Not Getting a Rise out of your Elevator Speech?
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Read a few books and websites with marketing advice and you’ll soon encounter a discussion of the “elevator speech,” the compact little monologue you’re supposed to have prepared to deliver at a moment’s notice at networking opportunities and chance encounters.
The theory is that you should be able to present yourself effectively to a complete stranger in the time it would take you to share a ride in an elevator. Whether that is thirty seconds or a minute, or even slightly longer, you are supposed to distill the essence of who you are, what you do, and what you offer into an irresistible mini-pitch that opens up opportunities for you with new contacts.
Great idea. In fact, the only things wrong with it are:
- the basic concept and expectations, and
- its execution by most freelancers.
