I have a lot of mom friends who have decided to leave the typical workforce after having children.

With daycare being as expensive as it is these days, many of these moms didn’t make enough money in their jobs (a couple of them were teachers) to make daycare worth it. Working just to put your child (or children) in daycare can be frustrating—but many moms don’t want to quit their careers to stay home with their kids. I hear that!

But sometimes the numbers don’t add up, and many 9-5 working mothers are left feeling as if they are spinning their wheels. Starting a freelance career suddenly sounds like the best way to keep a healthy work-life balance. And sometimes having kids is just the thing a mom needs in order to make the leap.

There was a recent blog post on The New York Times that asked “Is There a ‘Right’ Time for a Mom to Start a Business?” The author interviewed a mother, Laura Kelly, in Pennsylvania who had opened a shop that offered sewing and knitting classes for children. Kelly always knew she wanted to run her own business, and wanting to provide crafts for her kids gave her the edge she needed to start her own company.

Here are a couple of questions from the blog that I particularly liked:

Q. Do you think that women business owners face different challenges than men?

A. I think women feel like they need to take care of everything in the family; the kids, husband, groceries, cooking, cleaning, birthday gifts, paying bills, etc. I’m not sure that men with families feel the same way.

Q. Does it bother you that women tend to get asked about work-life balance more than men do?

A. No, it doesn’t bother me, but I have a husband that does laundry and dishes — and so much more — so I have nothing to be bitter about. I just feel fortunate.

When asked if there was a “right” time for a mom to start a business, Kelly replied that what worked for her might not work for other moms. She started slowly, when the kids were small, and her business grew as they did.

This interview got me thinking about what sorts of things moms need to consider before starting their own freelancing business. Here’s what I came up with: Continue Reading

Online employment is skyrocketing across the globe, according to a recent study by Elance, an international platform for online employment. Even the most skeptical would be hard-pressed not to notice the change in the numbers from the first quarter of 2012 to the same time last year.

The Elance Global Online Employment Report for Q1 2012 shows lots of upward pointing graphs. From jobs posted to contractor earnings, the numbers go up and up and up. In fact, both earnings and jobs posted have more than doubled in the past two years.

Elance also tracked the top skills in demand for the following three categories: Creative, Marketing, and IT. Here are the changes from Q1 of 2011:

Creative: +32%

• Web Design +101%
• Photoshop +71%
• Graphic Design +70%
• Video Production +68%
• Content Writing +56%

Marketing: +22%

• SEM +65%
• Internet Marketing +49%
• Social Media Marketing +41%
• Marketing Strategy +41%
• Lead Generation +39%

IT: +14%

• Android +35%
• PHP +33%
• JavaScript +31%
• HTML +29%
• CSS +29%

Some of the trends they found include: Continue Reading

The fact that you can learn anything from John Mayer might surprise you, but I learned a lot about how you can ruin your reputation through social media and interviews in this NPR interview with the musician on All Things Considered this afternoon.

I have to admit, I am not a John Mayer fan. He bothers me. I can’t stand to watch him sing. And after a couple of nitty gritty interviews in 2010—one for Rolling Stone and one for Playboy—I didn’t like what I heard, either.

In Mayer’s interview with Playboy, he made racial comments, talked about his sex life with his famous exes, and made homosexual comments—all of which made the public scream Too Much Information! Continue Reading

There have been many blog posts here about how you, as a freelancer, can give your clients great customer service and why it’s important. Let’s turn the tables for a minute and focus on how you, as a freelancer, can get better customer service.

When you are a freelancer, you don’t have a boss you can go complain to when something has happened to you. Maybe you were double charged when ordering something online or you had a terrible experience flying business class. As a freelancer, you run your own business, which means dealing with your own vendors.

As someone who owns a company, I have a lot of people I have to pay and deal with on a regular basis, including: my internet service provider, phone company, the lenders who let me borrow money for my small business, my credit and debit card companies, the web design team, and the woman hired to manage the distribution of our magazine.

Other people I deal with on a less frequent basis include the tech dude who helps with computer problems and issues with our printer/copier/fax machine. I also have a bookkeeper who manages the books and helps with the taxes. There’s also a lawyer thrown in there for good measure.

When you think about it—that’s a lot of people! And I’m not even mentioning the car repair guy (I drive a lot), the United States Postal Service (I mail a lot of stuff), and the stores where I buy supplies.

A freelancer’s life is stressful (look at all these bills!) and we have to deal with lots and lots of people. So what can you do when you feel like you aren’t getting the customer service you deserve and expect? Below are some tips on how you, as a customer, can get better customer service to make running your business a little easier. Continue Reading

Networking events can be nerve-wracking.

You’re in a room with a bunch of people you don’t know and you have to make conversation or risk looking like a wallflower. But just because networking events can make you uncomfortable or nervous doesn’t mean you shouldn’t attend. On the contrary—it can be great practice!

Here are some tips on how to make your next networking event a success:

Mingle

The worst networkers are those who attend events with their friends and then talk to only their friends all night. It’s one of my pet peeves—you don’t get a second chance to make a first impression. So If I see a group of people off to the side of the room talking only to themselves for an hour, I get turned off. I want to talk to people who are open to making new connections, not people who are using the networking event as their own private social gathering.

