Why Your Clicks Don’t Convert to Clients – and a Quick Fix
Want potential clients to actually order your services instead of bounce from your site?
Then, you need the right About page.
As the second most visited page on any website, people want to know who they’re dealing with and what you have to offer them.
Think about it. How often have you seen someone’s profile on Twitter, jumped to their site, then leaped over to their About section (before you even read past the name of the site) to see what this guy was — well — about.
Once there, you dove as fast as possible for the back button. You couldn’t read past his “hook” because it didn’t “hook” you at all. So you bounced.
“John was born in Westchester. Married and living with his 4 cats and a dog, he has been writing copy for 25 years.”
Apparently John hasn’t upped his marketing technique in that long either. Don’t do what John did.
Don’t Forget It
John set up his website many years ago and totally forgot it. He continues living old school style. But, he isn’t gaining new clients from it.
People visit your site every day, but you haven’t made time to sleek out your About page so you can rock those gigs right into your hot little hands.
We’re all crazy busy. There are so many hats we have to wear that we lose track of some, but you can’t do that.
You’re a freelancer and, in this millennium, you’ve got to wear all your hats well.
Failing to capture your visitors with information they need guarantees they’ll never even look into your services – much less order them!
Take 10 Minutes and Make Your About Page Sparkle
It doesn’t take long to turn your page into a superstar of an About. With a little formula, your talents, and 5 seconds of planning (Ok, maybe 5 minutes), your About will start snagging clients with the amazing hook that only you know how to deliver.
First things first, do you know what you do? Who are your clients? Why do people need you? What do you do best? What projects really make your skills shine?
Not sure? Find out – ASAP.
Knowing the answers to these questions means you know your readers. And that’s your key to keeping them on your site.
Here’s Your Simple 11 Step Formula to an About That Converts
- Write to the clients that need you most.
- Start off with a hook that rips away at their wallet.
- Tell them how to fix their problem.
- Show them examples of where you’ve done just what they want you to do.
- Let them know what people think of your work.
- Show them what they’re going to get out of your service.
- Make them an offer they can never refuse.
- Kill their doubts and fears with a powerful guarantee.
- Give your Call-To-Action.
- Let them know you’re booking fast, so if they want in…
- ALWAYS PS at the end.
After you’ve done all this, feel free to interject the personals that make you uniquely you – after all, this page is about “you” – isn’t it?
Using this formula, hit your About page now and start converting clicks into clients.