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25 Things You Must Learn to Ask For


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We all know that giving is fantastic. Give great customer service; give great rates, and always give your best. But, what about getting? What kinds of things should you expect from your clients? Asking is also a great marketing strategy! Here is a list of 25 things you can (and should!) ask for when working with a client.

1. Ask for a down payment - Just like there are flaky freelancers out there, there are flaky clients as well. It’s completely okay to protect yourself and your time. Ask for a down payment, and make it fully refundable if you don’t do your share. Most clients will be happy to oblige.

2. Ask for more time if you need it – Sometimes your creative genius self needs time, and who can blame you? Between Twitter, and Facebook and well… clients, it’s a busy life! So, feel free to ask for more time if you need it. Just don’t go overboard.

3. Ask for clear directions - If a client wants exactly what they have in mind, they have to be able to communicate those thoughts. Help them along. Make sure to ask for clear directions and double check.

4. Ask for consistent expectations – It is okay to ask for consistent expectations on projects. If the client feels your work seems “fantastic” one day, and “not up to par” the next, and given that your quality has stayed the same-bring it up with the client. One caveat: this may require that you have some sort of quality check system in place to ensure the consistency of your work product.

5. Ask for recommendations- You kicked butt on the last project. The client is thrilled. Now, strike while the iron is hot, and ask for the recommendation. (i.e. – “I appreciate your confidence in me, and I will deliver my best to you always. Since I know you are enthusiastic about working with me, do you think you could please recommend me to your friends? I’d really appreciate it tremendously.”).

6. Ask for referrals - It can go something like this- “Who else in your network could use my services? Would it be okay if I contacted them and introduced myself?”

7. Ask for testimonials - So many freelancers forget about this wonderful marketing tool. It’s called “social proof.” People like people who are liked by other people. At the very least, they are usually intrigued. Simply stated – Ask for your clients’ good words on paper.

8. Ask for suggestions - A client-freelancer relationships works best when it is mutually helpful/beneficial (…like most relationships it seems). Ask for your clients’ suggestions when it comes to your goods or services …and/or your business in general.

9. Ask for alone-time – Some need to be in “the zone” to get their clients’ work done, but they can’t get in “the zone” until they’re get off the phone. Feel free to ask your clients’ for some alone time to work on their project; that is, so you can deliver spectacular results, of course!

10. Ask for their business! - I see too many freelancers miss out on this one! Imagine a guy in the Starbucks line says to you, “I really need to get some content going for my site. I suck as a writer, but perhaps the coffee will help.” You are a freelancing writer. How do you respond: A) Nod your head and say, “Understandably, I feel ya.” B) “I am a writer.” C) “Perhaps I can help! I am a freelance writer, and I specialize in helping those who can’t write. And you can save on that coffee bill too!” Please tell me you were thinking option C.

11. Ask for feedback -Always get feedback from a client. Try getting it in writing, if at all possible. One great way to do this is by creating a survey that you present to all your clients at the end of each project. At the end of each year, you may notice some real patterns emerging.

12. Ask for your payment - Your client has accepted your product, said thank you and… forgotten payment. Ask for it. You did the work and there is no reason to shy away. Obviously, you should approach this with some tact. I don’t recommend, a “Hey Jerk, -you owe me money” approach. I would try a more- “I am so glad you liked my work. Here is an invoice reminder” angle.

13. Ask for their Linked-In Add -Linked-In is a great professional network building tool. If you don’t already have a profile, I suggest you create one and keep racking up those contacts. BONUS: Your contacts (including clients) can leave testimonials about you on your profile page!

14. Ask for a bonus – Here is how this dialogue should go — “Let me ask you Jim. If I absolutely BLOW you away with my work. And I mean, this is better than sliced bread, -would you consider a bonus?”

15. Ask for future contracts - Your work has been beautiful. So, don’t walk away empty handed. “Sally, I really enjoyed working on this project. Can I now consider myself your go-to guy for design?”

