Streamlined Accounts - a Sponsored Review of FreeAgent
Collis Ta'eedEditor’s Note: This post is a sponsored review. You can purchase an impartial review through Sponsored Reviews. We only take on reviews which we think the FreelanceSwitch audience will enjoy and benefit from.
Whether we like it or not, freelancing is doing business, and there’s a lot more to it than just the work you do. Much of that work on the business is related to money management, invoicing, taxes and accounts - words that strike fear into the heart of many of us (well into mine anyway!)
When FreeAgent (www.freeagentcentral.co.uk) contacted us about a review, I first thought they were just another online invoicing app (of which there are quite a few). However after a bit of a look through I’ve realised they actually cover a lot more ground than just that. In fact FreeAgent is quite a full featured money application.
Before I get to the features though, let me first say that FreeAgent is currently only for UK freelancers, though I’m told there’s an international version coming out very soon (and I’ll link up to it when that happens).
A FreeAgent Invoice, all ready to go!The Main Staple: Invoicing
FreeAgent does a great job of handling invoices, hooking into the other features of the program and letting you add in things like rebilled expenses as well as unbilled hours (see more about these features below). Once you’ve created an invoice you can send it as a PDF or as an email, and then track it via your overview page to see which ones are outstanding as well as how much is coming in. There are also features to create recurring invoices - good for things like hosting bills, apply discounts and set varying payment terms.
A Problem I ran Into: There was one thing about invoicing that I couldn’t figure out despite spending 15 minutes clicking around. Namely how to change the Payment Details on an invoice. I created a mock bank account and mock paypal account, then I created an invoice and I could edit everything else and send it, but the bit in the bottom left corner where payment details are, remained a mystery to me. After a while I got another staffer here to look at it too, but to no avail. Note that this was the only real usability issue that I encountered - and presumably there is actually a way to do this, I’m just too slow to figure it out.

Track All Those Extra Expenses
A lot of jobs throw up little expenses like travel, office supplies and what not, as well as larger expenses like printing costs and hosting. FreeAgent helps you keep tabs on expenses, add in receipt numbers, decide whether they need to be rebilled to the client (when you send out your invoices) or just absorbed.
Track Time Spent
There’s a complete time tracking system included in FreeAgent with reports and hooks into the invoicing. I personally found it a little bit clunky to use having gotten used to applications like SlimTimer - and I think it would benefit greatly from a bit of AJAXy goodness. Nonetheless it is usable and the fact that it plugs into the invoicing system and is centralised into one application is really useful. Sometimes I find I use a few too many disparate applications online and its annoying having to log into many different places.
FreeAgent’s Overview page gives you a heads up on overdue invoices, when your tax is due and how much you have coming in.Manage Bank Accounts
Using account exports from your bank you can tag and bag your accounts into FreeAgent to keep all your accounting in the one place. This is good as it helps you track when invoices have been paid, expenses and also tax bills (see below).

Calculate Tax and Insurance
FreeAgent will help you calculate your tax and insurance obligations using the bank and accounting details you’ve given it. There are options for both companies and soletraders which is neat. Tax can be a scary part of business and sometimes a bit of an unknown quantity, so it’s useful having it built in. Along with the currency type, it is this tax and insurance feature that makes FreeAgent totally UK-centric at the moment. I’m excited to see them pull out an internationalised version to cater to tax requirements elsewhere.
Other interesting features
- You can import clients from Gmail, Macmail or Outlook, which could save you a bit of setup time.
- You can manage PayPal Accounts as well as Bank Accounts (Note that I couldn’t find a way to attach them to the invoices though)
- A dedicated customer service site built using Satisfaction, an interesting little web app that lets people discuss problems and questions openly with help. I’m actually quite impressed to see Free Agent using this service as it’s very open.
Verdict
Overall I thought FreeAgent was a useful toolset that makes a difficult subject - accounting and invoicing - a lot easier. Aside from my one usability issue, the only other problem I encountered was that the site seemed a little slow to me, but I am on the other side of the world. There’s a free trial, so you can find out for yourself if FreeAgent is for you.
You can read what some of their users say, create a trial account (free for 30 days) or take a tour over at the FreeAgent site.



















