7 Reasons Why You Should Pursue Your Own Projects
Steven SnellWith well over 25,000 subscribers, there’s obviously a great deal of variety in terms of the types of freelancers and approaches to developing a career among Freelance Switch readers. However, if you take a look at the team of writers you may notice that many have taken, or are attempting to take their careers beyond typical freelancing. In fact, let’s start with Collis himself. Through the last year or two he’s been involved in building a number of successful and profitable websites, of course including Freelance Switch, PSDTUTS, NETTUTS, FlashDen, and a few more.
Collis was able to successfully transition himself from freelancer to business owner. Many of the other writers, me included, are working on building a website or business of their own to supplement or even replace their freelance income. While I do enjoy freelancing, I don’t see it as something that I want to do for the next 40 years. Some of you may not share my view and you may look forward to freelancing for the foreseeable future. Regardless of where you stand on the issue, I feel that it’s a good idea to at least explore some opportunities to work on your own projects on the side. Maybe you’ll want to invest more time on your own projects, and maybe you’d rather focus on just freelancing.
Here are 7 reasons why I think you should consider taking on some projects of your own.
1. Long-Term Career Path
Freelancing is a great career, but it can also be draining. If you’re working on your own business ideas and developing something that you own, you could be able to slowly become less reliant on freelance work in the future. We all have different career aspirations and we should pursue what is attractive to us and gives us motivation to keep working. I think many freelancers share my opinion that it would be nice to have a future that didn’t necessarily have to involve working for others if that’s not what we wanted to do.
2. Work on What You Desire
As freelancers we may enjoy the projects that we’re working on, but we’re also ultimately responsible for pleasing the client, not for doing what we want to do. It can be a very refreshing change of pace to take on a project that you own and to be able to do things the way that you want to do them. By starting a project of your own in an area that interests you, you’ll find that you enjoy your work more and that you enjoy learning more as you go.
3. Added Income
Most of us would gladly take more money if it came our way. While you may not make a full-time income from your own projects, the additional money can always be appreciated. I’m still far from earning a full-time income from my own projects aside from freelancing, but the money that I make is a nice supplement that makes my freelancing work a bit less stressful.
4. Security
If your freelancing workload were to ever dry up, it would be ideal to have some other income to fall back on. Added diversity of income is always a positive step towards security. Of course, there is some risk involved in running a business of your own, whether that business is online or offline. However, if you’re able to start building that at the same time you’re freelancing, the risk will be pretty minimal.
5. High Potential
Talented freelancers are able to earn a very nice income, but in general you may have a higher earning potential if you’re able to ultimately break away from freelancing in favor of your own projects. Potential is just that: potential, until it’s actually been achieved. But it’s still important to have that opportunity available.
6. Unlimited Options
Regardless of what interests you or what direction you would like to go, you’ll always have the opportunity to pursue your own interests. In freelancing you may be limited to the work that is available, but when you’re choosing your own projects and building something of your own you’ll be able to go in any direction that you choose.
7. Leverage Your Experience
As a freelancer you probably have gained years of priceless experience. With all that experience under you belt you can put it into action and use it to your benefit. Rather than just using your experience to do a great job for clients, also use it to build something for yourself.
This is especially a great opportunity for freelance designers. You’re already skilled at building an attractive and effective website, so you won’t have to pay anyone else to do that for you. If you’re willing to invest some time you can easily use your existing skills to help you build a profitable website of your own.
What Are Your Thoughts?
Do you currently work on your own projects? If so, what are you intentions for the long-term?






















Joe Casabona
August 16th, 2008
I work on my own projects for exactly these reasons- they make a lot of sense. Especially as a student/freelancer, having a project that will bring in extra income is great just in case I get to busy with school to do client work.
A big plus of being a student in my freelancing field too is working on my own projects for school credit- that way I am forced to do them!
Alex Charchar
August 16th, 2008
I think the idea of taking on projects on the side is an extremely important one, regardless of whether your freelancing or not.
I work full time in a studio, but have a small pile of projects on the side (a website, letterpress, etc) that help me to enjoy work that little bit more. And not to mention the added benefit of being able to bring in what I learn from these side projects into my work in the office.
But, best of all – it helps you stay sane! The more side projects you do, the happier you’ll be, as you’re not always thinking about the clients opinion (as you stated). Also, your (potential as well as existing) clients might catch whiff of what it is that you’re doing on the side and want you to incorporate that into your work for them. Then the lines between your freelance work and personal work will blur, hopefully making you much happier.
