Does Facebook Timeline Make Sense For You?
I have yet to adopt the new Facebook Timeline interface. I don’t want to. I’m comfortable with using Facebook the way it is, thank-you-very-much. When I found this post on mashable about how to revert back to Facebook classic, I knew I wasn’t alone in wishing some things would just stay the same.
I know I probably sound like a curmudgeon to you, but honestly, when things I use on a constant basis—like Facebook—go through an “upgrade” it’s all I can do to not pout. They say they are making their product more user friendly, but all change has a learning curve. I’m a busy freelancer, if I don’t have to learn new things I’m fine with it.
I know that I am going to have to use Facebook Timeline in the near future—there’s no getting around it—but I’m not sure I really like the new look. For one thing, I have to scroll down just to see my friend’s status updates. I don’t really care about having a great big photo at the top, either. I think it just takes up valuable real estate.
“We want to design a place that feels like your home. Where you tell story online is very personal. You spend a lot of time curating it. We want to make timeline a place you’re proud to call your home,” Zuckerberg said of the Timeline at the f8 conference. “It’s a completely new aesthetic for Facebook. It gives you the ability to curate all your stories so you can express who you really are.” —huffingtonpost.com
I don’t want Facebook to feel like my home! I want to have an actual life that doesn’t involve a computer or Internet. I want to be able to enjoy a family meal without someone updating their status, or watch a movie without checking wikipedia for “factual” information. I’m also not all that interested in “expressing who I really am” on Facebook. That’s not what I use it for.
At its core, Timeline is a chronology of a user’s life on Facebook, with items automatically appearing based on an algorithm intended to capture a user’s most important life events. —socialmediaexaminer.com
Yikes! There is an algorhythm that’s going to capture my most important life events! I wonder how they figure this out…and how accurate it is.
Timeline wants to recreate your life online. And this frightens me a little bit. It frightens me because I teach college kids, and I always warn them that what they post on Facebook is published material—so to think twice about how they want to represent themselves. Now, it seems like Timeline is making it easier to do this, and easier for others to paw through your life from start to finish. For people who grew up with smartphones in their hand, this is no big deal. But to me, I think, is nothing private anymore?
Never has it been so easy to slice and dice your Facebook activity over the years, which can be particularly troublesome if the way in which you’ve used the network has changed over the years. Those that used the social network during their college years, for instance, may have behaved differently than they do today back when it was closed environment with no grownups allowed. —bostinno.com
Let’s turn from personal use to professional use. Will I have to use Timeline on my business Facebook page? So far, I think my business pages are safe.
The essence of a timeline is to show the history of something. Do businesses want to show their history graphically, and more important, do their customers care? And what if that company has some negative publicity in its history: Would it want to hide that? What if it has rebranded and doesn’t want customers to think about the old perception of the company? In short, timeline for companies or brands could be boring or problematic.—allfacebook.com
Do you know that once someone likes your Facebook business page they rarely go back to it? They are 40 to 120 times more likely to see your posts in their news feed, according to Brian Carter, who wrote this article for allfacebook.com.
Carter argues that Timeline would not affect your business page, because the news feed still appears.
Timeline cannot majorly impact how people experience Facebook, and a timeline for brand pages would not make much impact, either. For something to impact your customers, it has to affect the news feed. —allfacebook.com
I am in hopes that Facebook will not implement Timeline for their business pages. Not just because it is something new that I will have to learn, but also because for many businesses, it doesn’t make sense. What will they come up with instead? We’ll have to wait to find out.
What do you think? Am I off my rocker? Should I just accept change and move on? Am I the only one who isn’t in love with Timeline?