How I Make $2,000 Every Year Without Doing Very Much



Back in 2005, long before we started Envato and FreelanceSwitch, I came across a site called iStockPhoto and discovered I could sell illustrations there. Now I’m not much of an illustrator, but I do like experimenting with making money. So I set about creating some little icons and graphics – mostly leftovers from my design work.

I got rejected a lot (probably because my illustration work is so clumsy) but being persistent, I just kept making one or two things every day. Eventually I made about 60 items which are still there today.

In these three years I’ve made a consistent $200 or so every month. Today I checked the account to see how much had come in and I’ve just crossed $6000. And I haven’t actually done anything since way back in 2006 when I uploaded my last item. In fact the only thing I’ve done is to turn off the exclusivity program when we started FlashDen – otherwise that figure would be much higher by now.

With the constant barrage of news telling us the economy is crashing through the floor and our financial demise is imminent, it definitely doesn’t hurt to have some extra cash in the pocket.

With the constant barrage of news telling us the economy is crashing through the floor and our financial demise is imminent, it definitely doesn’t hurt to have some extra cash in the pocket.

Where to Sell Stock

Actually I thought so much of my exploits on iStockPhoto that I cofounded Envato specifically so we could build a site to let people sell Flash Components. Recently we added ThemeForest to let people sell Web Templates & WordPress Themes. Of course we’re not the only company in this market, here are some of the sites where you can sell stuff:

And there are plenty more – especially in the photo market.

A Consistent Revenue Stream Helps Stabilize Freelancer Income

When you freelance your income is all over the place. Some months all your bills get paid, you’re loaded with work and everything’s going great. Other months there isn’t so much work around and everyone is taking their sweet time to pay your invoices.

Selling stock on the side can provide an extra steady income stream that you can rely on. Whether it’s paying a few of your bills, or saving up for your holiday fund. A figure like $200 a month probably isn’t going to change your life, but it does pay for my internet, mobile phone, and moleskine notebooks, and hey that’s pretty neat!

Tens of Thousands a Month

Of course if you put a bit more energy into it, the kinds of figures you can make go skyrocketing up. Through FlashDen I’ve seen firsthand what some of our members make. The top few make in excess of $10,000 a month which is a ridiculously large amount of money.

Similarly MicrostockDiaries has reported that top iStock contributors like Lise Gagné make six figures a year from their stock work.

So the potential rewards are huge. Of course for most of us, unless we turn making stock into an almost full time job, we’ll be making a lot less. But personally I know even a few hundred dollars a month makes a difference to me!

A good use for those hours in between projects

Every freelancer has those hours in between working, marketing, and doing all the other freelancing things. The hours when work is a bit quieter and you have some time off. Now Cyan would say that you should take those hours and take some time off work. But I say use them to make stock!

With the holiday season coming up, work usually slows down and it’s a good time to do some side work to build for the future. So that years down the road you also are watching residual royalties accumulating every month!

Sell with Envato! … or elsewhere too :-)

Of course I have a vested interest in getting freelancers to sell on our Envato marketplaces – ThemeForest, FlashDen & AudioJungle. But you should of course seriously consider all your options and look at selling on other sites, or even setting up your own shop!

Update: I’ve just posted the follow-up post: 9 Tips for Creating and Maximizing a Steady Income Stream by Selling Stock.

PG

Hello, I'm Collis and I work at Envato. You can find me on Twitter at Twitter.com/Collis


  1. PG Travis King

    It’s funny because I just applied at iStock this week. They said they wanted to see my photography A-game…so I guess I’ll try again. I don’t feel so bad knowing that you got rejected too :)

  2. PG Lachy Groom

    Hey man,

    I was just about to add a product to ThemeForest, but I saw that we only get 25%. Srsly, I throught WTF then, 65%+ man! We’re doing the big load of the work, go Adsense Style on this.

    Cheers

  3. PG Alek

    hmm….maybe I need to change professions and become a stock artist

  4. PG frank

    I never thought about selling stock in between jobs. Good piece of advise. Thanks!

