How Much to Charge for Freelance SEO Services


NB. Want a job with SEOMoz? Check out their job ad on FSw jobs!

I love discussing how much freelancers should and do charge, so when I came across a post at my favourite SEO blog – SEOMoz – on how much various SEO consultants charge I thought it was worth a link. Especially because believe it or not, SEO consultants go right up to a staggering $1000 p/hr – no that wasn’t a typo, I said one thousand with three zeros!

Specifically according to the site SEO experts charging on an hourly basis fall like this:

The simplest way to price a project is to charge by the hour. Rates in SEO vary with the lowest, entry level folks around $40-50, mid-tier consultants around $100-$200 and high-demand firms & people from $300-500. SEOmoz is obviously actively trying to limit our clients by going way outside the norm and charging $1000 / hour.

Aside from charging by the hour, the post also goes on to explain other methods of charging like:

  • Pay for Traffic
  • Pay for Rankings
  • Monthly Retainer
  • Modified Profit Sharing
  • Standard Profit Sharing
  • Contract Services
  • Project-Based Consulting

The author – Rand Fishkin – also describes what projects tend to go for. If you’re a freelance SEO I highly recommend giving it a read.

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PG

Hello, I'm Collis and I work at Envato. You can find me on Twitter at Twitter.com/Collis



  1. PG Rajesh Shakya

    Hi
    Thank you for the posting reference to the SEO charging. Charges look realistic and also in some cases hyped. SEO job is not easy but somehow its developing inorganically.

    Rajesh Shakya
    http://www.rajeshshakya.com
    Helping technopreneurs to excel and lead their life!

  2. PG joey

    Good to know! So I’m entry level…I just thought I was affordable. Yeesh!

  3. PG Frankie

    Shocked at only $1000? I was laid off by someone here in my town that was charging clients $10,000 a year for SEO, and wouldn’t take a penny less.

  4. PG Jermayn Parker

    I knew it was expensive and I think from reading this I will have to charge a bit more than what I previously do.

    I think maybe by the hour is the best bet but maybe if you do a really good job (top 2 etc), you can a clause or a bonus from the client..

  5. PG Josh Garner

    RE: Frankie: Shocked at only $1000? I was laid off by someone here in my town that was charging clients $10,000 a year for SEO, and wouldn’t take a penny less.

    Only $1000? That’s per hour. Though I’m not shocked. SEOMoz provides a real quality service and the ‘Moz’ team is a staple in our industry.

    And $10,000 a year isn’t much at all…if the service is of quality. As a matter of fact, $10,000 a year is pretty low. I start the most basic of my services at about $3,000 one time, and that’s mostly for local campaigns, which doesn’t expend me for more than about 3 months.

  6. PG Lindsey Walsh

    Good data to bill by. I’m in the PPC field, and I find the pricing is just as spread out among people with different skill sets.

    I liked their different options for billing, though. I’ll have to explore the ‘1 day training seminar’ in addition to my ‘1 hour FAQ fielded’ option.

  7. PG Hemanth Balaji

    This can vary from one seo freelancer to an other. I believe in charging just $149 / site / month. I SEO a site for 3 months. If my client is happy he would continue SEO work with me which has happened in the past.

  8. Hi,

    Thanks for your post. I am a SEO freelancer and working with few International clients. Your post will help me to give reference to charge my SEO consultation fees with a competitive price rate.and this post also boost my energy to read that someone freelancer charging $1000 p/hr. Somewhere someday i can also charge like them.

    Bidyut

  9. PG SEO Reseller India

    HI,
    We have 40+ resources, who are experienced and talented. I am ready to share our plan and ideas with. We are looking for Longterm relationship with you. Kindly go ahead and invite me to interview so that we can discuss further. We have worked for many prestigious USA, UK, Australia, France Clients and got them satisfied with our quality solutions and cost effective services. We are looking for some offshore projects (SEO/ Web design / Graphic design/ Flash design/Website development). As we are having a good team of professional, you are welcomed to outsource the projects to us.

    “Results, not excuses.”

    Our rate 500$ per day

    Thanks and Regards,
    Radhasyam
    radhasyam@gmail.com
    Yahoo ID:-radhashyamchakra

  10. PG Mahesh

    Great Post, I got something new from you.. :)

    Really Great!

