Finding Work on Facebook, LinkedIn, and Twitter
This research looks at how people are using social media to look for and find work. Facebook leads the pack, with 44% of job seeking activity followed by LinkedIn at 26%. Are you a ‘super social’—someone who is highly active in social media circles with more than the average number of contacts? Twenty-eight percent of you found their last job through social networking, and 85% of you did so on Facebook.
And my mother thinks you can still find good jobs in the daily newspaper…
This infographic doesn’t just look at the millions of unemployed workers, it also takes into consideration the 61% of Americans (sorry, foreign readers) who are currently employed but are open to a new job.
Some statistics from this infographic I found especially interesting…
- 4 out of 10 job seekers are ‘super social’ and have more than 150 contacts on Facebook, Twitter, or LinkedIn.
- 1 in 6 job seekers found their last job through an online social network.
- 48% of ‘super social’ job seekers made contact with a recruiter on LinkedIn, as opposed to 9% of all job seekers.
- 65% of males use Twitter in their job search, as opposed to 35% of women.
Stevens signed up for LinkedIn in 2008 in the hopes that it would help him organize his sales contacts at the radio stations he worked at in San Jose, California. Seven months later his boss told him he would no longer be earning a salary and benefits—but could work on a commission-only base if he would like. He did not like that idea and left his job. Before he packed up his things at his office he updated his LinkedIn status to say “I’m up for grabs. Who wants me?”
In the car on his way home he got a call from one of his LinkedIn contacts who knew of a job opportunity at a local Chamber of Commerce they thought Stevens would be a good fit for. Stevens scheduled an interview that very same day and landed the job less than two weeks later.
Fast forward two years and Stevens was getting restless in his job and was interested in looking for a new opportunity. He turned to LinkedIn again. He emailed one of his contacts and asked her some questions about her job. In a phone conversation Stevens told this person he was thinking about changing jobs and was told of an opportunity his contact knew about. The next week he sent in his resume for the open position, had two interviews, and within two weeks the company made him an offer.
This story led me to another post on Forbes on what to say on LinkedIn when you’ve been laid off. I liked Stevens’s “I’m up for grabs. Who wants me?” update, and wanted to see if the author of this post (Deborah L. Jacobs) would think it was kosher.
In her blog post, Jacobs interviews a New York-based executive coach named Sandra A. VanGuilder. Here are her tips for updating your LinkedIn page when you are laid off and looking for work.
- Develop a robust, 100% complete LinkedIn profile.
- Be very public about the fact you are looking for work. These days, with the lagging economy, there is absolutely no shame in being laid off.
- Use a generic description of your professional headline. Label yourself what you would like to be, rather than being limited to what your last title was.
- Delete the “Current” heading under “Current Position.” Before you do that, though, cut and paste your previous company and job title into the “Past” section. Then click “edit” and “delete,” and make the “Current” heading disappear.
The same tips can be used for freelancers—even if you haven’t been laid off. Here are some LinkedIn tips for your profile.
- It’s ok to let people know you are looking for new projects. Unless you tell people, they can’t help you with your search.
- Make sure your job description matches what you are looking for. It’s ok to put Freelance Graphic Designer as your professional headline. If that’s the kind of work you are looking for—advertise for it.
- Go for quality over quantity when it comes to your connections. Five great connections is better than 50 perfect strangers. Be picky in who you connect with, and connect with people you have worked for or with. Seek out other freelancers in your market and network. It’s a great way to partner with other freelancers who are looking to outsource for their projects, and vice versa.
The way people look for and find jobs has drastically changed in the past 10 years. Do you have a success story you’d like to share about your social networking job search? We’d love to hear it!