Freelancer’s Guide to Coffee – Part 1: Brew Your Own



credit: TheGiantVermin/Flickr

Rocket fuel, cup o’ joe, brain juice, mud. Call it what you will, coffee has been the go to fuel for freelancers from around the world. Sheik Abd-al-Kadir may have said it best when he said “no one can understand the truth until he drinks of coffee’s frothy goodness.” High-five Sheik!

But before you head out the door to your favorite café or run round the supermarket to pick up a can, there are a few things you should know about this liquid of the gods. Join us in our light-hearted look at a Freelancer’s Guide to Coffee – Part 1.

Why I’m such a jerk all the time

Before we get into our coffee expose, I should explain briefly what’s going on here. I’ve recently received the FreelanceSwitch honor (debatable?) of being put in charge of writing weekly humor/snarky/light-hearted articles. Now while many of you may find my humor…sarcastic? Non-existent? I hope to bring you something a little less business-heavy and something more…effervescent?

See, I can use a thesaurus like a real writer!

So while some of you may already be familiar with my writing style, others may be wondering who is this big pile of jerk? Let me assure you that it’s probably best to take little of what I say seriously. In real life I can actually be quite friendly, or at least mildly tolerable.

So with that out of the way, let’s get into this thing…

If you hate coffee, go to a big coffee chain

Starbuck's coffee mug

credit: el patojo on flickr

What’s this you say? I shouldn’t go to Starbucks to buy my coffee? The reality is, if you’re looking for good coffee, you probably won’t find a lot of it at the major coffee chains. What you will find however, is burnt out, bottom of the pot sludge masked with froufrou toppings and silly sounding names. And you’ll get the privilege of paying outrageous prices for it!

Is that to say that you should never go to a coffee chain store? No, I’m not saying that, but let me tell you of my first Starbucks experience.

How I made a scene at the local Starbucks

In Seattle you haven’t had enough coffee until you can thread a sewing machine while it’s running. -Jeff Bezos

As Starbucks was gaining popularity as the place to go for coffee, I made a conscientious decision to never set foot inside one. I guess when I peaked inside and saw all the caffeine loving hipsters with their Mac books and their knitted scarves; I had to make a decision based purely on my own dignity. It just didn’t look like my class of people.

My wife says I get dignity mixed up with super-inflated ego.

As it happened, some friends and I were traveling home late one night and found ourselves in the need of a little caffeine boost. As they were not aware of the blood-pact that I had already made, in they walked to Starbucks. I had no choice but to follow.

A person is never really prepared when they walk into a Starbucks for the first time. You are hit with all these new names for coffee that come in sizes you’ve never heard of before. How was I to know if I wanted a grande, a venti, or maybe an il’duce? Add in the fact that everyone ahead of you knows exactly what they’re doing, and with each Raspberry Mocha Chip Frappuccino you’re quickly getting pushed toward your date with barista destiny.

Let’s just say that I cracked under the pressure.

After making a bit of a scene that culminated in me telling my wife to get her head out of her…posterior area, I realized that the biggest fool in Starbucks was obviously me. Scarf wrapped hipsters had nothing on ranting white guy.

What I discovered is this – if you’re looking for a caffeine fix, it really doesn’t matter where you go to get it. Bad coffee and high moral standards take a back seat to the need to stay awake on a long drive home. The truth is, I now have a Starbucks coffee card, and I use it often when I’m in the city. Sometimes you just need to grab a quick cup or scam on some free WiFi, and there’s no reason to get all high and mighty about it.

Why I want to travel back in time and punch Tim Horton in the stomach

Tim Horton's cups

credit: MSVG on flickr

My ability to overlook coffee stupidity stops with Tim Hortons, however. For those not from Canada, Tim Hortons is a long time coffee chain that has caught on like wildfire. I’ve driven by at 6 in the morning and 10 o’clock at night, and there’s always a long line up of people in the drive-thru picking up coffee.

What are you people doing?!

Is the coffee that great that you have to line up for 30 minutes to get a cup? I’ve had the coffee, and to tell you the truth, I wouldn’t line up for more than 30 seconds to buy a mug. I really can’t explain this phenomenon, but I think someone deserves a punch for it.

So what’s the better option?

Make your own coffee, people!