16. Ask for their email address - It’s a simple request, but it’s always best to have your client’s email address handy.

17. Ask for references –
Yes, ask your CLIENT for references. Do they seem the slightest bit shady? Does your intuition feel a little wobbly?” Ask them if they have worked with any other freelancers before and how their experience was. If they give you a long list with awful reasons, think twice before accepting their work.

18. Ask for a “shout-out” – Does your client have an e-Zine or a newsletter? Perhaps they have a blog? Ask for a shout-out to on their list. If they liked your work, most will be happy to comply.

19. Ask for tips - Let’s say your client is a successful business owner. You admire their work. Now, ask them for tips on how to do the same for your business. Most clients will be flattered.

20. Ask for a better time-frame – So, you know from the get-go that a 500 page manual is not happening in 3 days. Ask the client for a better time-frame. In the end, you will be judged more on the quality of your work and your candidness than anything else.

21. Ask for their card to give out to your own network – Sometimes, you have to ask before you can give. Always ask for their business card. “Joe, can I please have 2 copies of your business card. I would also love to know who your ideal clients are so that I can recognize them when I see them.”

22. Ask for a phone number – Emails bounce, get lost, and end up in the spam folder. It happens. It’s always best to ask for a phone number in case of emergencies. Skype is also an alternative.

23. Ask for reconsideration – Let’s say you are a designer, and the client asks you for a logo with all the colors of the rainbow. As a designer, you can see what a crash and burn situation that would be. Ask them to reconsider. If you can find out their original goal for the logo, you may be able to help them from making a mistake.

24. Ask for ideas – Sure, you are the creative mastermind, but often clients also have some pretty snazzy ideas about what they want from their project. Be sure to hear them out before taking over the project.

25. Ask for a comment
– Have a blog? Ask them to leave comments. It’s a great way to build community and keep in touch.

Shama Hyder is the chief marketing expert and founder of After The Launch. She helps independent professionals and professional service firms attract more clients. You can visit her website at http://www.AfterTheLaunch.com

PG

Shama Hyder is an expert marketing consultant to independent professionals and professional service firms around the world. As the founder of After The Launch, Shama serves clients through her one-on-one consulting work, and through her company’s several online and offline marketing services. You can get her free report “101 Ways to Market Your Business” at http://www.AfterTheLaunch.com.



  1. PG michael brito

    ask for referrals, best suggestion, well i guess asking for payment is pretty important too.

  2. PG Digital Revolutions

    Bingo! This is some great stuff. :)

  3. PG Chad | ProFreelancing

    While some of these may be a bit overboard depending on the situation (can you write about me on your blog?)…it’s a great list overall!

  4. PG Michael Martine

    Ask for concrete requirements that are tied to price. Changes in requirements = changes in price.

    Ask not only for down payment, ask for pre-payment! (yes I do, and yes, I get it).

    Wonderful, wonderful list! Thank you. :D

  5. PG Tuan Nguyen

    Asking will help us hone into what we can improving our freelancing services. This is my favorite tips of the month. Thanks.

  6. PG Arun

    Wow! That was a VERY useful list!
    This has to be one of the best yet.

  7. PG WTL

    Great post. I really have to get into the habit of getting at least a deposit from new clients until they establish “credit” with me. I think we’ve all been burned at least once over the years. :-/

  8. PG Hoover

    I suggest, ask for the job back.

    It happens that things go wrong. It happens that competitors have been getting up close to your clients. The client goes quiet, and the next thing you know, you’ve lost a job or a long term source of business.

    So get on the phone, and find out why in a polite sorta fashion. Is it price? Is it quality? Is it that your client needs certain skills, and was unaware you have them?

    Then look for solutions. If you do it early, and well – i.e. if your solutions are geared to your client’s concerns, it’s hard for them to refuse.

    Best approach: Don’t at any stage take it personally. Pay your client the compliment of believing that they make their decisions on rational grounds in the best interest of their business.

    Hope that helps!

  9. PG Constantin Potorac

    This list is just great.

    As much as I like talking to my clients and getting close to them so that by job can be easier, I never actually asked them these things.

