Crafting a Great Portfolio
Portfolio’s are so important to a freelancer, and we’ve had a few great articles on the ‘Switch covering them like Portfolio Zen and Build a Killer Online Portfolio. Recently Digital-Web Magazine asked me to write a piece on portfolios for their site and it’s been put up now on the site.
It’s called Creating the Perfect Portfolio and here’s a quick extract:
A web portfolio represents a wonderful marketing tool; whether you meet a lead and refer them to your site, or they simply find you through Google, your site needs to seal the deal and win you the job. To frame your portfolio to a freelance lead, once again you need to ask yourself: what does this type of person want to see?
… A typical lead may be uncertain—unless they have a referral, they are looking at you out of the blue. Moreover, they may not even be sure of what they need beyond a vague idea that they “need a website”. And, of course, just like those potential employers a business lead is short on time. So how do we address these concerns?
The article deals with both freelancers and career portfolios, and hopefully you all find it useful! Read the Article