How a Blog Can Help Your Photography Business
Photo by Hamed Saber.
If you are a photographer and have a website, you need a blog. A blog can be a huge supplement to your website and can offer more for the viewer than just viewing your portfolio online. You can post new work to it and describe a little bit about your recent photo shoots, and add keywords to your copy which in turn will bring the search engines coming back to your site looking for new content.
I post the work I want prospective clients to see on my main website. This is where I host my updated portfolio for viewers to see. The stronger images are posted here so that clients see a range of work. I don’t show everything I shoot — just the photos I want people to see and those that represent my business’ look and feel. Remember the saying: less is more.
Here is where the blog comes into play. When I set up my blog, I wanted to use it as a journal for quick updates so the viewer can see what I have been working on, where I’ve been shooting across the country, as well as anything else I feel like sharing. I like to post behind the scenes photos from recent shoots. By doing so, the blog becomes a little bit more personal, and it allows the viewer to see my studio space or the type of lighting setup I am using. The most important thing about having the blog is that it allows me to post photos that might not make it to my main website. Basically, it’s an online portfolio of constantly changing work, and a great way to refresh the content on your website.
What to Blog About
For all of us photographers, I have found that a great thing to post to your blog is a couple of quick images from a photo shoot that have just been completed. It can be personal work or something you shot for a client. It can even be an article relevant to your business. All of these things are great ways to keep fresh content rolling through your blog. I do a lot of editorial shoots for publications so they get dibs on first run, but as soon as they hit the newsstand I will post a few shots on my blog. This is also a great way to plug a website and show the viewer who you have been shooting for. Don’t forget to link up if your client has your work posted on their website.
How a Blog Benefits You
The benefits of adding a blog to your site are numerous. I can speak from experience and tell you that I have had clients call my portfolio in for review simply because they looked at my photoblog and liked what I was doing. It shows a different side of your work. I am a big believer in getting fresh work on your site as often as you can, so that it will show your prospective clients and viewers what you have been working on.
It’s amazing when looking at your website traffic through Google Analytics or through your own website server how people are finding you and the keywords that are bringing them into your site. Because of the photoblog, I have gotten traffic from places I normally wouldn’t have on my business site, and I bet you will have the same result if you get started and keep the content rolling in.
Getting more inbound links means better rankings in Google without extra costs involved. It will take a while to see results but you will see your website gain ground gradually.
As far as posting frequency goes, I think a good number to shoot for (bare minimum) is three to four times a month. If you think about it’s not that much time dedicated to helping your photo business move along, and the more you post, the more success you will have.
How to Get Started
There are hundreds of ways to get your blog rolling. Personally I use WordPress.com but there are many options out there. Do some searching and see what works best for you. A self-hosted option like WordPress.org is often the best choice for business. If you decide to load software onto your server space and you’re not too sure about technical matters, find someone who is willing to help you get it set up, whether you’ve got a knowledgeable friend who will do it for free or you hire a professional.
I don’t have a single reason why you shouldn’t blog. The benefits are staggering and any negative consequences are rare and few. It’s a truly great thing for your photography business.