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FreeAgent Launches Universal Version

Collis Ta'eed

A few weeks ago we reviewed FreeAgent an application that handles your accounts & invoicing and noted that one major drawback was that it wasn’t for international freelancers. I got an email from the company today telling me that this is now changed and they have a new universal version which has a bunch of new features including choose your own currency and date formats, and a new website home at FreeAgentCentral.

And Ed the founder and CEO has offered a special discount to FSw readers:

We’d like to offer your readers to receive a 20% discount if they sign up for a free trial within the next 10 days (so expires after 23 Feb). Juse use the referral code ‘13fsw9′ when they sign up.

If you’re interested in more apps for invoicing and accounts, check out our list of 7 Online Invoicing Apps for Freelancers.

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  1. Nice deal!

    Thanks Collis!

    Keep Rocking!

    Aloke Pillai

  2. That’s really good PR.

  3. Agreed, great PR. More companies like this should listen to their potential customers.

  4. I’m sure this product is fine, nothing against FreeAgent in particular, but I don’t like that almost all of the software apps discussed on Freelance Switch are subscription-based. For my invoicing, I’ve been using Microsoft Money Small Business. It has its flaws, but I think I paid $80 for it in early 2006. And that’s it. If it were $20 a month, I’d be at almost at $300 for the program and still paying.

    Subscription-based software is simply a bad deal for a consumer.

  5. Henry,

    It’s an interesting point, and of course I disagree. We’re adding new features every week, and staying on top of changing accounting and tax rules. In the next few months we’re adding API access, multi-currency support and more streamlined ways of adding data.

    This pace of improvement simply isn’t possible with desktop software, and to many people they are a big deal if it’s their livelihood they’re managing and their time they’re selling.

    We don’t have to save anyone more than 10 minutes a week for $20 a month to be fair deal. I believe we do that and more.

  6. @Henry. You are looking at SaaS through one narrow dimension. With a PROPER saas solution rather than Same Old Software As A Service you are paying for a ton of things that an out of the box solution does not deliver like: autoupgrade, maintenance, support, future proofing, no insallation costs, no hardware upgrade, no specific OS requirements. These are all costs that account for 85% of the true cost of running desktop/client-server applications. Don’t believe me then check what Gartner says and what Phil Wainewright talks about in this context. If that was not the case then you would not find the likes of customer advocate Vinnie Mirchandani banging on about the economics of the saas model compared with the usual delivery model. You’d also have to explain how Salesforce.com manages to sell $700 million of services a year, how NetSuite delivered blowout numbers last night, how Freshbooks manages to attract 275,000 users and Basecamp 1.25 million. These are real numbers about people who are cost conscious. But it’s about a lot more than a headline number.

    In the case of FreeAgent, we’re providing a ’soup to nuts’ solution which doesn’t exist on the market in this form. We’re driving down the cost of compliance while providing users with the control they’ve never had over their finances. Check what people are saying at GetSatisfaction (http://www.getsatisfaction.com/freeagentcentral) or what our users are saying.

    A billing system only provides a thin slice of that solution.

    Now if you think I’m still blowing smoke then I invite you to trawl through my personal weblog which is aimed at professional accountants, the URL for which is shown above. I was a partner in a firm for 10 years so I know how it goes. See how I’ve consistently argued that online services provide a direct and tangible means by which professionals can remove themselves from the drudge of handling the record keeping while elevating their services that deliver added value. That has been a message I played for over a year before I got involved with the FreeAgent boys.
    Also check how I’m a fierce advocate for customer value. When you take all the above and know I have a small investment in this company (the first software company I’ve ever taken an investment in by the way) and then parse that against how you see the world and still think that saas is poor value then there is little more I can say.

  7. @Dennis. Sorry, I can’t “explain how Salesforce.com manages to sell $700 million of services a year, how NetSuite delivered blowout numbers last night, how Freshbooks manages to attract 275,000 users and Basecamp 1.25 million.” I’m not in the field of marketing computer services.

    All I know, is that I still find “SaaS” (what does that stand for?) a bad deal for my business. For my contact management program, I use Time & Chaos. For time tracking, I use Timeless Time. For acctg., MS Money. I’ve been using these programs for years and have certainly saved money than if I used subscription web-based services.

