Making Web Video That Sells: eBook Review
With the ever expanding growth of high speed internet connections, video is cropping up on most major websites more and more. Whether you are informing potential purchasers with a screencast or hoping to direct the next viral experience, video is something that most designers and developers should have at least a basic understanding of.
Enter – Making Web Video that Sells eBook by Doug Heacock & Glen Stansberry.
Who needs to read this book?
If you have a good grasp on web video and screencasting already, then this book is probably not for you. But for those new to web video or those hoping to better educate their clients on the importance of adding video to their marketing options, Making Web Video That Sells is great starting point.
Before reading the book I thought I had pretty good understanding of web video. I’ve put together some screencasts and shot some marketing footage before, but after reading the book I have to wonder if I’m truly making the most of video for my personal projects and for those of my clients.
What’s so good about video?
Putting together a quality video or screencast takes effort and some potentially expensive equipment and software. At first glance, video may seem not to be worth the trouble.
But the writers make a powerful argument for adding video to any site:
Video can help you tell your story, air your opinion, demonstrate your product, explain your services, provide training or support for your users, or showcase your business to a potential audience of hundreds, thousands, even millions.
And while it’s true that it’s going to take a time and a monetary investment, the book thoroughly goes through the reasons why it’s worth it; including the experience of how 12 hours with a camera lead to one company selling inflatable fruitcakes to improving their sales by 500 percent.
Who knew? I guess it’s a pretty good endorsement to video if you can even use it to increase your inflatable fruitcake sales.
And while you personally may not have thought it was important to sell your services by adding video to your site before, it’s worth realizing that video allows you to connect with your clients and come across as a real person much better than static text or even photos do.
Some people are more interested in hearing a real person explain how a product works, or seeing the product demonstrated in action. Some people would rather see you in person talking about your viewpoints, as opposed to reading it on a blog.
Along with an introduction to video, the book does a good job in going over all the different ways to present your video, where to host it, and even how to produce it.
What makes a video interesting, how to storyboard and shoot the video and how to make it more likely for your videos to be shared are also discussed.
On top of that, included is a comprehensive appendix for those wanting to dive further into video production and direction and a couple screencasts on video conversion and uploading to YouTube instructions.
The eBook is just under 125 pages and promises to have unlimited updates as video and the web industry changes.
Making Web Videos that Sell gives solid reasons and a strong push towards adding video to even the most basic websites. And while it may not be for the advanced videographers among us, the books is going to give you an inaugural understanding of the how and why of video marketing.
Save $18 off the cover price
The book is available here for $67 and until the end of April 2010 the authors are giving FreelanceSwitch readers the adding bonus of saving and additional $18 by offering the book for $49 using the promo code: FSW.