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Top Ten Signs You May Be Charging Too Little



Finding that pricing sweet spot where you make a great income without scaring clients away is one of the most asked about issues here on FreelanceSwitch. Today for your amusement, here are ten signs you might have gone the other way are charging waaay too little…

This article has been translated into Spanish by Diana at Artegami. Thanks Diana!


10. Your client mistakes your daily rate for an hourly one.

9. You’ve won every job you’ve ever pitched for.

8. Even though you work 80 hour weeks your income level qualifies you for welfare payments.

7. New clients are always asking what “the catch” is.

6. Clients pay your invoices in cash from their wallet.

5. Other freelancers regularly send you hatemail.

4. Your old clients don’t even bother asking you how much something is going to cost.

3. You never run out of work, yet you are subsisting on baked beans and 2 minute noodles.

2. Your 12 year old brother earns more spending cash than you flipping burgers.

…. And the number one sign you may be charging too little:
Companies have been calling from India wanting to outsource their work to you.

Tags:
PG

Since the ripe old age of eleven, Jack Knight has been putting words together to form such grand feats as sentences, blog posts, magazine articles and even the odd stab at a book. Jack has been a freelancer for most of his working life and brings a wealth of experience to the FreelanceSwitch team.



  1. PG Chris Hoeppner

    Hilarious!

  2. PG Nicholas

    Drumroll… then, a rim shot…

    Excellent list. I recently had an offer for a freelance problogging gig for $3 per article, 300 words per article, had to be researched, myriad of topics, and even then, I still couldn’t get credit for any of the work…

    this was an easy NOOOO!!

    So, you’re right. Pick your jobs, or you’ll find yourself chasing money all the way to the welfare house.

  3. PG Philip Seyfi
  4. PG Robert

    That makes my day – do you really think it not a good idea for me to finish the jobs they don’t even want to do in India?

  5. PG Pat

    Oh SNAP! Why have you been spying on me! And listening to my voicemail, isn’t that illegal? You only made one mistake, it’s mac and cheese, not ramen.

  6. PG Eric Bobbitt

    Hahhah, the last one was the greatest :P

  7. PG Ink Master

    I lolled :p – luckily I don’t fall into either one of those categories… well, maybe #5… but not cause I charge too little but rather cause I tend to steal customers here & there :)

  8. PG David Golding

    Maybe this could also be titled the “Rite of Passage for Freelancers.” I think I’ve definitely run into a little of all of these.

    As for the other freelancers sending hate mail… That’s probably a given no matter what you’re charging, if you’re good that is.

  9. PG Dating Books

    haha that last one cracked me up.

    I can relate just a bit too much to that. Great list.

  10. PG clint

    That is my problem!!!

  11. PG David Pache

    Very funny :^)

  12. PG Ali

    How about that a client never questions when you charge them, even when you think “He He! I made a killing on this job”.

  13. PG Nathan

    I want to punch everyone who types “lolled”

  14. PG Nathan

    I agree with Eric, the last one was the greatest. Some content writers in India charge 20 Dollars for 500 words..

  15. PG Max Thrane

    Hah, the last one was just way too funny! :P Great! :D

  16. PG Chris Lorensson

    Good one, Jack. Makes you think twice- doesn’t it?

  17. PG sean percival

    hahaha, very well done

  18. PG TBone Steak

    That’ll be the day, when Idia outsources to us……

  19. PG Respiro

    Never thaught that freelancers have such a hard situation…

  20. PG Gerard McGarry

    The last one was by far the best. Glad I’m not the only one who gets those calls! Fantastic list!

  21. right price… try free. I get chump change to even consider photography as a profession to go into. :(

  22. PG JAIME

    IF SO …..HOW MUCH IS YOUR ADVISE..?

  23. PG Paul

    I hope that never happens to me [again]. I remember when I was paid cash from a client’s wallet. Since that day, I’ve learned to charge just a little more. I’m currently working on the 60 hour week :)

  24. PG JAIME

    SORRY.. I LIVE IN INDIA

  25. PG Techie Buzz

    LOL, great list.
    Definitely might lead to many people upping their rates. ROFL

  26. PG Richard.

    Oh, shit…I qualify for #2.

  27. PG Mindloop

    Love the last one,
    almost chocked in my dinner whilst reading it!

