How I Make $2,000 Every Year Without Doing Very Much
Collis Ta'eedBack in 2005, long before we started Envato and FreelanceSwitch, I came across a site called iStockPhoto and discovered I could sell illustrations there. Now I’m not much of an illustrator, but I do like experimenting with making money. So I set about creating some little icons and graphics - mostly leftovers from my design work.
I got rejected a lot (probably because my illustration work is so clumsy) but being persistent, I just kept making one or two things every day. Eventually I made about 60 items which are still there today.
In these three years I’ve made a consistent $200 or so every month. Today I checked the account to see how much had come in and I’ve just crossed $6000. And I haven’t actually done anything since way back in 2006 when I uploaded my last item. In fact the only thing I’ve done is to turn off the exclusivity program when we started FlashDen - otherwise that figure would be much higher by now.
With the constant barrage of news telling us the economy is crashing through the floor and our financial demise is imminent, it definitely doesn’t hurt to have some extra cash in the pocket.
With the constant barrage of news telling us the economy is crashing through the floor and our financial demise is imminent, it definitely doesn’t hurt to have some extra cash in the pocket.
Where to Sell Stock
Actually I thought so much of my exploits on iStockPhoto that I cofounded Envato specifically so we could build a site to let people sell Flash Components. Recently we added ThemeForest to let people sell Web Templates & WordPress Themes. Of course we’re not the only company in this market, here are some of the sites where you can sell stuff:
- FlashDen
Flash, Video, Pixel Fonts - AudioJungle
Music Loops, Audio Effects - ThemeForest
Web Templates, WordPress Themes - iStockPhoto
Photos, Illustrations, Video, Flash - TurboSquid
3d Models - Revostock
Video, Audio - Lulu
Books and Printable Goods - Ultrashock
Flash, Photos, Vectors, Audio - VectorStock
Illustrations - Crestock
Photography
And there are plenty more - especially in the photo market.
A Consistent Revenue Stream Helps Stabilize Freelancer Income
When you freelance your income is all over the place. Some months all your bills get paid, you’re loaded with work and everything’s going great. Other months there isn’t so much work around and everyone is taking their sweet time to pay your invoices.
Selling stock on the side can provide an extra steady income stream that you can rely on. Whether it’s paying a few of your bills, or saving up for your holiday fund. A figure like $200 a month probably isn’t going to change your life, but it does pay for my internet, mobile phone, and moleskine notebooks, and hey that’s pretty neat!
Tens of Thousands a Month
Of course if you put a bit more energy into it, the kinds of figures you can make go skyrocketing up. Through FlashDen I’ve seen firsthand what some of our members make. The top few make in excess of $10,000 a month which is a ridiculously large amount of money.
Similarly MicrostockDiaries has reported that top iStock contributors like Lise Gagné make six figures a year from their stock work.
So the potential rewards are huge. Of course for most of us, unless we turn making stock into an almost full time job, we’ll be making a lot less. But personally I know even a few hundred dollars a month makes a difference to me!
A good use for those hours in between projects
Every freelancer has those hours in between working, marketing, and doing all the other freelancing things. The hours when work is a bit quieter and you have some time off. Now Cyan would say that you should take those hours and take some time off work. But I say use them to make stock!
With the holiday season coming up, work usually slows down and it’s a good time to do some side work to build for the future. So that years down the road you also are watching residual royalties accumulating every month!
Sell with Envato! … or elsewhere too
Of course I have a vested interest in getting freelancers to sell on our Envato marketplaces - ThemeForest, FlashDen & AudioJungle. But you should of course seriously consider all your options and look at selling on other sites, or even setting up your own shop!
Update: I’ve just posted the follow-up post: 9 Tips for Creating and Maximizing a Steady Income Stream by Selling Stock.





















