Photo by ReefRaff.

True or false: freelancers tend to be relatively adventurous people, given that they’ve eschewed a “regular” job to live a more free work/life style? I vote for “true,” so it wouldn’t surprise me if a large proportion of freelancers suddenly decided that they wanted to live the lifestyle of a Digital Nomad – a person who utilizes technology to combine work and travel.

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Photo by xirannisx.

As freelancers we all have the need to dedicate time towards providing the services that produce our income, whether it is writing, designing, programming, etc. Of course, we also have the need to find that work in one way or another. Freelancers can market their services in any number of different ways, but passive marketing is capable of bring in new clients without taking up a considerable amount of time to find those clients.

In addition to the services that produce income, there are so many business-related activities that can consume our time, and of course marketing and promotion can be included here. While things like bookkeeping, invoicing, marketing, networking (and many more) are all necessary to run a business, they don’t directly produce income. Obviously, marketing is necessary for most freelancers, but if we’re able to generate leads and new business with less time investment, we’ll have more time for providing the services that make money.

There are a few ways that we can passively market ourselves and our services. If these methods are able to produce all of the business that we need, marketing and promotion will require a very minimal amount of time. Continue Reading