Photo by BrianFit.

Whether you freelance or not, if you’re like many working adults, you probably find yourself wishing there was more time in the week. If you work at home, time has an unusual way of slipping by. (I’m probably less productive now than when I worked in an office somewhere, though there are several other factors at play.) At the end of the week, you might be wondering why you didn’t get more work done, as might your clients!

Recognizing Your Work Demons

With all the web technologies out there, it’s tough for web workers in particular to keep up, and sometimes bad online habits can become very addictive. These could be some of the things that are holding you back from freelance success.

Here are some of my work-demons, often the result of poor work habits:

1. IM. Satisfying friends’ “need it now” social voting requests via AIM.
2. Twitter. Getting distracted by incoming Twitter tweets (via the Twhirl client) and an even more addictive Twitter-like service, Plurk. (My addiction used to be Google’s MyMaps, or any kind of mapping mashup.)
3. Email. Being signed into GMail all day (tsk tsk), and obsessively checking for new messages, only to waste time mostly filtering spam.
4. Comments. Visiting sites where I write, to see if I need to respond to any comments. (I don’t always get an email alert, despite “subscribing” to the comments of a post.)
5. TV. Turning on the TV capture card on my computer, and telling myself I “need” to watch something in particular, to get ideas for blog posts.
6. Being indecisive. Fooling myself into believing I can start several projects for one client and not deciding which to finish for the week. This is anti-productivity (but is not the same as multi-tasking). It doesn’t work, and nothing done means no dinero.
7. Over-booking work. Taking on too much work because I don’t like to tell people “no.” As my online brand grew, the number of offers grew — though not being selective results in damaging to my reputation.
8. Attempting too much. Trying to cover way too much in a project. For example, trying to do a “31 and a half reasons” list instead of five, seven or maybe eleven good, well-thought out reasons that you can elaborate on. This over-reaching comes from an abject need to give that cliched “110%” on a project. The net result is performance anxiety and incomplete projects.
9. Working at home. This environment has its benefits, though there are many home-related distractions.

Ways to Fool the Anti-Muse

For years, when I was not writing creatively for a living, I had a writing muse, even a coding muse. However, sometime before I started freelance blogging full-time, that muse started going AWOL, showing up less and less often, occasionally replaced with an anti-muse. Here are some of the strategies I have to employ to fool that anti-muse:

1. Use two computers/ laptops.
   Run email and chat clients on one computer, A, and do work on the other, B. If you have a few people that need to communicate with you daily, set up a secret IM username and make sure they don’t give it out. This has worked very well for me. (I still do social voting for other online friends who either ask via email or use a social site’s “shout” feature.) You can still turn on IM accounts on computer A less frequently in the day. It’s easier to adhere to an “I’m only available on IM at such and such times of the day” rule. (Using two computers is not an option for everyone, but if you freelance at a home, and web-work is how you earn your living, you should think about having a backup computer anyway.)
2. Tune out.
   If computer A is getting too distracting with all the incoming message/tweet sounds, turn off the audio. The Twitter client Twhirl, for example, is configurable so that only incoming direct messages will cause a “beep”. That’s far less distracting than beeps on every tweet, and will alert you to when you might need to respond. In extreme cases, turn things off.
3. Turn off.
   If tuning out doesn’t help, turn off computer A’s screen and only check back once every few hours, or when you complete an important task. If you’re only working on one computer, just shut down all communications applications for a few hours. I have successfully tried answering emails only at lunch and supper times. It’s not easy for the perpetually distracted, but it’s possible. Just ask yourself, will any truly urgent message ever come in via email, IM, or Twitter? Probably not. So turn them off for now.
4. Seek virtual company.
   TV is a terrible distraction, and even if I’m “researching” ideas for pop culture articles, the TV eventually needs to be turned off. This is difficult for a TV addict, and if you’re at home and feeling lonely, it’s even worse. Listening to music sometimes helps, though everyone has their own idea of what type of music is productive or not - I prefer Baroque music, some types of opera, and occasionally rock - unless I feel compelled to sing along to Pavarotti or Rage Against the Machine. Spoken-word podcasts, on the other hand, nearly always work for me.

   On the other hand, I find that the spoken voice is at least soothing and rarely counter-productive. (This does not work for TV by leaving on audio and turning off the video simply because there’s too much content transition.) Another option is to simply set aside a bit of TV watching time, or take a short break at the local cafe - though I haven’t the discipline to pull the latter off. (I think this is something that varies a lot between different people. For example, I can’t listen to music with lyrics or have the TV on when I’m writing because I can’t tune it out. — Ed.)

5. Choose your battles.
   If too many projects for one client inhabit my mind and I can’t decide which to work on, I’ll try to suss out which requires the least time to complete and pick that one. If that’s no help, maybe it’s time to work on another client’s project. Still not productive? Maybe it’s time for a break.
6. Consider outsourcing.
   If you’re taking on too much work, there are only a few possible outcomes:
   1. Say “yes” and lose more of your personal time to get the work done, possibly having to outsource some of your personal tasks. Downside: more work, less play time.
   2. Say “yes” and don’t finish the work. Downside: damage your reputation (even if your intentions were good).
   3. Say “no”. Downside: losing a potential client.
   4. Say “yes” and delegate some of the work to a colleague or other freelancer. Downside: you’re on the hook for the quality of the work.
7. Respect yourself.
   For those of us who had to be competitive in our early years, and lived with that stupid “put in 110% effort” motto, it’s time for some self-respect. You’re more valuable to your clients when you complete 100% of a project on time rather than trying to offer 110+% and not getting anything done. Striving for perfection is fine if you don’t get obsessed — especially on flat-rate projects. Respect yourself and your clients, and streamline your “100%” effort so that 110% isn’t necessary.
8. Resolve your distractions.
   Every home-based freelancer will have different distractions, but do what you must to resolve them. Where I work, there are birds, cats, dogs and occasionally young men driving by in their loud cars. I have a very small window for my podcast recording work each week, and I try to schedule everything around this, if I have the luxury.

Final Thoughts

If the anti-muse has been visiting you far too often, some of the above might help. A few might seem anti-social, though when you’re a freelancer, it’s hard to justify being social if you’re not putting food on the table.

What distracts you when you’re working, whether at home, in a cafe, library or office? How do you cope with your work demons?