Travis King
October 10th, 2008
It’s funny because I just applied at iStock this week. They said they wanted to see my photography A-game…so I guess I’ll try again. I don’t feel so bad knowing that you got rejected too
Lachy Groom
October 10th, 2008
Hey man,
I was just about to add a product to ThemeForest, but I saw that we only get 25%. Srsly, I throught WTF then, 65%+ man! We’re doing the big load of the work, go Adsense Style on this.
Cheers
Alek
October 10th, 2008
hmm….maybe I need to change professions and become a stock artist
frank
October 10th, 2008
I never thought about selling stock in between jobs. Good piece of advise. Thanks!
Martha Retallick
October 10th, 2008
If you’re interested in selling stock photography, do consider the editorial stock market. It’s huge. Rohn Engh’s book, Sell and Re-sell Your Photos tells you how to approach editorial stock buyers.
Also, consider joining the Stock Artists Alliance. It represents the interests of the artist, and, from what I’ve heard, it does a good job.
Eric Thayne
October 10th, 2008
I might have to try my hand at this. Thanks!
Sean
October 10th, 2008
I am no professional photographer, but the few images I have on iStock pretty much pay for all the stock the I use for my graphic designs. Since you can use the earnings toward buying more credits, it couldn’t be easier.
Alex Beltechi
October 10th, 2008
I had my shy attempt of joining audiojungle. Phew… my advice is stick to something you know well, or you could find yourself splitting your time and energy in two separate ways.
I’m doing it thought so that they may one day meet again. I mean, how awesome would it be to be the motion designer, graphic artist, director and musical composer of your 10 minute clip?
Yep, I may be thinking TOO far in the future… I guess it may be a while before these treads begin to tie a common rope.
Alex
Shane
October 10th, 2008
Thats an awesome idea, It always seems harder than it really is ! I guess its time to make something happen.
Cheers
Shane
Benek
October 10th, 2008
I joined istock years ago and submitted a few photos. I’ve probably made $50 over something like 4 years but I haven’t tried at all. This post really inspires me to have another crack at it. Even if it’s only enough to pay my phone bill each month it would be well worth it.
Jon
October 10th, 2008
Selling stock is a good idea. I started selling on istock about a year ago. It can get addictive though. I have to remind myself to stop spending all my time submitting stock!
max /// AgencyZebra
October 10th, 2008
Collis - I really admire the fact that you even mentionned ultrashock in this article. I know about the rivalry between Flashden and them, and as much as i admit that I’ve visited the Ultrashock website, i much prefer FD for its ease of use and the great design you came up with !
I spent the last two years shooting lifestyle stock pictures part-time, and designing Flash websites with the other half of my time.
In fact, i will be launching my own imagebank in the next month. It wont be micro-stock and will be geared exclusively towards ad agencies. So i hope LONG LIFE TO STOCK SITES !
Roshan
October 10th, 2008
Great links and advice. I usually use these website to buy some stocks or skins for my clients and I would say its pretty great so far. I can do things not fast and cheaper. The best thing is that now I have time to focus on things I am good at. I dont need to worry about icons and graphics etc etc.
These are the coll place to get professional help very fast.
Roshan
Freelance Developer
http://www.instantshift.com
Diana
October 10th, 2008
Great article. I have been thinking about creating some images to sell to stock. Sounds like a great way to make some passive income. Thanks for the inspiration.
Casey L. Jones
October 10th, 2008
I use Dreamstime a lot. The subscription rates are far better than iStock and I have a few photos uploaded. I’m uploading more all the time, most are still in queue.
Vitezslav Valka
October 11th, 2008
Yes, this is true. There much more other agencies out there. For example http://www.Pixmac.com seems like the most easier to use for me. And some agencies are selling not just photos, but also movies. The best photo oriented are Fotolia, StockXpert and mentioned iStock… for me.
Dainis Graveris
October 11th, 2008
Useful article, made me think
istock could be great place for tutorials.. thanks, I’ll consider this option too..nice advice here..
