Stay Current, Blog Early, and Grow Popular
Irrespective of what niche you write in, there are major industry events that you need to be aware of. Reading about them is a terrific way to get ideas for new topics.
In addition, when you are well informed about your niche, you will be able to generate new ideas and base your writing on solid facts, as opposed to opinion alone. It is not just the major events that you should concern yourself with – it significantly helps to keep up to date on your niche in all aspects.
If you are able to blog about an event early in its life-cycle, you can gain several advantages as a blogger, which may not be as apparent at first.
This is a powerful asset for any blogger. If you get in early on the action, yours will be one of the few blogs covering the topic. Depending on the news, you can expect a spike in comments compared to regular articles. This is immensely helpful in the long-term success of your blog.
People want a forum to discuss their thoughts and ideas about something new.
People want a forum to discuss their thoughts and ideas about something new. If Apple makes an announcement of a new product launch, people want a blog where they can discuss this event and share their thoughts about whether the product will be a hit or not. If you can capture this early audience, you can get a lot of comments and a loyal readership that will stay for a long time.
Social Media Leverage
Usually, strongly written blog posts that attract the attention of a large number of people in a niche have considerable potential to go viral. If you can leverage the power of social media, your blog can become an overnight hit.
When you cover a major event, chances are, people are going to share it and let everyone know about it. If you can come up with a well-rounded analysis that piques the interest of your readers, you can gain invaluable promotion from all forms of social media.
Reaching New Audiences
During major industry events, the search traffic for related terms skyrockets.
Irrespective of how popular your blog is, there are plenty of people who are potential readers who have no idea that your blog exists.
By covering major events, you can ensure that you reach out to several of these potential readers. During major industry events, the search traffic for related terms skyrockets.
This is a golden opportunity to rank highly in search engines for important and high-traffic keywords. If you are able to gain some top SEO spots, your blog can bring in a steady stream of readers over an extended period of time.
One Stop Shop
If you regularly blog about leading industry events, people will just subscribe to your blog because they know that they can stay up to date just by following your blog. When you are able to reach this level of reputation, you will have a ton of subscribers who are there for the awesome content that you provide. Think Techcrunch or Gizmodo.
If you can position your blog as something readers regularly visit to stay current and up to date, you can position and brand yourself in a highly favorable light within the niche. This can have a windfall at many different levels. For example, you might be asked your opinions by news reporters, and getting quoted by news sources is a huge plus for a blog to establish credibility with readers. You might be asked to speak at industry events. This is a powerful way to network and reach out to potential goldmines in terms of readership and popularity.
When you consider all these benefits, it is worthwhile to spend some time and read about your niche. Stay informed, write your thoughts on events, and see your readership grow.