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8 Essential Strategies to Saying “No”

Leo Babauta

By Leo Babauta

One of the most essential skills that a freelancer can have is the ability to say “no”.

Without that skill, you will be overloaded with requests and assignments, and continuously overworked and missing deadlines, the quality of your work will slip, and you will take on assignments that you don’t enjoy and that don’t pay enough for the time you spend on them.

By saying “no”, although you might feel that others will feel offended or hurt (and it’s possible), you are also sending a strong message that you value your time, that you have priorities, and that you also respect the person to whom you’re saying no, as you don’t want to commit to something and then do a lousy job or not do it at all.

Should you say “no” to everything that comes your way? Of course not — as freelancers, we know that we have to accept enough work to pay the bills, and that sometimes we have to say “yes” to less-than-perfect assignments. But it’s also important that you know what you can handle, what you really want to work on, and whether the current request you’re considering fits within your priorities. And it’s very important that if you don’t really need or want to take on the job, you be able to say “no” without caving in.

That’s not always an easy skill to acquire. For those who have trouble saying “no”, here are a few practical strategies to try out.

1. Try saying “yes” first. This may sound counterintuitive, but I think of it as a form of mental judo. You say “yes” to the request (assuming you want to do it but don’t have the time to do it now), and then do one of two things: 1) you say “Sure, but I am swamped right now — can you get back to me on this in a month or so? I don’t want to commit to it unless I can actually do a great job on it.” or 2) you say “Sure, but can you do x, y and z first, so we can analyze if this is going to work before we set it into action?” In both cases, you are not turning them down outright, but are putting the action back in their court. I think you should only say these things if you are sincere about wanting to do it, but can’t do it right now. This takes the burden of action off of you for the moment, without having to actually say no.

2. Know your commitments. In order to know when to say no, you need to know what’s on your plate. You should have a running list of all your current projects/assignments, as well as an action task list, made up not of projects but of concrete action steps you need to complete in the next week or so. Once you see this list of all your commitments, you can decide whether the request can fit into your schedule, and if it’s of high enough priority to place on your list of commitments. Guard that list carefully, and only add stuff on there if they are essential.

3. Value your time. One reason a lot of people can’t say no is that they (subconsciously, perhaps) feel that their time is not as valuable as someone else’s time. For example, if someone asks you to do something that they could easily do themselves, and you say yes, you are in effect saying that their time is more valuable than yours — or else why would you do it instead of them? Learn to value your time — you only have a finite amount of it, and it’s perhaps your most valuable asset — and learn to show others that you value it by not taking on requests that don’t actually need to be done by you.

4. Defer. Similar to Strategy 1, this strategy calls for you not to actually decide on something, and not to say yes or no, but to ask the requester to ask you later. For example, you might say, “My plate is really full right now. Could you ping me in two weeks on this?” If the requester is good, they’ll put a reminder in their calendar to ping you in two weeks. If not, they might forget about it. Sometimes, if you defer twice in a row, the other person will give up. But it’s not good to defer too many times on a single request, as it makes you look bad. After two deferrals, on the third request, you should give a definite answer.

5. Be polite, but firm. One mistake a lot of people make is being too nice, and too wishy-washy. They might say no but make it sound like they are wavering. If you respond like that, a strong person will continue to press that request until you say yes, because they think there’s a chance you are going to change your mind. You have to make it clear, if you say no, that you’re not going to change your mind. But don’t be rude about it. A simple, “No, I just can’t right now” will suffice.

6. Pre-empt. If you think that a request is likely to be made, it’s easier to tell people you’re busy before the request is actually made. If you’re meeting with someone, you could say something like, “Before we get started, I have to let you know that my schedule is booked solid for a month, so I won’t be taking on any new projects for at least 30 days.” That will warn the person about to make a request, and they cannot blame you if you say no to a request.

7. “I’d love to, but”. Similar to Strategy 1, this strategy sends the message that this sounds like a great project to you, but you just can’t because of your schedule or other commitments. If the project sounds genuinely interesting, I’ll often say something like, “That sounds like a great project, and I wish I could be a part of it.” I’ll also suggest alternatives if possible, giving the person other people or ideas that might work. Some people will actually appreciate this kind of rejection, as it helps them out.

8. Never say you’re sorry. Again, you have to respect your time. If you apologize, you are sending the message that you are doing something wrong by saying no, that somehow you don’t have a strong right to say no. It’s very tempting to apologize, I know. We often say things like, “I’m sorry, but …” or “I wish I could, I’m so sorry” just because we’re uncomfortable giving an outright no. But again, you are sending the wrong message. See Strategy 5 for a better approach.