  28. PG Dan Masq

    hahaha! the India one had me on the floor! great top ten!

  29. Funny list, but really, the India pun hurt me right here.

  30. PG Jason

    Guilty of #4… But a very funny list – thanks!

  31. PG Alan

    This is one of the funniest things I have read in a long time. :) Thanks.

  32. PG Ivan Minic

    Cool :)

    p.s. Great design ;)

  33. PG Guin

    When they see the price and say “That’s it?”. Aw man, I cringe when I hear that- I know I just f’d myself :P

  34. PG Jonas

    Eh, you’re describing me.

    *increasing rates like a randy republican*

  35. PG quaff

    I don’t get number 2? O.o

  36. PG quaff

    er wait scratch that, number 9!!

  37. [...]Top Ten Signs You May Be Charging Too Little[...]

  38. PG fdg

    HAHAHHA KORN!

  39. PG haha

    India one was awesome…..

  40. PG Michal

    Haha, the last one’s great :D

  41. PG internet TV

    Hahahah, this is hilarious. I like the number 1!

  42. PG Allan

    OMG! How did you know?! Now I have to move house!!

    Hahaha!! Excellent Read!!

  43. PG jdjohnson

    I eat noodles for lunch…

  44. PG Simon

    That made me giggle.

  45. PG Kuswanto

    Hahaha.. the #1 is sooo true. Sorry for India folks, but you are always giving very low price.

    Eat noodles is not a sign poverty in some country ;-) , like in Japan Noodle Ramen are quite expensive.

  46. PG Soni Pitts

    Heh…I knew I was charging too little the day I accidentally quoted my *complete project* price for a web sales page as a “per page” price (web sales letters can wind up being several Word pages long), and the client didn’t even blink.

    Took me all of 10 seconds after the call to update my site to make that “per page” quote my new minimum price. :-D

    And the good news is that I no longer qualify for food stamps. Yay!

  47. PG Esteban

    I really don’t think India native freelancers would find that premise exactly funny… Indeed, maybe they would be glad that at least, they had a job and get paid for it…
    Sorry; don’t like xenofobist posting at all…

  48. That is pretty funny stuff, lol.

  49. PG Favouritism

    *Adding 1 more point “End of the day, you made another person charge lower then you and you lost your lovely client even tot they keep saying you are the best.

  50. PG Bobbin Beam

    Excellent! Love it! I’m gonna post this link on my voiceover blogsite!

  51. PG Wayde Christie

    Great to see our diggs are getting you dugg ;)

  52. PG malique

    hatemail! i’ve got some!

  53. PG xandr

    last one is great!

  54. PG didats

    hihihi…
    i can’t say anything. the lists is a true story!

  55. PG Cyan

    Thanks Wayde!!! We’ve gotten so much traffic today, its been great! Spreading the FSw Spirit :-)

  56. PG Peter

    Haha, great list, very funny. :)

  57. PG Aditya Pratap V.

    Great list, except the last one. Being an Indian, I was hurt to read the last one.

  58. PG Cyan

    Hi Aditya, I hope you understand we meant no offence on that front, it was more just about the fact that much of the world outsources work to Indian firms for their quality and cost effectiveness, hence if they are outsourcing to you then you must be REALLY cost effective :-)

    But my apologies for any hurt the post may have caused, it was not intended that way.

    I’m glad you enjoyed the rest of them!

  59. PG Aditya Pratap V.

    :-)
    Thanks for giving me a good laugh, though.

  60. PG g c mcdowell

    Great list. It’s funny because it is so true . . .

  61. Hi,

    I blogged a german translation of your list here.

  62. PG peziak

    Sounds like my dumb butt.

    I work for a University in the Caribbean (bad idea). Right now I am redesigning the website (home & top level pages which desperately need realignment) – improving usability, organization and overall aesthetics, based on actually commications strategy and reworked IA and coding in CSS of course. Easily a $100,000US private job.

    I also develop several promotional sites within the network. I am not even on the web team, I work in Marketing. But because I have extensive experience in UI design and planning unlike those individuals on the webteam. And I am actually the only one on campus who codes only in CSS. Yesfront end developer as most of the web professionals in this country know only how to code tables!!!

