Comments on: Marketing Your Business Like a Pro

By: 像专家一样营销你的业务–自由职业SOHO部落·一二立正 12lz.com

像专家一样营销你的业务–自由职业SOHO部落·一二立正 12lz.com — Wed, 23 Jan 2008 16:55:25 +0000

[…] 英文原文：Marketing Your Business Like a Pro (January 4th, 2008) 中文译文：像专家一样营销你的业务中文翻译：pestwave@自由职业SOHO部落 (0) 评论永久链接搜索 […]

By: Small is the new big - part 4 - Marketing | Holden Associates Blog

Small is the new big - part 4 - Marketing | Holden Associates Blog — Tue, 08 Jan 2008 16:04:52 +0000

[…] Hyder has a good posting over at FreeLanceSwitch in which he takes a look at marketing, here is a taste of what he writes: So, let’s look at what […]

By: Dallas Internet Marketing Firm | Outsource Marketing & Consulting Services - After The Launch

Mon, 07 Jan 2008 17:03:49 +0000

[…] Click here to read more. […]

By: Leal

Leal — Sat, 05 Jan 2008 20:10:12 +0000

Nice Post. Words of wisdom at the perfect time.

By: jcorn

jcorn — Sat, 05 Jan 2008 20:09:15 +0000

In every category, looks like you have the competition beat - so far!

By: Shama Hyder

Shama Hyder — Sat, 05 Jan 2008 05:09:09 +0000

Thank you to everyone for welcoming this article on this site! I am deeply touched by all your comments.

Jayne, you said: And how does one go about marketing without stomping over the feet of the competition or “stealing” clients?

I don’t know your exact situation, but I will say that as long as you stay in a limited mindset (there are only X amount of clients out there)-you will continue to feel this way. The opportunities in any field are endless. If you are truly good and stick to it for the long haul (this is important)-you will make it. This is a universal truth. If you feel like you are still doing everything right-you may be trying TOO hard to get clients. And clients CAN tell. Just remember-the clients need you as well! Gregg said it really well-1) You never really sell anyone anything, you help them buy and THERE IS A DIFFERENCE!

By: ia

ia — Sat, 05 Jan 2008 01:33:37 +0000

It is NOT unethical.
It is NOT limited to certain people.
It is NOT getting someone to buy something they don’t need.
It is NOT by any means begging for work or showing desperation.

Interesting. I just wrote a post about my gripes about a fixed and arranged networking meeting and the list of marketing is NOT seems to fit. Their system feels very awkward and fake. I don’t think that marketing is supposed to be like that.

By: Gregg Matteson

Gregg Matteson — Fri, 04 Jan 2008 22:51:18 +0000

Good article. The idea of a remarkable platform is something to think more about. I totally agree with the notion about selling. I read somewhere a long time ago a couple of things that may help someone.
1) You never really sell anyone anything, you help them buy and THERE IS A DIFFERENCE!
2) No matter what the product, people only buy two things , a solutions to a problem and good feelings. The good feelings is directly proportional to the amount of listening you are willing to do.

As you stated too many view the “sales” process as pushing. No one wants to be pushed. If you could view the process as leading by listening as you said and creating transactions where everyone wins then you’ve got it.

By: Jayne

Jayne — Fri, 04 Jan 2008 19:17:49 +0000

And how does one go about marketing without stomping over the feet of the competition or “stealing” clients? I am a freelance court reporter, and that is one thing we are always concerned about in our field.

I do everything your article says, but still to date, I haven’t received a single callback from any client directly. (I dress professionally, have a great and timely work product, and sometimes really bend over backwards for clients.) I really don’t know what I’m doing wrong.

By: Dave Hughes

Dave Hughes — Fri, 04 Jan 2008 19:05:27 +0000

Excellent post! I’ve been in broadcast radio for over twenty years, and the one commonality among advertisers is that they expect results “now”. It’s common for someone to buy an ad schedule, approve the commercial, and then call before noon on the first day of its run to say “We haven’t really seen anything from our ad yet…I think we need to change it.”

And these are people who are in business, and in some cases have successfully been in business for decades.

One of the best pieces of advice in there…marketing takes time to work. When you deal with the internet on a daily basis, you get used to things happening quickly. Advertising and marketing don’t…even on the internet.

The other advice I would ad…be yourself. Don’t try to show that you’re what the client is looking for (or even worse, that you can become what the client is looking for)…show them who you are and what you can do, and then explain why that makes you the best person to solve their problem.

All marketing adds up to is answering an unspoken question by the clients you’ve never met…”I’ve got a problem…can you help me?”