Dave Navarro
August 16th, 2008
#2 is the big one. Working on what you truly desire gives you huge insulation from burnout.
Brian
August 16th, 2008
I really feel freelancing should never really be full time. Or if it is, it should be a path to starting a small agency, or something more lucrative and self sustaining. The ultimate problem with freelancing is that you are limited by yourself. You can only make as much money as you can literally work at one time. Yeah you can raise your rates, learn a new skill, take on bigger projects, but ultimately you can only do so much as there are hours in a day. With a business you really have no limitations. Aside from having other creatives to collaborate and draw ideas from, people to actually interact with on a daily basis, and being a business owner, I feel it is truly the only way to remove the salary cap that is freelancing.
I feel that freelancing should be something you do on the side tp supplenment your income. Just adding two websites a month to my salary based job adds a nice padding of income. I work at a small agency and it’s nice to be able to get up and go someplace to work. If you’re not truly the business type, look for small agencys that you can rise quickly and get on a closer level with the principals - while building your skills freelancing.
I feel freelancing should be a path, not a destination.
Martin
August 16th, 2008
Number 2 is the biggest one for me too. I am currently working on my first serious project for myself. Creative freedom is a good thing, a very good thing indeed.
Alex Coleman
August 16th, 2008
I have recently started exploring alternate forms of income in the form of pursuing my own personal projects. Although I love freelancing, It would be great to have something(s) out there as an additional source of revenue. Now, coming up with a new, unique item that people will want…that’s the hard part.
Anyways, great inspirational post that really opens your eyes to the future.
Casey L. Jones
August 16th, 2008
I definitely work on my own projects. It’s how I remain sane.
After weeks, months and even years of working on other people’s dreams via website design if I didn’t do some designing or developing of one of *MY* passions I would burn out and go back to law. Law is what drove me to design! Was tired of all the negativity and burn-out.
I’m working on a few personal projects: a comic strip, a novel, an interactive serial game for children to young adults and I teach! I know it seems like a lot on top of freelancing but this way I have many outlets to go to.
Doug C.
August 16th, 2008
Well, it hasn’t brought in any spare change, but I started my blog because it was something I wanted to do “just for me”. I believe any artist will create works not only for his/her enjoyment but to challenge their talent. The drive to create is a personal one anyway. We are, after all, our own worst clients.
Steven Snell
August 16th, 2008
Thanks for the great feedback everyone. It sounds like the most popular reasons for having your own projects are to stay sane and to have something of your own. Definitely two things that are applicable to me as well.
Alex,
That’s a good point. Those who work for studios can easily be in this situation as well. Thanks for sharing your experience.
Brian,
I share your opinion, although I probably wouldn’t say that full-time freelancing should never be done. If that’s what someone truly wants to do, I’m fine with it. But from a logical perspective you’re absolutely right, you can only work so many hours in a week and you’ll never be able to move past that. For me there is a desire to grow and improve my business, which is requiring doing some things on my own outside of client work.
“I feel freelancing should be a path, not a destination.” Well said.
Denver Web Design
August 16th, 2008
Great article. Working on your own projects is the way to go. It’s risky if you don’t have a solid plan in place, but it’s not too difficult either to find out what makes money. We’d like to be 100% client-free by the end of the of year
Nemesis Design
August 16th, 2008
yes, i’m actually trying to build something mine, little by little.
MPP
August 16th, 2008
One of my most recent projects was actually a place where people can share their personal projects with the world! It is http://www.mypassionproject.com and its all about sharing what you love to do outside of work. I would love to see some of your guys’ projects there!
Ian Yates
August 16th, 2008
@Brian : you summed it up for me with
“You can only make as much money as you can literally work at one time.”
This is one of the most important points I think - freelance income is finite. It can never really be greater than (hours available for working) x (hourly rate).
Projects such as those developed by Envato give you potentially infinite income. Or so I’d like to think…
nick leung
August 16th, 2008
Yeah I totally agree with number 2. I still myself as pretty young since I’m in my 20’s. Life is short. Might as well enjoy it while I have little to lose.
Great post by the way. Thanks for sharing. =)
Alek
August 16th, 2008
I’m always working on little things for myself here and there (website, blog, etc.), but it’s not an income generator for me at this point. I guess I’m still just waiting on that one great idea that can really help transition me form earning good hourly income to much better residual income.