    For my hardwork, I get a lousy $1100US a month, for this and my actual job which is event management and marketing planning. In a former life I was a Canadian web freelancer making good money but wanted to travel the world and get back to my marketing roots. What a fool!

    Now got my web design groove back and I have finally become passionate about webdesign and designing strong online communication models. The experience is good but I like getting paid what I am worth. At this point I need to get the hell out of here.

    Ok Whining over, got to get back to the grind.

  63. PG Jeff Finley

    I get the sarcasm here, but this is hardly a helpful list. If any of those are true, the designer is clearly an idiot because their rates are TOO low. But most designers fall under the “I feel like I’m charging a lot, but I don’t feel like I’m making that much money” category. I’d like to see a list catering to those on that edge.

  64. PG Robert

    I took the liberty to translate it on my German blog for the German speaking community – thank you again for this hilarious list.

  65. PG Zeeshan

    hahaha, i love the last one lolz…. good one :)

  66. PG Motorcycle Guy

    haha I wasn’t expecting number one lol.

  67. PG Pakistan Website

    Funny… I like the 12 yr old burger flipping bro – hahahaha…. interesting…

  68. PG Marko

    Hilarious! Last one is bottom of all bottoms :)

  69. “Companies have been calling from India wanting to outsource their work to you.”

    Quite mad! :) )

  70. PG Danny Foo

    ROFL! Number 9 was a killer. *still on the floor*

  71. PG desigirl

    LMAO. Oh dear … I believe I’m Number 9. * immediately changes my price list *

  72. PG Simos

    Very amusing.. maybe we should include some of these as pointers on our freelancers site (http://www.peopleperhour.com) :)

  73. PG Terri Lynn Welling

    I needed a good laugh today and this truly made my day! I laughed so hard, because it is so true! I was there at one point in my life! Thanks for the good chuckle!

  74. PG Sotiris Filippidis

    Just finished translating this excellent article to the Greek language and added it to my blog with a reference to the original: http://www.dotnetzone.gr/cs/blogs/sfilip/archive/2007/09/22/35248.aspx

  75. PG Scott Wilson

    The last one’s the best one! Thanks for posting this.

  76. PG Solida

    Thats so funny… maybe cause there is this ringing in my head in at least half of those.

  77. PG Prasanth

    Haha…that was really funny…thumbs up…but the last one? u really needed that?

  78. PG Digital Base

    “Companies have been calling from India wanting to outsource their work to you.”

    Laughed my ass off with this one…

  79. PG Sidney

    Hilarious! But real!! XD

  80. PG Prince John

    Will you reject an assignment just because it is from India?

  81. PG Leal

    I guess now I have to think over my rates. Nice post.

  82. PG San

    :D hilarious list.
    I’m a Idia & I’m givig work to the freelacers in US & UK
    I hope they wo’t read this. Although, I pay them more tha their couterparts, they will ask more from me.

    (That’s not my accent, Damn “N” key is not working ;D

  83. PG Onur Oztaskiran

    :D hilarious but true. I am myself one of those hate mailers (mostly to the $30 logo designer indians – oops *-*).

  84. PG The Other Eric

    Here’s a creative Top 10 Reasons for Underbilling:
    http://weirdblog.wordpress.com/2007/03/22/creatives-top-ten-reasons-for-underbilling/

    Enjoy!
    -E

  85. PG Patrick Moore

    Hysterical, and spot on.. ages ago when I first began freelancing several of those would have applied to me. Thanks for putting a smile on my face amidst being buried by work — although luckily I’ll be having more than baked beans for dinner tonight ;)

    Patrick Moore
    http://www.setsailmedia.com/

  86. PG 40 –– Now What?

    I love this list!

    I recently spoke at an editors’ association meeting about rates, and they were trying as a group to raise their rates across the board in town. But while editing is only a part of my business and not the whole like most of them, we were all still shocked to discover that they were all charging less than half of what I charge. I’m going to pass this on to the whole group now!

    Carla
    http://40-nowwhat.blogspot.com/

  87. PG Jad

    This is a great post! Funny but the sad thing is, I am guilty of some of these!