Brewing your own coffee is not rocket science

I believe humans get a lot done, not because we’re smart, but because we have thumbs so we can make coffee. -Flash Rosenberg

Every time I see one of those long lines at the drive-thru I wonder why people don’t just brew their own coffee at home or work. You can buy so much better coffee and it takes only a few minutes to make a pot. I think it may have something to do with the quality of coffee that people are used to buying.

Let me give you a few tips – if the coffee comes is a huge round tin or has a picture of a dude with a donkey on it – run away! If this is the type of coffee you usually buy, you’re either a blue-haired grandma or clearly insane.

When you’re in the grocery store, keep your eye open for higher quality coffees. These usually come in a bag rather than vacuum packed bricks that are hard enough to throw through a liquor store window. Better yet, look for beans that you can grind yourself.

You’re a hardworking freelancer for goodness sakes! You deserve to buy yourself good coffee. A pound of quality coffee is worth every penny, and I know you’ll thank me when you have that first sweet, sweet taste.

But with several different ways to brew coffee available, which one do you choose? Join us next time as we look at the slim and sexy French Press.

PG

Travis King is a freelance designer, Japan travel blogger, and a big jerk. Follow him on twitter @travis_king.


  1. PG Heather

    Tim Hortons; you don’t line up for the coffee, you line up for the doughnuts.

    At least, that’s what I discovered in my visit to Canada from Scotland (oh god how I miss it). ;)

  2. PG Steven Corbett

    Ok, seriously- this is brilliance. Totally agreed. I have a pot brewing right now, and wouldn’t trade my Gevalia subscription(s) for Folgers (or Starbucks, for that matter) any day.

  3. PG Michael Saathoff

    fun article that i think we can all relate too haha – only for me, the crappier the coffee the better, i dont know why but for some reason when i am in a groos gas station or a questionable diner i love to try their coffee to see how bad it is! i know its weird, but next time you are at Jiffy Lube walk over a pour a cup of that sludge and start your journey to find the worst cup of coffee haha!

  4. PG Albo

    Tim Horton really makes crappy coffe. If I’m stuck I will go for tea instead.
    Not a lot better but it’s mostly water so I don’t ruin my taste buds.

    Fun article. I will now go for a coffee…

  5. PG Zfarls

    Irony. You write and sound like the stereotype of a person who goes to Starbucks. How long did that “blood pact” last with yourself? Sounds like the scene from “Role Models” Just order a large coffee, they will know what you mean. 3 stories and a 10 part series to drip on your own? Count me out.

  6. PG Nick

    COFFEE!! 3x a day here with the “normal brewer” but about a month ago I picked up the KUERIG. OMG, freaking coffee bliss!

    1. +1 for the Kuerig. The problem with a pot is I’m the only one here, and I’d end up drinking 4 cups of coffee a day. The Kuerig helps keep my habit in check. Quality over quantity.

  7. PG Sean McCabe

    I’m so glad you came to in this article and realized that not *everyone* in Starbucks is an arrogant, stuck-up egotistical. =) Some of us just want coffee!

  8. PG Darren McPherson

    I’m always on the look out for some awesome coffee I can make at home or in work. Would anyone like to share an awesome brand for us Brits?

    Cheers!

  9. PG Khürt Williams

    In 1824 Thomas Jefferson deemed coffee[1] “the favorite drink of the civilised world. ~ http://www.monticello.org/site/research-and-collections/coffee

    There is nothing civilized about bad coffee.

  10. PG Matt Vickers

    Tim Hortons is so good because the put something in it.

    The canadian government is currently investigating.

    In all seriousness, I do like to brew my own coffee, but I’m not much of a “coffee snob” as some people are. As long as it’s hot and in my mug, I’ll drink it :P

  11. PG Adam

    I get dunkin donuts everyday not because I hate coffee but since I work from home all day it gives me the chance to pretend I’m leaving my house and grabbing coffee then coming to work.

    1. PG J. Rab

      That’s so hilarious and yet so clever! im going to have to try it… even though i have my own coffee machine.

  12. PG Serenia

    I decided that paying over $3 a day was just adding up WAY to quickly (and not always very good), so I bought a Keurig. Got it @ Costco for $139 and it came with over 60 various pods and I can make a cup in about 40 seconds! No more lines, save a bundle of money each month and my clients love to come in and make their own coffee. This is a win, win, win for me. :)

  13. PG Jorge

    Here’s a brewing method from a fellow Costa Rican freelancer:
    Buy some “arabica only” coffee grains, grind them at the store. At home, boil water and mix directly with the coffee (2 or 3 tablespoons per cup of water). Let it sit for 5min. Then filter it through cloth. And enjoy.