  11. PG Manoranjan

    Hi,
    We are a team of 20 SEO professionals dealing with all types of SEO and SEM services globally. We are also dealing with web designing and web development projects. So regarding the freelance SEO services our charge should be $500-$1000/day.

    Thanks
    http://www.aspirerankings.com

  12. PG Vaibhav

    I am looking for the projects in SEO. To start my freelancing of SEO.

    Please contact me on my mail id.

  13. PG Allvira

    Thanks for providing this information. It is valuable info for me just because I dont know that what should be the entry level charges for freelancing.. Again Thanks

  14. PG Mark

    10,000? 1,000 an hour? You guys are nuts. I am sure from time to time you can rip someone off but to think you are worth that much for SEO services is comical. We wonder why all of our better companies have to go overseas to get reasonable rates. I could see the 500 a day if there were some guarantees. I know one guy that charges for site optimization and doesen’t even do anything except bill the client. And to see that someone is getting $1000 an hour – I wonder how many hours a month they work – that would be around 500,000 a year. lmao – that dude is too funny.

  15. PG SEO-Alchemist

    SEO day rates here in the UK vary from £150 to £250 for a half decent SEO consultant to at least £300 per day, possibly more, for a seasoned SEO specialist.

    SEO companies start from around £400 to £1,350 with most charging £500-£750 for linkbuilding and £750-£1,000 for SEO audits and other more technical work.

    The trick to justifying the higher fees is to work for on bigger companies on larger projects.

    For example, if a client approaches me to optimise a website that makes £600 per month then even if I can triple its traffic (and sales) the client is still only £1,200 per month better off, and that’s revenue, not pure profit. At that level it’s hard to justify fees of more than say £500 per month for most clients unless they’re not fussed about making a positive return on investment.

    For a client with a website turning over £100,000 per month however (and there are many businesses making more than a million year) even a 10% rise in performance is worth a welcome £10,000 per month to them. At that level fees in the region of £1,000+ per month could well be justified.

    And if you imagine lifting the sales of a £10M+ per month business by over 20% then it’s easy to see how fees upwards of £10,000+ per month could become “reasonable”, as long as you can the desired results.

    Of course, winning such big contracts isn’t easy and will probably require you to have several years’ experience, a high profile within the SEO community, some big names on your CV and probably a team of support staff too. – In short, the confidence, capability and credibility to manage clients and projects of that scale.

    Having said that, I have, once, made the equivalent of £1,000 per hour, although I must confess that it was only for 15 minutes. essentially a client wanted some updates made that would have taken them a couple of days to do manually so they offered me £250 to make the changes for them.

    Given my familiarity (unlike my client) with the process in question I managed to make all of the changes requested in 15 minutes by making good use of mass search and replace commands and the like… Hopefully, one day all of my clients will be happy to pay that kind of hourly rate!

    http://www.marketappeal.co.uk/

  16. PG SEO-Alchemist

    I should add that many clients ask for a 10-20% discount or more (some up to 50%) on a companies rates.

    So, unless you want to end up working for less than expected, it’s generally better to go in a touch higher, just in case. Besides, perception is (almost) everything and somebody who charges $1,000 per hour “must be good” (at something, if only self-promotion).

    Fancy earning over $500 per hour without complaints? All you have to do is start telling people that “that’s a massive discount off you regular rate of $1,000 per hour”.

    ;-)

  17. PG Sudarshana

    Hi
    There are lot of SEO freelancing companies charges different prices. Sometime customer can get the same results for very lesser amount. But all depends on trust and relationship. Customer will willing to pay higher amount for who they trust. That’s how SEO business goes.

    I am offering One way forum link building service for very lesser amount. Its around $160 for 300 links. So you can get same service for $1000 from large SEO companies.

    If you want to find more about my service pls visit my site.

  18. PG David Curtis

    When is enough enough? We study, learn, work – some of us 16 hours a day, seven days a week, if we’re not learning online, we’re reading a book, if we’re not reading a book we’re practicing what we do on a site or using our tools to get statistics and do keyword analysis… day after week after month after year… do you deserve to save to retire one day? …to pay for your dental work? …to put your kids through school? …to drive a decent car? …to own a house? …to pay off all of your credit card debts? What we do is beyond what the client could ever hope to do without quitting their present businesses and spend years learning – provided they’re computer literate and have the capability to grasp technology. A whole bunch of people don’t, and a lot more try to fake it and get found out fast by those who live, eat, sleep and breathe this stuff. The fact that we’re not finished learning is a part of what we are about. There is no end, and never will be – so it’s time when you say it’s time to say you expect to be paid an amount you can live on like a decent human being.