Bootstrapping Blog
January 22nd, 2008
I would like to know when the US version is available. It looks good. I also use Slim Timer, but to have a program track time along with the invoicing, ect. might be good to have.
Dennis Howlett
January 22nd, 2008
Straight up I’ll say I’m part of the FreeAgent team.
We plan on an international release in the next few weeks. This will have everything you’ve seen EXCEPT personal and income tax handling. That’s because developing for these taxes is darned hard work and as we don’t know what demand will be like, we need to wait and see how our user priorities pan out.
chris.pund
January 22nd, 2008
This looks like a pretty sweet little tool! I can’t wait for the US/international version to launch so that I can try it out!
Mark Abucayon
January 22nd, 2008
It look nice but I haven’t tried this one yet, and this is the first time I heard about free agent. I will try this later.
Mike Morrison
January 22nd, 2008
Finally! I’ve been hunting around for a tool like this which caters to UK freelancers - i’ll definately be checking this one out later
Inspiration Up
January 22nd, 2008
This is nice Collis thanks for sharing on this.
naderby
January 22nd, 2008
Looks almost perfect. I was looking to go to ‘Billings’ in April but this has caught my eye. Such a shame that the timing slips aren’t more sophisticated though.
Billings does not have the expense & tax support that FreeAgent does but it does have very good time slip management.
Neither Billings nor FreeAgnet have the ‘design your own invoice layout’ support that Studiometry has which allows the import of the data via formattable XML.
One day we will have the prefect solution!
Andy Stewart
January 22nd, 2008
I’ve been using FreeAgent for a few months now and it’s been worth every penny. It is a tremendous time-saver, freeing up hours and hours that I can spend on other things.
I used to procrastinate over my accounts and expenses etc and dreaded the financial year end — but now it’s all a breeze and I have an accurate, up to date view of my business’s finances with minimal effort from me.
Ed Molyneux
January 22nd, 2008
Collis - I’m Ed Molyneux, Founder and CEO of FreeAgent Central - thanks for the review and your feedback.
Regarding that usability issue: the payment details displayed on the invoice are the same as the primary bank account (so you can change them with the Edit button on that Bank Account page). I think we need to make that a little more obvious, because if it stumped you and your staffer it’ll stump others too. It’s always useful to get a fresh pair of eyes to point out this kind of stuff, so thanks.
There are some important things about FreeAgent which I wanted to add, if I may:
We built FreeAgent for ourselves, being UK-based freelancers and consultants. There are quite a few great apps out there, but they all seemed to stop short of what we wanted for ourselves. So, fantastic time- and expense-tracking but no invoicing (Harvest), great Time-tracking and Invoicing but no Expenses (Freshbooks). Sweet money-tracking tools (Wesabe, Mint) but not for business. Streamlined online accounting (Xero) but not for the UK and not for freelancers.
If you don’t cover all these bases, you can’t do what we _really_ wanted: to know how much we owed the taxman, and when? Still nobody else is doing this, but it’s arguably the most important question to answer.
There’s still a heap of cool stuff we have lined up to add, and your point about AJAXifying various areas is well made. We’re developing very fast, not necessarily adding more and more features but simplifying and streamlining too.
Firstly, though, we’ll be launching our ‘Universal’ version in mid-February. It’ll be just like the UK version but, obviously without the UK-specific localised Tax calculations (UK VAT, Income, Corporation and Payroll taxes). You’ll still be able to set it up to handle your own rates of VAT or GST though.
Once that is done, we’re going to see where demand is greatest and start to write tax engines for other countries, probably beginning with Australia, Ireland, Canada and New Zealand (but not necessarily in that order). These are all similar to the UK, simpler if anything.
Of course users will be able to upgrade from Universal to country-specific pricing plans seamlessly.
I hope this answers some questions about what we’re doing and why. Looking forward to letting you all know about our Universal launch in a few weeks’ time (sign up on our mailing list at http://www.freeagentcentral.co.uk to get first notification).
Ed Molyneux
January 22nd, 2008
@naderby:
Better time tracking and customisable invoice templates (probably CSS-based but very flexible) are on their way.