    This is the traditional, best aroma enhancing and easiest way of making your own coffee.

    And if you have excellent coffee you can forget about adding milk, sugar or anything else. Good coffee tastes delicious by itself.

    Recomended coffee: Costa Rican coffee from the area of Tarrazú. If you don’t like bitterness in your coffee you have to try this one.

    (no commercial interest going on here XD )

    1. PG Nick

      ehh….man I’ve tried many-a-coffee and have never found a coffee that I can just drink without any sugar or fancy creamer stuff (word up on some Peppermint Mocha). Drinking plain coffee is like going commando. lolol

    2. PG Oklahoma City Web Design

      I think everyone should try to drink coffee black. It’s not easy at first, but you eventually get an appreciation for the natural flavors.

      On the other hand, it’s good to go black if you’re drinking a pot a day like myself. 1-2tbs of sugar per cup would make me fat pretty quick.

  14. PG LEBOW

    Tim Horton died in a massive fiery car crash, yet some marketing genius decided they should sell “Tim bits”. I’ve always loved that.

    Starbucks is not coffee, it’s addictive rocket fuel. You may as well start the day with a few hauls off a joint. If you are a work at home freelancer, brew your own to save a lot of money but be sure to buy great coffee. Hawaiian Kona or (especially) Jamaican Blue are great choices.

  15. PG Jorge

    lol… well, I go commando everyday!

    Tarrazú coffee is so gentle that its the only one my prone-to-stress-heartburn wife can drink on a daily basis.

  16. PG cenzi

    How about we just stop drinking coffee all together?

  17. PG Renee Ergazos

    Travis, I’d like to read some about the cold brewing method. I’m told it’s a great option for reducing the acidity and for us caffeine addicts who like it iced.

  18. PG Pier2Design

    I do mostly my own coffee, with an electric hot water kettle and a french press. It only takes a few minutes, tastes smooth, and I can flavor it exactly how I like it. Also, by using the french press we have almost no waste.

    I DO go to Tim Hortons because it is the nearest WiFi coffee shop. So it serves as my defacto meeting place with clients, through Caribou Coffee and the Coffee Beanery are both superior alternatives in my area.

    When I’m in the Northwest USA, Dutch Brothers is great. Its drive-through only but its 24 hours.

    Coffee houses close WAY TOO EARLY!

    1. PG Sam Title

      Timmy’s has free wifi where you are?!

      Frankly I was shocked when I saw a sign about Country Style getting it…

    2. PG Pier2Design

      Sam, at least in SE Michigan all the Timmys’ have free WiFi. In fact I’m not sure I know of any coffee shops around that don’t have free WiFi. Comes from *****’s stash!

    3. PG Sam Title

      AH! You’re in the ‘Chigan! That explains it! I’m sure the company wasn’t allow over the border in Windsor without promising free wifi to all customers.

      Up here, TDL (parent co.) doesn’t want us loitering. Buy a double double and donut and on yer way sucker…I mean sir…

      Enjoy it! What is it, like $1.10 for a trough of coffee?

  19. PG Sam Title

    This was an awesome post! My favourite part is the suggestion of a smackdown between our blogger Travis and the late (sometimes great) hockey defenceman, and the man who likely is responsible for bringing the “double double” to rim-rolling chapped Canuck lips – Mr. Tim Horton.

    I’d start my flux capacitor research and find me a Doc Brown tomorrow (Toronto time) if I knew Trevor was genuine about that smackdown challenge! (It would have to be before ’74 and the car accident.)

    But semi-seriously –

    Trevor, I applaud your forward thinking-ness in getting a Starbucks card! It must feel a little better being one of the people at the bar who can bark an order, whip out the card and be on your way lickety-split!

    Or maybe you’re also a guy who prefers to stick around, flip open your Mac (What self-respecting web dev pro wouldn’t use a Mac?!) and sip on the free wifi amongst likeminded peers.

    …you do have peers…and we’re likeminded…

    I happen to be one of those Starbucks (plus) regulars you’ll see leaning over a Macbook (no scarf…sorry) while sipping on a tall Bold and sucking on the free wifi.