  5. PG Martha Retallick

    If you’re interested in selling stock photography, do consider the editorial stock market. It’s huge. Rohn Engh’s book, Sell and Re-sell Your Photos tells you how to approach editorial stock buyers.

    Also, consider joining the Stock Artists Alliance. It represents the interests of the artist, and, from what I’ve heard, it does a good job.

  6. PG Eric Thayne

    I might have to try my hand at this. Thanks!

  7. PG Sean

    I am no professional photographer, but the few images I have on iStock pretty much pay for all the stock the I use for my graphic designs. Since you can use the earnings toward buying more credits, it couldn’t be easier.

  8. PG Alex Beltechi

    I had my shy attempt of joining audiojungle. Phew… my advice is stick to something you know well, or you could find yourself splitting your time and energy in two separate ways.

    I’m doing it thought so that they may one day meet again. I mean, how awesome would it be to be the motion designer, graphic artist, director and musical composer of your 10 minute clip?

    Yep, I may be thinking TOO far in the future… I guess it may be a while before these treads begin to tie a common rope.

    Alex

  9. PG Shane

    Thats an awesome idea, It always seems harder than it really is ! I guess its time to make something happen.

    Cheers

    Shane

  10. PG Benek

    I joined istock years ago and submitted a few photos. I’ve probably made $50 over something like 4 years but I haven’t tried at all. This post really inspires me to have another crack at it. Even if it’s only enough to pay my phone bill each month it would be well worth it.

  11. PG Jon

    Selling stock is a good idea. I started selling on istock about a year ago. It can get addictive though. I have to remind myself to stop spending all my time submitting stock!

  12. PG max /// AgencyZebra

    Collis – I really admire the fact that you even mentionned ultrashock in this article. I know about the rivalry between Flashden and them, and as much as i admit that I’ve visited the Ultrashock website, i much prefer FD for its ease of use and the great design you came up with !

    I spent the last two years shooting lifestyle stock pictures part-time, and designing Flash websites with the other half of my time.

    In fact, i will be launching my own imagebank in the next month. It wont be micro-stock and will be geared exclusively towards ad agencies. So i hope LONG LIFE TO STOCK SITES !

  13. PG Roshan

    Great links and advice. I usually use these website to buy some stocks or skins for my clients and I would say its pretty great so far. I can do things not fast and cheaper. The best thing is that now I have time to focus on things I am good at. I dont need to worry about icons and graphics etc etc.

    These are the coll place to get professional help very fast.

    Roshan
    Freelance Developer
    http://www.instantshift.com

  14. PG Diana

    Great article. I have been thinking about creating some images to sell to stock. Sounds like a great way to make some passive income. Thanks for the inspiration.

  15. PG Casey L. Jones

    I use Dreamstime a lot. The subscription rates are far better than iStock and I have a few photos uploaded. I’m uploading more all the time, most are still in queue.

  16. PG Vitezslav Valka

    Yes, this is true. There much more other agencies out there. For example http://www.Pixmac.com seems like the most easier to use for me. And some agencies are selling not just photos, but also movies. The best photo oriented are Fotolia, StockXpert and mentioned iStock… for me.

  17. PG Dainis Graveris

    Useful article, made me think :) istock could be great place for tutorials.. thanks, I’ll consider this option too..nice advice here..

  18. PG Tracey Grady

    Collis, you’re too humble about your illustration skills. A few months ago I saw a stock illustration which was made a feature on the iStockphoto site and I’m pretty sure it was one of yours. Your story is very encouraging.

  19. PG Richard X. Thripp

    Awesome story! You’re illustrations are quite useful; most people don’t put in that kind of effort up-front.

    I’m going to try selling some of my portraiture as stock photos, since I already have my models signing all-encompassing releases. Submitted to Shutterstock, iStockphoto, and Crestock; hope it goes well.

  20. PG Jack_Indigo

    My wife has credentials as winning a national teacher award in my country. She’s thought about writing several eBooks on her topic, or reveiw other well-known books in her field, using OpenOffice and publishing to PDF. I guess we never thought about using sites like lulu.com — she was going to just bring up a WordPress thing like this site. But it’s got the gears moving here to consider Lulu, and to think about all the digital photos we’ve taken over the years of various scenes that might be worth it to someone. I mean, ‘might as well throw it out and see if it works. Otherwise, it collects dust in a drawer.

