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Freelancing 101 - The Basics

Mathias Meyer

By Mathias Meyer

So you wanted to become a Freelancer. That’s great! You’re one step closer to more personal freedom and a job you actually enjoy. Here are a couple of things to keep in mind – things I found important to consider when I began freelancing. Of course there are many more, so feel free to add your thoughts in the comments section.

Finances

Your finances are the most important issue to consider when starting out. You’re probably used to getting a pay-check by the end of the week/month/year. Not having that is what many people are afraid of when embarking on their freelancing career. Luckily, you will get used to this pretty quickly. You just have to approach your finances differently. The most important thing is to always have enough money in your bank account to allow you to live for the next couple of months, even when it seems the work is rolling in.

Taxes are an important part of accounting that many overlook in the early days. It’s tempting to spend all the money you get, but it’s important to keep in mind that someday the tax office will want its part of your income.

In order to avoid being trapped in the pitfalls of your tax system, I highly recommend getting an accountant. It’s generally not too expensive and allows you to focus on what you’re good at. At the beginning of every month I collect my bills, drop them off at my accountant’s and wait for her to tell me how much I have to transfer to the tax office.

However, it is possible to take care of your finances without the help of an accountant. If you have the time to spend on your accounts (and a mind that bends well to these things) you can have a far greater control and insight into your financial situation. The most important thing is to be realistic – if you know you’re not the accounting type, get an accountant straight away. Hiring an accountant at the beginning of your freelancing career will be far less expensive in the long run than fines from the tax department and hiring someone to sort out your abysmal records.

Working Environment

There’s been a lot of coverage on this issue here on FreelanceSwitch, so I’m going to keep it short. The first thing I looked for, even before I registered myself as a freelancer, was an office. While I enjoy working from home, I prefer to have a place where I can focus solely on work. If you can devote yourself to your work at home, then great! But if like may of us you find this impossible, look for a place in a shared freelancer office or get your own. I’m sharing mine with two other freelancers. Though I like a quiet atmosphere, I also like to have people around and this setup is the perfect arrangement for me.

Portfolio

As a freelancer, your portfolio represents you and your work. If you’re a software developer like me that means always having a profile at hand. It features your last projects, what technologies, programming languages and tools you’re fluent in, and your educational history. How much you put in here is up to you, I have just one recommendation: Don’t lie in your resume. Don’t mention things you didn’t do, don’t know how to handle or worse, things you know are fashionable but know nothing about.

The work you’ve done in the past speaks for itself. If you already worked on several projects, know your way around in several programming languages, there’s no need to lie. The more you already know, the easier it usually is to learn new things. If a client asks for a specific technology that’s not yet on your resume, either show the willingness to learn, or pass. That’s something to get used to. It’s tempting to say yes to every job you’re offered, but in the end it might result in a disappointment for both you and your client.

Care for your portfolio, improve it, and learn new things on your own time.

Holidays

A lot of freelancers live by the rule that holidays are to be treated as rare events. Work is important for sure, but I already paid my dues working too much some years ago. For me it’s not worth it to work without taking time off. The myth is that clients expect you to work by their schedule. While that can be true of some projects, it’s important to have your own schedule too. Plan your holidays, at least the time frame, in advance and inform your current and potential clients about it when the project schedule is discussed.

Personally I need an extended holiday every once a while, time to get away from the computer, get away from the stuff happening in the world of software development, time to get new ideas, regain strength and to read. I think of it as recharging my batteries. Your clients go on holidays, so there’s no need to feel bad about going yourself, as long as you give them warning.

Though I shut off most of my communication channels when I’m away, I try to answer emails of potential clients once a week (a nice way to fill in the time it takes to upload your photos on Flickr). On my last trip most potential clients were understanding that I was on the other side of the world at that moment and I’d get back to them as soon as I’d returned home. I’m working for one of them at the moment.

Avoiding holidays is also related to another issue:

The Fear

Everyone feels the fear at some point: The fear of not having money coming into your bank account for a long time, or of not having work for a while. Whether you’re on holidays or work’s been scarce, there’s no income coming in.

In my early days freelancing I panicked. But there’s no need to, at least in the short run. It’s a situation you have to get used to. Though it’s tempting to work your ass off to ensure a constant flow of money, you have to ask yourself if it’s really worth it and if you want to do that to your body.

Prepare in advance for situations like this. Budget to have enough money in your account to get through a dry spell or a holiday. Have a list at hand of things that you’ve always wanted to do. Quiet spells can be used for these things, or to learn new technologies, different techniques to approach certain problems, and the like. The important thing is avoid slacking off when you know you have the time at hand. Don’t fall into the habit of postponing things you could do in periods without gigs.

It’s far easier and less stressful to confront the fear with a game plan than to give into it. Of course it’s normal to worry about money, but there’s no need to panic and to drain your batteries with excessive work. You wanted to become a freelancer because you wanted freedom, remember? So use your quiet times to develop yourself instead of stressing out. Hopefully you’ll find yourself better equipped when that new job comes along!

Leave a Comment
  1. I definitely need to upgrade my “work environment.” You guys should publish a guide to buying the perfect office chair!

  2. The fear from lack of money is maybe worst thing about freelancing.

    It needs to have some saved money for workless month (2-3 month salary average).