Tracey Grady
October 11th, 2008
Collis, you’re too humble about your illustration skills. A few months ago I saw a stock illustration which was made a feature on the iStockphoto site and I’m pretty sure it was one of yours. Your story is very encouraging.
Richard X. Thripp
October 11th, 2008
Awesome story! You’re illustrations are quite useful; most people don’t put in that kind of effort up-front.
I’m going to try selling some of my portraiture as stock photos, since I already have my models signing all-encompassing releases. Submitted to Shutterstock, iStockphoto, and Crestock; hope it goes well.
Jack_Indigo
October 11th, 2008
My wife has credentials as winning a national teacher award in my country. She’s thought about writing several eBooks on her topic, or reveiw other well-known books in her field, using OpenOffice and publishing to PDF. I guess we never thought about using sites like lulu.com — she was going to just bring up a WordPress thing like this site. But it’s got the gears moving here to consider Lulu, and to think about all the digital photos we’ve taken over the years of various scenes that might be worth it to someone. I mean, ‘might as well throw it out and see if it works. Otherwise, it collects dust in a drawer.
palooch
October 11th, 2008
Nice article! Something to keep in mind when things slow down and I get a free moment….
Richard Acreman
October 11th, 2008
Really good advice! I’ve got loads of old Flash work that could be turned into useful standalone components - just wish I had the time between projects to do this!
Craigsnedeker
October 11th, 2008
AWESOME art! (art = article :P)
Stefan Sojka
October 12th, 2008
Great Article, Collis. It’s so refreshing to see someone being up front and honest about money. Most people would try to keep it a secret, which I think is part of the reason the world is in such financial trouble. Those that are making a killing don’t let anyone know how rich they are - or we’d all be screaming for some of that wealth to be redistributed to the poor
iStock, and FlashDen are great models for both the companies and the contributors.
One issue I would like to raise about iStock is the risk of having the images’ copyrights exploited. A dear friend mine, Yiyiing Lu has sold a lot of iStock images too, and is finding that people are taking her images and making all kinds of products out of them - products you would expect to earn a royalty from - handbags, t-shirts, gifts, tea-towels, etc. iStock doesn’t police their licensing that well, and/or actually allow a huge amount of copyright under the basic license. Yiying had one image bought by Biz Stone, of Twitter - she made a grand total of $2.50 and the image became a world-wide sensation as Twitter’s “Fail Whale”, being seen many millions of times. It still came under the standard license - BUT she has certainly made a name for herself as the creator of the Whale, and is getting more freelance work as a result. It’s just a different way of operating to the old fashioned ways designers would license their art. At times it can seem quite unfair by old standards, yet the opportunities are far more diverse and unpredictable.
Keep up the awesome work, Collis!
Omar
October 12th, 2008
Hey Collis, you sure encouraged me to make the move and go to iStock. I have made an application and hope they accept it. I will also consider FlashDen etc
Thanks!
Lee
October 12th, 2008
Great thinking Collis. Good to hear that you can actually make money at this. Will have to get my act together and have a go at a few illustrations
Tuan Nguyen
October 13th, 2008
Great guide. I am working on a guide similar to this: “How I Make $2,000 Every Week Without Doing Very Much”…
Doug Heacock
October 13th, 2008
Thanks for this information–I pretty much suck at illustration, but the audio loop thing could make some sense for me. Gotta go dust off the MIDI keyboard…
David Henderson
October 13th, 2008
Great idea Collis! Something I considered doing before, but have never got round to it, think it is time to start!
tyler
October 13th, 2008
Yeah, stock is definitely a viable income but it is not a freebe either. There are a lot of photographers making a living at this and the numbers are growing all the time.
I am suprised though that you missed all of the ‘big 6′ in your list of top stock sites.
http://www.microstockgroup.com/index.php?action=pollsresults
Mike
October 13th, 2008
Don’t forget Shutterstock.com and 123RF.com as well.
Both good micro stock agencies.
Seems stock growth has slowed a bit in the last year - but still plenty of room.