  21. PG palooch

    Nice article! Something to keep in mind when things slow down and I get a free moment….

  22. PG Richard Acreman

    Really good advice! I’ve got loads of old Flash work that could be turned into useful standalone components – just wish I had the time between projects to do this!

  23. PG Craigsnedeker

    AWESOME art! (art = article :P )

  24. PG Stefan Sojka

    Great Article, Collis. It’s so refreshing to see someone being up front and honest about money. Most people would try to keep it a secret, which I think is part of the reason the world is in such financial trouble. Those that are making a killing don’t let anyone know how rich they are – or we’d all be screaming for some of that wealth to be redistributed to the poor :-)

    iStock, and FlashDen are great models for both the companies and the contributors.

    One issue I would like to raise about iStock is the risk of having the images’ copyrights exploited. A dear friend mine, Yiyiing Lu has sold a lot of iStock images too, and is finding that people are taking her images and making all kinds of products out of them – products you would expect to earn a royalty from – handbags, t-shirts, gifts, tea-towels, etc. iStock doesn’t police their licensing that well, and/or actually allow a huge amount of copyright under the basic license. Yiying had one image bought by Biz Stone, of Twitter – she made a grand total of $2.50 and the image became a world-wide sensation as Twitter’s “Fail Whale”, being seen many millions of times. It still came under the standard license – BUT she has certainly made a name for herself as the creator of the Whale, and is getting more freelance work as a result. It’s just a different way of operating to the old fashioned ways designers would license their art. At times it can seem quite unfair by old standards, yet the opportunities are far more diverse and unpredictable.

    Keep up the awesome work, Collis!

  25. PG Omar

    Hey Collis, you sure encouraged me to make the move and go to iStock. I have made an application and hope they accept it. I will also consider FlashDen etc :)

    Thanks!

  26. PG Lee

    Great thinking Collis. Good to hear that you can actually make money at this. Will have to get my act together and have a go at a few illustrations

  27. PG Tuan Nguyen

    Great guide. I am working on a guide similar to this: “How I Make $2,000 Every Week Without Doing Very Much”…

  28. PG Doug Heacock

    Thanks for this information–I pretty much suck at illustration, but the audio loop thing could make some sense for me. Gotta go dust off the MIDI keyboard…

  29. PG David Henderson

    Great idea Collis! Something I considered doing before, but have never got round to it, think it is time to start!

  30. PG tyler

    Yeah, stock is definitely a viable income but it is not a freebe either. There are a lot of photographers making a living at this and the numbers are growing all the time.

    I am suprised though that you missed all of the ‘big 6′ in your list of top stock sites.
    http://www.microstockgroup.com/index.php?action=pollsresults

  31. PG Mike

    Don’t forget Shutterstock.com and 123RF.com as well.
    Both good micro stock agencies.

    Seems stock growth has slowed a bit in the last year – but still plenty of room.

  32. PG Robert

    Back in the day, electronic greeting card sites were advertising for submissions. Is anyone making money in this field? If so, where?

    - Robert

  33. PG Kevin Day

    Wow, I had no idea you could make that much from stock photography/illustrations. I’ll definitely give it a shot.

  34. PG kattyface

    Wow – there are so many unrealized outlets for designers. This was an incredible post, thanks! iStock will either love or hate you after a few hundred of us apply today ;)

  35. PG Rahul

    Wohhh ho man… that’s a cool amount that you make every month. I will check the links that you’ve provided. Thanks mate.

  36. PG Sergi Bosch

    In that i have a techually active lifestyle, i find myself tackling tech issues on a daily basis, whether i’m transferring to a new cell phone or developing a liquid layout using css. i’ve started saving my notes on such efforts. i’m making an effort to leverage those bon mots…not unlike what u’ve done with ur production fruits. hence, i find ur article inspiring… [i'm also using u right now to see if my newly registered "gravatar" (http://en.gravatar.com/) will show up with my signature. peace.]

