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Coffee Break: Your Best Piece of Advice

Skellie

The coffee break is a place for freelancers to share tips and lessons gleaned from experience, with a single question as our starting point. Feel free to address the question and each-other in the comments section.

Lively discussions have been a real characteristic of the FSw community — this is something we want to help create more of.

This week’s discussion point is:

What’s the single most important piece of advice you would share with anyone just embarking on a freelance career?

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  1. Build your identity. Spend major time on your Logo, collateral, contract and legal matters etc….
    It takes a long time to feel at ease with your own new image, policies and conducting business practices.

  2. No matter how empty your portfolio is, never do free work to fill it (or super-cheap work, for that matter). Your client will think they can walk all over you - and although I hate to generalise, I found it to be doubly so if they’re a non-profit. Have faith in your skills and charge what you’re worth, after all, you don’t ask to see a plumbers portfolio before he unblocks your toilet!

  3. Charge what you’re worth! Don’t sell yourself short.

  4. Say No To Spec!
    http://no-spec.com/

    Always use contracts for every client, friend or family.

  5. Have patience and some backup funds.

  6. Love what you do.

    Sounds simple, but it can be a hard thing to do.

    If you’re freelancing and you find yourself unhappy with being a business or with your clients or projects, your work will suffer.

    Love what you do, and your work with glow.

  7. Make sure you get out of the house, make lunch dates and client meetings a few times a week to keep human interaction. it’s easy to get stuck behind the pencil or computer all day

  8. STAY POSITIVE!

    The worst thing for your productivity is to get down in the dumps. So what if a client didn’t accept your proposal? There’s someone else out there who knows what you’re worth, and how talented you are. You’d much rather be working with them, than with the client who thinks you charge too much.

    Looking on the bright side makes it much easier to live with the decisions we have to make on a day to day basis. This is where having a good support structure is very helpful. Friends, family and significant others are always happy to give you that confidence boost you need, just when you need it! This isn’t just good advice for freelancing, but for life in general.

  9. It should go without saying, but always act professionally. Meet deadlines, deliver on your promises (or don’t make promises you can’t keep), return phone calls and e-mails, and keep clients informed of the status of projects. It’s kind of pathetic, but many of your competitors won’t conduct themselves with simple professional courtesy. By doing what should be obvious, you’ll put yourself ahead of them and develop a good reputation.

  10. Be patient, success will come with hard work and a little luck…

  11. I’d say, be prepared to stay right in front of your computer screen for the entire day. :)

  12. Learn to do a great job marketing yourself and your services. There are ways to do marketing that cost money, some that cost time, some that cost both and some that are ineffective. Do as many as you can and learn which is the best way to lure your best clients.

    Handle your freelancing like a business where your family depends on your continued success instead of as a way-station to the next full-time job.

    Be helpful. This is also a great tactic for selling to clients without actually feeling like you’re selling.

    Act like everything you do and say and write is going to be seen/heard by at least 100 potential clients. This goes to @Henry’s comment about professionalism.

    Spend money to make more money. In other words, if a tool costs $100 and saves you 20 hours a year, it’s worth buying. Save as much as you can for a rainy day, because there are always going to be rainy days.

  13. Be good at design. Be excellent at business.

  14. The idea behind freelancing is not to just sell your service.

    We have all seen some of the great media freelancers online that could not sell their service and ended up back in a cube thumb-tacking frowny faces into the mesh barriers of their new prison. You need to ultimately understand the basics of customer service and know that regardless what others might say, showing some level of professionalism when interacting with others will never hurt.

    Sure we can all put on this artsy fartsy mentality because we are designers, kings/queens/or both (for some) of the online media. But let’s face it … is that the image you really want to sell to people?

    Be more than just a freelancer. Be a professional at selling yourself because you are your company.

  15. Never do cheap-works. If you decided to do Freelance it´s because your work WORTH.

    If you have free time, because there is no work coming in…. think of new posible business to do with your skills. Things that could make clients COME to you, because they need what you provide… or what you make them think they could need.

    Always amde it clear where your work ends. Some clients could think that you are your slave just because they hired you for make a banner.