  88. PG Kalon

    This is a funny post but I do find myself wondering a lot, quite seriously however, what exactly DO you base your rates off of? For me; production cost blended in with hourly rate..but then somehow someone else somewhere seems to be charging the production cost (or worse; less…) and it leaves me wondering how I can compete with the samitarians in the world (who design for fucking free). :)

  89. PG HarrySimons

    The was an awesome read :P , Not sure they are real tell tales but still a good read :)

  90. PG Peter Knight

    I work for shiny mirrors, beads, firewater and smoking sticks. In exchange I can give you this yellow metal stuff that is too soft to make tools with and we can’t eat so it’s good for nothing :D

  91. PG AndrewV

    “Companies have been calling from India wanting to outsource their work to you”… God, you nearly gave me a hard attack cause of laughing!!

  92. PG trendoffice

    How many of the listed reasons are enough?:)

  93. PG Anurag Sharma

    Very nice list. I am from India but I am not hurt at all with the last one. I am myself a victim of the those people who are ready to work for ancient peanuts from the Incas excavation site. I sometimes wonder how low can people stoop to get work. I do charge what I give. I do want to get paid for my hard work. That’s how it shud be.

  94. PG Mon Geslani

    Damn! I have the number 1 sign… Got to rethink how I charge my clients. Thanks FreelanceSwitch!

  95. Yeah, I think I even have a man who disguised himself as being from the UK but he’s really from India. cheap jerk.

  96. such a great list… Now i know how to deal with people something like this

  97. PG Steve Thorpe

    I may have another sign of undercharging: when I finished the project the client said “I don’t think you charged enough.” and paid double what I asked!

  98. PG Jonathan

    Nice! Yup, the last one was funny. Pricing is important. . . it’s about striking that balance and you really should never undersell your skills . . . because in the end you will always lose.

  99. PG Girish

    What the hell you think about India, I don’t know. But you must understand that Indian Companies also outsourcing their projects to other countries. If you mistakenly done this…… DONT EVER REPEAT IT !!!

  100. PG Ahmed Sheeraz

    rofl after reading the last one. but nice list though.

  101. PG Pixy

    I live in India and I do different jobs like photgraphy/computer maintenance/website designing/numerology. But why you are blaming India that we (Indian) are robbing your money, I can’t understand it. It is your problem that you can not change your high lifestyle. You may not love India or may not like India or may you hate India but you will never ignore India. Counting have just begun, from today, within next 10 years you will see Indian economy will very much near to US economy. Our middle class society will control the world economy in next 15 years from now. For stopping it you will try to use underhand techniques in so many ways. Today you are hating India but one day India will provide your own food…………..and it will happen and you will begin to love India !!!!! I love my India !!!!!!!!!!!!!

  102. PG Shrikant

    @Pixy
    Don’t be so serious.Take things sportively.Nothing personal,everything general.

  103. PG Dean

    NOOOOOOOO!

    Not the dreaded 2 Minute Noodles!………….*SIGH*

    I am still boardering at that phase in life!. Oh how i hate it.

    But i never loose faith, knowing this will change.

  104. PG Tiffany

    That’s hilarious!

    …yet so true :)

  105. PG A.

    Forgot one: Your clients just say “OK” when you invoice them and don’t squabble.

  106. PG Karl

    Number 6 had me in stitches!

    Number 4 does apply to us too. Customers often don’t ask how much – they just say go ahead and do it. I’m hoping it’s due to trust, and not only price ;-)

  107. PG Rahul

    Humm… nice list… ;)

  108. PG Stacy

    Been there, done that. **looks around sheepishly**

  109. PG sudhir

    it depends on how much is US Dollar (obviously, international trade occurs in USD) wrt currency of a nation. As long as every nation has educated software people and it’s rate is very much lower than USD, we will find cheaper programmers. it is all trade globalization. Nobody, irrespective of how powerful and rich you are, can stop it!!!
    1USD = 49 INR (india)
    1USD= 49 PHP (philippine)
    1USD = 16900 VND (vietnam)
    vietnam, philippine,etc are outwitting india.

    rich countries become poor to make poor countries rich so that all countries are equally rich.
    it is unforced(?) socialism in action

  110. PG sudhir

    They do lip service to the domestic economy wrt jobs and work as employers all over the globe usually seek quality work at the cheapest possible price.