  37. PG Designer

    wow this article has inspired me a lot….. thanks a lot man

  38. PG Marcel

    I was hoping I would also see websites selling prewritten content.

  39. PG Rusty

    All the musicians out there can turn to http://www.youlicense.com YouLicense is an open online music licensing marketplace very similar to the istock of music..

  40. PG microstockinsider

    Collis, what sort of images were these? like the rendered egg-timer you have used to illustrate the story?

    like some of the comments I too joined istock many years back with the intention of covering costs of buying stock images, but soon earned a lot more than that.

    You seem to earn a lot more than typical across the industry which is $1 or less per image per month on one of the major sites like istock, but if your images are good then you can earn a lot more than that
    (particularly it seems for more difficult to produce rendered images). Casual microstock contributors often report than much of their earnings comes from just a hand full of popular images. If you you have the right style of image that sell well then you can go full time and earn a living selling microstock

  41. PG Ben Roids

    When I first heard about this industry I was a little shocked myself. To me I could finanly make some side income for all those photos I was snapping!

    Since I’ve uploaded my first pic I have never looked back :)

    Though I wouldnt say that it can take over my day job yet, there is certainly something for me to look forward to!

  42. PG Webkinz

    I never really thought about doing stock stuff. I have a bunch of leftover digital pictures that I haven’t even looked at in ages, but might be useful to some people.

  43. PG Rene

    I do have microstock accounts and selling couple of shots here and there…
    -> An article we never read about micro stocks are their bad sides… I won’t write it, but people have to know that there is some related to the micro stock market.
    The micro stock are a totaly different way of thinking, especialy if you are a photographer. You have to choose your very very very god damn best shot from all times, and let them go for 0.25$ per transaction.
    If you get that shot sold 1000 times at 0.25$ or at 1$ over 5 years = (you do the math)
    But if you get that shot sold maybe 10 times over 5 years and the buyers use it for printing t-shirts, coffe cups, handbag, writter book cover, big ad campain, etc and that those items get sold for 10$ to 50$ each, and the producer sold maybe 10 to 100 thousands of that items… then, how bad did you get ripped off ?? Maybe that shot was worth 10,000$.

    And people should know that it can take you a lot of time. That there is minimum payrates periods, just like adsense. That the real big sellers are really into this, really. That the most selling shots are mostly not the ones you have in your computer. That istock got a lot of clients but also a lot of contributor and a lot of photos to review so your better be damn good to just pass the first step. Don’t be shock if you submit maybe 50 shots and only 5 or 10 are took.

    That sayd, I still think that it is possible to get money out of their and Colis show us a good and fair example. I would put Colis in the mid-range usual contributor, but that he does sell well for only 60 items. For my part, I will relaod some pics when i do get some time off here and there. Nothing to loose in those days. (but i do am inform about those think i sayd above tough)

  44. PG Dennis

    I’ve found that there are a few ways of doing stuff like this. A long time ago I made some designs for Shakespeare bookmarks that I had printed and sold to Bookshops at Shakespeare festivals. They did ok, but I think I only barely made back the printing costs. After a while I learned about CafePress and decided to post my Shakespeare designs up there. I don’t make a lot, but every once in a while I’ll get a check in the mail and every year or so I make about $300. All this for doing next to nothing.

    http://www.litheads.com is the cafepress where I have my illustrations for sale.

    The thing that I like most about this is that these are all designs that I already had done. I created them and so I own them and can do whatever I want with them. I’m a big believer in repurposing work that I’ve done as often as I can to get the most mileage out of it.

    Sometimes I wonder how successful I could be if I actually tried and promoted it all and kept adding new designs. There are definitely opportunities out there for anyone willing to put in a little work. And good money for those who don’t mind MORE work.

  45. PG MrNuGen

    Amazing, thanks for the tips guys.

    I am looking for market places for my music, I am a trance music producer and I would like to sell my tracks, it is getting nowdays harder and harder getting a contract with a recording label.

