialist in a niche area. As the rest of the world embraces globalization and prospers, we are too busy whining about the competition.
T
April 22nd, 2008
“You get what you pay for” is true, whether you believe it or not. Just look at the toxic crap coming out of China or the sad state of outsourced tech support.
This article summed up: Outsource to make more money; everyone else is doing it.
lurch70
April 22nd, 2008
I think the ones against outsourcing are also forgetting the “free” in freelancing. Every freelancer is free to do as they wish with their work and how they sell it.
I work with people overseas, mostly Western Europe, as the design aesthetic is closer to American standards (if not better) and have had nothing but fantastic work and built great relationships over the years with my partners.
And believe me the “standard of living” is at most times higher overseas. Lets not forget the $ has taken a hit.
Point is … a great designer that’s easy to work with and is reasonable with his rates (I did not say cheap) will always have a lot of work and make a great living. More so than one that will charge a lot more and at the same time have an attitude.
Also … most designers/artists are usually great at their craft but are lousy business people … this is why I think most need a Project Manager to get them deals and keep clients happy while letting them focus on their work.
Good article … the world is too small now and the type of work we do is so easy to fish out that this sould not even be an issue in this day and age.
Antonio
April 23rd, 2008
Hey there,
Great article. Is interesting reading about your perspective in the free lance world from a more developed country. I think you made great points about outsourcing and freelancing. Let me give you my personal experience:
I work for a US agency in Costa Rica (where we don’t have super developed cities, but we have beautiful beaches and mountains, although the basic cost of life is not so different from the US). I’m a .NET developer, and let me tell you that the team that I work with is one of the most experienced and talented developers in platforms like Windows Media Center and Silverlight 2.0. Our work is as good as the work our colleagues do in the States, or sometimes better, and that’s only because I think we appreciate a little bit more the opportunities to do great work and have a job in a great company.
I also believe that most of the problems of low quality or the lack of standards and best practices are not because the lack of developer or designer skills, but generally because a poor management, which unfourtunately is very common in latin american companies. If you can lead your team, or guide outsourced teams, the result will be as good as you want it to be. And yes, we don’t get paid as in the US, but still we get paid pretty good for our country standards.
So there you go, we work for less, but we don’t feel exploited because we get paid pretty good for our standards and cost of living, we do great job, even better than anybody in the world in some specific platforms and tecnologies, and we work side by side with our colleagues in the States and Europe, learning from each other.
One last note….my colleagues from the US enjoy much more to come to our country, than us travelling to the states
Andy
April 23rd, 2008
@Ex-Reader: you’re way off base. Comments are moderated for first-time commenters, but I’ve ripped holes in several of the posts and the comments are still there, so they don’t moderate for critical comments… or even stupid ones.
James Chartrand - Men with Pens
April 23rd, 2008
@ Ex-Reader: They’re not moderating comments - yours made it through
Dina at Wordfeeder.com
April 23rd, 2008
I’d have to echo Jamie’s statements about the communication gap. It’s not personal, and by no means do I have a *lot* of experience working with people overseas. But it only took me two small dips of my toe in the water before RUNNING in the other direction, back to the U.S. where prices may be higher but at least the understanding and the time zone sync is there.
One test run of an overseas company that I did was a simple ad swap with a company that designed pretty high quality email newsletters. They were based out of Malaysia and appeared to have perfect command of the English language. (I don’t mean to condescend when I say this - many people don’t and it causes huge problems).
The confusion happened over the words “ad” and “article.” They asked me if I’d like to do an AD SWAP with our ezines. I gave them an ad, I got an ad from them in return. My ad contained a headline, 2 short lines of text, a URL and a small image. So did theirs, as per my instructions to them.
I published my ezine, complete with my usual article feature, marketing tip, and I added space at the bottom for my advertiser to have the floor.
I then received by email the newsletter they had said my *ad* would run in. THERE WAS NOTHING ELSE IN THE EZINE BUT MY AD!
Clearly, what they had needed was an ARTICLE, which I would have provided as a means of offering some type of quality content for their ‘zine. But they didn’t ask. So, thanks to these knuckleheads, I was now a spammer. Lucky thing though, I got a bunch of signups from people overseas, which of course was a complete waste - I’m pretty sure they were all just spammers also.
My other experience involved a real client who came this close to handing his website over to India to be designed from a very poorly laid-out template. You could just tell they were popping images and copy into their pre-fabricated, cookie-cutter website in a box and then charging him their awesomely low overseas rates. He hadn’t a clue, not about aesthetics, nor about well-navigated websites.
I steered him away from that and quickly.
I’m sure some people would love to wheel and deal with folks from overseas who would jump on the opportunity. But I’ll just keep on targeting clients in the US, and probably end up working for stodgy old Republicans and ex war veterans because of it.