Dress the Part

You want to look like you belong there, so leave the hoodie and sneakers at home.

You won’t make an impression (at least, not a good one) if you look dishevelled, disorganized, or overly casual. But also pick something that makes you feel good—a great dress or those new shoes you’ve been wanting to wear will help you exude confidence in what can be an uncomfortable setting.—TheDailyMuse

You don’t have to go out and buy a business suit, but be mindful of looking presentable. Dirty fingernails and smelly jeans are a turn off. You want to put your best foot forward, and the first thing people judge you on is your appearance. Continue Reading

In March, I wrote a blog post about the importance of making your social media persona as true to real life as possible—especially when looking for work.

These days, people are more likely to lie on their resumes than they are on their LinkedIn or Facebook page. A recent study by Cornell University found that 92% of college students lie at least once on their resume. Can it get them into trouble? YES! In fact, it can cost them their job.

That’s exactly what happened to Yahoo CEO Scott Thompson after it was found that he padded his resume with an embellished college degree. Thompson’s snafu was outed by an activist shareholder group called Third Point, which owns just under 6% of Yahoo.

False statements about Thompson’s degree stretch beyond his time at Yahoo, which began in January. References to a “computer science” degree also appeared in his online biographical information on PayPal’s website when Thompson was president of the eBay subsidiary. —CNNMoney

The discrepancy was flagged by Loeb, who discovered that Stonehill, a private Catholic school near Boston, didn’t begin offering computer science degrees until four years after Thompson had graduated. —LATimes

Thompson had been CEO of Yahoo for four months before this scandal broke and he stepped down.

Here’s the thing—Thompson probably had enough going for him that padding his resume with “additions” to his undergraduate degree probably didn’t even matter! I’m not sure how old Thompson is (judging by his photos I’d say he was in his 40s) and I’m almost positive his “computer science” college degree wasn’t the reason he was hired in the first place.

This scandal got me thinking—what are some safe (ie: truthful) ways to make your resume stand out from your competition? Here are some ideas that won’t get you fired: Continue Reading

Summer is knocking on your front door, begging you for attention. Living in New England, where summer never lasts long enough, it’s hard for me to say no. But with a full-time job and my freelancing work, saying no means procrastinating. It’s hard to enjoy yourself in the summer sun when you know there is a heap of work waiting for you.

I have recently told my boss that I will be going from full-time to part-time starting in October. It was a hard decision but one that, ultimately, I had to make if I wanted to stay sane.

It’s a risk—leaving your full-time job for freelancing. But this is a risk I was comfortable taking. I had two big reasons for deciding to make the leap: I am now the co-owner/publisher of a twice-annual publication and my husband and I are expecting our first child this summer. Cutting back my hours at my full-time job just made sense for us.

I started wondering how other people came to the conclusion that it was time to back out of their full-time jobs and focus on their freelance careers or small businesses. I found two women who have made the switch and thought I would share their stories. Perhaps they’ll inspire you to think about taking the leap. Continue Reading

As a journalist, I sometimes write columns and blogs that people don’t agree with. Sometimes I feel so lambasted when people leave comments about what I’ve written that I literally can’t read them. I have a pretty tough skin, and I am aware that I’m not always right—but still, sometimes I get angry and hurt.

My goal in writing something controversial is to never regret writing it. I don’t expect everyone to agree with me, and I try to be as explicative as I can when I know I’m writing about a touchy topic. I don’t have all the answers to everything, but I know that posing the question to readers is usually the most important thing.

I feel really good when something I have written gets a ton of comments and shares—even if most of them are from people who completely disagree with what I have said. That’s what blogging is all about! Creating a dialogue with my ideas is the ultimate goal, whether I am praised or shunned. It’s good to have strong opinions, and having an outlet to share them is a wonderful thing.

I bring this up because of the recent TIME magazine cover with the young mother breastfeeding her 3-year-old son. You’ve probably heard about it as bloggers and columnists and mothers around the world are speaking out about it. And most of the stuff I have read is not praise.

This is most definitely a case where a photo is worth 1,000 words. And from now on, photographer Martin Schoeller is going to be known as the photographer who took the controversial cover photo for TIME magazine where Jamie Lynne Grumet, a gorgeous California mom, is breastfeeding her son who is standing on a chair.

“When you think of breast-feeding, you think of mothers holding their children, which was impossible with some of these older kids,” Schoeller said in an interview on TIME.com. “I liked the idea of having the kids standing up to underline the point that this was an uncommon situation.” —Time.com

Breastfeeding is a controversial topic in the United States. It’s much less so in other nations. Here’s the kicker—the article doesn’t even feature Jamie Lynne Grumet. It’s a piece written by Time staff writer Kate Pickert about Dr. William (Bill) Sears and his book about attachment parenting.