Leave a Comment
  1. I can’t wait for the day when I can refuse to take on a new job. I am usually so happy to have gotten a job that I don’t even consider refusing it. One day there will be enough potential clients that I will be able to pick and choose amongst dozens of jobs.

    Until that day…

  2. So true, I think that sometimes not being able to just say NO turns into one of the biggest problems for freelancers out there.

  3. As someone who helps people figure out how to say no and also get to yes (I’m a mediator), I have to say this is a darn good list. The first item is key and probably the most powerful first step someone can take in the process of saying no, and it’s great you included it.

    You could hear a “but” coming, couldn’t you? I want to offer up a countering view to your last piece of advice. Some people (and, ahem, sorry, research shows it tends to be men) often view “I’m sorry” as meaning the equivalent of “I’m wrong,” or “I’m at fault,” but that’s only one definition of apology. There are other versions of “I’m sorry,” including the one that means, “I regret.”

    While offering up “I’m sorry” repeatedly and often is pretty ineffective (and something research shows women tend to do), suggesting that freelancers should never say “I’m sorry I’m not able to take that on for you right now” isn’t such a good idea. Blanket refusal to offer an “I’m sorry” can actually create messiness where there may not have been any.

    There’s nothing like a gentle “I’m sorry” to balance a good, clear, direct no. It extends a palm leaf and conveys your interest and value in the client.

    I’ve written a post about the Four Types of Apology and if folks are interested, you can find it at:

    http://lenski.com/im-sorry-the-four-types-of-apology/

    Hope this adds to the good discussion you’ve started with this post,
    Tammy

  4. Great Post. This gives a good lesson. We are facing this YES and NO problem every day and ultimately pile up things that we can not handle properly.

    Rajesh Shakya
    http://www.rajeshshakya.com
    helping technopreneurs to excel and lead their life!

  5. I’ve found that giving someone a cost estimate usually takes care of having to say no to everything!

  6. David’s right. Show them how much you value your time by putting it in a quote, but be sure to explain that quote isn’t about being a money-grubber, it’s about demands on your time. It’s like paying for priority or overnight shipping. But be advised: some will pay for rush delivery.

  7. Say “no” with honest reason is the hardest part …

  8. I´m a freelance designer from Spain. Your articles always are very interesting, and a very useful resource for (sometimes) desperate freelances like me. I believe there are no essential differences between freelance designers from around the globe, and this article confirm it to me.

    … although I´ve to learn more english :)
    thanks!

  9. I have to say that after 10 years of work in the design industry as a freelancer, I have learned this lesson just a couple of months ago.
    “No” is a magical word. It works great when a client is asking for urgent things, for instance. Things that were urgent can wait after you said no, and that makes your life easier.
    It’s simple math: If you can’t do it well in that short period of time, it’s quite difficult that someone else can. Even if someone can, the client has to find that someone, which takes some time too.

    Also appliable to:
    -I need it “for yesterday”!
    -I need it now, it has to be cheap and look great.
    -I don’t care what you think, I want that bigger!
    -May I sit at your side while you make it?

    :-)

  10. Great information! Now to put it into practice.

  11. I don’t know. I think you might be going in the right direction with this post, but I have found that deferring too much just gives off bad vibes. It makes you look like you can’t go through with anything.

    Instead of deferring empower the other person to either accomplish their goals alone with a little bit of your help, or refer them to someone who can help them immediately.

    If someone has taken the time to ask you for help, or for anything really, you should give them a straight up answer so that they aren’t stuck waiting for the next couple of weeks.

    I like to get things done right the first time, and in doing so I have less to worry about later on. It really doesn’t take much to push someone in the right direction or tell them honestly how you feel

    - “hey listen, this is a great project but I’m swamped with other things. I know Leo has been working a project similar to this, I bet you guys could help each other out.”

    Boom, you’ve helped two people out and got the project off your back.

    or

    - “You know I think this has a lot of potential, but it doesn’t seem like it fits with what I’m doing right now. I’d love if you kept me updated in how things are going, and I’ll shoot you an email if i can think of any thing that might be useful to you.”

    They know your still interested and you care, but you really just don’t have time.

  12. Say yes first is a great tip. Never turn down business unless you absolutely can’t do it to a client’s satisfaction.

    One Man. One Year. $100,000 online. Yes!
    http://www.oneyeargoal.com

  13. Sure, but you get fired either way for not able to complete your tasks or unable to meet the requirement of daily workload.

  14. Gravatar

    FriedTurkey

    I see people do these strategies to get out of work all the time in the corporate world. Most of the time people know what you are doing with the passive aggressive strategies. Often the passive aggressive person knows that everybody knows that he/she is full of B.S. but often people don’t want to create drama out of it. Most of these people switch jobs every 2 or 3 years before somebody can call them on their bullshit. In short these strategies work to get out of work but everyone knows you are an asshole.

