How To Create Multiple Income Streams
Leo Babauta
What do you do if you have one main client and for some reason the work from that client dries up? Perhaps the client goes out of business or goes in a different direction or just has a lull in business?
Your main source of income is then gone. Which is why it’s crucial for anyone who relies on their freelance revenues to have multiple streams of income.
That’s easier said than done, of course, as many freelancers have two or three main clients and are happy to focus on those alone. But as many experienced freelancers will tell you, that’s a mistake.
Today we’ll look at a few different ways to set up multiple streams of income to make your freelancing business more stable and ensure that you’re living the freelancing good life for years to come. Please note that the following are just different options you can choose — I’m not recommending you do all of them.
1. Have multiple clients. If you rely on one main client, slowly start branching out to new clients. That doesn’t mean to add a bunch of new clients willy-nilly, but to gradually add good clients, one at a time. You need to ensure that these clients fit with you, that you work well with them, that they don’t give you too many headaches. If the client fits those criteria, keep them. If not, dump them (professionally and nicely) and move on. But aim to have a wider variety of clients as well, as you don’t want a single unfortunate event (say the collapse of an industry) to wipe you out too.
2. Have a full-time job. You may already have a full-time job, and if so, my recommendation is not to quit outright. You might downsize your job, if you don’t really need the income anymore, but it’s often smart to keep the full-time job in some capacity just to ensure that you have that regular paycheck coming in. You could cut back on your pay and responsibilities, though, and work from home if possible.
3. Have a part-time job. If you don’t have a full-time job, and don’t think getting one will work for you, consider a part-time job. If you have valuable skills, often a part-time job can pay good money and offer you the flexibility you want so you can continue to freelance.
4. Get a contract. This may seem the same as freelancing, but I’m talking about a different kind of contract from freelancing. Freelancing tends to be on a per-assignment basis, while other contract options could be on a monthly rate for performing certain services, for example. I’m working on a contract with a non-profit organization to do some work for them on a monthly contract. The good thing is that you can do contracts and freelancing at the same time.
5. Start a blog. I’ve done this, as have many others of course, as a way to market my writing and to share my knowledge with others. And I make some decent cash from it, from ads, that adds another revenue stream. It can take awhile for a blog to make any money, as with any business, but I think it’s worth the effort.
6. Create a product. If you currently provide a service as a freelancer, you provide the service once and get paid once. Then you have to provide the service again to get paid again. However, if you can turn your service into a product, you can do that once and get paid many times. For example, you could create a DVD or podcast explaining how to do something (design a web page, for example), or a workbook or other kind of instruction manual. If you have a popular blog (like Freelance Switch), you may be able to sell merchandise. Set it up once, and collect an income stream thereafter.
7. Teach a class. If you have valuable knowledge or skills, teaching that to others can pay well. Teach at a community college, set up a series of seminars, or create your own classes at your business, home or community center.
8. Offer coaching or consulting. Instead of teaching an entire class, you can coach people one-on-one (or in small groups) or teach them how to set something up through consulting contracts. For example, if you do design, you can work with a bunch of new designers to show them how to set up their business, buy the software, bill clients, etc. Or you might teach them how to be better designers.
9. Start a small business. Many of the above examples are also small businesses, of course, but I’m talking about a more traditional type of business. One that sells a product or service in the real world or online, for example. You could get involved with a few others in creating a business where you do work in the beginning and then do very little afterward except collect checks. I know someone who set up a vending machine business, for example, where he made the initial outlay of cash, and then hired employees to restock the vending machines and collect his coins. He makes a good side income from it, and his small business loan for the initial outlay is paid off. There are many opportunities like this to create a passive stream of income.
10. Write a book. Write a book once, and you’re done. It’s not always easy to get it published, of course, but it’s not impossible. I’m writing a book right now, actually, although I haven’t tried to sell it yet. Books can be a long shot, but if they pay off, they can pay off big. They also help your credentials, which help with the other items on this list.
11. Affiliate marketing. If you have a blog or other kind of website, you can set up affiliate links to different services on the web. Darren Rowse of ProBlogger.com, for example, recently revealed that he’s made more than a quarter of a million dollars through signing people up on the Chitika advertising service. When someone signs up through his affiliate link, he gets a small cut of their advertising revenue. That can add up if you get a lot of affiliate sales, and you don’t have to do any work.
12. Sell an e-book. If publishing a book in the traditional way is a long shot, publishing an e-book is relatively easy. Many people publish them for free, but many sell them as well. And it’s not hard to set up a website to sell an e-book, perhaps buy some Google ads to market it, and then have a small source of revenue from then on.



















Andy Bargery
September 25th, 2007
All these are very nice ideas for gaining more income streams but don’t forget to keep those existing big two or three clients happy also. If you take your eye off the ball too much with lots of different clients you will only decrease your service levels and increase your chance of losing your original clients. You need to get the balance right.
