Linkswitch #55: User Experience, Blog Content, Scheduling Software
If you ask any chief marketing officer about the importance of “positive word of mouth” for their product or company, they’ll inevitably say “It’s absolutely critical, word of mouth is definitely a top priority for our business.” But, when you follow up with the question “What specifically are you doing to create it, measure it and monitor it?” you’ll get a mixed bag of reactions.
Here’s a question for you: would you agree that creating a great user experience should be the primary aim of any Web designer? I know what your answer is… and youʼre wrong!
Okay, I admit that not all of you would have answered yes, but most probably did. Somehow, the majority of Web designers have come to believe that creating a great user experience is an end in itself. I think we are deceiving ourselves and doing a disservice to our clients at the same time.
Fear is like a toxic poison – it seems you can’t get rid of it by any means and it prevents you from living the life you always wanted to live. I was being “poisoned” with fear for myself and continuously worried about the events that might take place in the future, which included – besides many other things – messing up with my grades or not being able to master the defiances of my life.
Good typography is paramount to any good design.
An otherwise-beautiful design can really suffer if the typography choices are wrong. But combining fonts beyond the basic serif/sans-serif pairing can be tricky and confusing to a lot of designers.
While a lot of what goes into good typography is subjective, there are some guidelines that can point you in the right direction. From there, it’s up to you to experiment and try out different things.
Have you moved from providing a service to clients to including consulting or coaching as part of what you offer? Do you struggle to keep track of client meetings?
If you answered “yes” to either of those questions, you may need appointment scheduling software.
Do you blog? Are you looking for actionable tips to improve your content?
What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.
Being a freelancer is great. You get to work in a way that fits around your hectic lifestyle and while you may initially put more energy into building up a client list (than working for an organisation which already has clients), once you’ve gained a good circle of regular clients and marketed yourself well, you’ve got a career for life.
Have you ever wanted to access all of your files from anywhere, without having to store all of your data online? Online storage tools like Dropbox are incredibly useful, but you likely can’t fit all of your files in your Dropbox. Then, what if you want to stream your music to your work computer without downloading it all? The cloud is great, but sometimes it seems like it’s more trouble than it’s worth when you’re waiting for files to upload and sync.
For all of you out there who can’t get enough of icons, we have compiled another round-up of 35+ very creative icon packs which will most probably come handy and useful for your personal as well as commercial projects. If there is an icon set you’d like to share, please do so in the comment section below. Enjoy!
Supercharge your freelance business with the FreelanceSwitch Job Board, the only hand-moderated job board built around the way freelancers find work. Check it out now