    Thank you Hyder for sharing these tips. I will keep them in mind and start asking. ;)

    Constantin

  10. Great List, Shama. :) Will definitely keep some of them in mind.

  11. PG DunK

    Y’see… this post is exactly what I like about this website. Lots of things that we know in our soul that we should do, but overlook in our daily lives all wrapped up in a neat and tidy website with excellent search preferences!
    Thanks.

  12. PG Star

    Would a writer really say “better than sliced bread”? Just kidding–some good tips! Especially the submitting an invoice part. I know of writers who sort of wait until someone decides to pay them.

  13. PG ryan

    I’ve definitely been hurt at times by clients having an idea in mind and not being able to express it clearly. Usually the purpose behind those ideas is a very good concept, so I’ve found that by digging a little bit, you end up applying to of the other points- to get clients to reconsider what they’ve asked for, and to apply their ideas.
    Definitely a great article. They’re always great articles here.

  14. PG BlueSquares

    1. Ask for a down payment

    ^^Wrong^^

    I simply cannot agree with this. And no self-respecting designer should. Ask for a ‘retainer’ (not deposit or down-payment) and don’t start work until there is a signed contract and payment. In the contract, make it clear that either person can terminate the agreement with written notice with X amount of days. BUT you will pull your hourly rate out of the retainer should this happen.

    You may someday have a bad client that makes you work your ass off and walks away a week later. The last thing you want to do is give a full refund after dedicating several hours of work.

  15. PG Lance

    This is a great list. Is it wrong to simply print out this list and hand it to the client? :D

  16. PG JohnofScribbleSheet

    ” Ask for feedback ”

    Crucial, Crucial, Crucial

  17. PG Shama Hyder

    Thank you guys for all the nice comments. = ) Readers like you are one of the reasons I love writing for FreelanceSwitch.

    Lance- You could print it…or you could just put a link to it in all your emails to them. *smirk*

    BlueSquares- Thanks for sharing your opinion. I guess it is just a matter of preference. = )

    Hoover- Didn’t think of that one! Very brilliant.

    Michael- You said it best. = )

    Chad- It never hurts to ask! I have done that for people I have worked with before. I wrote this list mainly so people can get comfortable stretching the old norms a bit.

    Thank you all!

  18. PG Aloke Pillai

    That is a great ask for list! ;)

    Keep Rocking!

    Aloke Pillai

  19. These are great tips.. some of which I have never even thought about. I will definitely be taking this advice to heart.

  20. PG Barbara Bix

    Your clients clearly value what you have to offer. So, ask them about their buying process so that you can replicate success–and attract more clients like them. How did they hear about your company? What caused them to buy from you? Why now versus earlier or later? Who did they involve in their buying decision? What’s the single most important benefit they derived from your service?

    Also, ask them if you can share their results with others. It’s a double win: publicity for them and for you!

    Good luck and good selling!

  21. PG Jermayn Parker

    Useful list indeed!!
    Some of those I never thought of before!

  22. PG ColorThreads

    Nice tips.

    This is something I’ll definitely think about.

  23. PG CatherineL

    Hi Shama – great list. Talk about getting plenty of mileage out of your clients. I love the last one – ask them for a blog comment.

  24. PG Antonis

    Thank you for the article.
    Inspiring as always!

  25. PG AsiaPartTime

    Great Article. It really helps me to ask for more from my clients.
    By the way, I just top up another 3 useful “Ask”.
    Tell us whether you should ask these questions to your client.

  26. PG LateNighter

    Keeping up with the business end of your freelancing business is just as important as doing a great job for your clients.

    Submit your invoice(s) on schedule. If you’re working with a large company, they’ll be handled by the Accounts Payable department, not by your direct client contact. Get to know the AP folks who are actually responsible for processing your invoices on a first name basis. Let them know you’re a freelancer — not a firm with unlimited cash flow. Thank them for their help in getting your invoices paid promptly. Remember them at Christmas/Hanukkah. You’ll be glad you did.

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