Amrit Hallan
September 25th, 2007
I agree with Andy. As a freelancer it’s important, and sometimes necessary to have multiple income streams but one should develop an expertise because one expertise can earn you a lot compared to many smaller ones put together. In all, I agree with all the ideas and I’ve linked to your blog :-).
Andrew Fleming
September 25th, 2007
This is a fantastic post, and I will try to at least get a blog started up soon
I am designing and compiling 2 local coupon books that get mailed out 8 times a year, have a company that is having me design all their websites, and have 1 steady client I do all of his graphic design and IT work, and I am really wanting a larger amount of income streams. I worked for a large home builder, and the IT guy that worked their always told me before I left to work on my own that he had so many clients (I think he had 13, and 5 or 6 of those being high-paying) so that if one dropped, he could still keep going. I want to be able to have that kind of confidence (but minus the 90 hour work weeks he pulled), so this type of post really helps.
Thanks FreelanceSwitch for being such an awesome source of encouragement for us freelancers everywhere!
Anne Wayman
September 25th, 2007
Good overview. The trick in my experience is to remember everything but the jobs takes serious marketing efforts… I’ve got small residuals, but not without a whole bunch of work… now, if anyone knows something I don’t?????
Philip Wallage
September 25th, 2007
As a webdesigner my projects are mostly short and end pretty fast after the delivery of the product. Most of my (new) clients / jobs are referrals from old ones.
So i’m trying to focus more and product quality + client happiness then job recruitments.
Happy clients > More referrals
Nate
September 25th, 2007
While I agree with the principles behind this article, some of the ideas are presented in rather simplistic terms. “Start a small business.” “Write a book.” Easy to say, not so easy to simply do.
Jen
September 25th, 2007
Great list, and great presentation. I find myself struggling with the ‘do I get additional clients, or not?’ constantly. It feels somehow disloyal, yet, how good of a consultant would I be if I were unhappy/unsettled because of low income? Thanks for the other ideas.
rachel
September 25th, 2007
Isn’t one of the perks of being a full-time freelancer that you quit your full-time job and develop your own business? A lot of times for designers, freelancing design work on the side conflicts with their full time design jobs working at say, an advertising agency or design firm.
All the other suggestions were great though.
Terry Griffin
September 25th, 2007
Great list of options! But regarding the “fulltime job” option, I would add this:
It may not be easy to find a fulltime job that’s as flexible as you suggest. (Especially here in the US.) It’s likely that if you work a 9-to-5 day job, being able to telecommute, work flexible hours, or get time off on short notice are considered occasional perks, more so than standard features. For a serious freelancer, it would likely work out better to have either a night job (2nd or 3rd shift), or a part-time job that has set days and/or hours.
Sure, a full-time day job is an option. But when you have to give the main chunk of your day to an employer, it just doesn’t leave much time (or energy) for promoting and operating your own business.
Just had to add my 2 cents. Thanks…
A. M
September 26th, 2007
Great article, Leo!
But I wonder — aren’t three clients already multiple income streams?
I agree things may go bad. But unless you lose the three clients at the same time period (how unlucky would that be?), I do not find this a problem. You can always make up for it.
On the other hand, income streams like the vending machine guy or an affiliate program — one of those you make and forget — can be very helpful should you become sick or even decided to take a vacation. But running a small business or teaching a class won’t be very helpful at that time.
Thanks again for a great article.
Coach Kip
September 28th, 2007
Great article. I have set a challenge to myself to make $10,000 online. I am sure that I can find a few dollars in a couple of different tactics you have here. I do have a question
I am a teacher and coach so it seems like the best way for me to get a solid income stream is to become a personal coach. Do you know the best way to go about learning how to do this, and then implementing and marketing it. Maybe there is a good site I can go to for more help?
Thanks for the post
Coach Kip
Tommy Vallier
September 30th, 2007
Regarding #10, writing a book… You can also consider self-publishing.
The site lulu.com is my favourite, and it’s a site allowing you to self-publish your book. It’s print-on-demand, so there’s no minimum order. I’ve published a few things for personal use (Company docs, reports and the like) and they’ve turned out nicely.
Frederik Stock
October 7th, 2007
These are all wonderful ideas … and I’m totally agree with you
but the main focus of any business would be to offer your clients an irresistible offer.
An offer they just can’t refuse with an High ROI offer, and believability.
Great Site,
Frederk
http://www.theincomeseeker.com
Christian Fredebeul
March 25th, 2008
Thank you for this article, its always good to see people showing others how to attract money from MSI concepts and even if they are confronted with challenges about acheiving the one or the other task, I congratulate them because they stretch themselves to become more as they presently are. If you have the right mindset you can get whatever you want. Christian … http://InGoldwetrust.biz