    And the best advice I ever recived: “If things can be done right… LET´S DO THEM RIGHT”. D´you get it? No mediocre work. Always the best you can do.

  16. All of the above are great tips. Might I add two?

    - Have a great network of friends and allies - people to exhalt to, comisserate with, bounce ideas off of or otherwise just help when you need a nudge or an ear. Mine is my wife. But I also have a mastermind group and a couple of peeps I can just chat with.

    - Persist. Cash flow woes will bring you down. Droughts will come. Tomorrow will look cloudy - sometimes. As a friend once said after a particularly lousy sales trip, “Everyday can’t be Christmas.” Ah, but for the professionals among us, persistence pays.

    Almost 20 years after starting this gig, I still heartily believe that!

  17. Cash flow rules. I invoice on a weekly basis no matter what stage my job is in. That way I know cash is flowing all month long.

  18. steady progress and consistent work. you are unlikely to make it ‘big’ in a year - just keep at it ;)

  19. Best advice for Australians working abroad: when in Starbucks order a short double-shot latte, no froth.

  20. MARKETING - MARKETING - MARKETING …. Make sure you’re marketing is in place and running smoothly. Without it, how much harder will it be to attract clients and potential site viewers?

    Also, NO SPEC WORK! ever….. I mean, ….. EVER :)

  21. If you’re going to go freelance, do it yesterday. I may have an odd outlook due to the fact that I’ve been freelancing since I reached majority, but I’ve learned that the most important thing in running a one man shop is confidence and a willingness to learn (oft times as a result of said confidence, but that comes with the territory).

    That, and networking. Building a good set of contacts and colleagues is indispensable when trying to that next gig.

  22. Learn about business, don’t only concentrate on the work and your field but consider yourself a business complete with a business plan and all. Set goals to measure your success.

  23. Start with funds to cover basic needs for 6-12 months; draw up a budget that limits you to exactly those funds; and quit thinking about money. A major downfall to any freelancer is an obsession with money.

    Create your best work: always. Make that first priority over everything else. And if you’ve got the skills and work ethic to stick to your guns, the money comes.

  24. The #1 mistake I see people making in freelancing (and this goes for experienced freelancers as well as new ones) is allowing insecurities to dictate how business is done (i.e. not using a contract because it seems intimidating, not charging more because of fear how clients would react, not networking because of shyness, not defending a piece because of a fear of seeming pushy, etc etc). So my #1 piece of advice is: Do whatever it takes to become confident and fearless. Step out of your comfort zone and try at least ONE thing that you feel timid about every month. Cold-call a client, raise your rates, take on a new type of job, expand your skills to something you’ve never tried, get your paperwork in order, get your finances in order, say “yes” to an invitation that you feel nervous about, put yourself out there more.

  25. Be organised:
    1. Process stuff from the tax dept, your accountant or client immediately. Don’t put it off.
    2. File stuff immediately so it doesn’t end up all over the house. You don’t need to spend big $ on filing systems but you need to keep your stuff neatly organised.
    3. When you’re completing an important but infrequent task for the first time - e.g. contacting the tax dept or completing a tax form - document the steps so you won’t have to relearn it next time you do it. This forms the beginings of the operating manual for your business!

    Best regards,
    Tim

  26. Remember that freelancing is incredibly lonely! Make sure you have people in your life you can rely on and talk to, not just about work matters. The absence of co-workers and bosses may seem like a blessing, but being alone in a career makes the overall journey that much harder.

    My advice would be simply to think twice about your professional [and personal] relationships. Do you have a mentor? Partners? Peers you can bounce ideas off? I hope so, because it’s hard to find them as a freelancer.

  27. don’t worry… be happy.

    Muaha

  28. Fantastic tips everyone — what a wealth of advice!

    My suggestion would be to provide fantastic customer service. Not in the sense that you let clients walk all over you, but that you’re professional, communicative and polite. If you make it painless to work with you, you can charge big rates and still get fantastic referrals. I think the #1 thing people want from a freelancer is really an *easy* experience.

  29. Terrific points. I’ll add some more, in the form of four P’s:

    Patience. It takes some time to get that first client, to get that first paycheck, to get the confidence you deserve, and to get (a modicum of) security.

