I make a point of getting on the phone, going out to lunch, even traveling to see other freelancers. It’s a good business habit to get into and it pays off well. There are a lot of reasons why you should spend your time with other freelancers — doing so is making an investment in your freelance career.

1. Other Freelancers Earn You Money

Landing projects is probably the best reason for a freelancer to do anything. Your fellow freelancers are a great source of projects, for a variety of reasons:

• Clients ask the freelancers they trust for recommendations for help with other types of projects.
• Some freelancers subcontract out parts of the projects they take on.
• Freelancers often refer projects they pass on to other freelancers who are a better fit.

Honestly, it’s not as common as we think for freelancers to compete with one another for projects. Sure, if you and another freelancer do roughly the same thing, you may go head to head on a few proposals. But there are a lot of referrals passed around and a lot of work gets divided between multiple freelancers. Other freelancers can be a major source of income. Continue Reading

Networking events can be nerve-wracking.

You’re in a room with a bunch of people you don’t know and you have to make conversation or risk looking like a wallflower. But just because networking events can make you uncomfortable or nervous doesn’t mean you shouldn’t attend. On the contrary—it can be great practice!

Here are some tips on how to make your next networking event a success:

Mingle

The worst networkers are those who attend events with their friends and then talk to only their friends all night. It’s one of my pet peeves—you don’t get a second chance to make a first impression. So If I see a group of people off to the side of the room talking only to themselves for an hour, I get turned off. I want to talk to people who are open to making new connections, not people who are using the networking event as their own private social gathering.

Dress the Part

You want to look like you belong there, so leave the hoodie and sneakers at home.

You won’t make an impression (at least, not a good one) if you look dishevelled, disorganized, or overly casual. But also pick something that makes you feel good—a great dress or those new shoes you’ve been wanting to wear will help you exude confidence in what can be an uncomfortable setting.—TheDailyMuse

You don’t have to go out and buy a business suit, but be mindful of looking presentable. Dirty fingernails and smelly jeans are a turn off. You want to put your best foot forward, and the first thing people judge you on is your appearance. Continue Reading

Networking is more than just attending events and swapping business cards. Freelancers, in particular, can find fellow collaborators, future partners, prospective clients, and a tribe of fellow freelancers when they network. Networking is about building relationships and like all relationships it takes trust and personal contact built over time.

1. Do a head check first and look inward.

The first relationship to consider before you jump into networking is the one you have with yourself. Can you deliver commitments and handle setbacks in a professional way? Do you recover quickly when things don’t go your way? Do you truly enjoy your work? You’ll need to get comfortable with your lifestyle as a freelancer to have the right interactions with others. Learn how to lead a more relaxed freelance lifestyle and ask yourself if you should really be freelancing.

A more appropriate self-image for a freelancer is someone who is self-employed. Remember, you are, in fact, a business owner– with all the perks and headaches.

Establishing your self-identity (and confidence) as a freelancer sometimes takes time and practice. The term “freelancer” often has negative connotations that many people new to the business can’t shake. Leaving a well-established career and shifting into being a free agent can be both an ego boost and ego deflator.

A more appropriate self-image for a freelancer is someone who is self-employed. Remember, you are, in fact, a business owner– with all the perks and headaches. For one thing, you have to wear a lot of hats. Not only are you a professional in your field, but you are also a project manager, a customer service rep, a marketer, a sales agent, a secretary, and an accountant. Don’t let anyone fool you into thinking freelancing is an easy life.

So, the next time you present yourself to others, hold your head high, and remember that you are a professional. If you treat yourself with respect, the rule of karma will follow you into that room when you present yourself to others and network. Continue Reading

An expo or a conference is a great way to network with other people who work in your industry, as well as a great place to reach a target market.

I co-own and edit a wedding magazine, so I’ve been to my fair share of bridal expos. And I’ve learned a lot from being surrounded by other vendors as well as dealing with attendees.

I found some excellent blog posts written by professional who have great advice on how to make the most of your time at a conference or expo. I’ve used some of their tips to illustrate my thoughts. If you’ll be attending a conference soon, then these tips are assembled just for you.

Do Your Research Before You Go

You might have to sign up to attend sessions in advance, so make sure to look up the topics and speakers ahead of time. The most popular sessions will fill up fast, so don’t wait to decide on what you want to attend on the day of the event—you might not get a seat!

A good strategy before conferences once you’ve seen the speaker and attendee list is to select the people you’d like to connect with. If you’re well established in the topic, perhaps you want to focus on making a few really strong and solid connections. If you’re just getting started and want to use the conference to get to know people, aim for a higher number. —Inc.com

Think about what you want to learn and take away from the conference, and plan your agenda accordingly. You aren’t going to be able to go to every session and meet every speaker—so make sure to make a list of priorities. Continue Reading

We all know that we need to spend as much time as we can networking with prospective clients. But how much time should you spend networking with other freelancers?

Other Freelancers Aren’t Just Competition

As a freelancer, other freelancers have to seem like competition. But those other freelancers can also be resources. Most of us have had mentors that have helped us get our freelancing careers off the ground. We learn how to be better freelancers from the community, more than anything else. Networking makes it easier to learn how to keep growing your business.

Dealing with your competition as a part of your network can be tough. It’s more than just having a mindset that there’s enough work to go around. If you’ve got a good marketing plan and a clear idea of your client base, that’s not a problem. But you need to go a step beyond that: you have to be personally comfortable making nice with someone who may be pitching the exact same people you are. It takes some practice and plenty of self-confidence. Continue Reading

By 2016, there will be three billion Internet users across the globe, according to a new study by The Boston Consulting Group. That’s half the world’s population!

