Online Bookkeeping for Freelancers that Won’t Cost an Arm & Leg

If there’s one thing I’m bad at in this whole freelancing business it’s bookkeeping. I mean, I’m a writer — and frankly, one of the things that draws me to writing is that it’s not bookkeeping. If you’re a writer, a designer, or even a coder, chances are you were drawn by the possibility of putting words, images, and code together in creative ways, not by the prospect of meticulously recording financial transactions.
The bookkeeping and accounting a freelancer has to do boils down to three things:
- Recording invoices and payments,
- Recording expenses, and
- Computing and paying your taxes.
For the past year-and-a-half, I’ve been using LessAccounting to handle the first two, and sort of “winging it” to handle the third. I like LessAccounting, and with a little creative data entry (e.g. holding off on entering payments in months when I get several payments and entering them during slower months; the free account limits the number of payments you can enter in any given month) I’ve managed to do pretty well for myself with a free account. But that’s changing – I’m developing more clients and more steady invoicing and payments to record, and at the same time my income is growing to the point where taxes are becoming a nightmare.
When I recently discovered Outright, a whole new system came together. Instead of handling my bookkeeping separately from my tax accounting, Outright acts as a hub for an integrated accounting system, featuring:
- Freshbooks for invoicing and payment tracking,
- Shoeboxed for expense tracking, and
- Outright for tax accounting.
Here’s how it works:
Freshbooks for Invoicing and Payments
Freshbooks is an online system that has become a de facto standard for freelance bookkeeping. The free account offers just about all the features of the paid account, but is limited to only 3 clients and places Freshbooks branding on your emailed invoices. $14 US a month removes the branding and allows you to track 25 clients, with higher-priced plans for more clients.
Freshbooks invoices are not as customizable as some other invoicing services’ templates (I’m thinking of BlinkSale here) but they’re attractive and functional, and offer enough branding to be clearly identifiable as your own. If you tend to work by estimating out a whole job for a flat rate, you can easily generate estimates; if you work by the hour, Freshbooks offers a pretty good time tracking system as well. One nice touch is their “snail mail” invoicing, allowing you to send printed invoices with payment stubs and return envelopes for $1.79 US or less (depending on quantity).
Freshbooks also handles expenses, but I’ve got a better solution for that:
Shoeboxed for Expense Tracking
Shoeboxed helps to minimize the work involved in tracking expenses by scanning, sorting, categorizing, summing up, and storing copies of all your receipts. The free account requires you to scan your receipts yourself; paid accounts ($9.95 US/month and up) allow you to mail an envelope full of receipts in to have them scanned, OCR’ed, and automatically categorized according to rules you set up (pretty easily, too).
The beauty of Shoeboxed is that you need only worry about keeping your receipts until the end of the month; then spend an hour or two scanning or, better yet, stuff an envelope and drop it in the mail, and you’re pretty much done. You can go to the site and add notes or categorize receipts from places you’ve made purchases at for the first time, but the heavy lifting you can leave to Shoeboxed.
So, how do you get your expense data and your income data to play together? Here’s the anchor:
Outright for Tax Accounting
The focus of Outright is helping freelancers make their estimated quarterly tax payments. What’s great about it is that it imports data from both Freshbooks and Shoeboxed on a nightly basis. Which means that it keeps a running tally of your finances as money flows in and out.
Towards the end of each fiscal quarter, Outright will send you a reminder that it’s time to make your estimated tax payment for the next quarter. Based on your income trends over the last quarter, Outright figures out what your estimated income should be for the next quarter and how much your taxes should be. At the moment it’s US-only (sorry, everyone else in the world) but they say they’re working on adding support for other countries — anyone who knows how complex tax codes can be even from year-to-year within the same country can guess what kind of an undertaking global support must be!
But even if you don’t want Outright to do your taxes for you – they themselves say that they use a conservative algorithm that may result in overpayment, given that underpayment can cause fines and even legal action — Outright is still useful for bringing your financial data together in one place. With a couple of clicks, you can generate an email invite to send to your bookkeeper or accountant allowing them access, making it a simple matter to turn your taxes over to a third-party.
Of course, you could use Outright directly, entering income and expenses as needed by hand, but Freshbooks and Shoeboxed offer so many features that it barely makes sense not to use them (such as invoicing). Outright is free, too, so there’s no added expense for simplifying such a big chore as paying taxes.
