Effective Differentiation for Freelancers
One of the biggest struggles for many freelancers is finding a way to stand out from the crowd of others providing similar services. In many cases there really is a huge difference from one freelancer to the next in terms of quality of work, quality of service, specific services provided, experience, and turnaround time.
However, potential clients often seem to have the perspective that we’re interchangeable and all created from the same mould. Therefore, they usually see price as the main point of difference between freelancers.
If this is something you’ve been struggling with, you may reap significant benefits from developing a plan to successfully differentiate yourself from others. If you’re finding the intense competition to be limiting your workload or forcing you to lower your rates, take a look at what truly makes you different from the other freelancers out there waiting to land your would-be clients. More importantly, be sure that whatever makes you different is clear to those potential clients.
Differentiation can help freelancers in a number of important ways. The obvious benefit is more business, but there is also the ability to help you to avoid competing solely on price. If you’re tired of pricing your projects too low in order to secure and retain clients, find a way to be different than the others competing for the business. If you really are different, price comparisons become less effective for the customer, because they know they’re not paying for the same product. Continue Reading