This article has been an inspiration for that to happen sooner.
Adrian | Rubiqube
August 16th, 2008
Steven, all these points might seem like common sense at first, but I think you did a great job putting them all together. I really enjoyed the article! My favorite: “Potential is just that: potential, until it’s actually been achieved.”
You know why this article is so important to me? Cause although I have a couple of ideas about building additional sources of income, I often get so caught up in my work and other people’s projects, that my own projects always get tucked away in a corner of my mind, only to surface when I read articles like this one. And I have a pretty strong feeling other freelancers do the same: postpone!
Well enough of that! I for one am going to print this and pin it to my post it board, that I bought months ago. See… that’s what I’m talking about.
Steven Snell
August 16th, 2008
Ian,
I agree completely. That’s the primary difference between being paid for performing a service and earning an income from an asset that you’ve developed.
Alek,
A lot of those types of projects won’t generate income for a while. I think what’s more important is that you have the mindset that you need to take care of your own interests in addition to doing client work.
Adrian,
Cool, I’m glad it helped. I know I get caught up sometimes in doing client work too. I’ve tried to make an effort to dedicate specific time for my own projects and it has helped.
MichaelG
August 17th, 2008
All I can say is that working for myself has some huge benefits. It has its own stresses and challenges with it, but a lot would have to change for me to ever want to go back.
John Pitchers
August 17th, 2008
A recent article on sitepoint compared service based businesses (which is most of us freelancers) to product based businesses.
As freelancers, our earning potential is limited by our abilities, hours per day, hourly rate, etc. There’s definitely no security here.
But, like Adrian said, my Million Dollar Baby, keeps getting put to the side so I can work on other peoples projects.
Chris
August 17th, 2008
Projects that you do for a client have their rewards. But projects you do for yourself have greater rewards in my opinion. I tried doing the freelance thing… working on projects here and there for clients but it got old really fast. When I finally stopped doing client work I made a list of apps that someday I would like to build and just started development with the first one on the list. It’s now 2 years later and #1 has been keeping me so busy I haven’t even gotten to #2 yet ;).
Points #2 and #6 above are the real reasons why I work on my own projects. The sense of accomplishment is extreme and the skies the limit if you stay focused.
Stephen Tiano
August 17th, 2008
I’ve been in business over 15 years. I’m a freelance book designer and page composition specialist. I’m missing the distinction you’re making here when you distinguish freelancing from having your own business. A freelancer is not an employee. He or she has clients or customers like any other business owner. Am I misunderstanding your meaning?
Sean Hodge
August 17th, 2008
@Stephen Tiano - I think a better distinction here is the difference between a one man service based business and something that you can generate income from without it being tied to your consistent labor.
There are some businesses you can build, and then outsource multiple facets of, that will generate a full-time or more income, with minimal input from the owner over the course of time. Though let’s be clear, it is easier said than done. It often takes tremendous effort or a reasonable sum of cash to launch a successful online venture. You also need to find an appropriate opportunity, though freelancers can look for these opportunities through the lens of an insiders view of their specialty. You may see market opportunities that others may be missing.
Steven Snell
August 17th, 2008
Stephen,
I’m not trying to say a Freelance is an employee. I’m sorry if that wasn’t clear. What I’m referring to is the separation between doing work for clients and doing work on some projects that you own and make money from in other ways. For example, I do client work as a designer and as a writer, but I also have a few websites that I own that I’m attempting to grow as a more substantial portion of my income, which will mean less reliance on client work. For me it’s more of a personal preference because I enjoy working on my own projects, but I think it’s also more stable if you’re able to be successful, which Sean pointed out is not easy.
James Tryon
August 18th, 2008
I took that step with Easily Amused, Inc. and doing very well. Nice article Steven.
Matt Santi
August 18th, 2008
You are just a lot happier when you can control the things you are doing in your life. Is anyone willing to share how long it took them to figure out just exactly what they wanted to do?
Sandie Sørensen (Denmark)
August 18th, 2008
Hello.
And thanks for a great and inspiring article.
It made me think, that I also have some projekts of my own, that I would like to launch. But I’m a beginner in this world. I don’t really know what would succes and I don’t reaaly have any ideas, or my ideas are still too fuzzy and not really going anywhere…
But. Then I thought of yesterday, when I had a good time drawing. I love to draw. And Rarely I draw for client - yet! So the drawings I made yesterday was for my self. I commercielalized the drawings a bit- and now I want to make a profile on iStock and try to sell my drawings… That’s a personal projekt, right?
