While Molly Lynch used to be a player in the traditional PR game — long hours, grunt work and glamorous clients — she managed to go solo after just a few years. She discovered that freelancing provides numerous challenges, but the rewards are just as grand… if not better.

That’s why the 29-year-old loves her life as a PR consultant for Lynch Communications Group, LLC. Based in Chicago, this Windy City resident likes getting caught in the whirlwind of the public relations arena, but prefers to fly solo.

Kristen Fischer (KF): How did you get started in public relations?

Molly Lynch (ML): During college, I interned and freelanced for Weber Shandwick. I also worked at a radio station on their promotions team and in the news department at the local ABC affiliate. I knew I was going into the communications industry, but I wasn’t sure which area. Post-college, I sent out hundreds of resumes to public relations firms and TV stations and landed my first full-time job in the Publicis Groupe. It was a great experience for me from A to Z—I had a great boss, great clients, fun colleagues, etc. A perfect way to get your feet wet.

KF: So you worked in the traditional PR arena for a few years. Then you dropped your cushy PR job for the freelance life. What led you to it?

ML: It wasn’t just one thing. I was looking for a positive change in my career where I could still work in my field but have a little more flexibility. I still work long, hard hours but I am working on projects and clients that I love. I also enjoy the sense of entrepreneurship that comes with this new life… the challenge of seeking out new projects and business. It’s a different challenge that I was ready to embark on.

KF: When transitioning into consulting, did you use any of your contacts from previous gigs?

ML: Remember when your parents told you “never burn bridges”? They were right. A large portion of my work and clients have come in through referrals. My first projects did not come overnight. It took a few weeks to start talking and reconnecting with former bosses and colleagues to update them on my new venture. However, I have been blessed with many great bosses and colleagues, which is an added bonus on my end. Also, new projects may come in from unexpected places and I never know where my next new biz is coming from.

KF: What exactly do you do now?

ML: I consult or freelance for 3 to 4 firms in the Chicago area, along with my own roster of clients. While consulting, the projects range from media relations to marketing and promotions. With my own clients, I’m also looking to grow my own business and seek new opportunities.

KF: What would you say is your biggest obstacle as a freelancer?

ML: Aside from finding more hours in the day, which I believe is a common challenge; my other challenge is business development. I do not struggle with the public relations or marketing efforts for my clients. Rather, the business development—from handling taxes to IT help—was a whole new set of challenges now that I’m on my own and don’t have my former company’s resources.

KF: What advantages are there to devoting as much time as you did to the corporate world? Do you find too many freelancers have rushed into their solo careers?

ML: For me, there was a great advantage to spending time in the corporate world as that’s where I’ve found great mentors, colleagues, friends and references. Without that, I might not have the solid foundation and understanding that I have now. As for the other freelancers, I’ll let them speak for themselves.

KF: Is it harder to break into freelancing as a beginner or as more of a veteran?

ML: I would imagine there are projects for every level—anything from pitching media to strategic development, provided you are willing to scout out the projects and deal with the ups and downs. However, I feel companies typically look for at least mid-level freelancers because they require less supervision and management, and they can trust the job will get done efficiently and effectively.

KF: How do you acquire your clients?

ML: Referrals are essential for me. I’ve had great referrals from my former bosses and colleagues. In addition, I’ve received ideas for new business everywhere, including places like Redbook magazine and during a holiday party. I just never know what door will open up a new opportunity, but I hope they keep opening!

KF: What’s your typical workday like?

ML: I’m still waiting for a typical work day. The only thing that’s typical is that it always involves coffee or water—that’s the only common thread. Otherwise, I’m not home nearly as much as my friends tend to think, and I’m traveling from one office to another for meetings and trying to squeeze in quality time with my laptop to get some work done. My workday always includes client correspondence, media pitching, c-calls, account strategy and overall business development.

KF: What advice do you have to others looking to enter your field?

ML: I feel as though my days are even more unusual than they were at the big agencies. Only look to this field if you’re comfortable with finding your own resources, or perhaps finding your own resources after having an admin for many years. It’s a different change of pace, but I’ve found it to be a positive one. Remember that you can give this a shot and there are plenty of people freelancing who can help you with advice, recommendations and more. I’ve found there is always someone willing to offer advice if you ask for it.