Shane
April 23rd, 2008
It is ironic that some web professionals still think that the online world is restricted by borders and economies. There isn’t a market so susceptible to a global economy as the web market, the internet is as global as it gets. Better get used to it, online outsourcing is here to stay.
There are some large misconceptions regarding the reasons why some can afford lower rates. It is often the case that the cost of doing business in third world countries is far greater than in developed nations. Equipment often costs twice as much and last half as long due to conditions. Software also cost twice as much. Copy write laws are not as non existent as some people say. I have seen more people pirating, or sharing software in the US than overseas, that is simple there are more people with computers in the US. It is not because of pirated software that they can charge so much less, it is because they are willing to do it for less and are willing to make more sacrifices in order to make a living. I doubt that any one who charges $10/hour owns a 3 bedroom home and drives an SUV and went to a private University and vacations in Europe, but then again maybe they do.
As for the quality issue, come on, web design and development is not rocket science. It does not take that much effort to learn standards and to create good code, and there are very few truly gifted designers out there anyway. It mostly takes experience and the willing to learn, the overseas market is catching up on the experience and the literature is being translated (if not originating) in local languages. The arguments on quality are becoming less of an issue. There are plenty of great talent out there, happy cog is great but they are not the holly grail. There are only so many companies of that caliber in the world, but there is plenty of very good quality work being done all over the place by all sorts of people.
Here is the funny thing, the way things are going, the emerging economies, who have conquered a large and growing share of the internet production market, will need to increase their rates to make up for the weakening dollar value, and the local US market will be forced to lower their rates to attract clients and eventually the rates will not be that much different.
Lea Woodward
April 23rd, 2008
@James Chartrand - Aside from the odd comment I think the community on the whole has had a good discussion about an important topic rather than resorting to insults. And no, I’d never have known you were French, poor thing
By the way, I should probably add that one of the professionals that I frequently outsource technical work to (which leaves us to get on with the more creative stuff we enjoy) is actually based in the US, is Indian by descent, speaks perfect English but still charges exceptionally good rates. Not quite as low perhaps as if they lived in India but certainly very affordable and excellent value.
The point is, if you’re from the US or any other supposed “first world country”…this is happening on your own doorstep and in your own country; it’s not something in a third world country far far away.
It’s doesn’t have to be about competing on cost - it’s about looking around to see how you can future-proof yourself and your freelance business by figuring out how to survive & thrive, when prospects have far lower cost options right on the doorstep - as Karen Swim pointed out.
Brian
April 23rd, 2008
I have to chime in here and say I agree with a lot of the “negative” comments. Not that it’s these guys fault that they work for low rates like one poster said, it’s just the quality is so abysmal it’s not even funny. That age old adage has never been more true, you get what you pay for. If you’re an up and coming small business, or even a medium size business, if all you care about your business is a 15 dollar logo and a 50 dollar website, I don’t think you’re serious about your business. As for Mrs Swim’s “elitist” comment, you must be a democrat no doubt.
Like I said, I think coding wise, they’ll have a market, but in the visual department they’ll never compete. Atleast, that’s been my experience for the last 6 or 7 years. Maybe that’s where the American “elitist” attitude comes from, is a little bit of confidence. But that being said, I couldn’t fathom any local small or medium size business that I know of, get on a shoddy looking site like RAC and try to get themselves a website. So I think the only business that these guys take is business we wouldn’t get anyway, or surely wouldn’t want, so I don’t think it makes a difference. Atleast from a freelance perspective.
Getting into work visas and overseas support etc, is a bit of a different story, and more for a different article.
riki
April 23rd, 2008
Finding Developers who can communicate effectively and in a timely manner, regardless of what country they come from, has always been my biggest problem when outsourcing. Even Developers from English speaking countries on high pay rates, can still be absolutely pathetic at responding to emails. If there’s a time zone difference, that can make it even more frustrating. That of course is nor restricted to rich of poor countries.
But I wonder about some of the practices taught on Freelance Switch, like: pump up your rates, reduce your hours of availability and separate your work life from play. What do you end up with? A Developer who works four hours a day for $150 bucks and hour and won’t respond to emails outside the sweet zone. Which is great just as long as your web application doesn’t crash at 4pm on a Friday afternoon.
Tarique Sani
April 23rd, 2008
Lea, thanks for having the courage to write this!
bejamshi
April 23rd, 2008
There is no right or wrong here, take it or leave it. You have many options, if you can’t handle the amount of work then pay more cash to someone in your own country (in the west) to get the job done. If your on a budget then either do it yourself or source it out to other countries that charge less.
Just because the going rate in U.S. is higher because of living expenses and such it does not make the work produced any better quality than the one done in India. Talent and money are two different things, just like designing and marketing.
Me
April 23rd, 2008
@ EX-READER: if all you can spew is vitriole then the comments board and readership is better without your negative presence.