The study focused on Internet use by consumers and businesses in the G20 countries, which includes Argentina, Australia, Brazil, Canada, China, the EU, France, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Turkey, the U.K., and the U.S. In 2010 alone, the Internet accounted for $2.3 trillion (4.1% of the GDP) and surpassed the economies of Italy and Brazil. In the U.K., the Internet’s contribution to the 2010 GDP is more than that of construction and education.

The Internet powers growth and creates jobs, and most freelancers use the Internet constantly. Without it, I wouldn’t be able to write for FreelanceSwitch!

I clearly remember in 1995 when my best friend’s family got the Internet on their home computer. We were enthralled with it, despite it’s limitations. What the heck was AOL? We thought the Internet was a place where you could talk to complete strangers on the other side of the country—which you could do then and can do now—and had no idea it would become so much more. Continue Reading

Have you ever been asked to give a speech somewhere on short notice? Sure, we’d all love to have months to prepare a well rounded and informative speech for an audience, but sometimes we aren’t given the time. You have two options: decline the opportunity or seize it.

If you are apprehensive about speaking in public, force yourself to do it.

I take the opportunity to speak in public as often as possible. Public speaking is easy for me—I don’t normally get nervous and I don’t have stage fright. This is not the case for everyone.

I have to say, practice makes perfect. My years of teaching in front of 10 to 50 undergraduate students has helped. I’m lucky that I have had the chance to practice speaking in public, so that when the opportunity arises for my professional life, I’m not so afraid.

If you are apprehensive about speaking in public, force yourself to do it. Attend networking events where you are asked to get up and introduce yourself. The more you do it the more comfortable you will be.

Does your town or region have any professional groups you can join? Whether it’s a breakfast or lunch event held once a month, or a quarterly business event, put yourself out there. Practice sharing your expertise when someone asks you “So what do you do?”

All of this prep will not only get you used to speaking to strangers, it will help you network. You can make some valuable connections that can lead you to even more public speaking engagements. Continue Reading

Freelancers and small business owners can learn a lot from how bigger businesses use their social media. You’re not going to be able to capitalize on everything these larger companies can, because your business model is different. However, there are some things big companies do to leverage their Twitter followers that freelancers can put into practice.

Some of these ideas were found in this FastCompany article. I weeded through all 21 of their tips to find the ones FreelanceSwitch readers can put into practice.

Special Offers

Offering coupons on coffee would work great for Starbucks, but clearly not for freelancers. But giving out your own special offer can help entice someone to try your services for the very first time, or attract a repeat customer.

Most of the freelancers that I know who utilize this are photographers. They’ll offer a special deal during certain times of the year (holidays, for example) for a special rate. Customers use a promo code to sign up for a photo shoot. Sometimes photographers will create a contest where someone gets a photo shoot for free.

It’s all about enticing new customers to your small company. Whether you offer photography services, graphic design, or marketing solutions—offering a discount makes it less risky for new clients to use your services. Continue Reading

Valentine’s Day is probably not a holiday that brings your fellow freelancers to mind.

You may have made a point to recognize your clients during the December holiday season, so why not make February the time to applaud your fellow independents?

Spreading good karma always pays off in some manner, whether it be a new contact, lead, or networking opportunity. Here are some ways to get started. Continue Reading

Reporters at The Washington Post are now actively engaging their readers by posting comments in streams on the paper’s news stories online, something they’ve never done in the past. The paper switched to a new website platform called Echo, which has helped them grow their online community. Reader comments at the paper have shot up 142% since March, 2011.

This is new territory for many journalists. Never before have they been urged to take part in the conversations the public is having online about their stories. This type of involvement helps reporters fend off rumors, speculation, and flame wars, according to this article published on the Nieman Journalism Lab website. It also allows reporters to share more information, as well as prove that they, too, are real people.

For freelancers, this new trend at one of America’s largest newspapers just goes to show how important it is to engage with your community.

Show You Care

I try to comment on the blog posts I write for FreelanceSwitch—especially the posts that have gotten a lot of action from the readers. I really do appreciate the time people take to share their thoughts and opinions on my blog posts. Comments help me gauge a posts’ success and help me decide what to write about in the future. The best way for me to show the readers that I am paying attention, is to tell them so. Continue Reading

There is only so much you can learn from a textbook. And with technology changing at break neck speeds—there is only so much you can learn in school before, inevetibally, technology changes again.

Internships are a great way for students to get hands on experience working in their chosen field—but there aren’t many internships available for freelancers who are looking to learn without receiving college credit. This is where mentorships come in.

A mentor can help a newbie learn acquired skills, which sometimes take years to develop. The mentor/mentee relationship provides the newbie exposure to skills beyond the textbook teaching to help that person fast track his or her career with advanced skills that will separate them from the piles of résumé for a job. —PRDaily

Whether you are a freelance designer, photographer, writer, or marketing professional, having a mentor can be beneficial—especially when you are first starting out. Continue Reading

I’m fairly new to the whole LinkedIn thing. I’m on it, but I haven’t really been using it to my advantage. I get updates from my Alma Mater’s LinkedIn page each week, but I usually throw that email right in the trash. Is LinkedIn just another social network I have to pay attention to? I decided to take a closer look.

Recently I have been logging in more to my LinkedIn page. Some of the most interesting articles I write about for this blog I have found through LinkedIn. And this article, about connecting on LinkedIn, I found…wait for it…on Linkedin.com! Here are some tips from that article to consider before connecting on LinkedIn…

Connect Wisely

Like any new thing I try, I like to follow the rules—or at least try to figure out what they are. Seems the rules for connecting on LinkedIn are a lot like the rules for connecting on Facebook—only connect with people you actually know. Many people who use LinkedIn to broaden their professional network are connecting to people they have never talked to. Why? Continue Reading