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Strange Business: Corporate Creativity That Doesn’t Suck



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View engaging conference lectures, interesting how to discussions, and high quality freelance advice via video here on FreelanceSwitch.

This week we look at Strange Business: Corporate Creativity That Doesn’t Suck by Aaron With Editor in Chief Groupon Inc. In this video Aaron discusses the strange uncomfortable social experiments they perform in their marketing. Bucking all normal marketing rules, Groupon can’t resist executing its silliest, darkest, dumbest, and most pointless impulses on a grand scale. By launching one incredibly expensive joke after another with no clear tie to revenue, they believe they are creating more engagement.

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PG

Hi All! I live in the outskirts of Orlando, Florida. I'm the Editor of FreelanceSwitch. I also help out here and there on Envato's Tuts+ network. You can follow me on Twitter @seanHodge or on Google+, where I post tidbits about creative business.


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  1. PG Gabriel
    August 21st

    The person taking the video did not once focus on the actual presentation. I don’t need to see the speaker nearly as much as the slides he’s referencing. Kinda disappointing.

    Reply
  2. PG Kylie
    March 14th

    It’s been a years since people happen to view engaging and promising conference lectures at FreelanceSwitch. And many are believing that this has an interesting discussions so far. Strange business, corporate creativity is just one of the proofs of its success. Fantastic!

    Reply

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