Give Peace A Chance
Brian
April 23rd, 2008
@Me, Ex-Reader wasn’t really “spewing vitriol”, simply feels strongly about his opinion. Just because it isn’t inline with what you think doesn’t make it any less valuable to the discussion.
And what the heck is “give peace a chance”?
Moriz
April 23rd, 2008
I think our business’ strong point is no only our skills but our clients.
I work from Argentina mainly for clients in Spain, Switzerland and other European countries. The key here is that it’s quite difficult if not impossible to build a solid and long-lasting relationship with a end-client if you live 10.000 Km from him. So really there is not such a big risk here for local professionals.
Just as the article points out the outsourcing business works when there are two professionals who are interested in collaborating, and this is a mutual convenience thing. I don’t work for end clients but for designers who have either too much work or need extra skills, or simply want to earn more money investing less time.
I’ve built a team for this and I work with 3 to 4 in-house people here and that enables me to better meet deadlines, broaden the offered skills and offer a comprehensive service, this is important because an individual tends to be more “alone” faced to a particular job.
A web designer is a much stricter judge for my work than a end-client is so I have to keep high standards in my work.
Our mission is to be business partners with other designers. Our designer-clients may feel then that they have a complete team with broad skills at their hands for a fraction of the cost it would take to build a team like that for a freelancer.
Amrit Hallan - Content Blog
April 23rd, 2008
Interesting article Lea, and engaging discussion in the comments section. Outsourcing is always associated with “cheap labor” and “inferior quality”. I think these gaps are quickly being filled as now even some Indian software companies are charging “global” prices. I agree with many of the commentors that it isn’t always you-get-what-you-pay-for.
I’ve been working as a freelancer for more than 5 years now and almost all my work comes from UK/USA. I don’t charge less and don’t charge more, I charge what I feel I should be charging for my services and I have come across many freelancers who charge less than what I do even while living in the US. Why should I charge less just because I’m living in a so-called third-world country (India)? My English may not be as good as a native English speaker, but my writing does get result for my clients and I think by the end of the day that’s what matters, not who is charging more and who is charging less. I personally know scores of Indians who write far better than many of their western counterparts. Language is assimilated, but it is also acquired and those who acquire it work harder at it, and hence, sometimes get better at it. And this applies to every skill.
Ken Stanley
April 24th, 2008
Okay, we’ve established that companies in these cheaper countries are highly competitive when it comes to price but nobody have given one single example of a company that’s producing world class design services at knock down prices. You know… just to see if they’re as competitive on quality, which is also very important.
This argument isn’t anything new - it’s starting to get quite stale now to be honest. Web outsourcing has been around for a while but, more often than not in my experience, clients come running back screaming.
A list of quality outsourcing companies would be great. Anyone?
Seraphim Collective
April 24th, 2008
That was a great write up. I however don’t feel threatened by those overseas designers. Simply because I know how the economy works. I’m in the US, and only look down on the so called “designers” that just picked up Photoshop last month and figure they can charge $30 bucks for B.S. CD design or logo. which are usually awful. Instead of building their skills to a desirable level, they decide to undercut everyone just to turn a dollar. I don’t see any integrity in that, and just can’t respect it. Why build a portfolio of garbage work that wont take your business anywhere fast? Still, I don’t feel threatened because their careers are usually short lived. I’ve seen it happen many times.
Aleph Naut
April 24th, 2008
Jobs will always migrate to the lowest cost producer. If you enjoy designing, developing or doing any sort of skilled labor and that labor can be done more cheaply elsewhere - it will be. The bottom line is that you will not be able to support yourself doing something you enjoy.
I support free markets inasmuch as they work to improve my standard of living. I’m not religious about free markets though; if “free” means I can no longer make a living doing something I enjoy then I’m opposed to that kind of “free”. Countries are not companies; they, at least in theory, should act so as to improve the lives of their citizens.
If you’re the kind of person who enjoys your work for what you create or design - basically any kind of craftsman (programmer, website designer, engineer, etc…) then outsourcing is a threat to your way of life. If you’re the kind of person who can enjoy a job even if it doesn’t create anything tangible, if the money alone is enough to keep you in a job, then you’re probably a businessperson and you’re going to outsource wherever you can.
Mary
April 25th, 2008
At $10-$15 an hour, I would make more money working at a restraunt then in what I am trained to do for a living. We have to pay all our own healcare, higher rent/etc, and taxes, not to mention paying for the added cost of gas and food. Need we mention pirated software?
It’s not egotistical, its frustrating as hell to see your livelyhood disapear.
Of course Americans are upset, and of course everyone who is benefiting from it is happy getting paid and saying the equivilant of “sucks for you”.
just saying.
zaga
May 5th, 2008
Its funny to read the reaction in some of the comments about people in other countries “stealing” jobs to US…. And they forgot that US has been exploiting (stealing?) resources in most of these countries for many many years.