Put it all together
Together, these three services will run you as little as nothing per month (for those just getting started and with minimal clients and expenses). For better-established freelancers with a nice stable of clients and a decent amount of expenses per month, the base-level paid accounts at both Freshbooks and Shoeboxed will cost a very reasonable $25 US a month – not too shabby. Both services will scale upwards as your business grows, too, with pretty good rates.
Most importantly, with so much hassle taken out of bookkeeping, it should be a breeze to handle your finances. I know I’ve lost a significant chunk of change on expenses that should have been deductible but the receipts were lost, poorly notated, or simply too much work for the few dollars in taxes they’d save me. Stuff like that adds up, though — and with the economy the way it is, giving up a few dollars here and a few dollars there simply isn’t tenable.



For those in the UK there’s always http://www.freeagentcentral.com for online accounting and time tracking. I’ve been using this for the guts of a year now and it’s constantly being updated with new and better features. Their support is excellent, but on the downside it could be perceived as being a little on the pricey side, but definitely not out of arms reach for a freelancer like myself.
They do however have some accountants set up as partners meaning that you can benefit from discounts in submitting your annual tax return to them, which is also a bonus.
It’s very simple to use and like I’ve said it’s getting better and better. I just wish this existed 5 years ago for my other business!
Check it out. Oh but if you do think about signing up to it please use my referrer link below and you’ll get a 10% discount for the length of your membership, as well as me, yay!
http://www.freeagentcentral.com?referrer=2q5bl4o0
Cheers!
Very nice post. I have been using Freshbooks for a month now and its really amazing when it comes to invoicing and time tracking. I use a dashboard widget from freshbooks to track the time I spend each project, this helps me to track my time and asses my speed.
I am new to other two services. Probably I should check them out.
I really needed this information. Thank you! Obvious security concerns with Shoeboxed. I’ll have to read some of their press coverage. But what an amazing service.
I use Freshbooks and have been referring everyone I know to it… …every few weeks (been using it since January 14th, 2009), something interesting happens thanks to my usage of Freshbooks and I think ‘man, was that the smartest move I ever made or what’…
I swear by it and recommend it to anyone looking for simplified solutions to their invoicing, billing, time tracking and project management.
I got into this biz to create and design, not to manage my books, and Freshbooks helps me substantially by streamlining all of my admin work.
really intresting article. Thanks
But does anyone know of equally good websites for UK based business. The other ones u mention could be used in the uk accept when in comes to tax calculation.
many thanks again
totally agree on Freshbooks!! can’t say enough good about it.
thanks for the info on outright – and pulling it all together – great post.
You know I’ve tried all of these over the past couple years, and I just don’t get it. They work well (I really liked freshbooks), but I bought Quicken Home and Business about a year ago and never looked back. It handles EVERYTHING, including personal finances, taxes, invoices, assets, etc. It costs a little more out of the gate, but well worth it. It’s only like 80 bucks.
I’ve been using Freshbooks for the past few months, and I agree with Tony: it’s a VERY solid service. I love the iPhone app…it makes time-tracking and invoicing so easy!
I was also using LessAccounting up until recently, and I I couldn’t be more unsatisfied. Run, don’t walk, away from LessAccounting as fast as you can!
It all seemed great when I first signed up, but within a day or so I noticed a number of missing key features, and things that just plain did not work as advertised. One bug in particular was a show stopper, which created numerous duplicate entries that I would have to delete manually every time I used a feature, eating huge amounts of my time. I spent three weeks getting referred back and forth between the developers, and put off with emails saying “We’re too busy to look at this right now. Email us next week.” When I finally cornered one of them in their support chat room, he spent 10 minutes looking at it, admitted it was a bug, and then said he would not fix it. I asked if there was someone who would/could. “I don’t think so. I programmed it.”
Now that I’m moving back to Quickbooks, I find that there is no way for me to export my data from LessAccounting. They have fancy import wizards, but then your data is stuck in their system. I am forced to print out my five months of transactions, accounts, invoices, and clients, and manually enter them into Quickbooks. In total, LessAccounting wasted entire days of my time as I fought their system.
Stay away from them, and for heaven’s sake, make sure Freshbooks will let you get your data back out of their system if you ever need to part ways. You don’t want to be audited in three years only to find you can’t access your data because you canceled your account.