Sandie
John Puckett
August 18th, 2008
The internet has opened the flood gate of exposure for freelancers looking to get some dollars in the pocket. If anyone can remember the days before e-lance and sites like this when the yellow pages, local agencies and city networking was the breadth of focus.
Today, the trend is to get rid of salaries and hire outside the agency for projects. This puts freelancers in a position, now closer, to the dream of making a steady income while enjoying the freedoms of working for themselves.
However, it is a very big world out there and to think it will be easy to start your own stay at home career and have endless calls and projects rolling in, could end up being a very bad dream It takes alot of hard work, not only to constantly learn new techniques to stay up with the technology, it takes a new line of skill. Internet marketing. Own needs to become a master of the web. or Web-master.
How to get owns message out and in front of the others. Search engines, directory search engines, freelance listing sites…etc.. how to optimize ones website not only to appear in the search but how to stand out and raise to the top.
There are many online resources that can help in marketing yourself and I would recommend googleing the how to’s for search engine optimization, marketing a business online, and how to design a serach engine friendly site. Start from their and follow the links to learn how to become your own web-master and marketing guru.
It can be done with a little research, commitment and time.
jeeremie
August 21st, 2008
I have a question. Sorry if it sounds stupid. I started as a web design freelancer only one year ago (and I am still a newbie in term of experience) and it only starts to work for me though I can’t say I am really making a living of it yet. I would like to have a regular income each month as a supplement and I thought I should make my own project as well (I already have some ideas that could work). But I am wondering, how people like Collis make money? Advertising? Memberships? Sponsors? (How do you find them?) Else? What works best?
What kind of projects you guys work on and how do you make money? I’d like to know your experience.
If you know some good articles on the subject, I would appreciate you send me the links.
Adam Hill
August 25th, 2008
Although it was one of my goals a couple of years ago, I’ve only just got the balance with work and life I need to start dedicating a day per week to my own projects (Google-style).
If you’re not working for yourself, you’re making money for someone else, and although freelancing helps shift things in the right direction, you are still also helping others make even more money in most cases (hence they pay you for your services!). Working on your own thing can blur the line between hobby and work, which can make work more refreshing - and who knows… one of your crazy projects might just make you rich!
Eric-from-Boston
September 1st, 2008
I’ve got too many ideas but haven’t acted on any of them yet. Some far bigger than others, some need funding some don’t. But I am currently finally doing something about it and in the midst of starting a new website project.
I freelance on the side in addition to my full-time agency job… its nice to gain that side income especially when you get to charge your hourly rate versus what you get from a FT job… it adds up quickly.
It would be great to build something that can grow and earn money without having your face always behind the screen…passive income is what I am looking for.
Vishwa
September 19th, 2008
Hi..
Thanks for the nice article. As a student I started working for a chapter as a web designer. Recently I realized the situation and started my own blog. Previously I started a website but it was not successful. Any one should not waste their potential for someone else…
But own project indeed consumes huge time. And developing some thing from scratch is really a cumbersome job.
Aaron
September 24th, 2008
Having projects of your own are a necessity as not every designer/writer is working a job that allows them to flex their creative muscle. Many people are stuck in a production environment (especially in-house designers/writers) where you can “be creative” as long as it stays within the company style guide, product catalog or other interests. Without external projects, one’s creativity can become stifled and dull.
Regarding the business aspect of freelancing, the author is correct. There are only so many hours in the day and if you want to make more money, you’ll need to take on employees. Rates can only be raised so high unless you’re a superstar who can command exorbitant amounts of money but this just isn’t the case with most creatives. Added to the fact that globalization via the Internet makes competition fierce and clients will always want the best work for the lowest price.
In my personal experience, I have found that a product based business is the ideal type of business. Having a product you can sell while you sleep can produce income the way freelancing 24/7 with employees never will. I have to throw another reference to Timothy Ferriss’ book “The 4 Hour Work Week” as he hits this point right on the head. The best kind of product you can have is an information product, second best is a physical one. A servic-based business falls to three or lower for producing the most income. His book is worth reading because it’s not a get-rich-quick scheme book, just good business advice for those looking to live life a little freer, rather than being tied to endless hours of client projects.
Buy it on Amazon.com:
http://www.amazon.com/gp/offer-listing/0307353133/ref=dp_olp_2?ie=UTF8&qid=1222271627&sr=8-1