Are You Missing The Point Of Being A Freelancer?
Dave NavarroWhether you’re a part-time graphic designer or full-time web content writer, a freewheeling blog consultant or an outside-the-box marketing genius, you jumped into freelancing for one simple reason - and it wasn’t simply “the money.” There’s no doubt money was a motivator, but what you were really after was freedom. Freedom from a day job, freedom from financial stress, freedom to work wherever and whenever you want to … but are you really on the path to enjoy that freedom, or are you just fooling yourself?
Freelancing Should Be A Springboard, Not a Treadmill
No matter what line of freelance work you’re in, you make one simple exchange each day: you trade time for money. But if you spend your days trading the same amount of time for the same amount of money, you can enter into a danger zone where you risk losing the freelancing spark. You end up doing the same types of jobs for the same types of clients and your path to freedom becomes a walk on a treadmill that takes you nowhere.
But if you’re truly moving on the path to freelance freedom, you’re finding ways to improve your personal “exchange rate” so you can begin trading less time for more money and hand-picking clients who let you operate with the level of freedom you’re truly after. On this better path, each job becomes a springboard that allows you to grow as a freelancer, leveraging your skills and creativity to get higher paying, more flexible better jobs in the future.
3 Ways To Hop Off The Treadmill And Get Closer To Freelance Freedom
Fortunately, there are plenty of strategies you can use to improve your exchange rate month after month as a freelancer. Here are three guaranteed winners:
- Improve your strengths and raise your rates. This is a simple strategy, but one that many freelancers never use because they’re “too busy” doing client work - an excuse that guarantees both feet stay on the treadmill. But even one or two hours a week spent honing your highest-value skills can take you up a notch, allowing you to charge more (and work less).
- Start “mid-lining” and earn more from each client. You don’t have to be a “10” in a particular skill to charge for it. Mid-lining, or getting good enough in another skill to do the basics, can allow you to sell add-on services clients. For example, if you’re a great freelance writer, you can learn basic SEO and add keyword optimization to your services. And when you can sell more to one client, you don’t have to spend time looking for as many others.
- Get more exposure and attract better clients. If you’re not getting the word out about how great you are, it’s unlikely to happen on its own. But when you increase your visibility, you can attract the attention of higher paying clients who recognize your skills (and who trust your work, rather than nit-picking you every step of the way like the smaller clients you know too well). Write a few guest posts, network with higher-profile people via their blogs, and start getting noticed.
The Bottom Line: Moving Up Is Your Ticket To Freelance Freedom
Freedom doesn’t happen on its own – you need to take action to guarantee you stay on that upward path month after month as a freelancer. Use these three tips to improve your personal “exchange rate” and start enjoying more of the freedom that made you take the freelance plunge in the first place.
But don’t stop there – add your favorite tip for making more money (while working less) in the comments below, so we can walk that upward path together.






















Nathan
October 7th, 2008
It sure is easy to get caught in that trap. My plan is to blog and freelance until I can earn enough to invest in other business structures, but I bet that when that time comes I will be afraid to make the move. Good advice.
Halyma
October 7th, 2008
Great article - thanks for the reminder! I do custom sewing and belly dance - “professional” in both fields. With the sewing, I have certification to back that up as a “Couturier” trained at a private school. With the belly dance, I have years of experience and a variety of training, but no actual certification.
My tip for making money - which is based on the “hone your skills and charge more” concept that you have presented is to remember that it is okay for a potential client to reject you based on your price. Don’t feel you have to drop your rates just because someone has the temerity to ask for a discount by paying cash or whatever excuse they would like to throw your way in search of a cheaper rate.
If they do not have enough respect for the services they are seeking to pay a fair value for them, it won’t matter what level of expertise you offer. If they, without any real knowledge of what they would be getting for the rates you are charging, deem your prices unreasonable, then you really don’t want them as a client.
It has taken me a long time to realize this, as i used to take any work I could get as I was trying to build my business and get a foothold in anywhere I could. But I gradually began to realize that people have no clue. Including me! I only really started to track my time per project a few years back, and realized that in some cases I was earning less than $10/hour for a custom designed garment. No more!
Software was installed to keep track of every moment I work on any clients garment. While I can adjust the cost for mistakes I might make along the way, for which I won’t feel right about charing the client, I am much better at judging advance estimates now.
And I enjoy to creative and fun projects so much more than the boring ones!
Gale
October 7th, 2008
Great article! Very inspiring!
Brandon Cox
October 7th, 2008
I recently took a day away from the computer… I know, I know, scarry! But it was exhilirating and my creative juices were flowing again when I got back to business.
andy mullins
October 7th, 2008
great reminders, it’s so easy to get in a rut.
Alek
October 7th, 2008
This is excellent. I think it’s always important for every freelancer to hear this. For me, one way to make the most as a freelancer is to find more of your bread and butter jobs but networking and establishing relationships with other development firms. They’ll often have tons of design works to outsource (in my case—being a designer at heart–I love this!). That way you can do the design you love, and let them do the boring coding stuff and time-sucking client interaction.
These kind of short term projects mixed with the large full website design/dev projects provide a nice balance and fairly steady stream of income. Now it’s just time to get bigger clients and start charging more.
Armen
October 7th, 2008
Great article Dave.
I think the easiest way to make more money, is to create a product that compliments your services. Whether it’s an ebook you sell for $12, or a tangible product for $000’s, creating a complimentary product is well worth it.