While it is not online, Microsoft has come out with a small business accounting package to compete with quickbooks. You can download it for free. Also, if I read it correctly, if you incorporate or create an LLC through intuit you might get quickbooks for free.
I still think nothing beats Freeagent Central, http://www.freeagentcentral.com
And I’d much rather be able to deal with one account for everything.
You can even make an account for your accountant to login and see all your expenses, GST collected, income, etc… LOVE it!
@Paris: ShoeBoxed’s security page is here, btw: https://www.shoeboxed.com/a/security.htm
I’ve been using ShoeBoxed for a while, and really really love it. I haven’t tried it with FreshBooks or OutRight though…
I have been using QuickBooks Simple Start Free Edition for about 2 years. It has everything I need including reports, etc. I would recommend it. I have been thinking about going to an online based application, but it’s nice to be able to access my information when I don’t have an internet connection.
Hey Dustin, thanks a bunch for the great writeup. Nice timing, too – we just rolled out a new improvement to our FreshBooks integration this morning. Folks who do track expenses in FreshBooks can now identify who those expenses were paid to using a Twitter-like convention in the description (e.g. @staples: printer and toner cartridges). It really comes in handy for independent contractor payments, which we can identify and use to remind folks about 1099s at the end of the year
We posted more details, including screenshots, at:
http://blog.outright.com/outright-innovation/wish-you-could-track-who-you-paid-expenses-to-in-freshbooks/
Cheers,
- Kevin
I’ll add IAC-EZ to your list, which is the best system I’ve seen yet. No skills required at all, and no need to learn. Rocks.
I’ve used blinksale for years and it’s great. I’ve been toying with the idea of moving over to less accounting For some time but I’d need a few days to transfer and set up all my accounts and clients. time I don’t have. although I know it’ll save me time in the long run and a few grey hairs hopefully. Right this weekend…
There is some misinformation in this article about estimating tax. Generally you have to pay in equal payments, otherwise you need extra forms to annualize your income and penalties can apply. Also, unless you really earn a lot of money, paying 100% of last year’s tax as the 4 installments generally means you can avoid all potential penalties.
The real info is here
http://www.irs.gov/taxtopics/tc306.html
Yet to see anything worthy or workable for Aussies
Useful post to be sure. Six years in business and I’ve wandered around from Excel to Quicken to Quickbooks and continue to seek something better. Between your post and the comments, I have some new ideas to try out. Thanks.
I’ve been using FreshBooks for almost 5 months now and it is definitely an integral part of my business. One of my favorite features is the time tracking and converting project tasks into a complete invoice. And I’m loving the iPhone FreshBooks app as well (as Colin mentioned). Also it is easy to manually enter payments or have your clients submit payments via the PayPal integration.
I’m unsure about the Shoeboxed service, as I prefer to keep my receipts and track my write-offs and other tax items in a spreadsheet for my CPA. More manual than Shoeboxed/Outright for sure, but that’s what I’m most comfortable with
For those who don’t mind a little more hassle, you might want to make use of the various google services for your accounting and other business needs.
Been using an excel I did up in google docs for a while now and recently I started to point my domain to the gmail and setup a wiki from there. I guess the best thing for me is that I like that everything is under one roof, and I can customized them to a degree.
I can definitely see a market emerging here for something that:
a) is released in other markets to handle their tax system (such as Australia), or
b) something that can have settings entered to handle any tax system (once set up correctly).
I’d love to speak to anyone that has similar thoughts. I will be speaking to my accountant about this very thing!
Thanks for the post by the way, very informative.
Thanks Mr. Wax! Very useful!
Just one little thing: The Blink Sale link points to Blonk Sale ^_^
S+
Ahhh, if Outright works with Canada-based freelancers, then you have just answered one my biggest problems!
This article is a God send. Have been pondering how to handle finances for far too long and cannot wait to start using these services! Thanks a ton for the advice!!
Does anyone have experience moving to a system like this from Quickbooks? I’m getting tired of quickbooks and their continual upgrade nags. And I only use a fraction of their features, since I’m a freelancer. I’m just wondering what I might be giving up, and where I’d lose capability, etc.
A reminder that Outright.com, please correct me if I’m wrong, seems to be built for sole-proprietors not business entities. I used this system for about six months and was very happy. If I was a sole-proprietor, the whole setup described worked very well.
