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	<title>Comments on: Punk Rock Public Relations</title>
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	<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/</link>
	<description>Freelance Advice and Freelance Jobs - FreelanceSwitch</description>
	<pubDate>Thu, 21 Aug 2008 23:09:25 +0000</pubDate>
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		<title>By: Jennifer Mattern</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4582</link>
		<dc:creator>Jennifer Mattern</dc:creator>
		<pubDate>Mon, 02 Jul 2007 03:27:51 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4582</guid>
		<description>Anita, I do earn from my websites and blogs. I only started working heavily to monetize them recently, and the highest earner is my &lt;a href="http://www.bizammo.com" rel="nofollow"&gt;business blog&lt;/a&gt; which earned a little over $2000 last month. I'll be monetizing several other blogs much more heavily after their next PR updates this month (hopefully), because I find that private ad sales do enormously better than things like Adsense. 

James, I actually posted on my business blog a while back about &lt;a href="http://bizammo.com/consulting/business-plan-outline-for-consultants-and-freelancers-2/" rel="nofollow"&gt;business plans for freelancers&lt;/a&gt; and independent consultants. Here's that post. Really though, a business / marketing plan for a freelancer will be very similar to that of a small business. I'd suggest looking for business plan resources and outlines from the &lt;a href="http://www.sba.gov" rel="nofollow"&gt;SBA&lt;/a&gt; and &lt;a href="http://www.bplans.com" rel="nofollow"&gt;Bplans.com&lt;/a&gt;. 

Joan, glad to see others appreciating the value of the niche in PR work. :)  I'll definitely check out the course (press release writing is a huge focus on my business blog, PR blog, and I recently released an e-book on the subject), and when I have a chance it'll probably make a good review on the PR blog. :)

Jenn</description>
		<content:encoded><![CDATA[<p>Anita, I do earn from my websites and blogs. I only started working heavily to monetize them recently, and the highest earner is my <a href="http://www.bizammo.com" rel="nofollow">business blog</a> which earned a little over $2000 last month. I&#8217;ll be monetizing several other blogs much more heavily after their next PR updates this month (hopefully), because I find that private ad sales do enormously better than things like Adsense. </p>
<p>James, I actually posted on my business blog a while back about <a href="http://bizammo.com/consulting/business-plan-outline-for-consultants-and-freelancers-2/" rel="nofollow">business plans for freelancers</a> and independent consultants. Here&#8217;s that post. Really though, a business / marketing plan for a freelancer will be very similar to that of a small business. I&#8217;d suggest looking for business plan resources and outlines from the <a href="http://www.sba.gov" rel="nofollow">SBA</a> and <a href="http://www.bplans.com" rel="nofollow">Bplans.com</a>. </p>
<p>Joan, glad to see others appreciating the value of the niche in PR work. <img src='http://freelanceswitch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I&#8217;ll definitely check out the course (press release writing is a huge focus on my business blog, PR blog, and I recently released an e-book on the subject), and when I have a chance it&#8217;ll probably make a good review on the PR blog. <img src='http://freelanceswitch.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Jenn</p>
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		<title>By: The Publicity Hound</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4359</link>
		<dc:creator>The Publicity Hound</dc:creator>
		<pubDate>Thu, 28 Jun 2007 16:42:55 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4359</guid>
		<description>Three cheers for Jennifer's solid advice on how to niche. 

Too many small-business people try to be all things to all people. Too many authors write books they want "the whole world" to read. 

I also wanted to let freelance PR people, or anyone who self-promotes, know that I am offering a free email tutorial on how to write press releases. It's a 12-week course, and if you're persistent and stick with it, it will be like you have earned a master's degree in writing and distributing press releases online. 

You can opt into the course at http://www.PublicityHound.com/pressreleasetips/art.htm 

Interestingly, the course discusses how to turn a one-size-fits all press release into several different releases that speak directly to niche audiences. 

