What Disaster School Taught Me About Freelancing

In 2003, I became a member of Tucson’s Community Emergency Response Team (CERT). This program trains ordinary citizens in emergency preparedness and basic disaster response skills like fire suppression, first aid, triage, and incident command.
CERT members are expected to participate in continuing education programs, and that’s why I recently went to school with a bunch of paramedics, firefighters, sheriff’s deputies, SWAT team members, and chaplains. For four days, we studied the various tools and techniques used in Critical Incident Stress Management (CISM).
Now, you may be asking, what is a Critical Incident? And how would a creative professional happen to become involved in such a thing?
I’ll admit that going to a class full of first responders isn’t standard stuff in my freelancing life. After all, most of my design clients come from academia.
But I’m a big believer in something that one of my clients espouses. She’s a microbiology researcher, and she has noticed that many of her scientist colleagues have a very narrow range of interests. Not good for them – or for their creativity.
My client devised a campaign to counteract this narrowing of the scientific mind. Her “No Desk Potatoes” campaign’s goal is to encourage scientists to learn something new – even if it’s wa-a-a-ay outside their field.
That’s why my latest Something New is called CISM. And let me get back to that Critical Incident definition question, which has been waiting patiently through the last four paragraphs. Simply put, a Critical Incident is a sudden, traumatic event. Could be a fire, tornado, hurricane, terrorist attack, or a violent crime.
The emotional after-effects of such events can last for years. Happened to a lady I know. She’s a creative professional like we are.
On a sunny cloudless morning, she and her dog were minding their own business in lower Manhattan. Then a couple of airplanes flew into the World Trade Center towers.
In the weeks, months, and years that followed, she dealt with homelessness, mercury poisoning, pneumonia, and treatment for Post Traumatic Stress Disorder. Nowadays, she says she’s okay – most of the time.
In short, a Critical Incident can happen to any of us. And, be forewarned, you’re not going to be yourself. Critical Incident Stress is like that – one minute, you’re fine, the next minute, you think you’re going crazy. You’re just reacting as any normal human being would when faced with an unnatural event. Or, as Tom, our instructor said, “Welcome to the human race.”
To me, the tools and techniques for dealing with Critical Incident Stress seemed like a no-brainer. I mean, if you had a major disaster, wouldn’t it be a good idea to tell people going in to do cleanup work that they’re going to see some horrible things?
Or that when they’re done with their shift, that it might be helpful to tell them how to cope with what they’ve seen? Or that if they find themselves in a news photographer’s viewfinder, that the resulting international publicity might create its own stress, for which they might need additional support?
Unfortunately, those tools and techniques aren’t a no-brainer. And their absence has caused some very dedicated people to suffer for a long time after the event. Some have even committed suicide.
Although many of the people in my class were preparing to lead Critical Incident Stress Management teams in law enforcement, firefighting, hospitals, and the military, there was a sense of camaraderie that transcended job titles and agencies.
It was the very camaraderie that I’ve found to be sorely lacking in business networking events. I found it refreshing to be in a room full of people who weren’t trying to do deals or identify leads to follow up with later.
So, now we’re nearing the end of my tale of Disaster School. And, since this is a business-related blog, here are five lessons that you can apply to your freelancing:
1. Take a hint from my microbiologist client. Don’t be a Desk Potato. Learn something new, even if it’s wa-a-a-ay outside your field. You never know where your next client is coming from.
2. Get off that freelancing slave ship that N.C. Winters recently warned us about. Get out there and cultivate a wide variety of interests. You’ll be a much more interesting person. And sh-h-h! don’t tell anyone, but those people called clients like to deal with interesting people.
Two of my favorite role models are family members. My grandfather was a volunteer fireman, city councilman, tax assessor, and sportswriter who made his living as a Wall Street securities analyst. His only daughter, my Aunt Jean, is a watercolor artist who’s a state police volunteer. She helps to maintain the statewide sex offender database – a sure conversation-starter at any gathering.
3. Although your life may seem calm and peaceful, Things Can Happen. And you don’t have to be living in lower Manhattan on a day like September 11, 2001. So, even if it isn’t the most joyful thing you do, be prepared. The Ready.gov site is a useful resource.
4. Would you like to do more than just be prepared? There’s a Community Emergency Response Team that would be thrilled to have you. The training’s free, courtesy of the U.S. government. The only obligation you have is to be of assistance if something big and bad happens.
Or maybe you’ve driven past your town’s volunteer fire department for years. Ever noticed that “Volunteers Wanted?” sign out front? They put it there for you. Really.
Ever heard of Jane Stern, the acclaimed food writer who co-authored the book Roadfood? For years, she suffered from clinical depression. She overcame it by becoming an Emergency Medical Technician. It wasn’t an easy journey – she wrote about her emotional struggles in her book, Ambulance Girl – but she did it.