@Chris O’Connor;
I agree with what you’re saying – having a powerful system that you have complete control over really can be a benefit and Quickbooks is what I plan on eventually using; however, it has one massive pitfall and that’s that I can’t track my ‘on-site’ hours for my clients. I work from multiple locations (not on a laptop) so I need a tracking solution that compiles everything in one place for me, but is accessible from anywhere without the burden of setting up an elaborate VPN.
As things get bigger and more elaborate with my biz (I just hired someone to contract for me) I’ll get one of the book-keepers/accountants I know to set up quickbooks for me… ..perhaps even pay them to the brunt of the management for me, so I can keep designing… …but it won’t be able to replace Freshbooks in terms of my time tracking and since that’s the primary salable asset I have, I’m going to continue keeping track of hours as a top priority, even if it means sacrificing the operability of some other applications.
@Norm – I think you are close but not exactly right. My understanding is that it was built with sole proprietors in mind which is why it is vastly simpler than anything else I’ve found. Sure, doesn’t do inventory or depreciation but it is ideal for those who want what every business must track: income, expenses, and taxes.
@James (man you have to change your avatar… swear it says Men With Penis), IAC is not at all as easy. Outright is like spreadsheets on overdrive; IAC is still bookkeeping and it helps to be familiar with concepts like receivables. Besides, free vs. $20 / month…
@taxes what is your sense for the penalties? In my experience, the bark is more than the bite.
Zoho Invoice, at http://www.zoho.com is great. Not only do they have a free version if you don’t have that many invoice, but you can go up and down between the paid and free version if you just have the occasional busy months. I had a lot of clients comment on the professionalism of the invoices out of Zoho. It also ties to PayPal and has excellent reporting features on both invoices and payment. I am moving to a non-web software now, Billings for the Mac, only because I won a copy and that is about as cheap as you can get.
Message from a Dutch freelancer:
Please check out Freeagent Central, it’s absolutely fab! Even for people like me, from the Netherlands.
- http://www.freeagentcentral.com
@Dustin: Thanks. Most useful article here in a long time.
@Pete: thanks for the UK heads up.
I find the whole thing easier if you ‘groom’ an accountant into becoming your friend.
I have found an inexpensive online tool called MyCake (http://www.mycake.org) which is a full book keeping package (sales invoices, purchases, tax returns etc) plus business management reports linked with benchmarking which gives me a great indication of how my business is progressing against others in the industry – it is UK specific. As a mobile worker, I love thehe fact that it is online. The website doesn’t give much away but its worth testing out the free trial and you can import data from excel/sage/quickbooks.
People in the UK could also check out Crunch (www.crunch.co.uk)
It is a simple invoicing and expense-tracking system PLUS an ACTUAL accountant, for £59.50 per month. And that’s it.
I started using it last month and while it may not have every possible online feature it does mean I don’t have an accountants bill at the end of the year. Pay as you go accounting, one system, one log-in. Job done.
Hi guys. I was looking for an article on this subject…
What program should I use when i live in Denmark and work on a Mac? Our VAT is 25% and Tax is around 40%.
Hope you can help
Three separate services, and one of them involves scanning invoices? I own MS Office Accounting Professional and have been toying with the idea of doing my invoicing with SmartPay (http://www.gosmartpay.com) if only for faster turnaround, but finding the time to do the bookkeeping is the challenge.
At what point does it make sense just to hire someone?
If you’re in Canada – check out Clarity Accounting. It’s $10/month or $100/year.
I use it and it works great. Very simple.
http://www.clarityaccounting.com/
Do your accounts and post your invoices online, but never need an accountant – they’ve taken care of that too. For UK freelancers, see this startup called Crunch:
http://www.crunch.co.uk/
Yes, you can do it with essentially “free” software, but if you don’t like doing it, why not outsource your bookkeeping to someone who does it well. That just makes sence.
Would you ever think of having a bookkeeper write for you? Then why are you, a writer struggling to do your own bookkeeping?
When you’ve hired a bookkeeper, you can still save their time and hence your money by sorting out your paperwork appropriately and anticipating queries. I found this article at http://www.smallbusinessfinancetips.com/bookkeeping-basics.html saved me a few hours a month of tooing and froing with my bookkeeper. Not bad eh?
Nice post but have you realised your link to BlinkSale acutally points to BlonkSale?