    Please, any help?

    Thanks!

  46. PG MajiD Fatemian

    Hey Collis,
    That’s a neat idea.
    As a web developer, I sometimes shoot pictures, I’ll give it a try ;)
    Thanks.

  47. PG Translator Jobs

    yes you can if you had a lots of resource.. like this one that helps freelancers with their careers it connect clients with a freelancer. These services often have many freelancers who bid on particular projects that clients post. Other services simply post projects and allow freelancers to submit a resume and samples of previous work. A freelancer often can find projects through word of mouth, from a former employer, or from classified ads in print as well as on the web.

  48. PG Melissa Rodwell

    This is an excellent Idea! I used to sell stock images a long time ago back before the internet.. But, now that I can actually monitor and track it using these websites, it sounds like a much more stable option. Thanks again for the links!

  49. PG Nate

    Im going to get a D40 soon will this be good enough for stock?

  50. PG Phil Andrews

    Only problem with this is that these sites want my Social Insurance Number
    to sign up!!! I’m not giving out my S.I.N. over the internet!!!! That’s NUTS!!!!

    So much for THAT idea…

  51. PG Allan Ryan

    I hate to be the only voice of dissent here. But contributing to stock sites really erodes the market for working professionals. The more stock work that’s out there the more choice potential clients have to choose from. Sometimes and especially in this dwindling economy editorial clients need to cut costs.

    If you can fill a space and satisfy and editor with a $200 stock picture then why would you call a real illustrator or photographer to create new work that is tailored for the individual project.

    Making a few hundred bucks is great, but not when it erodes your future potential at making living in your own field. The more selection that’s out there the more competition your create for YOURSELF.
    Imagine on day a client doesn’t call you with a fat project because he has found some of your stock work online and bought it at bargin prices.

    On top of all that you usually have to hand all of your rights over to a stock house and recieve very little in return.

    If your a real professional you should aim to keep your industry thriving. Stock art is choking the creative industry and giving that money to people like Bill Gates (owner of Corbis) and other super rich people that know the real value of what your selling for a few $100 bucks.

  52. PG Kendra

    Yo,
    Ive been looking for something like this. I wanted to make templates but this is just as good as a side hustle. I am a freelance. I’m not the best web designer, and I don’t know what kind of validation goes, but I will try it out.
    I appreciate it.

  53. PG Marilyn Rodgers

    Hey, I get almost 6 figures residual monthly reliable passive income as a marketing exec partnered with a wellness company for work I did one year. Anyone want to hear how? 808-232-6152. All kidding aside.

  54. PG Josh Drake

    The only problem I have with selling stock is thinking up new, unique ideas to sell. ;) I know – that’s always that hardest part – but you’d think that I’d be able to come up with some good ideas in all these years…

    Great article, by the way! It really makes me think about how I spend my extra hours.

  55. PG Greg Althoff

    Well in our experience selling stuff, you usually don’t want to spend too much time making anything new, because you’ll never get your money’s worth from it. Even Envato takes a huge chunk and doesn’t offer much for it … but this as a whole is typical.

    There’s just no quick way to make money, but you’re right about one thing. Its good to do this to get some extra cash or spend it back on the site your contributing to. That way you’re getting something for free, especially if the stuff you’re submitting wasn’t used by your clients.

    Everyone wants to make money and play all day, but it takes unique or very hard working people … i’m the downer for this conversation! haha.

    just my thoughts.

  56. PG mister banister ister lister

    I tried istock out for a bit, i made a lot of people angry there because of commenting on the types of illustrations that are uploaded. What i’ve learned from the site, is that you have to upload things you don’t really care about, it’s stock.. So don’t take time sketching out some elaborate illustration of a man pouring 5 liquids through his wing of sphenoid while observing a street scene, it will be rejected or if it’s accepted no one will download it because of it’s obscurity.

    Instead make an adobe swirl, or a compound path dot, something simple. Or follow the fad and see what everyone else makes their money from and do the sideways thing where you draw something similar for a different subject.