    When the time comes, you’ll know it when you have enough tools and know-how to rank a site for keywords, then unrank it, and then put it back again just for practice. Not because the site’s not about that thing, but because it is – and for the lack of a tag or a word – it drops off of page one and onto page sixteen… or into oblivion. At that point you can be pretty certain you’re ready. Then you accept clients that can pay. Lots of “sorry, I don’t have the money” people are out there, so look out for the ten percent that can pay 90% of your bills or you’ll be dealing with the other 90% that can’t and won’t have time for the ones who can pay you when the time comes.

    Ask for what you’re worth. I have a friend in labor who shows me labor sites all the time that cost tens of thousands of dollars each – all horribly un-optimized. What’s a non-optimized $75,000 site worth that could bring in millions in business if it never gets found? Nothing. If you don’t get paid enough you run out of money before the job is done and have to look for work elsewhere – so the job you were doing gets poorly done and you deal with a lot of flack from owners who expect all the rest of the work to get done for free because you gave them a deal. It’s better to have enough money so that when things need to be done, you can afford to spend all your time on it and get it done right.

    You’re probably worth more than $50,000 a year right now – and that’s busting your butt work looking for ways to do it better while you’re working, just to keep up with learning what the next best thing there is that comes along that you can take advantage of to do your job even better. Bartenders are out there making $300 a night and all they’re doing is making drinks and getting people high – so you certainly deserve at least as much for the technical knowledge to turn a business web site around and make that business finally arrive. Every business owner wants his business to arrive. Every business owner wants his business to make it. You put it there on page one or two for most of his chosen terms and the rest is up to his offer on the web. If the deal is good, if the benefits are real, if the copy can convert searchers into clients then really, that’s mostly up to the business to decide. You can guide them in the direction their copywriting should go – but you can’t make deals on the site that aren’t authorized. So do the best you can, get them ranked, and take the money, because it’s musical chairs out there. With the same identical skills, somebody’s got to go bankrupt and somebody’s got to make a mint. You may as well be the one who makes the money.

    You work cheap and you know what? They think you’re not very good. Then they treat you badly, and expect more for less, as though you owe them an apology even though you started out by thinking you were being nice and giving them a break. Don’t do it. Get respect from the start and then deliver.

  19. PG David Curtis

    I could probably use some help on this subject myself. I get clients with small budgets and little money and clients with lots of money – and sometimes I only find too late that a job should have been more, and the clients could easily have afforded it. Is there some way to pre-screen clients like – a form or something someone else is using successfully that I could look at – to largely avoid this problem in the future?

    I’d appreciate any help anyone can give. Freelance search engine optimization and copywriting tough because big firms go to big firms and prices are always what they are. Smaller companies come in all different shapes. Do any of you have successful experience screening clients?

  20. PG Bollywood

    hello, and thanks for posting the article :)
    the small companies always charge small amount but the top companies charges may upto 10,000$

  21. PG Nathan Ketsdever

    From experience in the industry it seems that to create a payment model that fits the client: a monthly flat rate for 10 to 20 hours may be best for some clients and some firms charge based on how many pages of content they develop (a good model if mixed with other services).

    Firms which quote successes with phrases which absolutely no one searches like “blue tail finch statues” is absurd.

    Firms which do comment spam in an attempt to garner low quality links are equally absurd. If you buy SEO check out multiple providers and create conversation interview questions so that you can objectively evaluate firms.

    If you decide to outsource outside the types of links and the relevance of the links you are getting for your investment are critical.

  22. PG Parul Mendar

    Hi,

    thanks for the detailed post. i was charging hourly basis for consultation and also for submission services.. though it was bit hard for the customers to evaluate the actual timelines and worth. so better is if i charge on monthly bundled packages or a fixed consultation fees.

    Thanks for the info.

  23. PG Bell Kandan

    Hi,

    I am looking for Freelance SEO projects. How can i get the project?

    Thanks for the article.

  24. Many freelance SEO Charging Per hour basis.. I do charge on the basis of task, consultation and hours involved.

    Though SEO is not set on certain aspacts and every website and every single keywords need separate efforts. So better to Charge per Website after analysis in stages ( Optimization, Audit, Link Building )

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