How To Deal With Criticism
Working in the creative field means you are an open target for criticism. Someone doesn’t like your photography work, they think you’re a bad writer, or your prices are unfair. And as freelancers, it can be hard not to take criticism—no matter how well meaning—personally.

I read this blog post on Forbes.com on how to deal with really tough criticism, written for people who are business leaders. While I’m not necessarily the target audience for this article, I did take away some good lessons that I’d like to share for the freelance set.
The first thing we need to consider is that criticism in inevitable. But if we keep our defenses up and get overly emotional about what our critics say, we aren’t doing ourselves any favors.
Here’s a recent example from my own life. I am the editor of a yearly wedding magazine. We took a big risk this year and changed the paper stock for our cover. Instead of a glossy cover, we went with matte. Some of us in the office loved it and some of us didn’t—so we took the opportunity to ask our advertisers, featured photographers, and other industry leaders what they thought.
It turns out, many other people didn’t like the matte cover, either, and they let us know on many different levels—from plugging their noses to smiling and offering heart felt advise. And while we were totally bummed that we took a risk that didn’t garner the results we wanted, we learned a lesson. We want to give people what they want—so next year, we’re going back to our glossy cover. Had we not asked, we may have decided otherwise.
Here are some tips from the article that I thought were useful. Continue Reading
Make Time for YOU – Part Two

It’s the beginning of the year and things are slow. You are hustling to get work and the work that comes your way you don’t feel you can turn down. By the time summer rolls around, you have been working your butt off and let things—like life outside of your office—go by the wayside.
Having a life outside of your job is incredibly important. Spending time with your family and friends, as well as making time for your hobbies keep you grounded, energized, and overall happy.
I really loved the ideas these entrepreneurs shared with Inc.com on how to get a life outside of your job. Here are more of my favorites:
Communicate Constantly With Your Spouse
Then you will know how to best support each other. Sheryl Sandberg, COO of Facebook, says the biggest decision you’ll make in your career is who you decide to marry. I think this has really been true for me. Having a spouse that you know is in your corner is a huge source of comfort and confidence. – Anishiya Taneja, founder and CEO of TravelDNA, a travel planning site.
I would not have the confidence to do what I do if I did not have the support of my husband. He believes in me, which helps me believe in myself. We can both tell when the other has had a bad day, and we do little things for each other—like cook dinner, do laundry, shovel the snow off our deck—to help each other out.
We also make sure to tell each other when we need an extra hug or quiet time. We both have high stress jobs, so talking about them and being honest with our needs is important. Continue Reading
Make Time for YOU – Part One

Many freelancers are stuck in a rut. We don’t dare pass up work because we aren’t confident it will keep coming in.
We forgo weekend plans and even vacations because we are busy. But guess what? All work and no play leads to burnout.
It’s important not to forget that you do have a life outside of your office space. You don’t have to be stuck in front of a computer forever, just because you are a freelancer.
I came across this article on Inc.com that asked busy entrepreneurs to share their best tricks for coping with the daily grind. While the advice is geared towards start-ups, I’ve added my thoughts on how the advice can be heeded for freelancers. Here are some of my favorites:
Make What Time You Spend With Your Family Count
Drive the kids to school each day and really talk to them without checking your e-mail. Turn off the cell phone entirely when you’re playing with them, or you are watching their games. Don’t think about work during that time. High quality time really counts. – Alex Quilici, CEO of YouMail, a visual voice-mail smartphone app.
It’s important to MAKE time to spend with your family. I am a newly married woman without kids, with a husband who is addicted to his iPhone and MacBook. He travels a lot for work, and I have been busy with tradeshows on the weekends. The other night I put my foot down—NO TECHNOLOGY!
We made dinner, rented a movie, and turned our cell phones, iPad, and computers off. Even when Shane wanted to look something up about the movie we were watching, I told him it could wait until tomorrow. And you know what? It did! We paid attention to each other—which is something we both desperately needed to do. Continue Reading
Do Women Lack Confidence in their Ability to be an Entrepreneur?

According to a recent study by the Global Entrepreneurship Monitor, 47.7% of women believe they are capable of starting a business compared to 62.1% of men. This lack of confidence persisted throughout all economies and cultures that were included in the study.
So what gives? Let’s delve into the issue a little more…
The Balancing Act of Working Two Jobs: Case Study

According to an article in the Indianapolis Star, nearly 5% of the workforce in the U.S. held multiple jobs in November, up slightly from the same time last year.
For some, working two jobs has become the only practical way to get by. Some who take on extra work do it to pay off debt, cushion their savings or provide a fallback in case they lose their primary job. Others take part-time work hoping it turns into a full-time position, despite typically low wages and few, if any, benefits —Indianapolis Star
Holding two jobs for many freelancers is a way of life. Let’s take a look at a few case examples of how this can work well, and a few pitfalls to consider!
Do Freelancers Put Work Before Health?

