Coming Soon: How to Write Great Copy for the Web



A couple of years ago, FreelanceSwitch brought you How to Be a Rockstar Freelancer by Collis and Cyan Ta’eed, which helped a lot of you find your feet in the world of freelancing. Since then, FreelanceSwitch and Rockable Press have been working together to bring another great guide to your bookshelves: How to Write Great Copy for the Web.

If you’ve ever wanted to get into web copy—whether you’re a freelance writer now or you’re a web designer whose clients always ask you to create the content as well—this book will help you immensely from the very basics up.

“In How to Write Great Copy for the Web, author Donna Spencer will help you start writing content for the web that works! Learn about how writing web copy differs from other forms of writing, and how writing useful, functional and concise copy can both help persuade your readers, and also help with search engine optimization!

Whether it’s for your own site, or for somebody else’s, How to Write Great Copy for the Web will quickly bring you up to speed with some clever strategies that will make you popular with your site’s visitors, or with your clients!”

We’re going to be releasing this book any day now and wanted to make sure you knew about it in advance–and had the opportunity to get a great discount on it. The book will cost $15 for the ebook and $19 for the print copy, but if you’re subscribed to the Rockin’ List you’ll get a coupon to get the ebook for only $10.

The Rockin’ List only sends out mail occasionally when there’s a new release–other than that, you won’t hear from us, and you get a great free report on Personal Branding when you sign up.

Click here to subscribe to the Rockin’ List and make sure you don’t miss out on your discount!

And for the 49,000 cunning entrepreneurs reading this—Rockable provides an affiliate program to help you make some money of your own, by helping us sell books. It’s definitely worth checking out..

Update: Our $5 off for subscribers offer closes in under 48 hours.

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Joel Falconer is the co-founder of public relations company Methodic Studios, publishes the gaming blog StartFrag, and is an editor at leading technology news site The Next Web. You can follow him on Twitter.



  1. PG Mike Smith

    Looks like it’s going to be a good book. I thought the Rockstar Blogger book would be released next, but this one looks great as well.

    On a side note, where are the hard copy books purchased through? LuLu?

  2. PG krike

    awesome :D can’t wait

  3. PG Martin Tomčík

    Good news everyone :) . I am looking forward to reading this book.

  4. PG Dave Thackeray

    Hey Joel!

    Thanks for sharing news of this book.

    One thing I hope Donna stresses throughout is that, no matter how optimized your content is, it’s quality of information that rules the roost, every time. And doubtless with the semantic web it’s this that will become even more important, and diminish the importance of ‘SEO’ in its traditional sense.

    1. PG Donna

      I most definitely talk about quality information being important ;) Lots!

  5. PG Michal Kozak

    I bought paperback ‘How To Be A Rockstar Freelancer’ more than a year ago and didn’t regret it. I got ebook version of ‘How To Be A WordPress Rockstar’, too. Great read, both.

    So I can easly assume this one will be at least as good as its friends :) .

  6. PG Michal Kozak

    I bought paperback ‘How To Be A Rockstar Freelancer’ more than a year ago and didn’t regret it. I got ebook version of ‘How To Be A WordPress Rockstar’, too. Great read, both.

    So I can easly assume this one will be at least as good as its friends.

  7. PG Travis

    Sounds like it will be a great read

  8. PG Richard Moldovanyi

    I’m a website copywriter and I’m definitely looking forward to this!

  9. PG Mark

    looking forward to grabbing a copy… how many words / pages is the book?

  10. PG Yaser Alrefai

    It seems a very handy book.
    Many thanks.

  11. PG Josh

    I’m sure this will end up being a great book. At the same time, I think a freelancer has to be a decent writer in order for the book to be useful.

    In other words, I think this book will help those who already know how to write hone their skills for the web. I don’ t think it will work miracles.

    Looking forward to the release.

    Josh
    http://pennyauctionlist.com

  12. PG Simon Owen

    People are always asking me to design AND write the copy for their web sites. This will be a useful tool I’m sure. :)

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