    Only way this outsourcing may be stopped are manipulating the nation’s currency exchange rate and discouraging outsourcing thru protectionist measures like taxing employers who outsource (have I reminded you “barack obama”?. I think this may be an politician’s election gimmick/tantrum to get votes. let us wait and see. how he will do that?. though i am from india. I am in india. our indian politicians will play all these things to get votes. I don’t know about american politics. but basically i think politicians are same all over the world just like employers except nations with low population.). But, I don’t think any of them will work for long time. Usually either employers escape taxing in many ways like corrupting the policy makers using their big deep pockets and/or disguising thru follow the sun model for better customer experience, international company(no longer an american company), blah, blah….

    india is just one stop in the journey of globalization. more countries from south america and africa will follow either sooner or later.

    The distinct advantage of america is it’s vast land. America is/will be the largest exporter of agriculture produce. India will become the largest importer of agriculture produce. Because number of farmers in India is rapidly decreasing for various reasons since 1990s. Air, food,water and clothes are the basic necessities. Land in Indian cities is already much costlier wrt other famous cities around the world.

  111. PG Rob

    And I thought it was my charm that helped get all my bids accepted. :(

  112. PG さき

    はじめまして!また遊びに来ますね。

  113. PG Indian

    I can smell some smoke, that we Indians take away most of the work from you & then too give some of the best works, no wonder your industry is filled with Indians!!!!
    I have been a freelancer for the last 5 years and ironically still that we charge too low, my ONLY non-paying clients have been Americans!!! I charged too low thinking at least those “rich” people would have this much to pay.

  114. PG Paris Vega

    Awesome.

  115. PG b1tzmast3r

    I thought I was doing ok…till I read # 4!
    It’s probably because they make so much $$ they don’t worry about it ~ right?!?

  116. PG Elena

    Funny but sad in the same time ’cause it’s true! I don’t know how many times I was asked to work for free, not too mention the forever line “why don’t you do it for 20$? This guy from India would take it” . Different economy, different money value..these people just wouldn’t get it!

  117. PG Enk.

    Nice Article there, but Can I know in the Last Point why especially INDIA is mentioned?

  118. PG Nunya

    Point #1. was definitely the funniest. I can say that i’ve fallen into #6 a couple of times and i didn’t really enjoy the feeling that my client was able to pay me out of his wallet for all my hardwork. Nice post

  119. PG Rachel Levy

    Hysterical!!

  120. PG sahil khan

    india! well…i can’t disagree with the fact that we do have such nuts working, whom even we hate…but i know a lot of people whose pitches were lost…we do tend to charge the client a decent amount…just hv to tackle handling the pricing issue with them…clients are the biggest nuts…

  121. PG Randy Duermyer

    #8 and #3 seem to apply to me, and as they say here in New England, #1 is a “wicked pissah”, though it may not be too long before it’s totally true.

  122. PG ilove2design

    oh men, #1 is to hard =D

  123. PG Marc Dula

    I’d like to add another one…Amazon has contracted your company to be part of Mechanical Turk.

  124. PG Meghna

    You seem to have gotten a lot of flak for the India one, but I gotta agree with you on that,

    I started doing freelance work as a college student, but soon found out that if I worked for local businesses, I would never be able to find time to study even if I just targeted covering my day-to-day travelling expenses. So even though I am based in India, I have never had a single Indian client in 3 years of my work as a freelance writer.

  125. PG Aravind Jose T.

    Is there some sort of negative aspect attributed to India.
    Shouldn’t be.
    If yes, SO UNFORTUNATE.

  126. PG Danilo Nogueira

    Can I translate this into Portuguese? I run a blog for Brazilian translators and you seem to have summarized in ten phrases what I have been trying to tell my fellow translators with thousands of words.

    Concerning India, my own experience as a professional translator tells me that nobody, absolutely nobody, but really absolutely nobody, has the cheek to offer me less than Indian translation agencies. Even Italian agencies — notorious for their low fees — offer more.

  127. PG Venkat

    Ah!!! I am @ #4 and can’t be #1, because I am an Indian. #1 didn’t hurt me and I take it as lighter side of this post.

    In this modern era, everyone look for their food even in other stomach. But I don’t think that Indian Freelancers are competitors for US freelancers. Mostly they can’t provide service to client directly, instead they work for US Freelancers / web design companies. This means that some US Citizens loose their job opportunity, but companies/freelancers who outsource the work to India, get HUGE profit.