    We’re actually a growing breed of professional. We band together, run in packs and herds and are quickly becoming known by our genus: the Cofficer. Our Coffice is the coffee shop in which we’ve chosen to do our work. Some of us do it well; others are certainly trying.

    I invite you, Trevor, (and others) to try on the moniker Cofficer. Pack up that home coffee maker for a while because, as most of us know, it just never tastes the same as a cup served over a coffee bar by a reasonably trained barista, a Timmy’s barmaid…trained or otherwise, or a clumsy, teenage drive-thru attendant.

    Some advice: From one married man to another, I don’t recommend asking your wife to play barista at home with the coffee maker…she may consider placing something up YOUR posterior area.

    See you at The Coffice!

    Sam Title
    Chief Executive Cofficer
    twitter.com/thecoffice
    facebook.com/thecoffice

    1. PG CarbonNikeSwooshed

      “What self-respecting web dev pro wouldn’t use a Mac?” I almost spit my delicious, self-made coffee out. I ask…what self-respecting computer tech of any kind would?

  20. PG TheAL

    “What you will find however, is burnt out, bottom of the pot sludge masked with froufrou toppings and silly sounding names. And you’ll get the privilege of paying outrageous prices for it!” – Quote of the century, friend.

  21. PG Jeff

    This is a fun read, as a heavy coffee-drinker my self i totally understand your view on the big coffee-chain esp, Starbucks…i used to run up to their “barista” to ask them “is this coffee? or water with coffee flavor?” And yes to brewing your own coffee, i use a French press to made mine cos i’m laz…ehem..busy.

  22. PG Abby D

    it’s amazing where the best coffee is. Take a look at this ‘coffee smackdown’ http://www.eyeweekly.com/food/feature/article/103351 starbucks doesn’t even make the finals!

  23. PG Nick Yeoman

    I don`t drink coffee, I prefer discipline and a sleep schedule to keep me going. But You will find me at Starbucks(or another local owned coffee shop every Monday morning).

    You see I`m a freelance web developer and I have a sign on the back of my laptop that says so. I also place a few business cards on the table next to the hot chocolate I purchase(which is gross and expensive, I usually don`t even drink it). I find when I go to an establishment such as Starbucks I find a lot of people with too much money burning a hole in their pocket. Just by sitting for two hours during peek time I`m able to get enough clients to support my freelancing for a week.

    I figured I`d share as my story is both relevant to coffee and freelancing.

    1. PG Sam Title

      Nick:

      You JUST described how a Cofficer works! Love your idea to put a sign on your laptop lid. Obviously it works…I’ve also been fortunate enough to land a couple of clients by being at my Coffice (also a Starbucks) weekly.

      Much of my business is through word of mouth; so when someone needs to find me, it’s usually pretty easy.

      For clarification, you don’t need to be a coffee drinker to be called a Cofficer. Working from a Coffice is sufficient…even if all you do is eat overpriced pastries!

      Thanks for the useful comment and so glad to meet another Cofficer!

      Sam

  24. PG Niels Pilon

    Luckily we only have 3 starbucks stores here in Holland hehe. Totally agree with you Travis about making your own coffee.

    Love my Nespresso machine here at home but it would be even better to have my own professional coffee machine at home and grind my own coffee.

  25. PG Holmez

    “If you hate coffee, go to a big coffee chain”
    should it be funny?
    no thing is better than a 10 min workouts before work :)

  26. PG John Mc

    @Darren McPherson- if you’re based anywhere in or near London, get over to Monmouth Coffee near Covent Garden. Some of the best coffee I’ve ever tasted – the best bit is they’ll sell you beans / ground and explain how to get the best from it.

    Failing that, I think it’s best to find an independent coffee roaster / wholesaler in your area. Maybe worth asking in independent cafes?

    I use Illy sometimes with my espresso machine and find that pretty good, but you can’t beat buying coffee from a shop where it was roasted the same day and ground right in front of you!

  27. PG Garrett

    Ha! Remember Krispy Kreme – bleck… I imagine that’s what Tim Horton’s is like.

    Brew your own! Or at least get it at a decent local spot. And about a coffice. Same can be said for working at the shop. Definitely a good environment to develop a freelance career.

  28. PG Cosmin Lupu

    In the morning, after I go to the bathroom I always make myself a cup of coffee. If one day I don’t follow this ritual then all things will get mixed up and that will be a bad day for me.

    I usually drink Nescafe 3in1 because I find it very easy to make.