Joan Stewart
The Publicity Hound</description>
		<content:encoded><![CDATA[<p>Three cheers for Jennifer&#8217;s solid advice on how to niche. </p>
<p>Too many small-business people try to be all things to all people. Too many authors write books they want &#8220;the whole world&#8221; to read. </p>
<p>I also wanted to let freelance PR people, or anyone who self-promotes, know that I am offering a free email tutorial on how to write press releases. It&#8217;s a 12-week course, and if you&#8217;re persistent and stick with it, it will be like you have earned a master&#8217;s degree in writing and distributing press releases online. </p>
<p>You can opt into the course at <a href="http://www.PublicityHound.com/pressreleasetips/art.htm" rel="nofollow">http://www.PublicityHound.com/pressreleasetips/art.htm</a> </p>
<p>Interestingly, the course discusses how to turn a one-size-fits all press release into several different releases that speak directly to niche audiences. </p>
<p>Joan Stewart<br />
The Publicity Hound</p>
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		<title>By: &#187; Links for 28-06-2007 &#187; Velcro City Tourist Board &#187; Blog Archive</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4312</link>
		<dc:creator>&#187; Links for 28-06-2007 &#187; Velcro City Tourist Board &#187; Blog Archive</dc:creator>
		<pubDate>Thu, 28 Jun 2007 03:26:52 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4312</guid>
		<description>[...] - Punk Rock Public Relations &#8220;&#8230; an interview [with Jennifer Mattern] where we discuss going solo, learning the ropes [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] - Punk Rock Public Relations &#8220;&#8230; an interview [with Jennifer Mattern] where we discuss going solo, learning the ropes [&#8230;]</p>
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		<title>By: Mary Emma Allen</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4309</link>
		<dc:creator>Mary Emma Allen</dc:creator>
		<pubDate>Thu, 28 Jun 2007 02:31:45 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4309</guid>
		<description>Very interesting interview and great advice from Jennifer.  I'm sending my Home Biz Notes readers to this post.  They can learn a great deal from Jennifer.</description>
		<content:encoded><![CDATA[<p>Very interesting interview and great advice from Jennifer.  I&#8217;m sending my Home Biz Notes readers to this post.  They can learn a great deal from Jennifer.</p>
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		<title>By: Promote Your Home Business Every Single Day!</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4308</link>
		<dc:creator>Promote Your Home Business Every Single Day!</dc:creator>
		<pubDate>Thu, 28 Jun 2007 02:28:58 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4308</guid>
		<description>[...] yourself every single day,&#8221; recommends Jennifer Mattern, of Punk Rock Public Relations, in an interview at Freelance Switch.  &#8220;I don&#8217;t care how big or how small it [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] yourself every single day,&#8221; recommends Jennifer Mattern, of Punk Rock Public Relations, in an interview at Freelance Switch.  &#8220;I don&#8217;t care how big or how small it [&#8230;]</p>
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		<title>By: Noel Hurtley</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4299</link>
		<dc:creator>Noel Hurtley</dc:creator>
		<pubDate>Wed, 27 Jun 2007 23:48:32 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4299</guid>
		<description>Jennifer raises some great points.</description>
		<content:encoded><![CDATA[<p>Jennifer raises some great points.</p>
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		<title>By: James Lytle</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4285</link>
		<dc:creator>James Lytle</dc:creator>
		<pubDate>Wed, 27 Jun 2007 18:47:08 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4285</guid>
		<description>great post. Any advice on somewhere to look about bringing a niche business/market plan some solid structure from a freelance approach? 

This is kind of points 2 &#38; 3 on your getting started section. 

I'm working on the niche I want to pursue. Thanks</description>
		<content:encoded><![CDATA[<p>great post. Any advice on somewhere to look about bringing a niche business/market plan some solid structure from a freelance approach? </p>
<p>This is kind of points 2 &amp; 3 on your getting started section. </p>
<p>I&#8217;m working on the niche I want to pursue. Thanks</p>
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	<item>
		<title>By: BlogGig.com &#187; Blog Archive &#187; Interview on FreelanceSwitch.com</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4283</link>
		<dc:creator>BlogGig.com &#187; Blog Archive &#187; Interview on FreelanceSwitch.com</dc:creator>
		<pubDate>Wed, 27 Jun 2007 17:57:52 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4283</guid>
		<description>[...] I was recently interviewed by Rob Janelle of FreelanceSwitch.com about freelance PR work, and some freelance issues in general (not to mention my “domain name addiction”). Check it out here: Punk Rock Public Relations [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] I was recently interviewed by Rob Janelle of FreelanceSwitch.com about freelance PR work, and some freelance issues in general (not to mention my “domain name addiction”). Check it out here: Punk Rock Public Relations [&#8230;]</p>
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		<title>By: Anita</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4282</link>
		<dc:creator>Anita</dc:creator>
		<pubDate>Wed, 27 Jun 2007 17:56:28 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4282</guid>
		<description>Interesting interview. My question is: does she generate revenue via all of these sites she owns, and if so, how?</description>
		<content:encoded><![CDATA[<p>Interesting interview. My question is: does she generate revenue via all of these sites she owns, and if so, how?</p>
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		<title>By: SixFigureWriters.com &#187; My Interview on FreelanceSwitch.com</title>
		<link>http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4281</link>
		<dc:creator>SixFigureWriters.com &#187; My Interview on FreelanceSwitch.com</dc:creator>
		<pubDate>Wed, 27 Jun 2007 17:55:10 +0000</pubDate>
		<guid isPermaLink="false">http://freelanceswitch.com/interviews/punk-rock-public-relations/#comment-4281</guid>
		<description>[...] freelance issues in general (not to mention my “domain name addiction”). Check it out here: Punk Rock Public Relations    Dropped in: Jenn, Interviews around 12:55 [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] freelance issues in general (not to mention my “domain name addiction”). Check it out here: Punk Rock Public Relations    Dropped in: Jenn, Interviews around 12:55 [&#8230;]</p>
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