Could you post to our customer-service site http://getsatisfaction.com/freeagentcentral with your dream of what time tracking should be like? Or email me directly: ed at freeagentcentral dot co dot uk?
Sponsored Review?
January 22nd, 2008
Wha? Sponsored review? Purchase an impartial review? What the hell is this? I’m confused but I feel like I’m being pitched.
Leif Miltenberger
January 23rd, 2008
I agree with the last post…
Did anyone else find this sentence a little confusing?
“This post is a sponsored review. You can purchase an impartial review through Sponsored Reviews.”
Umm…. what?
Ed Molyneux
January 23rd, 2008
Re: Sponsored Review
Guys, I know what you mean, but for us at FreeAgent Central it does make sense. We know we have a great product and we want to tell everyone about it.
The ’sponsored’ bit comes from helping Collis to find the time to take a look when he could otherwise be writing articles.
The ‘impartial’ but comes from the fact that he can write whatever he likes, good and bad. It’s up to us to be sure that what we’re offering is good enough, and to take the hit if it isn’t.
Actually this is more transparent than a lot of what passes for ‘impartial reviews’ out there…
trackingToad
January 24th, 2008
ToadTime is an online time tracking, invoicing and task management tool - featuring QuickBooks integration.
Ian Mayman
January 24th, 2008
I am running a few businesses but lack of money means I cannot get properly established until later this year at the earliest. Which ever money management tool I use, I’m sure I’ll need a different account for each business, but with about two dozen services to choose from, I have been sitting on the fence for a while. Currently my turnover is only £100 per month so £15 is bit of a chunk out of that! I think there should be a free or £5pm option for those with turnover of up to £150 per month so as to support freelancers just starting out and getting used to running a business.
I want to pick one and go with it soon, and I’ve decided I’m going to go for the FreeAgent trial. I am interested to know how it compares to kashflow.co.uk which is the one reccommended by the Federation of Small Businesses. I haven’t yet tried the trial Kashflow yet.
BTW, it’s great to find a tool like this that for once is keeping the Americans waiting to use it, I’ve been waiting ages for Mint.com to get to the UK, but that’s an issue never mentioned in the Mint reviews.
Oh and what I would really really like to see, but which appears not be available yet, is a Mac widget to track time and to get a quick look at payments due. The best examples of such a widget come from BillQ and Cashboard (look them up).
Smith
January 25th, 2008
Why are some people acting like FSw did this solely because they thought this was an interesting app for their readers? They were PAID to review it! This is nothing more than a roundabout advertisement. I have no problem with making money out of this blog, but first you make it so we have to PAY to even see job listings, now we’re getting thinly veiled advertisements as blog posts!
Ed Molyneux
January 25th, 2008
@Ian,
Hard to say whether you’ll need multiple accounts without know how your businesses are structured. We can also talk about free trial lengths etc. Drop me an email ed at freeagentcentral dot co dot uk.
Do have a look at Kashflow - they do some ’small-business’ rather than ‘freelance service business’ stuff that we don’t. No tax calcs or statement upload yet, though.
Re: Mint. Yeah, nice to be doing it the other way round! Plus the US tax system is fiendishly complicated - some rules vary by city let alone state…
A Widget is in our roadmap. We’ll be building an API to FreeAgent during this year, and we already have a lot of people wanting to build apps and widgets against it.
Ryan Detzel
February 15th, 2008
What’s the major difference between this and the other programs out there(freshbooks.com, blinksale.com, invoicejournal.com)?
Ed Molyneux
February 15th, 2008
Ryan - we’re tackling both sides of the problem, both the money coming in (clients, projects, time, invoices) and money going out (expenses - by analyzing bank statement data).
This means you can build a set of proper accounts in real-time, which you can give your accountant/advisor without having to resort to Quickbooks or Excel.
Frank Sedivy
February 25th, 2008
Has anyone here ever tried http://www.sidejobtrack.com/?
It does most of the job (apart from the taxing) and it’s for free (and looks visually bit better).
I have to say that £25 is quiet a bit of money if i add accountant fee on the top i’m getting over £100 which is outside of my budget, yet all the taxing features seem to be too good to be missed. I wonder if i’ll be able to get a rid off my accountant completely now.
Nice app guys…
I sure will take it for a spin.