Are Freelance Coaches Worth the Money?



There’s no shortage of coaches popping up online – from life coaches to business coaches. So it’s no surprise that there are coaches targeting freelancers.

Most coaches make grandiose promises about how they can help your freelance business and they charge hundreds of dollars for their services. They promise to help you win clients, manage your time, make more money, and achieve your dream lifestyle.

Are freelance coaches really worth the money, or is coaching a bunch of hype?

Whether you are a brand new freelancer who is going after your first big client or an experienced freelancer who feels stuck and wants to take your business to the next level, hiring a coach may be a good option. But if you’re not careful it could also be a huge waste of time and money.

I have worked with several paid mentors and coaches over the years to help me boost my freelance writing business. I’ve had some great experiences and some so-so experiences. My great coaches were attentive and freely shared resources and advice. On the other hand, I worked with a coach that I didn’t really “click” with and it wasn’t as beneficial.

Here are some questions to ask before signing up for any coaching program.

1. Is the coach qualified?

These days anyone can hang out a shingle and call themselves a coach. There are currently no regulations for the coaching industry, so that can leave consumers vulnerable to scams and unqualified coaches.

Before you sign on the dotted line and fork over hundreds of dollars, do some digging to make sure the coach is truly qualified to offer you business advice. Check out their website. If the coach is a veteran freelancer offering a mentoring program, what kind of portfolio do they have?

One of the coaches that I worked with to help me write a book proposal has published many books in her career. Another of my coaches has 100+ magazine writing credits. On the other hand, if a coach doesn’t have much to showcase their expertise (e.g. a graphic design coach with a skimpy portfolio) – run fast!

Many business coaches have completed specialized training. Again, there are no regulations in the industry, but if you’re looking for a more official business coach a great place to look is the International Coach Federation (ICF). The ICF website has a directory of trained coaches. Most of your fellow freelancers who have started their own coaching program will not hold any certification, but that doesn’t mean they aren’t qualified to help you.

2. Do you ‘click’ with the coach?

I learned my lesson on this one. Just like any other area of life, you won’t connect with every coach or mentor out there. It’s important to know if the coach will be a good fit for you before you pay.

Pay attention to your email exchanges with a potential coach to get a feel for their personality. Also, arrange to speak to the coach on the phone so that you can hear them interact in real time. A free consultation call of about 20 minutes isn’t too much to ask if they are charging hundreds of dollars for their services. If a coach refuses a free consultation or isn’t very responsive to emails, move on to another coach. Trust your gut to avoid wasting money.

3. Do you need a cheerleader?

One of the great things about working with a coach is that you have your own personal cheerleader rooting you on every step of the way.

Coaches are also great for accountability. Let’s say you hire the coach to help you launch a new product or service for your business and you must check in with your coach each week to report on your progress. That built in accountability may be what you need to stay on track.

Many freelancers succeed in building successful businesses everyday without the help or expense of a coach. But if you could use the added boost of having an experienced freelancer in your corner, it may be money well spent.

What experiences have you had with freelance coaching? Has a coach helped you grow your freelance business?

Photo credit: Some rights reserved by Aaron Patterson.

PG

Denene Brox is a Kansas City-based freelance writer who specializes in career development and health topics. She is also the webmaster of Freelance-Write- Now.com, a site that helps beginners get started in freelance writing.



  1. PG Paul de Wouters

    I believe having access to a coach or mentor can be very beneficial, especially if you’re working in isolation.

  2. PG Paul Strikwerda

    A coach not only sees your blind spots; senses your insecurities and takes apart your rusty routines. A good coach does more than teach an old dog new tricks. Rather than create a clone, a good coach taps into your unique potential and draws things out of you, you never even knew were there.

    Bad coaches turn students into shadows of their teachers. Great coaches help you rekindle the fire that’s burning inside of you, and inspire you to step into the light and shine like never before.

    They want the best for you, because they see the best in you. They’re not threatened by your talent. They’re proud of your accomplishments.

    If you want a great coach, don’t look at his or her credits. Great performers can be lousy, self-absorbed, power-hungry teachers in need of adulation.

    If you want a great coach, look at their students instead. Their students are their best credentials.

    A coach can lead the way and give you tools to further your development and speed up your growth. But a coach can’t run the race for you. You have to do the work.

    Ultimately, it doesn’t matter what potential a coach sees in you. You have to see it yourself. It doesn’t matter if a coach believes in you. You have to believe in yourself.

    (source: http://wp.me/pBTtY-1Q1)

  3. PG Steven A. Lowe

    The answer is – of course – “it depends”.

    It depends on the coach – the right coach for you may not be the right coach for me.

    It depends on if you’re willing to face your fears, overcome your obstacles, strengthen your weaknesses, and actually do the work.

    No work, no reward.

    My life/business coach is awesome (http://fullselfexpression.com), kicking my butt when I need it, cheerleading when appropriate, and providing insights into my character and leadership style that no one else has ever mentioned. (Thanks Mic!)

    Example: last year, I was in a rut, unhappy with my one-man-show, at the limits of productivity, unsatisfied with the status quo, and at a loss as to what to do about it. This year, I have built a small team that amplifies my productivity, and am about to publish a book, an ebook, re-release a dead product with new life, and pitch a radical new venture to VCs.

    P.S. I have two coaches – my blogging/copywriting coach is also awesome (http://guestblogging.com). Thanks Jon!

  4. PG Elise Connors

    Coaching is about passion. When you are truly passionate about your work, you’re able to connect with others and lead them into the gates of their own success. Of course, a certain level of knowledge is also important. However, all of the knowledge can’t make up for passion.

    For instance, I’m passionate about freelancing. My blog is dedicated to helping others discover the world of freelancing. I want to educate them on the joys, the pains, and ultimately show them how working for yourself can change your life forever.

  5. PG Alan

    It depends on coach, find the right coach is very important. Thanks for sharing.

  6. PG Josh Sarz

    It depends. If your coach is actually any good, then he would do you a lot of good. If your coach is just another wannabee, then you’ll be wasting your time and money.

    There are advantages to having coaches, it speeds up progress, and you get guided to the right direction most of the time.

    But some people find it better to learn on your own, and let experience be your teacher. Fail a few times, mature, grow, succeed.

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