  3. Yeah you guys should publish some nice websites with cheap office stuff.

  4. You also need to target clients who can afford to pay a rate that lets you live properly and put some money into savings. It is possible to be “successful” as a freelancer with constant work lined up, but if it’s all poorly paying, it’s not really success.
    To keep work coming in steadily, you have to do regular marketing and promotion of your own services. Otherwise you can run out of work & money & have to start looking for contracts from scratch. Even when you’re busy, make time regularly to follow your marketing strategy. Don’t have one? Get busy finding out what it could be for you, and start implementing it!

  5. You guys are great, but freelancing 101 should be support other freelancers. Ironic that you chose to use cheap stock photos to illustrate your article.

    Why not get a buddy who’s a photographer and work a tradeout. It takes work, but its better than supporting an agency that undermines our profession with prices to low to compete with… just a suggestion :)

  6. I agree with Marty, that fear of lack of funds is likely the biggest fear of freelancing. Even one step further, starting your own company, lack of financing, that routine paycheck is scary.

    Once you get over it though I have a feeling, like you said it gets easier.

    “The most important thing is to always have enough money in your bank account to allow you to live for the next couple of months, even when it seems the work is rolling in.” — That line is key because it gives you a fall-back or at least some sense of security or cushion!

  7. Thanks for the article today - couldn’t have come at a better time - .. thanks for reaffirming what I already know but sometimes forget!!
    Cheers!

  8. Mathias makes an excellent suggestion - find a good accountant from as early on as possible.

    An accountant does not have to do all the day to day work for you (you can do this yourself or engage a book keeper to handle invoicing and paying the bills if needs be) but they will get you set-up properly and instruct you on what you need to do to avoid surprise tax debts or fines.

  9. Wow. You hit the nail on the head. I’ve been toying around with the idea of renting some office space so I have a dedicated place to go and work and then I can come home and relax. I’ve never considered banding together with other freelancers though and renting an office together. That’s brilliant. Since I live in a small college town, I’m sure there are others who would be interested in doing this.

  10. Daniel,

    I have the Herman Miller Aeron chair. It loved it until I sat in the Life Chair by Knoll. Absolutely the most comfortable work chair I’ve sat in.

    http://www.knoll.com/products/life/life.html

  11. the fear of no money is what is holding me back from quitting my day job…
    great advise and sharing an office is a great idea… saves money and could provide inspiration

  12. Nice article. I am trying to work a full time job and do freelance in the evenings to build up some clients before going out on my own. I just got my site up HERE. Let me know what you think of my new site. I am still working on a client project tracking system, a system clients can login and check the progress of their projects and also pay invoices.

    I really hope to get more clients and start on my own soon. If anyone has too much web work let me know, I’m available for just about any web or software development project right now.

  13. What helps for me to conquer the fear of no money is that one I have a part time job while I am starting and second the fiance also works which helps keep money coming in at a regular rate. So when we get paid for the freelance work, its an extra bonus..

    Good basics and having holidays and time away from computer/ work is definitely a must as it keeps your job fun instead of a drag.

  14. Offtopic: Hey I don’t really think Mondongo Guisado’is really a human being!!!!! If it is, man… His parents are sick! :P

  15. Awesome article!

  16. I liked the post, but I felt more compelled to comment on a comment:

    Jason says:

    You guys are great, but freelancing 101 should be support other freelancers. Ironic that you chose to use cheap stock photos to illustrate your article.

    Why not get a buddy who’s a photographer and work a tradeout. It takes work, but its better than supporting an agency that undermines our profession with prices to low to compete with… just a suggestion

    @ Jason:

    I couldn’t agree more and I was thinking the exact same as I read through the post.

  17. I like this article so much, I’ve learn a lot of stuffs here. Thanks to Mathias Meyer :)

  18. Building up a portfolio can be a big problem for a lot of professionals, not just freelancers. In order to build a good portfolio, you need projects. But how do you get projects if nobody will get you because you don’t have enough to show? This is where your networking skills come in. Do your parents, uncles, grandparents run a business? How about doing work for charities, school organizations, and independent bands? How about creating something and then releasing it onto the Internet for free, like a WordPress theme? Hope that gets you started. Happy freelancing!

  19. Good advice came from Dennison and of course the article writer. I read this after being offered a project to shoot for a local sports store’s motorcycle rally…when I approached them with the bill for the prints they requested they said to me, today, “Oh, we don’t pay you give them to us for free we just give you the right to take pictures of our show.” Pfft. Dealing with idiots like that (who we fool ourselves into thinking could be a great gig or a great project to make bankroll off of) is something that the starting freelancers like myself have to get used to. I think this article really hit the nail on the head about getting over that fear of not having money in the bank or a cash flow.

    Frank Herbert’s Litany of fear rings true at this point.

    My only additional advice would be to reinforce upon this would be to dont sweat the small stuff, there will be other projects, other clients. Sometimes life kicks a stick in your chain and you fly off but you wont die (unless you get run over by a train…heh)…my point is; dont fear. Fear saps creativity.

    Another tip of advice I could hand out is to have BACKUP clients or projects. Say your big client cancels, have another small project from a smaller client available that you could otherwise do in a shorter amount of time the big client would take. If the big client fails, then you can fall back on the smaller one. It sounds risky to juggle like that but it really helps to ease the cashflow fear.

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