5. Okay, I dissed business networking events. Again. I did this to make a point, and that is that there is a time and place for seeking business. You don’t want to turn every public outing into a scene from a Gail Machlis “Quality Time” cartoon. Remember the one that depicted a career-oriented woman’s chagrin over having been at a two-hour baby shower, but she didn’t network once? Don’t be like that woman.



Interesting, and unexpected. It’s healthy for the design community to be stimulating and dynamic individuals.
I’m involved with the Red Cross Aquatics program as an instructor, and I’d recommend it to anyone who wants to do something community-oriented that doesn’t involve a computer.
This is not a lesson about freelancing, it’s about life.
The side of life that matters.
Alright, is time to turn off my computer and have some activities
nice article.
Loved the post, Martha! I’m also a CERT member and on call for disaster response.
As citizens we all have a responsibility to care for ourselves and our families and not expect the government to come to our aid – at least not immediately, because in a large-scale emergency we will be on our own for several days. Basic CERT training is very valuable for that even if you don’t want to be on call once training is over. I encourage everyone to take it.
Working with disaster survivors and my emergency response training have influenced my business also. I offer emergency preparedness planning as one of my services and encourage everyone to think about how they will carry on their small businesses in a disaster. Where else could you work? What if you had no power? Is all your data (the lifeblood of most freelance businesses) backed up locally (no internet) and to the cloud (your computer is gone)? A huge percentage of small businesses do not survive major disasters and data losses so plan ahead and don’t be one of the statistics.
Great thoughts on business networking as well! As self-employed people we must always we marketing our businesses and networking is a part of that. Thinking about how we could help the other person and they could help us. Emergency response is more focused on a bigger, common goal. And to be blunt, most people you meet there won’t care what you do. A nice, thought-provoking change from our daily focus on ourselves.
Let me introduce myself, my name is Karen Hauca and I am the State of Arizona Citizen Corps CERT Coordinator.
I would like to talk with you about your efforts to get the “preparedness” word out in to the community. Please contact me via email at: SoAZCCCCERT@aol.com.
Where are you located?
Karen
Hi Martha!
Don’t know if you remember me but I was 1 of your CERT instructors. I am glad to see that you are still very much involved with the program and have continued to seek additional training.
I thought you might like to know that approximately 2 yrs ago I was appointed by then Gov. Napolitano to serve as the CERT Coordinator for the State of Arizona Citizen Corps Council. I would like to talk to you about your CERT activities and some of the things we are planning at the State level to get the “preparedness” word out to the general public. Feel free to email me at: SoAZCCCCERT@aol.com.
Karen
Useful.
I especially like the idea that you must learn something new. And often. This is what makes you stand out among millions of other designers/developers/creatives. Learn, learn, learn.
Also, this is more for people HIRING freelancers than the freelance crowd (http://bit.ly/4uH56N), but I’d love to hear your thoughts on clients that you’ve worked with and if it would have helped them find the right freelancer.
One of my Stanford engineering friends mentioned that one of the reasons Stanford engineering is so prestigious is the emphasis they put on a well-rounded education. Engineers must take x amount of Liberal Arts and non-engineering classes. I heard it’s the same methodology at MIT too.
Since I started out my freelancing business, I have been completely became an indoor person. Even my neighbors are wondering am i a witch or what…lol .
It’s time I went out and enjoy some fresh air.
Nice article!
I like it.
Great post and I can relate….
At the height of my freelancing several years back, I realized that I had completely overworked myself, arms, neck, back. Yes – bad ergonomics amidst focused determination. Off time, while outdoors was on a mntn bike which was equally beating up my arms and neck. Boom the crash came – self employed and could not even sit a computer – even had to turn down my dream project which I had worked 3 years to get! The emotional issues that went with watching all that you had worked for come tumbling down was beyond humbling.
Had to remove myself from the industry, got side-tracked and forced to take on a different profession until my body could rest and recoup. Now I am back within the industry that despite its financial moments and uncertainty, I do love. Not to mention, playing catch-up in an industry that moves at the speed of light can be mind-boggling!
These days, I take those past lessons, listen to my body and completely stay off the computer at least one full day a week. I used to beat myself up over all of it and now I view the past obstacles with gratitude and as opportunities for the future and subtle things to take off of my “to-do” list
Life really can humble when you least expect it!
Working with disaster survivors and my emergency response training have influenced my business also. I offer emergency preparedness planning as one of my services and encourage everyone to think about how they will carry on their small businesses in a disaster. Where else could you work? What if you had no power? Is all your data (the lifeblood of most freelance businesses) backed up locally (no internet) and to the cloud (your computer is gone)? A huge percentage of small businesses do not survive major disasters and data losses so plan ahead and don’t be one of the statistics.
This is what makes you stand out among millions of other designers/developers/creatives. Learn, learn, learn.