Four Tips for Improving Your SEO
Search Engine Optimization—three words that can make or break your website. If you haven’t been paying attention on how to up your SEO by now, it’s time to start listening.
Search Engine Optimization is the process of improving the visibility of your website in search engines. Go ahead and look your business up on Google. Does it appear at the top? On the first page? Second page? Anywhere? The earlier your website is listed (or higher ranked as they call it) the higher the chances are that someone will click on it to find what they are looking for.
There are some basic ways for you to increase your search engine ranking organically, to give your site better results when people search for it. No one really knows the “best” way or “right” way to increase your visibility in search engines, but there are some SEO strategies you can implement that can help.
I found three hot tips from this article that I thought made a lot of sense. These strategies are free, so why not give them a shot? Sure, they take a little time to implement, but if they bring more traffic (and more sales) to your site, what do you have to lose?
Any small business search engine optimization specialist will tell you that WordPress is the top platform for setting up your website. —isedb.com
WordPress is a free, open source content management system and blogging tool. Their programming is ever changing and up-to-date, which makes them a favorite for search engine web crawlers. If you are starting a new site or blog—do it in WordPress.
If you already have a site that uses another content management system, think about changing to WordPress. Joomla, another free and open source content management system, is also a good choice. But if you want to create a blog, WordPress is your best bet. I personally use both Joomla and WordPress.
Buy a URL With Your Target Keyword in it
If you are a pest control company in Georgia, doesn’t georgiapestcontrol.com seem like a great place to start? —isedb.com
Your URL is not the place to be creative—unless you have a great big marketing budget to help you promote it. My guess is that many freelancers have a limited budget, and need to get the best bang for their buck. See if your name is available to buy as a URL. Already have an established site with a catchy URL? Re-direct the traffic from your keyword friendly URL to your established site. People do it all the time! Plus, buying a URL is relatively cheap and there are many, many sites where you can buy them from.
Filling up your website with lots of great content ensures that Google will come back to your site again and again. This will help you get each page of your site indexed – that is – stored in Google’s cache, so that it can be found online. —isedb.com
Blogging is a freelancers best friend. Search engines, like Google, love content. And the more new content you produce, the better. Each time you write something new on your blog the search engine web crawlers find it every day. The more new content you produce, the more changes the web crawlers find—which translates into a higher ranking on search engines.
Learn to Use Google Keywords
This tip wasn’t in the article I read, but I think it is very, very important. When you are creating all this great content for your blog, you need to pay attention to the words you are using. Create a list of keywords that pertain to your brand and business, and look them up in the keyword tool on Google Adwords.
For example, pretend I owned a store in Oregon that sold home brewing supplies. I just did a search using the words Oregon Beer Making using the keyword tool. You want to find keywords that have a low to medium competition with a high number under the global and local monthly searches. Basically you want to find popular keywords that not a lot of other sites are using. They keywords I would use in my blogs would be: beer making, making beer, and homebrew supplies.
Doing a bit of research on the words you should be using on your site and in your blog posts can make a difference. And keep a list of those great keywords you find on Google Adwords and use them over and over again.
A little bit of research can make a difference in your search engine ranking—and all it costs is your time. It is an investment that is worth making for yourself.