Linkswitch #30: Pricing Tactics, Effective Marketing Campaigns

An Effective Marketing Plan: Getting Started

Effective marketing campaigns are the foundation for your business’ success. You might be the best at what you do, but if nobody knows about you and your offerings, and why they’re of value, then that shingle you hung up is going to come tumbling down.

Real Life Organizing

If you could see my desk you would be mortified. I have magazines, empty Diet Coke cans, and photos scattered everywhere. My computer screen is framed in sticky notes. I have a screwdriver and a couple of chapsticks around here somewhere…

Andy Rooney himself said that the messier the desk, the more productive the person. And I agree. I am very messy. And productive.

Is Technorati still relevant to bloggers?

Mashable, in celebration of their fifth birthday, have published a Look Back at the Last 5 Years in Blogging. The post begins with a reference to one of the original pillars of blogging: Technorati. Back in the day, every blogger who was anyone made sure their blog was in the Technorati blog search engine and directory.

Screen Your Potential Clients: Keep The Ones You Want

Once you’ve become established as a freelancer and find that your schedule is often pretty full, you’ll quickly realize that some clients are just better to work with than others.

Every freelancer wants to stay away from that nightmare client, but not every freelancer is in a position to pick and choose their clients–at least not until the point where they can fill up their schedule quickly. The more clients you deal with, the more you begin to sense from the beginning which clients are going to be great to work with and which are going to be hell.

Craft An Irresistible Price By Focusing On Your Users

Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes pricing tactics every bit as important as design, information architecture and wireframing, and they goe deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.

10 Keys To Be A Becoming a Better Communicator

A few weeks ago, I met up with an acquaintance, B, for lunch. Throughout the lunch, I couldn’t help but feel there was some sort of communication breakdown. He would cut me off even though I was still talking. He kept offering unwanted advice and opinions, even though I was not asking for help. It became quite frustrating just 15 minutes into the conversation. After 30 minutes, I stopped sharing and nodded away to everything he said.

14 Attention-Grabbing Tactics for Launching a New Business Blog

You’ve created a blog for your business. Now what? You’re probably asking yourself, “How do people find out about my new blog?”

The simple answer is: You have to promote your blog and let people know it exists.

100 Writing Mistakes To Avoid: eBook Review

Have you ever met a person who was kicked out of a high school English class for sarcastic remarks during grammar lessons? Well, now you have.

I was never a big fan of grammar; in fact, I was pretty much its worst enemy.

Freelance Writing for International Clients: Language Barriers

My first three freelance writing clients were all located outside the United States or came from foreign countries. One was from France, another from Australia, and a third who had only recently moved to the U.S. from Puerto Rico. All three clients also stated in their job postings that they preferred a writer from the United States who spoke and wrote English naturally. That’s me right?