Linkswitch #24

The Ultimate Guide To A/B Testing

A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best guide you will ever need for A/B testing.

Productive Working Hours: What Are Your Best Work Times?

Although most offices operate on 9 to 5 (or 8 to 6) working hours, not all workers work best on this timetable. Night owl workers prefer to burn the midnight oil, working late into the night when there are no distracting coworkers and their brain is at its sharpest.

11 Productivity Tools for Road Warriors and Telecommuters

I love working from home. I don’t miss the commute or the distractions from coworkers. It’s a pretty good gig.

But at least once a week, I take this show on the road. I have a meeting in town and then need to find a place to set up shop nearby afterward to get some work done. While I considered renting some co-working space, I decided to go to public spaces instead. You could say I was too cheap to pay rent. But the numbers didn’t work for me.

FAQ Pages: Best Practices and Examples

FAQ pages are a vital part of many websites. While not every site needs one, if you’re selling something, providing a service, or giving information about a complex subject, an FAQ can make life much easier for your visitors.

Facebook Community Pages: What Your Business Needs to Know

Facebook’s new community pages have created a lot of confusion for businesses. Many companies have been surprised (and many angry) to find their brands showing up in community pages that are fully outside of their control.

The root of the anger: Businesses have invested in Facebook pages only to find community pages appearing that seem to compete with their pages.

Would You Hire Yourself?

In a previous life as an operations manager, I used to have the responsibility of hiring new employees. One of the first questions I would ask in the interview was “Would you hire yourself?” Of course, the quick, knee-jerk response was always yes, but it took a little while longer for replies to the following question, “Why?”

How to Find Freelance Jobs through Effective Forum Networking

What if I told you a means that you could use to increase the number of prospects and clients that you get for your business? Would you follow my advice?

In the excitement of using social media tools, many freelancers have completely overlooked an older means of networking–forum participation. Regular participation in the right forums can provide you with job leads.

Student Freelance from Both Sides of the Fence

I’m sure any freelancer that started his or her career while they were still in school has dealt with this at one point or another—the “student” factor. Call it what you may, but once a client or potential client knows you are a student doing freelance work, something changes. What is it about being a student entrepreneur that seems to be a turn-off for potential clients?

Psychological Study of Web Designs

A website is the window to the soul of an Internet business as well as the people behind it. It may have a positive or may be a negative effect on your end result. If you take the time to think about what your visitors want and how they want to get it, then you’re already on the right track to creating a site that will tap into the psychological drives of your target audience.