TIME knew exactly the effect this cover would have on the nation and it succeeded beautifully. News shows are all over it, Twitter is abuzz and it’s the top story in every paper. Mothers verses mothers, once again. Well played, TIME, this will surely be one of the best selling issues of the year. —TheHuffingtonPost.com

Here are some snippets from other news outlets about the cover photo:

Continue Reading

I got a telephone call today at the office from the wife of a certified public accountant. She was pitching me on a story that her husband had just written about the benefits of creating an LLC versus an S-Corp. I listened politely, then told her why I couldn’t run her husband’s obviously wonderful story.

I can’t tell you the number of times I get pitches that we would never publish—not because it’s a bad idea but because it just doesn’t fit in the pattern we have already created.

The magazine I edit is a regional publication that has a pretty narrow focus. We only publish stories that fall within our already established sections. I can’t tell you the number of times I get pitches that we would never publish—not because it’s a bad idea but because it just doesn’t fit in the pattern we have already created.

I often get advance copies of novels and CDs from publishers, authors, and musicians, asking us to please consider reviewing them in our magazine. We have never, in the six years we have been in print, reviewed a book or CD. Never. Yet I keep getting these lovely gifts in the mail on a monthly basis. And I always feel badly—these publishers and public relations people are clearly wasting money on sending me stuff.

In the case of this lovely woman who called me on the phone, I explained to her that we currently don’t have a place in the magazine where such a feature would appear and that we decide upon our editorial calendar 8 months to a year in advance. She proceeded to tell me how it would be a benefit to our readers. I didn’t argue that point—it very well might—but I can’t reinvent the wheel. I suggested that she contact the local daily and weekly newspaper, as they have much more flexibility to publish articles than I do.

Our company also does not accept unsolicited manuscripts—but I didn’t feel like I needed to get into that with her. She was clearly not used to pitching story ideas to the media.

What I wanted to tell her was that if she was going to pitch people her husband’s already-written story, to take a look at some back issues of said publications to see if it’s a good fit or not. If she had looked at ours, she would have seen that we don’t publish stories of that nature. I also wanted to tell her to not introduce herself as the wife of the CPA who wrote this wonderful article that I should publish in our magazine. It’s unprofessional—and of COURSE she thinks it’s a great article…her husband wrote it! Continue Reading

Is one (or more) of your competitors copying your idea? Congratulations! You are not alone.

As the co-owner of a niche publication, I look at copying as the best form of flattery—I have to! If I spent hours upon hours stressing out about having my ideas copied, I’d go crazy. I’d probably throw in the towel. But I don’t.

You will never create a solid career for yourself by worrying about who is stealing your ideas. —cbsnews.com

I watched this great video on how to deal with copycats on Entrepreneur.com. It’s not long—not even three minutes—but there were some great takeaways.

The first thing to realize is that no matter what it is that you do—be it a publisher, software designer, or a marketing professional—you have to come to terms with the fact that you do not own the market. There are hundreds, nay, thousands, of people out there in the world who do what you do. There are very few unique ideas—and when there is one, copycats are right around the corner.

So what do you do? Ignore them, unless you have a ton of money to shell out in legal fees. Ignoring is hard, so when you are ready to be proactive, here are some ideas on how to beat the copycats and strengthen your brand: Continue Reading

Want to make money on that app you created? You’ll have to spend money and time on marketing your app outside of app stores for success, according to a recent study conducted by App-Promo, a mobile app marketing company.

The First Annual Developer Survey was created to help understand how developers are really doing with their mobile apps.

I don’t know about you, but the amount of apps on the market is overwhelming! It seems everyone has an app these days. Perhaps you have made a business out of developing these apps for clients, or you are a client who is thinking about hiring someone to create an app for you— this post will help shed some light on the industry.

The study found that most developers are developing apps for the Apple iPhone (58%) and the iPad (54.5%). Nearly 49% of them developed apps for Android users. Most of the developers are pricing their apps as free (35.2%) or at $0.99 (30.7%). They are also employing revenue models outside of paid apps, like advertising. Because, really, it’s about making money. Continue Reading

An expo or a conference is a great way to network with other people who work in your industry, as well as a great place to reach a target market.

I co-own and edit a wedding magazine, so I’ve been to my fair share of bridal expos. And I’ve learned a lot from being surrounded by other vendors as well as dealing with attendees.

I found some excellent blog posts written by professional who have great advice on how to make the most of your time at a conference or expo. I’ve used some of their tips to illustrate my thoughts. If you’ll be attending a conference soon, then these tips are assembled just for you.

Do Your Research Before You Go

You might have to sign up to attend sessions in advance, so make sure to look up the topics and speakers ahead of time. The most popular sessions will fill up fast, so don’t wait to decide on what you want to attend on the day of the event—you might not get a seat!

A good strategy before conferences once you’ve seen the speaker and attendee list is to select the people you’d like to connect with. If you’re well established in the topic, perhaps you want to focus on making a few really strong and solid connections. If you’re just getting started and want to use the conference to get to know people, aim for a higher number. —Inc.com

Think about what you want to learn and take away from the conference, and plan your agenda accordingly. You aren’t going to be able to go to every session and meet every speaker—so make sure to make a list of priorities. Continue Reading