Robert
October 13th, 2008
Back in the day, electronic greeting card sites were advertising for submissions. Is anyone making money in this field? If so, where?
- Robert
Kevin Day
October 13th, 2008
Wow, I had no idea you could make that much from stock photography/illustrations. I’ll definitely give it a shot.
kattyface
October 13th, 2008
Wow - there are so many unrealized outlets for designers. This was an incredible post, thanks! iStock will either love or hate you after a few hundred of us apply today
Rahul
October 13th, 2008
Wohhh ho man… that’s a cool amount that you make every month. I will check the links that you’ve provided. Thanks mate.
Sergi Bosch
October 13th, 2008
In that i have a techually active lifestyle, i find myself tackling tech issues on a daily basis, whether i’m transferring to a new cell phone or developing a liquid layout using css. i’ve started saving my notes on such efforts. i’m making an effort to leverage those bon mots…not unlike what u’ve done with ur production fruits. hence, i find ur article inspiring… [i’m also using u right now to see if my newly registered “gravatar” (http://en.gravatar.com/) will show up with my signature. peace.]
Designer
October 13th, 2008
wow this article has inspired me a lot….. thanks a lot man
Marcel
October 13th, 2008
I was hoping I would also see websites selling prewritten content.
Rusty
October 13th, 2008
All the musicians out there can turn to http://www.youlicense.com YouLicense is an open online music licensing marketplace very similar to the istock of music..
microstockinsider
October 13th, 2008
Collis, what sort of images were these? like the rendered egg-timer you have used to illustrate the story?
like some of the comments I too joined istock many years back with the intention of covering costs of buying stock images, but soon earned a lot more than that.
You seem to earn a lot more than typical across the industry which is $1 or less per image per month on one of the major sites like istock, but if your images are good then you can earn a lot more than that
(particularly it seems for more difficult to produce rendered images). Casual microstock contributors often report than much of their earnings comes from just a hand full of popular images. If you you have the right style of image that sell well then you can go full time and earn a living selling microstock
Ben Roids
October 14th, 2008
When I first heard about this industry I was a little shocked myself. To me I could finanly make some side income for all those photos I was snapping!
Since I’ve uploaded my first pic I have never looked back
Though I wouldnt say that it can take over my day job yet, there is certainly something for me to look forward to!
Webkinz
October 14th, 2008
I never really thought about doing stock stuff. I have a bunch of leftover digital pictures that I haven’t even looked at in ages, but might be useful to some people.
Rene
October 14th, 2008
I do have microstock accounts and selling couple of shots here and there…
-> An article we never read about micro stocks are their bad sides… I won’t write it, but people have to know that there is some related to the micro stock market.
The micro stock are a totaly different way of thinking, especialy if you are a photographer. You have to choose your very very very god damn best shot from all times, and let them go for 0.25$ per transaction.
If you get that shot sold 1000 times at 0.25$ or at 1$ over 5 years = (you do the math)
But if you get that shot sold maybe 10 times over 5 years and the buyers use it for printing t-shirts, coffe cups, handbag, writter book cover, big ad campain, etc and that those items get sold for 10$ to 50$ each, and the producer sold maybe 10 to 100 thousands of that items… then, how bad did you get ripped off ?? Maybe that shot was worth 10,000$.
And people should know that it can take you a lot of time. That there is minimum payrates periods, just like adsense. That the real big sellers are really into this, really. That the most selling shots are mostly not the ones you have in your computer. That istock got a lot of clients but also a lot of contributor and a lot of photos to review so your better be damn good to just pass the first step. Don’t be shock if you submit maybe 50 shots and only 5 or 10 are took.