    You write about “autoupgrade, maintenance, support, future proofing, no insallation costs, no hardware upgrade, no specific OS requirements” but these programs do have support, upgrades, and maintenance (maybe not always free, but buying an upgrade every few years is still cheaper than subscribing). My “OS requirements” is Windows.

    I guess the SaaS you’re talking about is for bigger firms. For a self-employed freelancer, all I need comes out of the box. There’s room for both types of computer services in this world, but I wish FS would focus more on what works for solo freelancers.

  8. @Henry - I respect your position but saas is taking off in the SMB space rather than large customers. Perhaps I didn’t make the point terribly well. For me, software, whether delivered as a service or as a desktop app is all about value. Saas delivers value across a lot of metrics as I’ve outlined above with genuine cost reduction as a core advantage.

    In regard to FreeAgent, I’d invite you to kick the tires which you can do for free and see for yourself what’s delivered. It is aimed at solo freelancers and was built by a couple of people who were tired of inadequate solutions. If you come back and so thanks but no thanks then fine. We can’t win ‘em all (and neither should we!!)

    What I can say is that our customers are happy and believe we deliver value. The fact FreeAgent is a service doesn’t matter in that sense.

    If you decide to give it a spin then I’d only ask that you think about one thing - does the control I get from FreeAgent make it worth the potential savings I could get from my professional accountant while I am also able to benefit from the real time information?

  9. excellent.. i look fwd to using this service… chrismas/chanukah/quanzzzza come early… BRIAN OUT

  10. I’m going to sign up for this service and see how things go. It looks nice & functional for me, might be the perfect addition to my repertoire of useful websites.

    - Dwayne Charrington.
    http://www.dwaynecharrington.com

  11. I signed up for a free account to give it a test run, and FreeAgent Central has a really nice, intuitive interface and just the right amount of features (a lot of the apps I come across are either too light or too heavy) — but I was turned off by the fact that you’ve got to add your bank account details, including account number and bank routing number, in order to generate invoices. They appear on the invoices, too, and there doesn’t appear to be any way to change that.

    It may be that in the UK that’s a common practice but it isn’t here in the U.S., and I’m really not hot on having my bank information out there on display on every invoice I send. Right now I use Market Circle’s Billings2 and while I usually like web apps better than standalone system apps, I think I’ll stick with it in this case. It does a lot of the same things FreeAgent Central does, but is more privacy-friendly.

  12. I signed up for a free account to give it a test run, and FreeAgent Central has a really nice, intuitive interface and just the right amount of features (a lot of the apps I come across are either too light or too heavy) — but I was turned off by the fact that you’ve got to add your bank account details, including account number and bank routing number, in order to generate invoices. They appear on the invoices, too, and there doesn’t appear to be any way to change that.

    It may be that in the UK that’s a common practice but it isn’t here in the U.S., and I’m really not hot on having my bank information out there on display on every invoice I send. Right now I use Market Circle’s Billings2 and while I usually like web apps better than standalone system apps, I think I’ll stick with it in this case. It does a lot of the same things FreeAgent Central does, but is more privacy-friendly.

  13. Tonya,

    We hear you loud and clear - in our next release of FreeAgent on Tuesday (code-named ‘Chablis’) we’re going to make the entry of those details, and the display of them on invoices if you do enter them, optional.

    There are a couple of reasons we currently require bank details to be entered:

    - if you are lucky enough to electronic bank statements in ‘OFX’ format, having the routing code and account numbers in FreeAgent means we can match up multiple accounts from a single OFX statement.

    - in the UK this is pretty much the standard way of accepting payment - a system called BACS allows free, fairly fast inter-bank transfers as long as you have the sort-code (brit for routing code) and account number. So everyone puts it on their invoices.

    We see now that we don’t actually need this data if you don’t want to take advantage of these features.

    Sounds like this is the first of many UK-isms we need to tweak, and we’re totally ready to do that. If you keep the feedback coming, we can keep on making it better. Our customer service site at http://getsatisfaction.com/freeagentcentral is the place to make this kind of suggestion - as you will see from there, we’re working really hard and responding really fast.

    We use bank-strength encryption to store any of the information about you or your company which could be considered sensitive, so it’s pretty safe with us, if you’re also worried about that.

    Just drop me an email (ed at freeagentcentral dot com) after Tuesday if you’d like me to reactivate your cancelled account :->

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