Credit: james.gordon6108 on Flickr

As freelancers, the main thing we can sell is our services. Clients come to us because they want a particular project completed and we have the right skill set to accomplish it. But the truth of the matter is that we have a little more room to maneuver, at least when it comes to what we sell. We can upsell and cross sell our services to further establish our relationship with our clients and improve our bottom line.

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Image by Richard Moross.

This post is part 4 of 5 in our four-author series on perfect pricing and rates.

Getting ready for a seminar I was presenting in February, I needed to get some t-shirts printed in a matter of days. I had the files ready to go and was looking for a service that could run off a quick batch for giveaways.

As I surfed around, I stumbled upon VistaPrint.com’s website and, being somewhat obsessed with sales processes, started to play with it.

I was blown away by the way they cross-sell products.

I wanted to see just how much they would try to cross-sell me, so I uploaded an image and went through the process of ordering a T-shirt, in an effort to see just how much extra stuff they would try to get me to buy.

Here’s what happened. Continue Reading