In a recent story in Toronto’s The Globe and Mail, small business owners are putting work before their health.
Forty percent of small business owners who responded to a survey conducted by Manta, an online community for small business, say that this year’s business climate took a toll on their personal health.
One in three — 33 per cent — said they are working out less, 22 per cent said they’ve gained weight or eat less healthy, and 14 per cent said they are more short-tempered and argue with family and co-workers, according to the latest Manta SMB Wellness Index, which surveyed 1,000 small-business owners. As well, 28 per cent said their stress had increased or their health had been negatively affected since starting their business. –The Globe and Mail
It’s no secret that starting and running your own business is tough—especially as a freelancer. You are your own…everything! Sixty-three percent of respondents to this poll say they averaged more than 40 hours per week. When you have to be your company’s sales person, marketing guru, administrator, and lead creative—putting in more than 40 hours (especially when you’re first getting started) seems to be the norm.
There are some ways that freelancers can work to lead a healthier life. Here are some ideas…
Importance of Community – Part III
Welcome to Part III of our series on civic mindedness. Previously we’ve heard from the head of the Northwest Freelancers Association in Washington State and a freelance public relations manager in Ohio. Today we talk with a top-notch professional wedding photographer with a big heart.

A former photographer and photo editor for USA Today and The Washington Post, Emilie Sommer moved to Portland, Maine in 2003 to open her own wedding photography business called emilie inc. Her business has grown to include two additional photographers, videographer, graphic design artist, and photo booth.
In the ultra competitive world of wedding photography, Emilie Sommer stands out from her peers, not only because of her talent and business acumen, but because of a side project—Pink Initiative. Sommer started this nonprofit to bring wedding industry professionals and private donors together to fund awareness, outreach, education, and research for breast cancer. Continue Reading
Importance of Community – Part II
Welcome to part two of our discussion on the importance of being civic minded. In researching people to interview on the topic, I virtually stumbled upon a website called Good Things Going Around. Owner Lisa Desatnik is a freelance public relations manager and runs her Ohio-based business with an emphasis on raising awareness and strengthening relationships for clients who have a heart for the community.

Desatnik’s cause-related PR campaigns have earned her numerous regional awards. She is currently working with the YMCA of Greater Cincinnati, the Cincannati Association for the Blind & Visually Impaired, and the Appalachian Festival, among others.
Why is it important to you to be connected to your community?
Being connected to my community and thinking about others is just a direction that my heart takes me. The type of gratification I receive from bringing smiles to others is just immeasurable. My parents have instilled in me an appreciation for all of the beauty that life brings us and I hope to share that with others because life is really special.
The Health Benefits of Having Pets in Your Home Office

Credit: Lifeonwhite on Photodune
Those of us with a cat or dog know that our pets are like a member of the family. And, like the important members of your family, you just feel better with them around.
My chihuahua is never far from me when I’m on my laptop. As I’m writing this post, he laying on my outstretched legs. In the U.S., three out of every five homes have a pet. And these pets are more than just camaraderie—pets have been shown to have health benefits for humans.
Why it’s Great to Be a Freelancer in the Summer

Credit: elenathewise on Photodune
When you started out in freelancing, you probably daydreamed about the perks of the lifestyle: make your own hours, choose your own clients, do things your way. Then business picked up and you daydreamed less often. You found yourself working long hours, even weekends. Your choice of client became driven less by preference and more by the economy. And while you still do things your way, it’s definitely more of a give-and-take.
That’s okay; you still wouldn’t have it any other way. But why not let the summer take you back to that day-dreamy feeling that freelancing first instilled upon you? Here’s some suggestions to get it back, if only for the sunny months ahead.
Should You Stick with the Little Guys?

Credit: Michelle Tribe on Flickr
Most freelancers have an assortment of clients, ranging from high profile clients offering big paychecks to little known, lower paying jobs. Many seasoned veterans advocate cutting off low paying ‘bottom feeders,’ with the argument that they soak up time from your workday that you should spend on higher paying endeavors. That logic is true, but I’ve had many months where I welcomed those checks that trickled in from some of my smaller, tried and true customers.
Let’s take a look at the pros and cons of working with low profile, lower paying clients.
4 Lessons that Helped Me Optimize My Workflow

Finding the right workflow can make a tremendous difference in the productivity of a freelancer, and I have been working very hard at this over the last few weeks. I have made sure that there is enough time each day and each week to accomplish all of the tasks that I’m responsible for. And I’m learning when I’m most productive and have the most energy, and I have been using those times effectively to maximize productivity. But even with careful planning and the best of intentions, managing time and workflow can be a challenge. This week has been one of those times.


