Have you heard about all the powerful insights Google Analytics can churn out for your business? (Here are just 3 Google Analytics insights you can learn about your business.)
If you haven’t heard about Google Analytics, it’s an amazing, free tool you can use to track everything related to your website visitor data – from how many, to where they’re coming from, to what they’re doing on your website (and what’s making them leave!).
If you have heard of Google Analytics and its powerful insights, you know that installing it on your site is a must do item.
If you’re a WordPress user, I have a secret for you: installing Google Analytics on your WordPress site involves very little code. We can install Google Analytics easily. Sound good? Let’s get to it. Continue Reading
Google Analytics is one of the most popular analytics packages available online, in part due to its price. Where most analytics software is relatively expensive, Google Analytics is entirely free to use — you just need a free Google account to use it.
Analytics gives you invaluable information about what happens when prospective clients visit your website, including what pages they look at before contacting you or sending you money.
It isn’t the most user-friendly piece of software, though. It’s easy enough to get some basic figures, but for anything more, you have to learn how to use Google Analytics effectively. Continue Reading
As a solo freelancer, you probably don’t have the budget to conduct big market research studies like the big guys to learn how to improve your business – things like how to improve your sales process, or where your customers are coming from, or a million other market research questions.
I’m here to tell you that you have a little tool (well maybe not so little) to give you the answers to many of these questions, which provides insights into how to grow your freelance business. That tool is Google Analytics.
Let’s get started with DIY market research in this lesson. Continue Reading
A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and interesting work opportunities.
Who knew that a college graphic design project could turn into an overnight viral sensation?
On Tuesday, December 22nd, UK-based graphic design student Matt Dempsey, 21, launched a cute primer called Comic Sans Criminal.
The elegant site instructs amateur designers how to use the most juvenile-looking typeface in a designer’s toolbox.
Google Analytics is one of the most well known website analytics around, not to mention being one of the best. Although Google Analytics is a fantastic app to tackle your site’s analytics needs, there are actually several other options available that many would argue are better choices. We’ve pulled together eight of the best alternatives to Google Analytics and some information about each; price, plugins, mobile apps, real-time tracking and requirements. Continue Reading