    Don’t put a good effort into a piece you’d rather give to mum to hang on her wall, put a good effort into something sporadic and less time consuming… More people will download it and it won’t soak up your day.

    Those are just my thoughts too.

  57. PG Orson

    For me is the best one Shutterstock – Im doing there around 2000$ every month with some simple illustrations. And there are others good stock sites, which are not in your list – check my list with more info: http://sellinggraphics.com/4/Best-microstock-sites-selling-photos-illustrations

  58. PG mike stone

    I will definitely give it a try. Does any one know how long it takes to get approved and start uploading stock in Canada?

  59. PG Cathy Mason

    Hello!
    Thanks for this post and this Freelance Switch group is awesome!
    Check out Pixmac if you are selling or buying stock photo or illustrations.
    Pixmac is new and the site is constantly improving. Any suggestions or comments are appreciated.

  60. PG ms points

    Ive been looking for something like this. I wanted to make templates, but this is only as good as a side hustle. I am a freelancer. I am not the best web designer, and I know what type of validation is going, but I will try.
    andy

  61. Helpful article! Thanks for sharing your experience. Envato Network is so much an inspiration of doing things right.
    Cheers,

    Leo

  62. PG cheap louis vuitton

    Thanks for this post and this Freelance Switch group is awesome

  63. PG webkinz world

    Residual income is where it’s at! I’ve just gotten a new pro-sumer type of camera and have some great shots of city/urban environments. I can’t draw to save my life, but I wouldn’t mind making some residual income off of a few of my photos (not the personal ones, of course!).

  64. PG Robert Voltaire

    Selling stock is an excellent means of making money. I have made tens of thousands of dollars selling stock photography and i am a member of istockphoto. Istockphoto is a great resource.

  65. PG Angelina

    Thanks for sharing your experience with us! I would adding http://www.123rf.com into the selling stock photos list. I found that their uploading feature is much more easy and give 50% of the revenue to us.

  66. PG Jenn Rush

    Never thought about doing stock – great idea for designers to make a little extra cash. Thanks for the article!

  67. PG Suztv

    Great article! I think that making money doing micro-payment by selling stock items is an awesome way for an artist to make money.

    One of the catches is that a lot of those stock sites often take 40-60% AND they are really hard to break into. Which begs the question – is it better for the artist to gain more exposure via the stock sites or should they post their wares on their own site.

    I like using Payloadz.com myself for most of my wares. Also Turbosquid.com is another great avenue for people who create 3D models and Photoshop Add-ons to make money. It may not seem like much but every little bit helps.

  68. PG chazzkorvex

    I am just now exploring all the possible stock places :)

  69. PG Sharpie

    Great article, I just started selling through Envato although a lot of work is being rejected for vague reasons. Will look into selling via iStock as well.

  70. PG Taimur Kazmi

    I am seriously thinking about fotolia profile

  71. PG Paul Scott

    iStock rejected my brother loads of times..!!! His work is fantastic.. and he looked elsewhere.. I know for a fact he makes between £3000-4000 per month,, Wow.. And I work at Waitrose.. PMSL… Time to get designing… :)

    As for others stealing so much commision off you.. it’s so unfair.. All that hardwork for fatcats to get even fatter

  72. PG nick

    Considering that stock houses like iStock only “pays contributors a base royalty rate of 15% for each file downloaded”, i wouldn’t recommend selling your work for stock purposes.

    A measly 15%!!!!!
    This really is exploitation!

    Also consider that the work which you put up there could end up decreasing you chance of future work! Imagine if a client who otherwise might have given you, or someone else, a new commission instead buys your work through a stock house.

    The bottom line is that Stock houses are exploitative. They keep 85% of the sale price of your work without doing any work to promote you.

    Don’t do stock.

  73. PG Mike

    Great article, but… It`s been a while since good old 2005 and now, if you want to sell stock, you have to pass quite a challenging exam, in fact, exam works must be WAY more creative and different than the average stock illustrations or photos. Many people work really hard to pass the exam, so don`t expect that your work`s leftovers would pass it (unless it`s really good piece of art).

  74. Is this any good?…I am seriously thinking about fotolia profile

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