NetOperator Wibby
October 7th, 2008
As a freelancer starting out, this was an informative read and also very important. Bookmarking …
pam
October 7th, 2008
At a large company where I once worked, one of the problems was that people who were really good at their jobs were being promoted out of those jobs because of the corporate pressure to extend/improve/climb the ladder. One of the things I like about freelancing is that it gives me a chance to do work I’m really good at and enjoy without the constant murmur in the background of how I’m cut out for a career in management.
While I like the idea of raising my rates, of course, and I’ve recently added a project that, though I know I can do it, will stretch my skills, I also genuinely enjoy the work I do, my clients, and the pace/workload is mostly manageable. This could be considered a treadmill, but I consider it finding a sustainable place in which my work exists. Know what I mean? Going freelance for me meant getting away from that drive for promotion and I don’t really want to bring that attitude to my freelance life.
I don’t think I’m being contrarian, but say you really LIKE the treadmill? Say it’s working for you? Then it’s not really a treadmill, is it?
Stephanie
October 7th, 2008
Thank you! This is great. Now on to the “how”…
Paulo Sacramento
October 7th, 2008
I’ll try to follow these tips! Thanks!
Joomla Developer in Perth
October 7th, 2008
When you start to become successful it is easy to start working 16 hour days especially when your office is only 10 feet away.
If that’s what you need to do to in order to make hay while the sun shines just remember to diligently track your time and charge accordingly.
acedab
October 7th, 2008
really nice article, haven’t read it to the full yet, will do it tomorrow.
Tim
October 7th, 2008
Thanks for the tips. I especially like the last one. One thing that I’ve been learning, mostly from listening and reading, is that a freelancer (or any business) with less skill and good marketing can earn more than a person with more skill and poor marketing. Won’t do you any good if you have top skills, but no one knows about you.
Elliott
October 7th, 2008
Great article!
My philosophy behind a steadily-growing rate is pretty simple.. Every project I do is the best work I’ve ever done!
More specifically, I’ve come to realize that a lot of the skills that make me worth what I charge are skills that aren’t directly related to my work (design). Professionalism, punctuality, dependability, being a good communicator, being easy to work with all go just as far (if not farther) than technical skills, and design ability.
Elliott
Benek
October 7th, 2008
Great article. We’ve all found ourselves stuck on the treadmill before, and even though the advice here isn’t anything groundbreaking, it’s a friendly and inspiring reminder to focus on why we are freelancers in the first place and what we can do to get the most out of our time.
This has given me even more of a boost to develop my own side projects and hopefully get some new (and more passive) income streams and increase awareness of my services.
Kris
October 7th, 2008
Very timely article. It’s scarily easy to get trapped in the day to day stuff.
Amrit Hallan - Content Writer
October 7th, 2008
“Moving up” is always a good advice because it helps you sell your services at a premium. I have recently been going through this dilemma of keeping my rates fixed or fluctuate them according to “how a clients sounds” in a query. I am more inclined towards keeping them fixed and providing a better service so that present and prospective clients don’t mind paying for them.
LogoMotto
October 8th, 2008
Those are really good advice. Thanks for sharing.
Here’s another one about getting more exposure:
- Try widen your perspective and reach the type of market you want to reach.
To achieve this is by going out of your comfort zone and meet other net people without the same knowledge of what you do. ie: if you are a graphic designer, don’t just stick in a design forum where other designers don’t really need your expertise. Let’s say you are also an outdoor type and loves climbing. Join those climbing forums and surely you’ll meet new people there are lots of entrepreneur in different industries/field.
Maicon
October 8th, 2008
The freelance life is hard, but nothing can replace the freedom provided by this way of work.
Zoe
October 8th, 2008
Hi Dave,
This is a really useful article. I’ve been freelancing for less than a year, but I already noticed this trap.
I became a freelance writer so that I could afford myself the freedom to work on my creative projects, but it’s so easy to get sucked into a monotonous trajectory. Thanks for these tips — simple but valuable!
-Zoë
Web Design Derby
October 8th, 2008
Try to ‘get in’ with the top design agencies in your region - they are more likely to appreciate your value if you both speak the same language in terms of knowledge and know-how.
Ben J Walker
October 8th, 2008
Great article.
My top tip is a bit of an obvious one, but take time to look at what you do and how you do it, and figure out how you can do it faster, ergo less time spent but as much moola gained. And always, always, always track your time.
Lori
October 8th, 2008
This post was just what I needed! Great advice. I am at that point where I need to start looking at getting off the treadmill.
Roshan
October 8th, 2008
Dave, Great article.
We all sooner or later found ourselves stuck in this trap, but the best part is to learn and move forward. I know its not that easy but aint life?
I just learn from my own experiences but sometime I find myself in helpless situations like this. Thanks for the tips.
Roshan
Freelance Developer
http://www.instantshift.com
Apple
October 9th, 2008
Be realistic about your earning potential. While having translator jobs is definitely well-paying as compared with other careers that allow you to work from home in your pajamas on projects that are often very interesting, remember that 25-40% of your income as a freelancer will go to things that your employer normally pays for when you have a full time job. Most people count in the biggies- taxes, health insurance, retirement plan contributions and vacation/personal/sick time, but over the years other expenses like dictionaries, office equipment, continuing education and professional travel add up too.
Ivan
October 9th, 2008
Dave, great article. Well written and it’s full of great tips. As freelancers we need to be reminded of this. It’s something I always think about…mostly because I’m married and the wife demands more time! but it’s easier for a single person to fall in the trap…