Turning Your Knowledge into Products
One of the big downsides of the freelance world is that when you’re not doing billable work, your income goes to zero. So, there’s a lot of talk about creating income streams that aren’t dependent on your selling your time.
Turning your knowledge into a product – or a product line – is one way to go about this. And, for some insight on how this is done, let’s track down an old college friend of mine.
Your first contact with him may well involve voice mail, which shows his enthusiasm for all things iPhone: “This is Mark Knopper’s phone! Please leave an iMessage!”
How to Scale Your Freelancing Practice & Automate Income
This article won’t be for everyone. Not all of us care to grow a large business or automate our income. Many of us are perfectly satisfied to earn dollars per hours and that’s great!
However, I have a lot of freelancers ask me this question:
How can I scale my business? I can only take on so many clients before I lose my sanity, free time, and desire to work!
So for those who want to increase monthly income and perhaps even automate it, how is that possible for a freelancer–without simply raising prices?
Below are some ideas that I and others have used to scale and automate our freelance business.
Option 1. Productize Your Services
This isn’t nearly as difficult as it sounds and the only way to truly automate and scale your income beyond six figures.
Now don’t instantly balk at this. I understand that not all of us would want to offer products alongside our services. However I encounter many service providers who want to scale their business but don’t think it’s possible to offer products as a service provider.
