Promote Your Freelance Service with A Buzz Piece, Video
View engaging conference lectures, interesting how to discussions, and high quality freelance advice via video here on FreelanceSwitch.
This week we look at Promote Your Freelance Service with A Buzz Piece by Lexi Rodrigo. In this video she shares with us the effectiveness of creating a free, soft pitch, promotional item to give away to clients. This could be in the form of a white paper, eBook, etc.
Don’t Just Create…Create Opportunity!
Credit: elenathewise on Photodune
I’ve been thinking a lot about creativity lately, primarily because I am immersed in Julia Cameron’s book, The Sound of Paper. In it, she details her struggles and triumphs with creativity, emphasizing how seasons change physically–as well as in our creative lives.
That’s led me to realize that creativity is more than our ability to devise a winning slogan or a visually appealing website. Our creative businesses are also about what we create for ourselves. Meaning, you can put all of your energy into producing whatever it is that you’re good at–websites, print collateral, etc. But what opportunities do you create for yourself? Are you working on a book detailing your expertise? Are you getting the word out about your professional aptitude? Are you generating new clients?
Being a creative is not just about the artistic deliverables we physically create. It’s about opening doors–and you have to do that for yourself when you’re in business for yourself–no one else will do it for you. If you don’t, you risk growing stale. No one will know about your business. It won’t grow. And it certainly won’t prosper. Sure, there are off seasons when you’re focused on work. But how are you going forward?
5 Ways to Boost Your Retweets
By now, thousands of freelancers tweet, growing their brand and connecting with others 140 characters at a time. It’s an important tool for promoting your freelance business. And one of the most powerful aspects of promotion on Twitter is to get retweeted (or RT in Twitterspeak).
It’s the Twitter equivalent of forwarding an email or sharing a link you enjoyed in Facebook. RTs benefit freelancers by helping them spread content, grow their followers, and position themselves as experts. So, how can you help ensure that your tweets get retweeted and (hopefully) go viral? Follow these tips.
Ask FreelanceSwitch: Blogging and Coworking
Credit: kennymatic on flickr
In this issue of Ask FreelanceSwitch, we look at blogging and coworking. Ask FreelanceSwitch is a regular column here that allows us to help beginners get a grip on freelancing. If you have a question about freelancing that you want answered, send an email to askfreelanceswitch@gmail.com. Let’s get to the questions! Continue Reading
Are You Using FaceBook Ads to Promote Your Business?
I’ve been exploring a few different ways to promote my freelance venture, and I thought I would check with you folks to see if there is anything that I am doing wrong, or could be doing better.
One of my more recent attempts to drive traffic to my website was by using Facebook PPC (pay per click) ads. The main reason that I felt comfortable trying this was because I came across a free coupon, giving me a $25 credit to see if this might be a good way to have new clients find me. Continue Reading
How Do You Do Self Promotion?
Ed. Note: Earlier in the week we looked at articles around the web on promotion and marketing strategies. Today, we’ll be exploring tips from our very own Patrik Larsson.
Self promotion is something we all do in one way or another, some of us do it by blogging (like me), some do it via communities and some even do it while walking down the street. But is there a good way to self-promote or is it harder than it looks? To promote yourself is one of the easiest and most difficult things you can do. Promotion tends to cost money but there are ways we can do it affordably yet effectively. Continue Reading
Using Twitter to Promote Your Book
While I love the social aspects of Twitter, I also love the simple platform for self-promotion—especially for authors.
That’s why I’m also using the power of 140 characters or less to help promote my books, Ramen Noodles, Rent and Resumes and Creatively Self-Employed. Here are some tips to help you do the same for your book.
Make Nice With Your Competitors
It may sound counter-active, but teaming up with authors who have written books similar to yours is a great way to network and stay on top of what they’re doing—and what’s going on in your book niche industry that you may have missed. Many of the authors I know who have written career books take time to research statistics, for example. Because I don’t do that too much, I find their tweets (and blog posts) very valuable.