    Professionalism. Like others have said, we can go a long way by just being decent and thoughtful. Communicate with your clients, think about your emails before you send them off, and give them every reason to trust you.

    Publicity. Do a little bit of marketing each day. Even something small, like sending out a thank you email or note to a client, can reap big rewards. And consistency means you’ll be able to weather the ebbs and flows a little better.

    People. It’s so easy to stay in the house for days at a time, and have no contact besides your cat (lovely and schizo as mine is). Seek out other writers and creatives to learn from and relax with.

  30. Another vote for the ‘don’t sell yourself short’ message here! I recently didn’t get a contract because I appeared too good to be true - my quote was too low and the potential employer viewed this as a weakness. I learned a lot from this and won’t be doing the same again. Charge what you are worth, the person or business that you are trying to get work from wouldn’t undercharge you, so why should you undercharge them?

  31. 1. Make sure you are charging enough. By charging too low you are undercutting other people and hurting the industry. Also, it’s much easier to lower prices later if you need to than raise them

    2. If you are too busy, you aren’t charging enough.

    3. Make time for yourself and to relax and take breaks. Burnout is a very real threat.

    4. Learn how to organize absolutely everything. You will be so glad you did later, trust me.

    5. Don’t stop marketing when you get busy. That will set you up for feast today, famine tomorrow.

    6. If a project or customer doesn’t feel right, listen to your gut and don’t take it. Sometimes no amount of money can compensate for a project gone wrong.

  32. totally agree with getting an account first thing. I didn’t my accounts were a mess and got roaylly screwed when it came to sorting it out.

  33. Put everything in writing. Written conversations can be archived. People can spend more time thinking about a problem before they write an answer than if you just ask them over the phone. Once it’s in writing it has to be dealt with.

  34. Be prepared: People want scrolling text, midi files, ‘under construction’ signs with little men with spades and hit counters. Develop your powers of persuasion early on and all will be well.

  35. Have fun in what you do.. it has the tendency to spread like a virus :-) (Malcolm Gladwell - The Tipping Point)

  36. Don’t be afraid. Stick to it. Lots of people will not understand, but don’t worry about them. Persevere.

    OK, technically that’s four things– but they are all closely related.

  37. Be professional, but not boring. Show some personality and make it fun for your clients to work with you.

  38. Always express your appreciation to clients, vendors and peers sharing advice.

  39. Gravatar

    Chus Suarez

    Stop reading this blog.
    Stop reading every blog.
    Get back to work.
    Now.

  40. I would say don’t overwork yourself. Remember why you got into freelancing and the advantages it offers. Make sure you get out and enjoy life - hike, bike, swim, whatever you love to do. If your life in general is not better because of freelancing then its not worth it.

    (Also, exercise!)

  41. Early on advice to me that really resonated and still does is: “Persist and do not go into debt”

    Being a freelancer is about faithing (in our case: musician). Faith is a verb and is not some commodity (noun) to be kept on a shelf and hoarded. You must faith your way thru the life maze and learn that all will come together if you persist. There are no real shortcuts like leveraging your journey with added debt. Faithing and persistence is like building a brick house one brick at a time - you cannot get ahead of yourself, you cannot leverage faithing with a hurry-up-scheme using borrowing. You create your place in this cosmos one brick at a time. Persist. Eventually your little brick house will be a mansion of many rooms but you must start somewhere by simple faithing, persisting and being patient.

    S

  42. Dig your well before you’re thirsty.

    Along with the wonderful advice from these clever commentators, I’d like to add this simple concept that I wish I’d known at the start of the executive career that, 10 years ago, spawned my own business. It’s the title of a great read by Harvey MacKay and, as you can guess, means to broaden (not just widen) your circle of friends, colleagues, acquaintances, professionals, experts, vendors, competitors, etc. NOW so that you have a current, useful, supportive, mutually beneficial relationship with them when you do need their support, advice, ear, opinion, referral, etc. Yelp.com may help you find a local dry cleaners, but when you really need a go-to guy in your life, your work, your world — meeting them ‘now’ may be too late.

