Web Design vs. Niche Web Design – Video
For many freelance web designers, there comes a point in your career when you decide to renew your focus, tighten up your business, and find new ways to scale up and grow. One way to do that is to focus on a niche market. For more on that, see my previous article, Skyrocket Your Freelance Business by Going Niche.
In this video, I look at the differences and advantages between a general web design business compared to a niche web design business.
In a general web design business, every client has different goals, every project has different requirements, and you as the web designer craft a different solution for each. In a niche web design business, we target a specific market who tends to have a similar set of goals and requirements. This way, you can design a similar solution that can be easily replicated to more clients.
What do you think? Let’s talk about it in the comments.