  15. There are times when you cannot complete a request that’s made, in which case you must say no to avoid embarrassing yourself. Yet one could certainly pretend ineptitude to avoid troublesome tasks, provided the opposite party doesn’t know your abilities.

    Also, if you decide to help someone help themselves, ie. try to spend time instructing them to accomplish their request, you often find that you’ll end up doing it yourself, as the reason they asked you to in the first place is that they can’t do it themselves. So think before you offer ANY extent of help.

  16. I thought this was going to be about saying no during the design process and not being an order taker but this is equally as important.

  17. This is a great article. Actually, the skill of being able to say No is very important. I used to end up getting involved in all kinds of projects for which I just didn’t have the time.

    Now I just say no, but this article helps us to put a better “spin” on no.

    Best,

    Paul Hancox
    thesmartwebletter.com

  18. Rashid has a point — deferring too much can often make you look unreliable, or, at worst, dishonest.

    However, this is a great post. Saying no like this can be used in life, not just business.

    I’m a total pushover, myself. Could learn to say no to more people.

    @David: You’re exactly right! Quoting a high price often scares the riff-raff away.

  19. The biggest screw ups of my freelance/contract career could have been avoided by saying no. Good post.

  20. Gravatar

    Rangaprasad

    A flip of strategy 1) (”Yes. But i don’t have the time…”) would be
    “No. I can’t do it now.”

    We are all conditioned not to hear anything beyond the ‘but’ and treat those pleas for deferment as specious.

    flip 1) has the ability to focus on ‘If not now then when and how’

  21. @Vincent: Thanks for the reply.

  22. I always refer someone else I know if I can’t handle a project. What goes around comes around and there could always be that time when my plate is not so full and karma comes round to pay me back.

  23. No should be used sparingly - saying it too often will ruin your opportunities, saying it too little will make your life harder.

  24. I think saying no is not refusing a job, some times is a way to move away a mediocre job to get the opportunity to get an interesting one. We should not be afraid of saying no if we are not really convinced with what is thrown at us. Some times a better opportunity is around the corner.

  25. I´m a freelance designer for seven years, but lately, I´ve learned that haven´t the ability to say “no” can obstruct my professional apprenticeship and the quality of my work. As freelancers we´ve limited time and resources, and, I think, our best issue is to be day by day better professionals, and offer original and personalized solutions to our clients. We can´t compete with agencies in lots of works, but we can do it with a good quality work.

  26. The last job I turned down I said we’re unable to do it right now. But a friend of mine adviced instead of saying that, we could say “we will only be able to start on your project…”

    Besides saying No, I think it’s healthy to recommend others whom you think can handle or would love to have the project. As for saying I’m sorry, I do that if I’m really close to the person.

    Not sure if it’s right or wrong. :P

  27. Great suggestions. I really needed to read this!!

  28. IIt is always amazing that the most powerful word often learnt by a child or an employee is the word “No” .

  29. Excellent post. I agree with Ryan Allen - the biggest screwups I’ve ever made as a freelancer were a direct result of not being able/willing to say “no”. Bottom line: if I feel that either myself or my client stands to lose out in a situation (and this can happen for almost any reason), I will say no. There is absolutely no shame in turning down work, but there can be plenty of shame in messing up, missing a deadline or having a bad experience of a job.

    I have also used these same strategies to “fire” clients. Far from feeling bad about it, I feel good. I know that working with a client that I’d rather not work with isn’t doing them any favors at all.

  30. @Rashid: You have a good point, but if you notice in my article I said that you shouldn’t do it too much. Deferral is just one strategy, but if you do it too much, it’ll make you look bad.

  31. Gravatar

    Loves dogs

    Hey Russ, try raising your prices so that people take you seriously. You’re pricing is ridiculous.

  32. @Leo: Thanks for the response. I agree with you. There is a fine line between the two.

  33. Hi Leo, i just want to let you know that i have translated your interesting article to spanish in my blog.

    http://www.lacoctelera.com/thenine/post/2007/08/14/diseno-8-estrategias-aprender-decir-no

  34. I’ve translated this text to Spanish… may you are interested. Bye!

  35. Your prices are very cheap, this is not always a good move.

  36. While it can be difficult to say no this is something that anyone who works as a sales person for an SEO company or any sales position for that matter needs to learn. Saying yes all the time does not always lead to the happiest end result.

  37. Gravatar

    Chirag Pujara

    I like you idea on Say “No” and I appriciate you article very much.

  38. I´ve translated your post into Spanish too. You can read it here:
    http://neoproducciones.es/2008/07/01/como-decir-no/
    Tnx!

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