The Latest Google Update is Fantastic News for Freelance Writers
On November 3, 2011 Google published a new article on their blog informing readers that fresh new content is now being seen as highly valuable on their blog or website. This “freshness update” is a new addition to Google’s “Caffeine web indexing system”.
Now blog owners who update their sites regularly will be rewarded with a higher search engine ranking. Let’s look at how freelance writers can put this new update to use in their business.
How Does this Impact Freelance Writers?
This latest Google update is the perfect opportunity for freelance writers to reconnect with past clients and find repeat clients.
Visit this news post on Google’s blog and send the link in an email to your client list. Explain to them how this post could affect their website’s rankings. The post will inform your clients on how Google has spent the last year tweaking their indexing system.
This freshness change will impact 35% of searches.
Remember the commotion that the Google Panda update caused? Well that only affected 12% of searches. This freshness change will impact 35% of searches. What will happen is when a user types a phrase into the Google search engine the most recent content will be returned first. Google has always attempted to provide searchers with the latest results, but their old algorithm methods had an impact of approximately 17.5% in the past.
This new update doesn’t mean that other standards have been eliminated. Quality content and the use of keywords in articles and posts will still be vital. What it does mean is that it pays to keep your site active with fresh content on a regular basis.
Profiting From This Update
As a freelance writer this is the perfect opportunity for you to inform previous clients about Google’s latest update. You can send them the link to Google’s own post and offer to create new content for them.
If your clients don’t want to feel the impact of these changes, then offer to help them with updating their blog posts and website articles.
A smart freelancer can offer a monthly or weekly package of updates for their client’s sites. This will benefit your client by helping their website get listed at the top of the search engines. Secondly it can help you establish a list of regular clients and generate a recurring income for you.
Let your clients know that results from Google will now be altered by 35% because of this new algorithm change. If your clients don’t want to feel the impact of these changes, then offer to help them with updating their blog posts and website articles.
Client Benefits of This Update
Trending topics such as politics always return the most current news. Other topics such as dieting information, growing your own vegetables and electronics often return out of date information. How many times have you personally came across sites on the first page or two of Google that give you old material? Many times for sure.
To counteract this, the new changes will (more often) bring up the most current items. So if your customer is selling electronics, having fresh, high quality material written (by you) will allow them to show up higher in the search engine results.
For clients who provide a service, adding new content to their site will be imperative to keep it ranking high. This could include updating pages, such as: portfolio and testimonial pages, adding postscripts, and revision notes. Another great suggestion is to have your clients attach a blog to their service page and you provide them with new content!
Reach Out to Your Clients Today
This latest Google update is an opportunity for you to reconnect with past clients and secure new work. Why not become known as the writer that keeps up with current trends and can produce current content?