    Dig your well BEFORE you’re thirsty.

  43. No particular order:

    - Go outside at least once every day. Seriously.
    - Use contracts with every job.
    - Get a dog.
    - Rent some office space (even if just a desk somewhere).
    - Put some clothes on.
    - Make something new every day.
    - Don’t burn-out.

  44. Some great advice!!! :-)

    A few of my tips:

    - network
    - don’t be afraid to ask good friends to recommend you and sell for you
    - manage client’s expectations and be very clear what you are going to do for them
    - focus on your business every day in some way, shape or form - it all adds up!
    - get your web-presence sorted out -showcase you, as a brand and what you can do

    Cheers from rainy England!!

    PS Would love to keep in touch with a few of guys and gals across the pond - I think we have a lot to learn from you! If you fancy a chin wag with a friendly English chap, then try me on Skype - jonmossman :-)

  45. PROCESS. Every project, whether it be a client job, running a business, having a meeting, doing your accounts, marketing, networking etc etc etc needs a process. Analysing the parts of what you do that can be process driven allows you to start following consistent patterns and approaches to getting certain tasks done quicker and more efficiently.

    Process does not need to kill creativity, in fact with the right ingredients it will definitely increase levels of creativity.

    Process helps you be organised, helps you figure out what the next task to do has to be, increases productivity and profitibility.

    Develop your own processes for every aspect of what you do. Have some standard procedure clients need to follow so you rule out problems, force yourself to follow certain procedures so you don;t make mistakes.

    Process is a HUGE thing in any task, going about things willy nilly and without a plan usually gets you … errr, that is me into trouble.

    Now, time for me to go take my own advice!!!

  46. “And when he reaches heaven, to saint peter he will tell ‘one more man reporting sir, I’ve spent my time in hell’”

    This quote serves great purpose. Heaven is your freelancing lifestyle, and hell is working for “the man: remember this quote. You deserve to be a freelancer.

  47. Gravatar

    Lucia Bastenhof

    Persist and relax -at once.

  48. Base your decisions on opportunity costs, not sunk costs. (And re-familiarize yourself with what these terms mean at least once a month)

    Outsource what you don’t have a comparative advantage in. It’s okay (and often costs less whether in time, money, or stress) to pay somebody to do what you are not good at.

  49. Teach a class or two. I teach year-round and it’s made me a better designer. I think faster on my feet and get a chance to see what the upcoming competition will be like. It’s also a great way to socialize and force yourself to stay on top of the latest trends and technology. Most importantly, it’s a form of steady income that can help you stay afloat during those dry periods.

  50. 1. Whatever your weaknesses are, be honest with yourself and be prepared to hire someone to help you in those areas. Some people I know have lost millions and are shutting down their new business. They were idea people, great with concepts and creating, terrible at business, accounting, and marketing. Due to control issues, ego, and tight funds, they tried to do everything themselves, and now have lost it all, including their house. Spending a little money in the beginning, budgeting, and planning, will save a lot in the end.

    2. Have a financial safety net for at least a year, some kind of part time gig or income or saved money; you’ll need it!

    3. Coffee! (That’s what brought me to this post.)
    Here’s what I have to say about coffee:
    http://www.screenwritingforhollywood.com/life-tips/a-writers-best-friend-coffee

    (Great advice everyone. This is a fun forum. Thanks.)

  51. Don’t undervalue your work.

    Even for your regular clients at least consider charging a premium because you may tend to work a lot more for them than compared to other clients. Giving discounts because someone is a regulat customer and at the same time spend more time on working for them instead of others may not be the right balance in the long run.

  52. Look professional in EVERYthing you do… When I started out, I dressed like a bum, and was compensated accordingly. Now I have collateral, I dress well, keep well groomed, and deal with good and well paying clients.

  53. LEARN HOW TO SELF PROMOTE!

    One of the hardest things I had to learn to do was talk about what I do and why I’m better than other people who do it. Practice your “elevator speech”. You need to be able to clearly and precisely expalin what you do in no more than 20 seconds or so.

  54. Gravatar

    Ibrahim Al-Rajhi

    Don’t procrastinate, DO IT NOW!

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