  29. PG Desa Micklewright

    I absolutely agree! I have actually taken coffee to go from home to meet friends at Starbucks, they think I’m nuts, but I like the taste better. I have a little Senseo machine and love the Douwe Egberts coffee for it, no muss no fuss. (well okay, maybe a little half and half and a sprinkle of cinnamon).

  30. PG Carl Natale

    For me, half the reason to make my own coffee is the daily ritual. It gets me into my morning groove. If I need a serious ritual, I grind my coffee beans and build the coffee with an old-school percolator. The other half is I don’t think a man should need to get out of his pajamas to get a cup of coffee. Baristas thank me for taking that stand.

    But I go to Starbucks (after I change into real clothes) for the free wifi and research.

    I go to Dunkin Donuts because my teenage stepson wore me down.

    I go to the local coffee joint to be seen and network.

  31. PG Les Warren

    Well, I have to say – Starbucks has never been my favorite but I was glad when they started putting them in airports because prior to that it was very difficult to get a drinkable cup of coffee in an airport.
    The only other thing I can add is that I shy away from pre-packaged beans and shop in stores that sell them in bulk. These are always the freshest and the best. There is one Mexican brand of expresso coffee I like it’s called El Pico and I am not sure how widely distributed it is.
    If you want a real treat and are lucky enough to have a local roaster give them a try.

  32. PG Heidi Cuddy

    Very entertaining :) )))

  33. PG Sam Dean

    Great Article.

    I do think those state-side are spoilt though. In England in offices all over the country, people are forced to drink freeze-dried crappy coffee on a daily basis. There are very few companies that actually brew there own coffee.

    That’s probably why we are a nation of tea drinkers!

  34. PG laura cosham

    I spent ages avoiding Starbucks (a task made all the easier since I’ve relocated back to the comparitive sticks), and yet I’ll guzzle Tim Hortons and gas station coffee like it’s going out of style.

    I am, unfortunately, something of a donut snob. A stint spent working morning shifts in an old-fashioned bakery where you can pick hot, fresh donuts right out of the sugar bowl… oh so spoiled. I’ll still eat coffee shop donuts, but I can’t help being aware that something’s missing.

    1. PG Sam Title

      …like knowing who handled said donuts before you?

      (sorry)

  35. PG Lauren Ashley Miller

    I accidentally commented on this post copied on a spam site :/
    Anyway…
    Love this post. I am addicted to coffee and brew my own, but I understand your Starbucks experience. I worked there for two years while I was in college, and while it was a great company to work for – good pay, benefits at 20 hrs/wk, stock options – the ranting customers drove me insane! I might have “decafed” you to be honest. It’s done. Don’t tell my former boss! It’s a barista secret. We sometimes decaf the assholes. Sorry, it’s a hard job and people are mean.
    Anyway, yes, the coffee we brewed can sit as long as an hour and we’d tilt the thing to get the bottom of the pot stuff out into cups.
    Brew your own :)

  36. PG Brian

    Thank you for this… honestly laughed out loud several times… I’m glad you got the “honor”

  37. PG Ajeva

    I’m not really a coffee drinker, more of a tea aficionado and I brew my cup at home. I think it’s hard to concentrate and work while you’re inside Starbucks. I tried it once and it didn’t worked fine for me; there are plenty of distractions and even my iPod didn’t helped. A good coffeemaker is worth an investment for any freelancer, besides, you save yourself a lot ( just compute how many Starbucks coffee you order a day and multiply that with 365 days a year ).

  38. PG Timothy

    I just kind of skimmed through all the comments, not sure if anyone mentioned this BUT I’ve gone through all phases of coffee addiction, lattes, americanos, mochas, straight espresso shots and about a year ago on suggestion from my local roasting company/coffee house I bought a bag of coffee, got it coarse ground, and french pressed my coffee for the first time. I hate getting coffee or any espresso variety now. For anyone who hasn’t tried it i highly suggest it.

  39. PG anwer waqar alvi

    Welcome,i just feeling if someone offer a cup of coffee so that i could make up my mind to write an article whichcould give a special look with a taste of full of joy .it would really impress the readers and convince me to write more article only one sip of a coffee put up on Freelance table

  40. PG Patrick

    I’m on the fence about this post. I like it because I have so many comments but I disagree with a lot of the ideas. I’m definitely sticking around here. Probably helps that I also have a coffee blog.
    =)

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