Linkswitch #8

50 Ways to Get Your Website Noticed:

“This article aims to show you how to attract users and make them hungry for more. Who is this post for? Anyone with a web site. Not all of the items listed below will apply to you and your business, but they are, at the very least, a source for inspiration.”

Outsourcing: The Path to Efficiency and Greater Income:

“It’s quite common for a potential client to approach you asking for a service that you may not offer, or an extension of your service which you don’t offer. For example, if a person requests you design a website for them, that doesn’t necessarily mean you’re going to be doing the (x)HTML/CSS for it or the back-end coding. What tends to happen in such a situation is the freelancer will simply do the section they can, and then refer someone they know who can do the rest.”

The Building Blocks of Social Media for Business:

“Where do you start? That’s the question I get often when I’m asked how to help a company market using social media tools. The people who contact me are smart. They tell me things like, “Yeah, they said we should start with a blog, and we said, ‘like the blog we already have?’” But what comes next is rarely a simple choice. I wanted to take you through some thoughts on what the basic building blocks of social media might be for a business (in the context of marketing, but then stretching a bit further out).“

How To Get More Time To Blog:

“Feast-or-famine is no way to run a business. Since without customers you have no business in the first place, it’s a little disingenuous to say you have no time for activities which generate leads and convert them into customers (marketing and selling). If you have no time to blog and use email and social media to acquire new customers and stay in touch with existing ones, then your activities are critically unbalanced and unsustainable. You need to steady things out. Here’s how you can make your wobbly life a little more even.”

What To Say To Your Low-Balling Clients:

“If you are new to freelancing or unfamiliar with the term, “low-balling,” refers to the practice of trying to get the lowest possible price for a project. Usually a low-balled price is well below the average market rate for a particular type of work.”

How to Get the Most From the Wi-Fi Cafe:

“If you ever have time and want a good laugh, head to any Panera Bread or Starbucks at 2:00 PM. This my friends is ‘regular’ hour and I am not talking about the coffee. Right around 2:00 is when the at-homers, digital nomads, freelancers, and entrepreneurs head in and take over.”

The Dark Side of Authority:

“Whether your blog is large or small, you’ve dealt with these unpleasant creatures. The ones who, for whatever reason, get their enjoyment out of what they can knock down, rather than what they can build. They’re the plague of anyone who creates something good online, and today we’ll talk about how to manage that unlovely creature: the troll.”

5 Tools to Turn a Local Presentation into a Global One:

“You have a presentation that just rocks! You have given this presentation, training, and/or workshop to people in your local area and the response was phenomenal…..so why not bring it to a wider audience?”