Strange Business: Corporate Creativity That Doesn’t Suck
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This week we look at Strange Business: Corporate Creativity That Doesn’t Suck by Aaron With Editor in Chief Groupon Inc. In this video Aaron discusses the strange uncomfortable social experiments they perform in their marketing. Bucking all normal marketing rules, Groupon can’t resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, they believe they are creating more engagement.