That sayd, I still think that it is possible to get money out of their and Colis show us a good and fair example. I would put Colis in the mid-range usual contributor, but that he does sell well for only 60 items. For my part, I will relaod some pics when i do get some time off here and there. Nothing to loose in those days. (but i do am inform about those think i sayd above tough)
Dennis
October 15th, 2008
I’ve found that there are a few ways of doing stuff like this. A long time ago I made some designs for Shakespeare bookmarks that I had printed and sold to Bookshops at Shakespeare festivals. They did ok, but I think I only barely made back the printing costs. After a while I learned about CafePress and decided to post my Shakespeare designs up there. I don’t make a lot, but every once in a while I’ll get a check in the mail and every year or so I make about $300. All this for doing next to nothing.
http://www.litheads.com is the cafepress where I have my illustrations for sale.
The thing that I like most about this is that these are all designs that I already had done. I created them and so I own them and can do whatever I want with them. I’m a big believer in repurposing work that I’ve done as often as I can to get the most mileage out of it.
Sometimes I wonder how successful I could be if I actually tried and promoted it all and kept adding new designs. There are definitely opportunities out there for anyone willing to put in a little work. And good money for those who don’t mind MORE work.
MrNuGen
October 16th, 2008
Amazing, thanks for the tips guys.
I am looking for market places for my music, I am a trance music producer and I would like to sell my tracks, it is getting nowdays harder and harder getting a contract with a recording label.
Please, any help?
Thanks!
MajiD Fatemian
October 23rd, 2008
Hey Collis,
That’s a neat idea.
As a web developer, I sometimes shoot pictures, I’ll give it a try
Thanks.
Translator Jobs
October 24th, 2008
yes you can if you had a lots of resource.. like this one that helps freelancers with their careers it connect clients with a freelancer. These services often have many freelancers who bid on particular projects that clients post. Other services simply post projects and allow freelancers to submit a resume and samples of previous work. A freelancer often can find projects through word of mouth, from a former employer, or from classified ads in print as well as on the web.
Melissa Rodwell
October 24th, 2008
This is an excellent Idea! I used to sell stock images a long time ago back before the internet.. But, now that I can actually monitor and track it using these websites, it sounds like a much more stable option. Thanks again for the links!
Nate
October 31st, 2008
Im going to get a D40 soon will this be good enough for stock?
Phil Andrews
November 11th, 2008
Only problem with this is that these sites want my Social Insurance Number
to sign up!!! I’m not giving out my S.I.N. over the internet!!!! That’s NUTS!!!!
So much for THAT idea…
Allan Ryan
November 15th, 2008
I hate to be the only voice of dissent here. But contributing to stock sites really erodes the market for working professionals. The more stock work that’s out there the more choice potential clients have to choose from. Sometimes and especially in this dwindling economy editorial clients need to cut costs.
If you can fill a space and satisfy and editor with a $200 stock picture then why would you call a real illustrator or photographer to create new work that is tailored for the individual project.
Making a few hundred bucks is great, but not when it erodes your future potential at making living in your own field. The more selection that’s out there the more competition your create for YOURSELF.
Imagine on day a client doesn’t call you with a fat project because he has found some of your stock work online and bought it at bargin prices.
On top of all that you usually have to hand all of your rights over to a stock house and recieve very little in return.
If your a real professional you should aim to keep your industry thriving. Stock art is choking the creative industry and giving that money to people like Bill Gates (owner of Corbis) and other super rich people that know the real value of what your selling for a few $100 bucks.
Kendra
November 19th, 2008
Yo,
Ive been looking for something like this. I wanted to make templates but this is just as good as a side hustle. I am a freelance. I’m not the best web designer, and I don’t know what kind of validation goes, but I will try it out.
I appreciate it.
Marilyn Rodgers
November 20th, 2008
Hey, I get almost 6 figures residual monthly reliable passive income as a marketing exec partnered with a wellness company for work I did one year. Anyone want to hear how? 808-232-6152. All kidding aside.
Josh Drake
November 29th, 2008
The only problem I have with selling stock is thinking up new, unique ideas to sell.
I know - that’s always that hardest part - but you’d think that I’d be able to come up with some good ideas in all these years…
Great article, by the way! It really makes me think about how I spend my extra hours.