    Apart from that, with this kind of outsource and Indian growing economy, US Companies making good profit from Indian Market, Birla Sunlife, Max Newyork life insurance, Tata AIG, Bharti AXA, Pepsi, Coke and plenty of others.

    Indian BPO/IT companies are certainly competitors for US Companies, NOT Freelancers.

  128. PG Santi

    Fantastic :D I’ve been charging too little for a long time, photographing for free to get a good portfolio and I don’t think I’m even close to where I would want to be with the results. And I’ve been doing web design for practically free since I only charge about 100-500€ per website, mostly 100-200€. So it really sucks ass.

  129. PG Albert Pak

    Hahahah! Wow! Definitely some good tell-tell signs.

  130. PG Jan

    Companies have been calling from India wanting to outsource their work to you. – Hahaha! This is hilarious!

  131. PG Sathish

    #1 made me spill.

  132. PG Lesley

    Hilarious stuff – but there are people out there doing just that! I hope they all read this.

  133. PG Janis Liepins

    Question to all.. How much you earn average in month. And your country name..tnx

  134. PG Renzo

    hilarious! LOL

    smile till i laugh hehehe

    number 3 is most of my friend do hahaha

  135. PG Kolyo Ivanov

    hahahaha ROFL …. I thought that there will be something with india at the end but… that…. HAHAHAHA… lol

    Good article Jack

  136. PG LK

    In India, for $20, you can get 40 burgers..
    meals for 20 days and a bonus of being lazy… not bad…
    Id take up such an assignment that lasts an hr…
    Hullo,.. Any such project owners around??

  137. PG Broke Freelancer

    India freelancers have put me in the poor house! This was funny though…but seriously. Scriptlance, GetAFreelancer and even elance now has become a breeding ground for cheap ass webmasters/employers with posts like this:

    Clone of Facebook. Must be EXACT and I want 200 articles plus 1000 backlinks from PR10 sites. Expect you to be online 24/7 till project is done to MY liking. Must sign non-disclosure, must provide full rights, must not resell. Budget $50.

  138. PG Lk

    its a shame..but sadly true..
    mebbe i wud have been cribbing had i been from outside india..
    but thankfully.. Im happy Im not.. :-D

  139. PG umair

    its a just a visa versa code of conduct the more the client is satisfied from your previous work the more he want to put in.

  140. PG Jose Silva

    The funny thing is that even if you charge that low, clients would still ask you for a discount, haha, or they’ll say the same line “I’ll send you everybody I know”.

  141. PG GlobalBusinessIdea

    I am agree with you :-)

  142. Very funny article. :)

  143. PG john

    dont know what to say but its superb

  144. PG Fred

    Very Good!!!

  145. PG daphne

    making my laugh…. nice article!

  146. PG Melinda | SuperWAHM

    Funny, and very true…. I don’t know whether to laugh or cry, I know people who fit some of these and yet they don’t want to raise their rates in case they lose clients.

  147. PG gary

    Far too many of those I answer yes to. My accountant keeps saying raise your fees!, just scared of loosing people

  148. PG Roman

    I am thinking about opening a website similar to 99designs, only aimed at providing quicker/cheaper way for people to higher photographers.

    There will be a bidding section and a minimum retained payment, but most importantly the contracts will enforce that the buyer (client of the photographer) retains the copyrights.

    Wish me luck, everybody.

  149. PG Kristina Saric

    I will have to show this to my clients in case they are finding themselves getting hate mail from other freelancers.. hahah!

    Thanks for making my day.

  150. PG BDJ

    I love this! I think I may have to add this to list of things that determine your rate… http://www.briandavidjoyner.com/advertising/2011/freelance-rates-and-seo

  151. PG Rahul Parekh

    That’s a funny post. Especially the last point. We Indians criminally underrate ourselves. And our designers? Massively.

    I got an inquiry from a (potential) client who wanted me to design 8 pages along with various jQuery effects and a flash game for 750 Rs. That is, less than 20$. I was like…wow.

  152. PG Jere Vue

    Another thing I have noticed is that often for many people, a bad credit score is the result of circumstances outside of their control. One example is they may be really saddled having an illness so they have large bills for collections. It can be due to a occupation loss or maybe the inability to do the job. Sometimes breakup can truly send the budget in the undesired direction. Many thanks sharing your notions on this weblog.

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